approach to design strategy
TRANSCRIPT
An approach to Design Strategyhttps://www.linkedin.com/pulse/approach-design-strategy-vijay-bhaskar
Agenda
• Why do we set Goals?• What is Strategy? • What action should I/we take?
Goal Setting
• Customer has infinite options• Competition is everywhere and anywhere• Resources are migrating and are limited• Stakeholders/Shareholders are Active,
Impatient, & Demanding• There are huge Opportunities and Risks that
are existing simultaneously
Strategy -1
• To be different and smart – in the context of the business operation
• Sustainable and should generate revenue (monetized)
• Cash cannot be generated if one is not different and smart
• No point in strategizing if various functions in the organization cannot be quantified
Strategy - 2
• To be different is to –– Select the right Market and Customer
Base/Business Group and to select our competition
– Ensure the pricing and Value proposition is right• To be smart is to –
– Have a VALUE DELIVERY MODEL
Strategy - 3• Value = P+S+E
– Value is partly subjective and partly objective– Customers look for:
• Product - having high quality product/service• Solution – product should address customer’s most difficult
problem• Experience – every touch point should create a positive
image in the mind and heart of the customers– Value Delivery Model:
• Create P + S + E• Communicate &• Deliver
Strategy - 4• Value is nothing without performance• Performance = Opportunities/Resources• Peak (Dramatic) Performance occurs when
opportunities increases by leaps and bounds & resources are coming down
• Ownership of assets and people is not a pre-condition of control
• Both difference and smartness are only related to existing environment
Strategy - 5
• Context of Existing Environment includes:– Organization’s Culture– Teamwork– Style of Leadership Team– Attitude and beliefs of each employee
Action• Always remember that the strategy for the organization is as
good as how individuals in the organisation follow it – based on the organization’s goals
•Everyone in the organization should understand why strategy is needed
• Each leader/manager should think of himself/herself as the CEO to build and implement strategy
• Each leader should focus on MY strategy. • Your strategy can be smart and different only if You are smart
and different
