appropriate touching (for businesses)
DESCRIPTION
A short powerpoint series of slides from a presentation to Corridor Business Leaders on 5/27/10. The first photo is by Alisabeth Caraway of Cedar Rapids. A fine photographic artist among many other things. www.alisabeth.orgTRANSCRIPT
Appropriate Touching(or reaching out to your audiences in ways that matter)
Audience IdentificationWho are they?
Potential customersCurrent clients?
Where do they “live?”Geographic locationsDemographicsPurchasing powerCircles of influence
How do you find them?
How
Who owns your brand?The Consumer.
Reaching out apropriately (or “Permission Based Marketing”)
Why is permission important?Consumers have more choicesTrust is more important than ever
How do you gain it?Ask.
What if you don’t?
Methods (how to do it)
Plan for 6-10 touches within a time periodAllocate:
Time.Money.
Why plan?Keeps it a priorityAllows for measurement
Why?
Experiential Marketing makes a difference
Because it takes more than one touch point to close a deal
The sales cycle is not for the Impatient.
How?
Tired and true:The networking circuit is still important – but
how do you make it effective?
Off-the-wallThe power of niceThe power of surpriseThe power of being a cornball
How?
Tired and true:The networking circuit is still important – but
how do you make it effective?
Off-the-wallThe power of niceThe power of surpriseThe power of being a cornball
Measure and reward for effectivenessNote what works
Variations on a theme
Rewarding client/customer loyalty.