apps in the living room: opportunities in apple's new tv platform

© 2015 IPG Media Lab. Proprietary & ConfidentialSeptember 2015

Apps in the Living RoomOpportunities in Apple’s New TV Platform

WE ARE THE CREATIVE TECHNOLOGY ARM OF

© 2015 IPG Media Lab. Proprietary & Confidential

What Was Announced


The Shift to Streaming


Pay TV is Losing Subscribers


42% of US Households Subscribe to SVOD


“TV viewing among adults 18-to-24 is now down 20% versus the first two nights of the 2014-15 season, and male usage in that age range has withered by nearly a quarter (24%).”

—AdAge, Where Did Everybody Go? TV Premiere Week Ratings Sag As Young Viewers Vamoose, September 23, 2015


What it Means


CreationA Collaboration Between Hollywood & Silicon Valley


DiscoverySearch, Personalization, & Curation


MeasurementAccurate Measurement & Closed Attribution


Why Apple


Apple’s App Store is Roughly 2x as Big as Hollywood


The Apple Monetization Ecosystem1 Billion Users


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The Apple Monetization Ecosystem1 Billion Users & A Closed Attribution Loop


What We Can Do Today


Owned AppsVideo Content & Games


Owned AppsSocial Utilities


Owned AppsBlended Content


Brand IntegrationClick-to-Buy


Brand IntegrationSend-to-Phone


Brand IntegrationTarget Audiences Without Ads


How It Fits Strategically


A Big New Target

Emerging Platform Strategy


A Big New Target


Optimize & Experiment


A Big New Target



Reach Audiences Without Ads


A Big New Target



Reach Audiences Without Ads

Close Loops with Apple Pay


Thank You

Adam SimonDirector of Strategy, IPG Media Lab

@adamjsimon

Apps in the Living RoomOpportunities in Apple’s New TV Platform

apps in the living room: opportunities in apple's new tv platform

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