appscore - the quality standard for apps

The Quality Standard for Apps.

Relevant information should be an easy click away.Quality Assurance

Books Movies Restaurants

Yet consumers still lack basic functional information about apps.

Apps

Quality Assurance

Existing services only help consumers narrow their search from a very big pool

to a smaller one.

Quality Assurance

BROWSE

ENGAGE / GO BACK

BUY

DOWNLOAD

USE

KEEP / DELETE

websites mobile apps

vs

There is a much higher barrier of entry to a mobile app versus a website.

Quality Assurance

No easy access to a basic understanding of an app’s

functionality.

How will this app perform?

Does this app dowhat I

want/need?

appscore

Introducing the new appbackr appscore.

Surfaces app information to consumers for easy comparisonNew technologies allow us to intelligently gather data

Inspires consumer purchase confidence

appscore

We collect and analyze millions of apks.

Smart AI simulations allow us to automatically engage with an app like an average userBuilt-in performance widgets allow us to measure an app’s real-time performance on actual devices

Heat-map data of apps allows us to identify common user-interaction points

appscore

How will an app perform on my device?

Learn the Alphabet is a fun way for

kids to learn their ABCs. All letters

of the alphabet are included. There

are videos to teach kids how to

say and write each letter.

Children can sing-a-long with

the alphabet song. And the "Tap

It" game is a fun way for kids to

practice recognizing the letters

of the alphabet.

App Description User Reviews

Nice app..but As an educator, I

have an issue with the

pronunciation of most letters

given by the lovely presenter.

They are, simply put incorrect.

Most of the letters, as she

pronounces them have an /a/

sound at the end. After watching

the video, I was unable to make it

pass the letter f. In an early

childhood classroom, that sound

should not follow any consonant

when producing beginning

sounds.

appscore

Will this app do what I need it to?

Sentiment Tags

Easy to Use Professional Scans High Resolution Scans Complicated Terrible Interface Convenient Useful

Behavioral Specs

Scan Document

Store Document

Email Document

Export as PDF

Export as JPEG

Export as PNG

Personal Profile Storage

Brightness Adjustment

Orientation Rotation

Color Adjustment

Adjustable File Size

Name Document

Search Document

Edge Detection

Multipage Editing

Batch Document Processing

Export in Different Sizes

Password Protect Documents

Pre-set Adjustments

Box Integration

Dropbox Integration

Export as ZIP

Google Drive Integration

Evernote Integration

Illustrative characteristic matrix for Document Scanner Apps

appscore

We cross-reference app description with user reviews to compile a behavioral

matrix.

Case Study

https://play.google.com/store/apps/details?id=com.socratica.mobile.learnalphabet.free

https://play.google.com/store/apps/details?id=com.starfall.StarfallABCs

Price

FREEInstalls

100k – 500kUser Reviews

552

Average Rating

4.0Google Play Rank in Free Education

161

Price

$2.99Installs


105

Average Rating


27





Case Study: What if you had a feature list?



Price

FREEInstalls


552

Average Rating


161

Price

$2.99Installs


105

Average Rating


27

Ad-Supported

See Alphabet

Sing Alphabet

See Alphabet

Pronounce LetterSee Words Starting with a Letter

Feature ListPronounce Letter

Test Letter Pronunciation

Access to Youtube Channel

Pronounce Words

See Images of Words

Feature List





Case Study: Example Behavioral Matrix Comparison

AD - SUPPORTED

ACCESS TO YOUTUBE CHANNEL

SEE ALPHABET

SING ALPHABET

PRONOUNCE LETTER

TEST LETTER PRONUNCIATION

SEE WORDS STARTING WITH LETTER

PRONOUNCE WORDS

SEE IMAGES OF WORDS

Behaviors

appscore

We don’t want to predict which apps consumers will download or buy…

appscore

We want to inform their purchase decision at the decision point and inspire high purchase confidence

appscore

How do people find apps?

61%

Referrals from friend / family

21%

Third party websites

21%

Apps promoting other apps

17%

Newspapers / magazines /

radio

13%

Television ads

13%

In-app advertisements

appscore

Introducing appbackr.org

appbackr.org screenshot

http://appbackr.org/

thank you.

appscore - the quality standard for apps

Mobile