Crowdfunding mobile apps. Appsfunder

Outline

Your Logo

Mission statement

Value to the mobile eco-system

Mobile market DNA

Funding concept

Business model

Sales and Marketing Strategy 7

6

5

4

3

2

1

Products and services

Financial outlook 8 Our team

•  40,000 new mobile apps released monthly – How to get noticed?

• Development costs are increasing – How to assure the funding needs?

Mission statement Business drivers

Appsfunder wants to provide a fast and cost-effective funding solution towards mobile app developers, using collective funds and marketing support

Mission statement

Funding concept

-  Crowdfunding = the collective co-operation, attention and trust by people who network and pool their money together, usually via the internet, in order to support efforts initiated by other people or organizations (Wikipedia)

-  Project owners pitch and promote their project. Funds are collected against a target amount to be reached in due time. Project owners get the funds only if the target amount is reached in due time.

-  Investors analyze, challenge and support a project by pledging pre-orders, cash, in return of an agreed pay-back. Returns are given only of the target amount is reached in time.

The crowdfunding-principle

Funding concept Appsfunder’s approach – A hybrid model

Funding concept Appsfunder’s approach – A hybrid model

•  Funders by GOLDEN APPS: -  To get the app FIRST and CHEAP, IF TARGET AMOUNT IS REACHED IN TIME –  Funders have no claim on any revenue of the app

•  Funders by PLATINUM APPS: –  To get a limited and pre-defined cash return, IF TARGET IS REACHED IN TIME –  Funders are paid out first from the app revenues –  Limited return, set and published in advance –  Funders have no claim on any ownership of the app

•  Appsfunder: –  Screens projects before publishing –  Tracks project progress and makes available evidence to funders –  Secures correct pay-out of revenues to funders

Products and services

Crowd- funding

Developer directory Web shop AAA label Local

versions Funder

Finders Fee

Roadmap

Q32001 Q42011 Q12012 Q32012

Products and services Crowdfunding

App developers define:

- The taget budget and deadline - The different milestones -  The pay-back terms per pledge

Funders chose:

-  In which milestone they fund -  The amount and return they pledge

- Golden apps - a small sum for a free copy of the app - Platinum apps – a larger sum for a pre-defined pauback from the app revenues

Products and services Developer directory

App developers profile:

-  Contact details -  Skills & experience -  Detailed protfolio documents - …. Free 90 days – trial listing

Subscription fees after trial

Free RFQ’s for subscribers

Products and services Webshop

Webshop offering DEALS on:

-  Developer tools -  Coding software -  Design software -  Storage software

-  Tech gadgets -  Mobile phone accessories -  Geeky goodies -  …

Products and services AAA Certificate

Private assessment by panel of industry leaders

-  Innovation -  User relevance -  Business potential -  Technical performance -  Team …

Only projects with an average score of 7/10 or better get certified

- 

Products and services Local versions

Local versions of Appsfunder, with customised

-  Language interface -  User interface -  Designs and skins …

First versions to be launched in Q1 2012 for

-  France -  Hong-Kong / China market

Products and services Funder Finders Fee

Funders Finders Fee for

-  sales partners bringing in new funders -  based on 1.5%-share of new funding by partner’s affiliates

- funders making new funders -  based on fix revenue/bonus scheme, still to be developed

…

Business model Well-balanced multiple streams

Crowdfunding Developerdirectory Webshop AAACer9ficate

Fix Sumissionfee Subscrip5onfee ResalemarginAffiliatefee

Cer5fica5onfee

Pricing2012 $69.00USD $10.00USD/month $199.00USD

Variable Successfee

Pricing2012 8%

Mobile market DNA Global market figures

Gartner projects app-market to reach

$60 billion by 2014

Apple leading with 400K+ apps

Monthly growth of 15.000 apps

Android catching up fast

Q3 2011 shows 350K+ apps Monthly growth of 20.000 apps

150.000+ Apple iOS developers

Android counting 50.000+ developers

Mobile market DNA Global market figures

$0.99-pricing dominant on Android

Wider prices-spread on Apple

Paid apps increasing on Android-market

Paid-share for Apple counting for 65%

Apple showing a stable price-spread

Mobile market DNA User demographics

Android is having more male users

iPod Touch has a younger user-base

10 downloads monthly fro both Android and iOS

Value to the eco-system

Developers Funders Angels/Seed/VC funds

Get funds and downloads

Keep 100% of IPR’s

Diversify terms per milestone

Get viral online marketing support

Make CASH returns

Get involved per milestone

Get trust through all-or-nothing funding

Support AAA Certified projects

See proof o concept

Validate market relevance

Get proof of commercial skills of the project team

Sales & marketing strategy

• Software tools • Design tools • …

• Incubators • Contest organisers • VC/seed funds

• Digital natvies, mobile users

• 18 to 40 yrs old • Always connected

• Developer networks • Crowdsourcing platforms • Developer events • Investor portals

Mobile Developers Funders

Mobile service

providers Financial partners

An integrated approach

Sales & marketing strategy An integrated approach

Appsfunder Partner Program: using regional partners to deploy the products and services locally, based on a very attractive revenue-share model

Database marketing: active retention marketing through newsletters, alerts, ….

Event marketing: creating offline visibility at focused developer events

Social media marketing: leveraging online visibility for Appsfunder and its app projects on different social networks through active posting, tweeting, sharing,

Our team

Aykut Karaalioglu Partner USA/Turkey

Neil Sisson Partner UK & Ireland

Toan Nguyen Associate Director

Partner France/Hong-Kong/Vietnam

Pascal De Keyser Founder & CEO

Arpan Desai Partner India

Pascal De Keyser – Founder Volkstraat 54 – B-2000 Antwerpen M: + 32 494 500 404 pascal@appsfunder.com http://www.appsfunder.com http://be.linkedin.com/in/pascaldekeyser http://twitter.com/pascaldekeyser

Contact