appsolution mobile forum-20120309
DESCRIPTION
How do we go mobile?The 5 global steps in mobile application developmentTRANSCRIPT
![Page 2: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/2.jpg)
INTRODUCTION
![Page 3: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/3.jpg)
Do we go mobile?
Introduction
Introduction
Not a question!
* Strategy Analytics (February 2012) - Mobithinking.com - http://mobithinking.com/mobile-marketing-tools/latest-mobile-stats#smartphone-shipments
Smartphone Sales:Total shipments in 2011 were 488,5 million units up 63,1 percent from 2010*
Market Share 2011 Annual growth
48,8% 244%
19,1% 96%
![Page 4: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/4.jpg)
Introduction
IntroductionDo we go mobile?
![Page 5: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/5.jpg)
So, What is the question?
Introduction
Introduction
The question is:
The 5 global steps in mobile application development
How do we go mobile ?
![Page 6: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/6.jpg)
PLATFORM
![Page 7: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/7.jpg)
Single or multi platform native application ?
Platform
1. Platform
Single•Empowering native Hard & Soft•Distribution network•Environment maintenance•Still possible to go on Multi later...+
Multi•Increase potential audience
-•Decrease potential audience •Multiple native Hard & Soft•Multiple Distribution network•Multiple Environment maintenance
![Page 8: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/8.jpg)
The Audience is the question !1. Platform
B2B ? Go single !
B2C ? Campaign ? (brand awareness, product launch...)YES!
NO!
Go single ! Deploy & Analysis
Consider Platform’s audience market share regarding the investment
consider Platform’s audience market share regarding the investment
Platform
![Page 9: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/9.jpg)
Go on single!... but which one?1. Platform
Market share Distribution Technical specification
•Camera•GPS•Phone•Screen size•...
•Quality•Submission constraint•Service•...
•OS distribution•OS audience•Device comportment•Audience comportment•...
Platform
![Page 10: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/10.jpg)
PRE-PRODUCTION ANALYSIS
![Page 11: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/11.jpg)
Pre-Production Analysis
Application? What application?2. Pre-Production Analysis
application = ID + IT
Information DesignInformation Technology
?X
![Page 12: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/12.jpg)
2. Pre-Production Analysis
application = ID + ITANALYSIS + !
Application? What application?
Pre-Production Analysis
![Page 13: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/13.jpg)
2. Pre-Production Analysis
Idea ID
ergo feedback
guide line feedback
design feedback IT
features feedback
bug feedback
workflow feedback
Application? What application?
Pre-Production Analysis
![Page 14: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/14.jpg)
2. Pre-Production Analysis
Idea ID
ergo feedback
guide line feedback
design feedback IT
features feedback
bug feedback
workflow feedback
Application? What application?
ANALYSIS
Pre-Production Analysis
![Page 15: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/15.jpg)
PRODUCTION
![Page 16: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/16.jpg)
Production
Information Design (ID) & Information Technology (IT)3. Production
Wow, super cool! But where is the user guide? I got nothing!Let Designer and Developers speaks together !
Let’s try to avoid this process:
![Page 17: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/17.jpg)
Production
Information Design (ID) & Information Technology (IT)3. Production
From this:
![Page 18: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/18.jpg)
Production
Information Design (ID) & Information Technology (IT)3. Production
From this:
![Page 19: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/19.jpg)
Production
Information Design (ID) & Information Technology (IT)3. Production
To this:
![Page 20: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/20.jpg)
TEST IT SMALL
![Page 21: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/21.jpg)
Test it small
Beta tester community4. Test it small !
Test it test it!!
Before the official release...
Beta Tester community might be a good opportunity to also create future ambassador of the application.
![Page 22: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/22.jpg)
TEST IT BIG
![Page 23: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/23.jpg)
Test it big
the world community5. Test it big!
![Page 24: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/24.jpg)
Test it big
the world community5. Test it big!
![Page 25: Appsolution mobile forum-20120309](https://reader035.vdocument.in/reader035/viewer/2022062511/54bba57a4a79597b048b45d5/html5/thumbnails/25.jpg)
www.appsolution.euThank you !