apr 1, 2010 brand mastery
DESCRIPTION
Given to a local CPA group in St LouisTRANSCRIPT
(c) David Strom Inc http://strominator.com 1
How to become master of your own domain:
Best ways to build your online brand
David Strom
1 April 2010
STL CC
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Agenda• Start with email
• Choosing a blog as your main Web site
• Why Twitter?
• Finding your customers on LinkedIn
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Time to look at email lists
• Email is still the lifeblood of most business communications
• Lists are a great way to communicate with your customers
• Three choices of basic providers
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Email List Servers
• Free: Yahoo Groups
• Cheap: Mailman on EMWD.com ($4/mo)
• Expensive: ConstantContact.com ($30/mo and up)
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Yahoo
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Mailman
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Constant Contact
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Blogs are still the best Web sites
• No programming required
• Easy to make frequent updates
• Easy to quickly change the appearance of your pages
• Automatic posting of your content to Google’s search index
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Blog choices
Wordpress.com
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Twitter for instant notification
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How not to use Twitter!
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Other no-nos
• Keep politics, religion and sex out
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Two worthwhile books
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My header
http://strominat
or.com David
Strom 310 857
6867
39
Sample header files
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Public profile
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Do’s
• Make sure they are people you can visualize in your mind or have some memory
• Do check LinkedIn daily• Make sure you have your settings the
way you intended• Constantly cultivate and feed your
network
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Don’ts
• Don’t send out mass invites to more than 30 people at once
• Don’t put non-professional items in your status updates
• Don’t obsess about the number of connections and build slowly over time
• Don’t just get started on the site two weeks before you are changing jobs
• Don’t worry too much about using InMail
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Recommendations
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Claim a Public Profile URL
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Should you pay for it?
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http://bx.businessweek.com/
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My profile:
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Contact
David [email protected](310) 857-6867
slideshare.net/davidstrom