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CONNECTion20th Year, No. 2, February 2010Official Publication of the Automotive Parts Remanufacturers Association

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AutomotivePartsRemanufacturersAssociation4215LafayatteCenterDrive,Suite3Chantilly,VA20151-1243CHANGESERVICEREQUESTED

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PAIDPermit#6194Springfield,VA

continued on page 3 continued on page 10

TheBuyReman: RemanufacturingMarketplace has proven to be a valuable resourcefor association members and other industry professionals who use the Internet to locateproducts and services for the entire automotive and truck parts remanufacturingindustry. This information resource uses powerful search technology that continuallyindexes the content of participating supplier web sites. Users have the option ofperforming keyword-driven searches that mirror traditional search engines, or a cat-egory-specific search. Both methods produce the most relevant results on the web. Ifyoud like more information about advertising in the BuyReman: RemanufacturingMarketplace, visit the online media kit at http://apra.multiview.com/index.php or contactAPRAs partner,MultiView, Inc., at 800-816-6710 or [email protected] the right isa list of companies that have joined the BuyReman Remanufacturing Marketplace:

From thePresident .............................2AutoElectricCorner .............................4LesterCatalogUpdates ......................6EuropeanExpo&Symposium .............8AftermarketUpfront ........................... 11What'sNew ...................................... 13Classifieds ....................................... 14Advertisers ....................................... 15

INSIDEMarch 18-20, 2010

SHOWPOWERNashville, Tennessee

April 26-27, 2010APRAEUROPEANSYMPOSIUM&EXPO

Budapest, Hungary

July 14-16, 2010PAACEAUTOMECHANIKA

Mexico City, Mexico

INDUSTRY CALENDAR

Touchdown! Action Auto Electrics Pty. Ltd.ActronicsAES Auto Electric Service BVAG Parts, Ltd.All-StartAllstart Ireland Ltd.American Coach & Truck ImportAmerican Motor HavenAncas Foreign Auto PartsAndre Niermann Automotive Electrical ProductsArmature Sales & Rebuilders GroupArvinMeritorATL IndustriesAuthorized Transmission RemanufacturingAutomotive Computer EngineeringAutoParts Components, Inc.Autoparts UK Ltd.Autosem, Inc.Axle Tech InternationalB & C ElectricB & C Truck Electric Service, Inc.BAAN Powertrain Corp.BAND-IT-IDEXBarrett Enterprise Inc. dba Dakota Battery & ElectricBartlett-Provincial Brake, Inc.Batteries PlusBBB IndustriesBlast Abrade Inc.Boston Auto Electric, Inc.Brake EngineeringBuffalo Engine Components, Inc.C. C. Battery Company., Inc.Car-Part.comCaterpillar RemanCompresores Y Refacciones, S.A. De C.V.Consolidated Truck Parts, Inc.Continental Automotive SystemsCorco WestCycletronicsD&V Electronics Ltd.David's Diesel PartsDayton Clutch & Joint, Inc.DCM TechDixie Electric LimitedDLR Core SupplyDS USA Ltd.DSS ProDieselDuBois Marketing Inc.Edmonton Brake & Clutch Ltd.EGIElder Rubber Company Inc.Elstock A/SEmbrayages E. S.ERA BeneluxESICO-TRITONEuro KlimaEurotec Deutschland GmbHEvans Electric ServiceEvolution Automotive Components Ltd.FER-VILL Ltd.Fil-Mor Automotive & Clutch Prod. Ltd.FJW ConsultingFlight Systems Electronics GroupFriction Products Mfg. Co., Inc.G-COR Automotive CorporationGECORE GmbHGeiger Truck Parts, Inc.Ghibaudi Mario S.p.A.Gibson Parts & Equipment, Inc.Glenn Schoeman & Sons Automotive Core SupplierCo., Inc.Gold Auto PartsGoodson Tools and Supplies for Engine BuildersG-TecHC - Cargo, Holger Christiansen North America, IncHeavy Duty Truck PartsHy-Capacity, Inc.IKA GmbHIlliana Truck Parts

HDRG Summit ProvidesHigh Tech Cutting EdgeTopicsby James Madill, Contributing Writer

The fourth annual Heavy DutyRemanufacturingGroup Summitwaswellattended. Most attendees remarked on thequality of the presentations and that theywouldn't be able to find the informationanywhere else. A new horseshoe shapedseating format encouraged discussion,which many found very beneficial. Ourspeakers found their audience veryengaged, posing many good questions.

Some of the discussion will lead to futuremeeting subjects, such as the differencebetween the DPF and the DEF injectionprocess. Omar Cueto, CEO ofDIESELOGIC.COM, discussed the effectsof properly calibrated injectors on the DPFefficiency. This led to the diesel injectionfluid process, which is a separate process,even though it is combined with the DPFfunction to yield a cleaner burning engine.

Sandra Standley, HDRGChairman, openedthe meeting and introduced Joe Kripli,CEO of Remaco Group, who discussedmechatronics and its effect on the dieselengine rebuilder. One point Joe madeabout not cutting the wiring onmechatronic devices was a money savingtip that one attendee exclaimed could savehis company thousands of dollars. Joewas making the point that we have to viewall components as potential value whendismantlingmajor components. Electricalcomponents are important and of muchvalue to the mechatronics components.

Omar Cueto followed Joe with an outlineof the fuel system with an emphasis onproper calibration for an effective DPF,DEF process. Omar has developed hisown brand of calibration equipment withhis own algorithms for the independentdiesel service provider. In essence, hissystem provides the independent withaccurate, quality settings without theexorbitant cost of buying an OE system.

The third annual Heavy DutyRemanufacturer of theYearAward waspresented to ArvinMeritor at the awardsluncheon. ArvinMeritor was the firstcomponent manufacturer that has receivedthe award. HDRG policy is that it is opento all facets of the remanufacturingindustry, and Arvin Meritor has been atthe forefront of the reman business as

Tap into the incredible network of theAutomotive Parts Remanufacturers Asso-ciation with the BuyReman:RemanufacturingMarketplace. Powered by MultiView, theMarketplace gives automotive remanufactur-ing professionals a faster and easier way to findgreat vendors.

Simplifind your search today atbuyreman.com.

/ www.BuyReman.com APRA GLOBAL CONNECTION February 2010

The APRA Global Connection

APRA Phone: 703-968-2772 APRA Fax: 703-968-2878Editor: Kirsten Kase / [email protected] / Ph: 703-968-2772, ext. 108Director of Advertising and Marketing: Morris Spector / [email protected] / Ph: 203-288-1234

President: William C. Gager / [email protected] / Ph: 703-968-2772, ext. 103Senior Vice President: Jeanie Magathan / [email protected] / Ph: 703-968-2772, ext. 104Executive Assistant: Marlene Koskinas / [email protected] / Ph: 703-968-2772, ext. 105Financial Services Director: Teresa Giroux / [email protected] / Ph: 703-968-2772, ext. 116Special Projects Director: Kathy Olson / [email protected] / Ph: 703-968-2772, ext. 117Chief Technical Officer: Mark Kothe / [email protected] / Ph: 810-881-0018Contributing Writer: Jim Madill / [email protected]

Pan American Office: Sergio Nogueira / [email protected] / Ph: 011 52 55 5295 1263 / Fax: 011 5255 5295 4187 / Bosque De Quiroga 100 Oficina 3 / Bosques De La Herradura / Huixguilacan 52783 MEXICOEuropean Office: Fernand J. Weiland / [email protected] / Ph: 011 49 22303-2 55 77 / Fax: 01149 2203-29 29 84 / Forsbach Strasse 13 / 51145 Koln, Germany

Technical, Management and Association News from the Automotive Parts Remanufacturers Association

Send All News & Articles To: APRA, Attn: Kirsten Kase, 4215 Lafayette Center Drive, Suite 3, Chantilly, VA20151-1243 / [email protected]

COPYRIGHT, 2010 / AUTOMOTIVE PARTS REMANUFACTURERS ASSOCPrinted by: Gannett Offset, 6883 Commercial Dr., Springfield, VA 22159The APRA Global Connection newspaper is published as a membership service by the APRA. The opinions expressed inthe articles in this newspaper are those of the author of the articles and not the publisher. While every reasonable attempthas been made to assure that the information in this newspaper is accurate, the publisher assumes no responsibility forany omissions or errors, nor for the application of any advice or suggestions in any particular situation. Due to spacelimitations, all items published are subject to abridgement. Unsolicited items will not be returned. The APRA GloballConnection newspaper subscription rates are $15 for one year, or $25 for two years.

APRA EXECUTIVE COMMITTEEChairman: George Davis First Vice Chairman: Gary PhillipsSecond Vice Chairman: Dennis Jacinto Treasurer: Nick Staub Secretary: Joe KripliImmediate Past Chairman: Sandra Standley Past Chairman: Peter Bain, Paul SchuckManufacturer Supplier Rep.: Jerry Mariam

FROM THE PRESIDENT by Bill GagerRemanufacturing MarketplaceWe devoted the front page of this issue toshow you whats going on at theRemanufacturing Marketplace that welaunched two months ago.

www.Buyreman.com is getting a lot oftraffic, over 188,010 hits in this shortperiod of time. We encourage all readers tolink to www.Buyreman.com from yourhome page to simplify and speed-up yoursearch process for products in theMarketplace.

Take a look at this impressive list of almost200 companies and call MultiView, Inc. at800-816-6710 to get an explanation of howyou too, can participate. This is becomingquite an exciting site so please make sureyou are part of it.

HDRG SummitOn the front page of this month's issue isan in-depth article about what took placeat this year's Heavy DutyRemanufacturing Group Summit in LasVegas on January 18th. The presentationsthis year were all thought provoking andhelped many attendees better understandthe challenges and the opportunitiesfacing our industry.

In future issues we will devote more spaceto some of these topics and provide morediscussion time at future clinics andconventions of APRA.

This spring we will be visiting SpringfieldRemanufacturing Co. in Springfield,Missouri. The dates of the meeting will beannounced shortly. It will be a combinedclinic of several APRA Divisions.

Congratulations to ArvinMeritorThis years winner of APRAs Third HeavyDuty Remanufacturer of the Year Awardwas ArvinMeritor. The two previouswinners were Mike Hill of PrecisionRebuilders in St. Clair, Missouri and JohnWeller of Weller Truck Parts in GrandRapids, Michigan. There were a number ofentries this year for the award and weexpect that next year the number of entrieswill be significantly higher.

China Looks at RemanI attended a meeting at CaterpillarsWashington, D.C. office recently with fiveofficials from the Chinese government whoare trying to grasp the importance ofremanufacturing and its positive contribu-tions to the environment. Their task is tomove forward as rapidly as possible todevelop the remanufacturing industry inChina for a variety of products includingmotor vehicle parts. This remanufacturingindustry will be developed for their ownmarket to handle their ever-growingmanufacturing base. They recognize thatthe remanufacturing industry is environ-mentally friendly as well as an engine forjob creation, two key points of real interestto them.

In addition to myself, and some peoplefrom Caterpillar, we had APRAs PastChairman Paul Schuck and Secretary, JoeKripli in attendance. There were manyquestions and issues discussed about theprocess of remanufacturing and theimportant part it plays in our economy.After all we have over 75 years of experi-ence and the Chinese want to learn fromthe mistakes that we have made over theyears.

They also understood that encouragingmore remanufacturing and recycling willhelp them clean up their own environment,a very important issue in their country.

WTO and RemanBack in December 2005 the U.S. TradeOffice developed a white paper onmarket access for remanufactured prod-ucts. The idea was to promote the exportof reman products as well as cores and toremove non-tariff trade barriers. Unfortu-nately, some countries limit trade inremanufactured products as well asestablish unreasonable tariffs on cores.The U.S. government's position is thatremanufactured products should not betreated as used products or waste, butinstead receive trade treatment similar tonew products.

Governments move slowly, but they domove. We are beginning to see some real

movement and interest by other countriesoutside the U.S. and Europe toward abetter appreciation of remanufacturing.

Under the premise that a rising tide liftsall boats, this will increase the image ofremanufacturing worldwide and willincrease the trade in all types of equipmentprimarily from the U.S. for use in theseever-growing reman facilities worldwide.

The overall theme from our CommerceDepartment and our U.S. Trade Office isthat remanufacturing has become the 4thR in their Reduce, Reuse, Recycleinitiative.

This effort will lift our industry from theHidden Green Giant to a very VisibleGreen Giant. So, stay tuned for moregrowth as the consumers of the worldunderstand more about what weve knownabout remanufacturing for over 75 years.

Green to GoldRecently I had the privilege of hearing apresentation by Andrew Winston on hisbook Green to Gold. He discussed theGreen Recovery that is going on atmany companies in todays challengingmarket. His theme was to Get Lean, GetSmart, Get your employees engaged inyour company and Get Creative so youwill emerge from this downturn on topwhen business improves. Going green isnot a costit lowers cost. Green is doingmore with less, and its about creatingjobs.

While the political debate continues oncarbon footprints, cap and trade ofgreenhouse gas emissions, climate changeand a host of related discussions, corpo-rate social responsibility makes goodbusiness sense because it leads to profits.

Please rest assured that your associationis beginning to look at these issues andhow they will impact our industry. We doknow several things now:

Remanufacturing reduces greenhousegas emissions, saves energy (up to85% over a new product), reducesproducts going to landfills, reduces

air pollution, saves natural resources,and creates jobs, lots of jobs. And, italso has the unique benefit of savingmost of the capital and the labor thatwent in to manufacturing the originalproduct.

With all these positive benefits ourgovernment leaders should be devotingmore of their efforts and energy toencourage more remanufacturing.

Take Aways from this issue: If youre going to start being green

make sure you start with improvingyour efficiency

Start keeping track of the amount ofscrap metal you send to the recycler.And, start keeping track of theamount of product you remanufacturethat does not go to the recycler. Postthese two figures prominently in yourbusiness for your customers and youremployees to see.

Let your customers know that you arean environmental parts supplier

In MemoryOn page 12 of this issue is a write-up onthe passing of Guy Plourde, a long timemember of APRA.

Also, Dick Wells who was a friend of manypeople in the industry passed awayrecently at the age of 75. I first met DickWells in 1994 when our partnership withMEMA and SEMA started with thePAACE Show in Mexico City. His careerwith Peterson Publishing, the National HotRod Association and SEMA was out-standing and his contributions numerous.He gave me some sound advise on severaloccasions and I will be ever grateful.

Both of these gentlemen will be missed bymany people. !

February 2010 APRA GLOBAL CONNECTION www.apra.org /Page 3

Indianapolis Rack & AxleInjectronics Australia Pty LtdInternational Automotive Trading, Inc.J & C Engineering, Inc.Jada USA Llc.Joe Baker Equipment Sales Inc.K. C. Diesel ElectricKar Industries Corp.Kentucky ClutchKnopf AutomotiveL. M. V., Inc.L. R. Miller Company, Inc.laconcorde.frLAP COLDA IndustryLitens Automotive GroupLizarte S. A.Lory Transmission PartsLuK-Unna oHGMARBED Srl - Professional diesel toolsMCI CoresMIDWEST TRANSMISSION CENTER INCMister Starter Auto Electric Ltd.Monmary CorporationMultiView IncMZF / Peter Schmid TransmissionsNASTRA Automotive Industries, Inc.Neals Truck PartsNPR of America, LLCO.R.M.E. Elettromeccanica SrlParker Battery, Inc.Phoenix Automotive CoresPMT Cores, Inc.Poltron DieselPower Brake Sales, Inc.Power Steer, Inc.Precision Fleet Brakes LLCPrecision International Corp.Precision Rebuilders, Inc.Premier Components UK Ltd.Promecanix, Inc.Quality Equipment SalesR & A Cores Inc.

Rebuilders Automotive Supply CompanyRecuperacion de Autopiezas, S.L.Reman Industries, Inc.ReNew Welding and MachineRepower Automotive Services Inc.Richporter Technology Ltd.Robert Bosch LLCRockland Standard Gear Inc.Ross Equipment Inc.Rotex-Rotor ExchangeS. I. A. ElectronicsSC Contis Car Parts SRLSchunk Graphite TechnologySeacoleSEINSAService Aluminum Corp.SKM Industries, Inc.Suncore Industries, Inc.SuperFlow Technologies GroupSuperior Distribution Center Inc.SWEDECORE ABTeamec BvbaTeckpak FitzallTendeco Sales, Inc. - Litens Decoupler PulleysTextronic, Inc.The Battery ExchangeToledo Core Supply, Inc.Transaxle CorporationTranstar IndustriesTR-Carparts B.V.Trisar, LLCTRW KFZ Ausrustung GmbHUBD Cleantech ABUnique Automotive Rebuilders, Inc.Universal Manufacturing Co.Unlimited Packaging & Supplies, Inc.USA Core SupplyValAir, Inc.Vander Haag's Inc.VelveTouch Brand Products - Wellman Products GroupWagner Alternators & Supplies, Inc.Weller Truck PartsWestern Turbo & Fuel Injection Ltd.WheelabratorWilson Auto Electric LimitedWoodville Auto Parts

to all of the companies below that helped supportAPRA through their advertising dollars in 2009.

Accumax Auto Parts

Air Parts

All American Import &

Export

Alltech Distribution Inc.

Andre Niermann

Boston Auto Electric

BPS Cores, Inc.

C.C. Battery Co., Inc.

Car-Part.com

Corteco (TRANSTEC)

Dixie Electric Ltd

DuBois Marketing Inc.

Ecology Auto Parts

FMT Inc.

GAAS

Gold Auto Parts Recyclers

Great Game of Business

HC-Cargo

Heavy Duty Aftermarket

Week

HK Metalcraft

International Automotive

Trading

International Trucking

Show

IPM - NRG

J & N Auto Electric, Inc.

Jensen Auto

Knopf Automotive LLC

Kotek America, Inc.

L S Industries

La Concorde

Lester Catalog

Liquitec Industries, Inc.

Magnus Equipment

Metro Auto Industrial, Inc.

Metropolitan Distributors

Mevotech Inc.

Miraclean

PAACE Automechanika

Perfect Fit Industries, Inc.

Phoenix Automotive Cores

Power Brake Sales, Inc.

Thank YouWorldwide Transmission Group, Inc.Yaletron, LLCYamato Engine SpecialistsZanwave Pty. Ltd.

BuyReman Marketplacecontinued from page 1

Zen North America CorpZERUST - Northern TechnologiesZF Services North America, LLC

Precision Automotive

Pro Ultrasonics

Qinxian Industry & Trade

Co., Ltd

Quality Equipment Sales

RCP, Inc.

Rebuilders Automotive

Supply, Inc.

Regitar U.S.A., Inc.

ReMaTec

Romaine Electric Corp.

Santech

Showpower

SodaBlast Systems

Solvent Systems

International

TEMCO

Toledo Core Supply, Inc.

Vensel Enterprises

WAIglobal

Westport Machine Works

RCP Inc. | 2891 Langstaff Road | Concord, Ontario | Canada L4K 4Z2Tel: (905) 660-7274 | Fax: (905) 660-9343 | Email: [email protected] |www.rcpcanada.com

Supplying a Full Line of Starters, Alternators & Component Parts


by Mohammad Samii, Sammy's Auto-Electric Service, Inc., ASE, SAE

AUTO ELECTRIC CORNER

Shortly afterthe New Year,i-ATN(InternationalAutomotiveTechniciansNetwork), hada poll thatasked:

Lookingback at theyear 2009, andcomparing it

to 2008, which of the following applies toyour company?

The results, with over 2,300 votes, were:

28% ........ Business was off significantly23% ........ Business was off slightly14.9% ..... Business was about the same23.8% ..... Business increased slightly10.3% ..... Business increased significantly

Considering electrical rebuilding being apart of the automotive service field, this isa yardstick to determine how each of ourindividual business measures up to theoverall picture, and perhaps gives us anidea as where we are business-wise andthe direction we need to take.

Even if rebuilding and sales of units isyour main line of work, each one of us hashis/her own plan for getting into nichesthat generate extra income. For me, my on-vehicle service work has been a plus, andwe are accepting more and more work fordiagnostic, unusual electrical gremlins,and no-crank problems.

I will explain a couple of such cases thatwe had lately, but first lets look into anunusual problem we encountered with aLexus starter.

Lexus Starter InstallationLexus cars with 4.0L engines have beenaround for many years. Some of the earliercars have already had their startersreplaced, or are getting ready to have thestarter replaced. What makes it difficult isthe location of the starter, being in the Vof the engine, which requires removing alot of stuff, including the intake manifoldand a whole lot of connectors, lines andhoses for access.

Due to hours of work that it takes forreplacement, we pay special attentionwhen rebuilding this or similar starters toinsure proper operation and preventwarranty claims.

With all of that in mind, I was verysurprised when a local customer of ourscalled and said the starter we supplied justspun, and didn't crank the engine! A 17581starter for a 1997 Lexus LS-400 is the lastunit I care to hear anything, particularlyabout its slipping drive problem!

I decided to go and see it for myself. Ifound their claim to be correct, and indeedthe starter was spinning as if the drive wascompletely loose and had no resistance atall.

Short of taking the starter off again, therewasn't much I could do. I mentioned that Iwasn't going to send another starter until Ifound out for sure what had happened.The starter was sent back to us, and as Isuspected, I couldn't find a thing wrongwith it! The drive was very tighttherewas no way this drive could have spunfreely if engaged. There was also no signof engagement on the drive gear that wehad painted blacknot even a scratch!

Looking at the starters DE housing, Inoticed marks on the flat surface areashown by the arrow on Figure 1, wherethe starter goes into the housing. Thesemarks were not even and the best wecould figure was in installation, the starter

from a different vendor and had it installedproperly, there would have been no waythey would accepted my explanation thatour starter was not faulty. Add to it thevery expensive labor time and the wholething would not have been a pleasanttransaction!

So be careful about this one and make sureyou inform the technician to make sure thestarter is installed flush with the engine,before proceeding with tightening themounting bolts and the rest of the work.

Ford ExplorerA 2002 Ford Explorer was scheduled toarrive Thursday morning, day before NewYear's, for a clicking starter problem andbecause the check engine light wasstaying on. It belonged to the visiting sonof a very long time customer, and that wasthe reason I had accepted the job for thatday. The plan was to at least take care ofthe starting problem first and scan thePCM, and ask him to bring it back forfurther repair on Monday after theholidays. We were working only half a dayand letting the staff leave at noon for NewYears Eve.

The vehicle had been purchased from aused-car lot only a week ago, and there

was excessivecorrosion build upon the starter. Wedecided to replaceit, which requiredmore effort thanusual since it wasa 4WD vehiclewith severerusting. Teardownof the core later onshowed the starterwas the cause ofclicking problem.

After starterreplacement we

noticed it was taking excessive crankingtime for the engine to start up. Pulling thecodes, we found a P0113 from the PCMwhich meant a problem existed in theIntake Air Temperature Sensor (IAT)circuit. Looking at the data stream on ascan tool, it showed it was sensing aminus 40°F, which is a good indication ofan open sensor or circuit. So we tried tolocate it, which usually is a 2-wire sensorattached to the air filter housing or the airducts before the intake.

A detailed search showed no such sensorexisted on this 4.0L E-code engine! Somuch for off the top of my head hunch!Referring to AutoElectricPro.com wiringschematic, I learned (for the first time) thatIAT is incorporated into Mass AirflowSensor (MAF) and thats why they arecalled Integrated Mass Airflow Sensor inmost schematics. (Figure 2)

Figure 1 - 17581 Starter DE Housing and Mounting Surface

had been mounted at an angle, with thedrive gear not even touching the flywheel.

Looking at the DE housing again (Figure1), you notice the mounting holes are notsymmetrically located, meaning if there isthe slightest amount of binding, tighteningup the bolts will not pull it through evenlyand would not make it get flush againstthe engine block.

We polished the scratched area, and toldthe shop to make sure that the hole thestarter goes into is free from any slightobstruction. They reinstalled the starterand the very same unit cranked every timeand started the vehicle. So our suspicionof mis-alignment was correct, the techni-cian had not noticed it, perhaps becauseof his rush to finish the job.

Just imagine if I had supplied anotherstarter, or worse, they had purchased one

February 2010 APRA GLOBAL CONNECTION www.apra.org / Page 5

The PCMs 5Vref was present at the sensor, but the returnsignal would not change at all at the PCM; thus the scantool showing of -40°F at all times, the temperature that thePCM believed to exist. It was a very cold day, but insidethe shop was certainly warmer than that!

task. Early to late 90s Hondas (mostly Civics andAccords) sometimes develop problems with distributors,which is a complicated unit and houses the ignition coil,ignition module and a cylinder position sensor. Obviouslyit is a costly unit and not something to replace based on aguess!

What redirected my attention was the clue of a faintsmell of something burning, which I guessed be theelectrical part of the ignition switch. So a call to our localHonda dealer was made, and when the parts manager (agood friend of mine) said they had it in stock and wechange a lot of them, I felt I was on the right track.

When the ignition switch was removed, we could see themelted solder on its wires and a molten piece of solderwhich proved the switch was overheating and was indeedthe cause of the burning smell. This is something that willmake the engine die when a certain connection overheatsand does not conduct enough current! This same problemwill also contribute to an occasional no-start and possiblyan occasional no charge. (Figure 4)Could the excessive cranking time be due to the low

temperature reading by PCM? We know the starting fuelcontrol is directly related to what the PCM sees asoutside temperature. So could it be additional fuel beinginjected into the engine that was the reason for theextended cranking time? It sure sounded like a probability,but regardless the sensor had to be replaced.

All of this was explained to the customer. With theirauthorization, the MAF (Figure 3, a $250 item, Part #1L2Z-12B579-BARM) was ordered from the dealer and thetruck was to bereturned thefollowing week tofinish the job.Interestingly,when the newpart arrived, nowhere on the boxwas the wordRebuilt orRemanufacturedpresent, but theFord dealerrequired $70 corecharge, which tome meant Fordwants the old one back real bad!

The truck returned the next week. The sensor wasreplaced, the check engine light stayed off, and crankingtime became quite normal, not to mention that all of thistranslated into a fairly good sized ticket and a good sale.

So the point here is there are other factors that cancontribute to the operation and longevity of the starter,and they need to be determined and fixed. They can alsobe profitable.

Ignition SwitchThe owner of a 1998 Honda Accord made an appointmentfor a list of items such as:

a) Blowing a courtesy light fuse, not allowing the gearshift lever to come off the park position;

b) Inoperative horn because of blown fuse; andc) Engine dying at times while driving, and a faint smell

of something burning inside the car!

Checking out the system, we narrowed down the blowncourtesy light fuse to a problem in the right front passen-ger door. The problem with the horn was easier to isolateas the horns were shorted, and that was why the fuse wasblowing.

Isolating the dying engine problem was the most difficult

Figure 3 - IMAF Sensor

An estimate was prepared and authorization was received.The work progressed well and the new switch wasinstalled (Figure 5). It turned into a fairly good sizedticket, where the profit was equal to the sale of a fewunits, depending on their type and cost.

This and cases like it point to how our service cangenerate income when the number of units sold is slightlylower, and how on-vehicle service can be a valuableaddition for auto electric shops who only rebuild startersand alternators, given you have or have trained the rightpersonnel, and have enough tech resources on hand.

Well, thats enough for this issue. Until I see you again,keep up the good work. !

Mohammad Samii can be reached via email [email protected], or through his website atwww.sammysautoelectric.com

Figure 4 - Honda's Overheated Ignition Switch

Figure 2 - Ford's Integrated Mass Airflow SensorSchematic from AutoElectricPro.com

Figure 5 - New and Old Honda Accord Ignition Switches


Newly Assigned Numbers from Lester Catalog Company, Inc.The following list represents Lester numbers for ALTERNATORS, STARTERS & GENERATORS, and that were added to the system fin December 2009. In some cases, theLester number is not itself a new number, but rather represents a new unit that now shares an existing number. Units that share a Lester number (which we consider to be a salesnumber) will always have a different PIC number (which we consider to be a technical number). Alternators beginning with 20XXX through 23XXX and starters beginning with30XXX through 33XXX have primarily non U.S. applications. Our intent is to publish a monthly list in the APRA GLOBAL CONNECTION, of numbers added in the previousmonth. For additional information on these units, refer to the Lester Kwikfinder® or contact Lester Catalog at 530-823-0963, [email protected]

GENERATORSLESTER PIC # MFR DESCRIPTION

9313 360-424 PRESTOLITE HUPMOBILE 27 1934-36

9342 360-135 PRESTOLITE 1937-39 PACKARD

9342 360-425 PRESTOLITE HUPMOBILE E, H 1938-39

9888 360-442 PRESTOLITE ALLIS CHALMERS TRACTORS 1931-39

9889 360-437 PRESTOLITE ALLIS CHALMERS TRACTOR 1929-36

9890 360-438 PRESTOLITE ALLIS CHALMERS TRACTORS 1929-40

9897 360-443 PRESTOLITE ALLIS CHALMERS TRACTORS M-WM 1932-36 /

ALLIS CHALMERS TRACTORS UM-42 1938-41

9898 360-444 PRESTOLITE ALLIS CHALMERS TRACTORS L 1935

9899 360-445 PRESTOLITE ALLIS CHALMERS TRACTORS No. 54 1936-38

9996 360-446 PRESTOLITE ALLIS CHALMERS No. 54 1936-38

9997 360-439 PRESTOLITE ALLIS CHALMERS

ALTERNATORSLESTER PIC # MFR DESCRIPTION

7901-5 240-5425 DELCO CHEVROLET CAPRICE 4.3L, 5.7L 1988

7901-5 240-5487A DELCO HUMMER 6.2L

8009-5 240-5466 DELCO LUMINA APV, TRANSPORT

8728 240-6348 DELCO DELCO 11SI ALTERNATOR

USED ON AG AND INDUSTRIAL

8788 210-421 MOTOROLA KOMATSU

8789 210-421A MOTOROLA KOMATSU

11164 290-5070A NIPPONDENSO SUZUKI GRAND VITARA, XL-7 2005-06

11241 290-5202, A NIPPONDENSO JEEP GRAND CHEROKEE 5.7L, 6.1L 2007-08 /

JEEP COMMANDER 5.7L 2007-08

11279 220-5113 BOSCH SAAB 9-3 2.0L w/AT 2005-09

11446 220-5077 BOSCH MERCEDES BENZ 2001-02

11472 240-6467 DELCO VOLKSWAGEN TOUAREG 5.0L TDI 2002-06

11472 282-601 ISKRA VOLKSWAGEN PHAETON, TOUAREG 5.0L

11485 208-226 VALEO CHEVROLET CAMARO 3.6L 2010

11486 208-227 VALEO CHEVROLET CAMARO 6.2L w/MT 2010

11487 208-228 VALEO CHEVROLET CAMARO 6.2L w/AT 2010

12583 202-116 MARELLI SAME

12583 202-159C, D MARELLI FIAT, SAME

12583 202-160 MARELLI ALFA ROMEO, FIAT, LANCIA, SAME 1981-ON

13564-70 204-4014 HITACHI ISUZU RODEO 1993-96 /

HONDA PASSPORT 1994-96

13865 208-181 VALEO PONTIAC AZTEK 3.4L 2001

13865 208-181A VALEO BUICK RENDEZOUS 3.4L 2002-03

13865 208-181B VALEO BUICK RENDEZOUS 3.4L 2003-05

13865 208-770 VALEO PONTIAC AZTEK 2002

13873CP 290-5112CA NIPPONDENSO DODGE DAKOTA PICKUP 4.7L 2003-04 /

JEEP GRAND CHEROKEE 4.7L 2003-05 /

JEEP LIBERTY 3.7L 2003-06

20015 203-209 MITSUBISHI ACURA TL 2.5L 1995-96

22801 208-584 VALEO BMW 730i 3.0L 1995-01 /

BMW 740i 4.0L 1995-96

23351 290-5414A NIPPONDENSO TOYOTA LANDCRUISER 4.2L DSL 1998

23922 208-828 VALEO OPEL AGILA 1.3L T DSL 2003-ON /

OPEL CORSA 1.3L T DSL 2003-ON /

OPEL COMBO 1.3L T DSL 2004-ON /

SUZUKI IGNIS 1.3L T DSL 2003-ON

23922 208-828A VALEO FIAT PUNTO 199 1.3L 07 / 06-ON

23922 208-828B VALEO ERROR FIXED 12 /

2009 NOW LESTER #23922, NOT #23834

23923 290-5314 NIPPONDENSO OPEL, VAUXHALL AGILA, CORSA, COMBO /

SUZUKI IGNIS 1.3L

23924 208-829 VALEO FIAT PUNTO 199 1.3L 07/06-ON

STARTERSLESTER PIC # MFR DESCRIPTION

6926 140-6101 DELCO GENERAC ENGINES

19099 103-5089 MITSUBISHI HOLDEN (AUSTRALIA) 3.6L ENGINES

19629 199-164 CHINA CHINA BUILT POWERSPORTS

19641 191-568 MITSUBA HONDA NSS250 REFLEX SCOOTER 2004-07

19642 191-603 MITSUBA HONDA TRX250TE FOURTRAX ATV 2008-09

19645 190-219 NIPPONDENSO BMW G650 SERIES M/C 652cc 2006-ON

19646 190-210 NIPPONDENSO BMW K1200 SERIES M/C 2003-ON

19647 190-217 NIPPONDENSO BMW K1200 SERIES MOTORCYCLES 1998-07

33260 120-296, A BOSCH HOLDEN (AUSTRALIA)

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Automotive ScholarshipGateway

GC0110

www.AutomotiveScholarships.com

2010 applications must be completed by March 31, 2010.

Considering a career in the automotive aftermarket? Be sure to visit www.automotivescholarships.com.This comprehensive website serves as the gateway wherestudents can apply for the prestigious Global Automotive

Aftermarket Symposium (GAAS) scholarship.

When students complete a GAAS applicationat www.automotivescholarships.com,the Symposium’s affiliation with otherindustry groups puts students inconsideration for scholarships from morethan 10 organizations. Check online for therequirements of each group.

Preference for these scholarships is given tostudents entering the automotiveaftermarket. In just over 10 years, the GAAS

Scholarship program has awarded over $1.4million dollars to help start the careers ofnearly 1,450 students.

Applications must be completed by March 31, 2010.

w w w. a u t o m o t i v e s c h o l a r s h i p s . c o m

Add On Salesby Ed Rigsbee, CSP

There is a reason why McDonalds enjoyed total rev-enues of $23.5 billion in 2008. Could it be that there aremore than 31,000 McDonalds restaurants around theworld in 118 countries? That is partly the reason, howeverI believe the fact that they sell 9 million pounds of theirdelicious French fries per day is an even more importantelement.

What they really do well is ask, Would you like fries withthat? McDonalds world wide excels at add on sales. Irealize that others have also gotten on the add on salesband wagon, yet McDonalds consistently performs yearafter year.

What Would it Take?What would it take for you to create this kind of culture inyour organization? You might be finding yourself a bitresistant, thinking that the MacDonalds employees aremindless robots; and you might be right. However, theyconsistently perform. What would it take for yourorganization to perform at the level McDonalds expects?Could the roadblocks be ego, intellect, and perception?

The Ego RoadblockIn my experience professional service corporations andchic retailers are the worst offenders in the area of lettingego get in the way of add on sales. Ill ask you this. Doyou want to hold on to your costly erroneous beliefs ordo you want to increase revenues? When you let yourego get in your way, revenues will decrease.

The Intellect RoadblockIll do it my way because I know better. This is thebattle cry for intellects. In solving complex problems thisis fine, however it is not acceptable is selling more of yourproducts and/or services. Intellects are infatuated withfeatures as opposed to being conscious of benefits.Intellects love to hear themselves talk about the technicalside of anything and everything. Guess what? Yourcustomers really do not care. They just want to know howyour product or service will make their lives betterand,that it is a good value.

The Perception RoadblockThe perception roadblock to add on sales is one that willdefinitely need a brain adjustment. Business owners andthe employees that sell for them too often feel it is animposition on their customer to offer something addi-tional. Somehow these folks got their head screwed oncockeyed and they really do need some help. When onetruly cares about their customer, client, or patient; it isincumbent on them to offer every bit of value your/theirorganization has to offer.

One might say that McDonalds is making people fat andunhealthy by offering supersizing or just fries with that.I do not think so. McDonalds is not cramming the fooddown the throats of their dining patrons but simplyoffering more value. Customers make choices. What youneed to do is to simply offer your customers more choicesand more value.

Success in SimplicityMcDonalds, I believe, is successful because of simplicity.They do not rattle off 20 additional dining options butrather one or two. If you were to adapt this idea ofsimplicity to your organization, it might be done by justoffering one single item to every customer as an add on,or possible having just one specific and different custom-ized add on offering for every individual product orservice. Needless to say, the multi-item approach is muchmore difficult to implement.

Why Else Dont They Offer?I have found that the primary reason you and youremployees do not offer add on sales is because of a lackof training. I bet you thought I was going to say laziness.In my two decades of experience in work with organiza-tions as a consultant, I have identified lack of training asthe culprit much more often than apathy or sloth.

A Simple SolutionYour simple solution to increasing add on sales in yourorganization is daily training. Try this for a month and seeif Im not completely correct. At the start of every day,spend two to three minutes explaining to all the personsin your organization, why a particular product or servicehelps your customers lives to be better and suggest thatthey suggest it to customers that day. At the end of amonth you have trained your entire company, on how tooffer 20 new and or different, add on products or services.And your employees have consciously participated inthat training.

Yes, it will take you, the leader, a bit of pre-planning timebut, my goshisnt that your job anyway? Do thisrigorously for one month and I guarantee you that youll

be pleased with the results. It is the little things that makethe difference.

About the author: Ed Rigsbee, Certified SpeakingProfessional, travels internationally to deliver keynotepresentations and workshops on effective and profitablealliance and partnering relationships. In addition toserving as the president of Rigsbee Research ConsultingGroup, Ed also serves as the CEO and ExecutiveDirector of a (501 c 3) public, non-profit charity. Ed hasauthored three books and over 1,500 articles to helporganizations to take full advantage of their potential.While Ed has been fumbling, bumbling, and stumblinghis way through the organizational mazes of for-profitsand non-profits for over four decades, he has been anobserver, researcher, and teacher; helping organizationsof all sizes to build successful internal and externalcollaborative relationships. Contact Ed, get additional(no charge) resources, sign up for his complimentaryweekly Effective Executive eLetter, or to view Eds videos,please visit www.Rigsbee.com


EUROPEAN INSIGHT

APRA European Symposium (includes free entrance to exposition and plant tour)Fee does not include hotel room. To reserve your hotel rooms please go online to https://ems.resrunner.com/APRA2010

300 EUROS (@ $450 US) per person; 325 EUROS (@$485 US) at the door.Fee includes Mondays Exposition, Mondays Cocktail Party & Dinner, Tuesdays meeting,

Tuesdays Lunch, Coffee Breaks, all meeting materials, and the Plant Tour of MD Rebuilt Hungary.

Discount for Central and Eastern European Visitors: Deduct 75 euros from your registration fee

Exposition Only: Buyers: No charge Exhibitors: No charge

April 26th: European Exposition, April 27th: European SymposiumThe Corinthia Hotel Royal Budapest, Hungary

Name: Email:

Company:

Address:

City: State/Province: Zip/Postal Code:

Country: Phone: Fax:

I would also like to register the following people from the same company:

Name: Email:

Name: Email:

Attendees

Payment

APRA European Symposium & Expo $450 US x number of people ($485 US at the door)

Expo Only FREE

GRAND TOTAL $

2010 APRA European Symposium & Exposition

Cancellation Policy: Registration cancellations received prior to April 15, 2010 entitle registrant to full refund of APRA RegistrationFee. Registration cancellations after that date will be subject to a 30% processing charge. NO REFUNDS will be made unlesswritten request is received by May 12, 2010. Refunds take up to 4 weeks to process. HOTEL CANCELLATIONS NEED TO BEDONE DIRECTLY WITH THE HOTEL & WORLDTEK TRAVEL, NOT APRA. For hotel reservations, call WorldTek Travel at 1-800-553-5429 (outside the U.S. and in Connecticut call 1-203-772-0470) and ask for Janis Joyce.

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Paid by: ! Check (Make checks payable to APRA in U.S funds.)Charge my: ! Visa ! MasterCard ! American Express Security Code:

Card No. Exp. Date

Print Cardholders Name Signature

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FAX THIS FORM TO APRA IN THE U.S. at 001-703-968-2878OR MAIL TO: APRA, 4215 Lafayette Center Drive, Suite 3, Chantilly, Virginia, USA 20151-1243

2010 APRA EuropeanSymposium & ExpoApril 26th: European ExpositionApril 27th: European Symposium

The Corinthia Hotel Royal Budapest, Hungary

Board Meeting: Sunday, April 25, 201019:00 - 21:00APRA European Board Meeting

Exposition: Monday, April 26, 201010:00 - 17:00Exposition - Corinthia Grand Hotel RoyalThe expo will consist of 55 booths ofmanufacturers of components & testequipment, remanufacturers of units andsuppliers of old units.

18:30Cocktail Reception & DinnerThe ReMaTec Remanufacturer of theYear Award will be presented during theevening.

Symposium: Tuesday, April 27, 201008:00Registration

08:30Welcome & IntroductionPeter Larsen, Chairman, APRA Europe

09:00Keynote Speaker: European AutomotiveAftermarketJosef Frank, CLEPA Brussels

09:30 - 10:00German Market for RemanufacturedEnginesGünter Wolf, Chairman VMI, Germany

10:00 - 10:30Remanufacturer Adopts A New StrategyMartin Detzen, Joseph Kripli, MDRebuilt, Germany

10:30Coffee Break

11:00New Global Air-Conditioning CompressorOpportunitiesKlaus Zenk, Santech Industries, USA

11:30 - 12:00Supplying Components & Knowhow toRemanufacture TurbochargersMellet Ltd, UK

12:00 - 12:30Remanufacturing Turbochargers

12:30 - 13:00Remanufacturing Diesel Injection andAir-conditioning Compressors

13:00 - 14:00Lunch

14:00 - 16:30Plant Tour: MD Rebuilt Hungary - Aremanufacturer of starters, alternators andmechatronics.

17:30Bus arrives at Budapest Airport and thenreturns to the Corinthia Hotel.

Exhibitors as of January 26th:APRA

ATech Vertriebs GmbHBayreuth University

Bosch Electronic Service Kft.ECS Brasil Met. e Part. S.A

Emmetec SRLERA S.p.A.

Eurolec ComponentsFer-vill Ltd.

Ganzeboom TransmissiesGhibaudi Mario S.p.A.

Gobbi Spare PartsIKA Industries

Kardes Elektrik A.S.Knopf Automotive

La ConcordeMARBED srlMelett Ltd

MPO Mosolf Powertrain GmbHO.R.M.E. Elettromeccanica

Precision InternationalPremier Components UK Ltd.

ProgRama, IncReMaTec

Santech IndustriesSchaeffler Automotive Aftermarket

UAB

To exhibit, go online to http://www.apra.org/Meetings/2010/Europe_Booths_2010.pdf


Who Knew?by E. Mark KotheChief Technical Officer, APRA

Mywifes 2006 FordExplorer 4.6LV8 hadthe check engine light come on.A quickcheck with the OBD scanner revealed acylinder 4 misfire code. Since this car hascoils over each plug I thought it might bethe coil, so I swapped coils 3 and 4 andreset the code. A few days later the checkengine light was back on. Still cylinder #4misfire. My next thought was the sparkplugs. I stopped at the local auto partsstore to pick them up. The kid workingthere explained that he would have tospecial order them, they were 13 dollarseach, and I should probably havesomeone install them for me. I politelyexplained that I have been changing plugsfor 40 years and thought I could handle it.He laughed and said I might want to lookinto it further.

OK, fine, Ill checkAutoBulletins.Com.Aquick look into the ignition sectionrevealed an 11-page document, completewith a flow chart, on the procedure tochange the plugs! Really, a flow chart tochange spark plugs? After reading thedocument that discusses the threedifferent special Rotunda tools that I willneed, the three methods that the plugWILL fail, causing you to have to ex-tract the broken pieces from the cylinderhead, and the unlimited labor time thatFord allows, I realized that kid was right.

Key U.S. Senator RaisesConcern About Cash forClunkers ProgramThe Automotive Service Association(ASA) has reported that Sen. CharlesGrassley (R-Iowa), rankingmember of theU.S. Senate Committee on Finance, haswritten a letter of inquiry to Ray LaHood,secretary of the U.S. Department ofTransportation (DOT), to find out wherethe start-up money for the Cash forClunkers program, enacted in the summerof 2009, was spent. Grassley stated hefeels it is his constitutional duty toconduct oversight into the actions of theexecutive branch, including the activitiesof the Department of Transportation.Grassley asked for an accounting of whatcompanies and executive branch agenciesreceived contracts from the DOT toprocess and sign the thousands of rebatechecks.

The Consumer Assistance to Recycle andSaveAct of 2009 (CARS), coined Cashfor Clunkers, was intended to boost carsales in the United States. The CARSprogram originally provided $1 billion toassist auto dealers, but an additional $2billion was appropriated by Congress tocontinue the program. Cash for Clunkerswas intended to remove older, less-fuel-efficient vehicles fromAmericas highwaysand replace themwith new,more-fuel-efficient vehicles.

Grassley expressed concern with thefunding provision for the contractors inthe extended program. He writes, Pursu-ant to the legislation, the DOT had only 30days after the date the legislation wasenacted into law to engage contractorsand stand up the program before the firstrebates were issued. It is my understand-ing that the original legislation provided$50 million to cover the costs of thesecontracts, but no specific fundingprovision for the contractors was includedwith the additional $2 billion that wasprovided for the program. To date, theadministration has not provided anaccurate accounting of the administrativecosts related to the Cash for Clunkersprogram and I believe that theAmericantaxpayer deserves more information, notless, and that information needs to comesooner rather than later.

Grassley continued, In addition toauditing the individual transactions of theCash for Clunkers program, I am interestedin the corporations and executive branchagencies that received contracts from theDOT to process thousands of transac-tions generated by CARS. It seems to methat the administration chose an inher-ently risky approach to developing andimplementing the Cash for Clunkersprogram and spent millions to get it upand running in record time with littleregard for proper insight and accountabil-ity; thus creating an environment ripe forwaste, fraud and abuse.

To see a copy of Grassleys letter of

inquiry, visit ASAs legislative Web site atwww.TakingTheHill.com.Source: aftermarketNews, 1/7/10

Australian MinisterGrants a NEW Level inRemanufacturingJoeHelper,Victorianminister for SmallBusiness recently visited Injectronicsplant in HallamVictoria, and experiencedfirsthand, the state of art remanufacturingfacilities, and acknowledging the out-standing commitment to remanufacturingof transportation electronics. The visitcoincided with the presentation toInjectronics of a government grant toassist with the development of exportopportunities into new markets andregions.

Injectronics is recognized as Australiaslargest remanufacturer of automotiveelectronics, along with being a worldleader in this category, and are continuallyexpanding their range of products andservices to keep abreast of the rapidlychanging automotive electronics market.

Vehicle manufacturers are continuallyadopting new technologies in vehicleelectronics, and the challenges to repair /rework / remanufacture this technology isbecomingmore increasingly difficultrequiring new and innovative ways toovercome them, and ensure the continualsupply of products.

Injectronics have recently undertaken amajor investment in new state of the artequipment that will revolutionise theremanufacturing industry and takeelectronics remanufacturing to a new level.Acquisition of an Ultrasonic FineWirebonder and Pull / Sheer tester will enablethe precise bonding of ceramic hybrids, atechnology that is being used in manycurrent model vehicles which are fittedwith Hybrid electronic control modules.

This process is an improvement on theoriginal process used in the OEMmanu-facturing of the modules, and ensuresproducts that may have been previouslyunable to be remanufactured, are now ableto be supplied at the highest quality. Thisnew equipment will open up many newmarkets and products for Injectronics, andis the greatest evolution in automotiveelectronics for many years.

Injectronics continues to explore local andexport markets in an attempt to takeadvantage of the huge demand forelectronics remanufacturing around theworld, and continues to supply thehighest quality remanufactured compo-nents to the local domestic and interna-tional markets.

For more information on any ofInjectronics products or services contactthe sales office on 03 8792 6999 or visitwww.injectronics.com.au.

I need to find someone with more patiencefor this job.

ThanksAutoBulletins.Com!This reallysaved me some headaches! Given thecomplexity of cars today, I am not sure Iwould even change a tire without firstconsulting this tool. If you are an APRAmember and do any on vehicle service, orhave customers that do, you should be asubscriber. Now is the time too. We justdropped the price, and added another 2221bulletins, giving you 88,595 reason tosubscribe. Seewww.AutoBulletins.Comfor details.

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evidenced by their growth in recent years.DougWolma and Todd Kindem were onhand to receive the award along withothers from their company.

Previous recipients of the HDRGRemanufacturer of theYearAward wereMikeHill of Precision Rebuilders in St.Clair, Missouri and JohnWeller ofWellerTruck Parts in Grand Rapids, Michigan.

After the luncheon Alan Lesesky ofVehicle Enhancement Systems and RichardLaFrancois of EquipmentMaintenanceInnovators, spoke about their efforts to

develop hybrid electrical and hydraulicsystems for their customers who includethe DenverAirport, theAlaskan PipelineCompany, and BPOil. Richard hasdeveloped an automatic shutdown systemthat can save a huge amount of fuel inregular and hybrid applications.

Dr. Michael Readey ofAerisAnalyticsdiscussed carbon emissions and how theymay translate into carbon credits whichcould become quite valuable to rebuilders/remanufacturersa topic which willrequire the future attention of our industry.Richard explained how carbon emissionsare determined. He also provides assis-tance to companies in calculating theircarbon footprint and their emissions

levels. He has extensive experiencein this area and will write futurearticles in the Global Connection.

Patrick Carpenter of SRC explainedhow the SRC companies sell thereman advantage to their customersand the ultimate users to whom theircustomers sell. He had a step-by-step process that they use in theselling process.

We will shortly be announcing thedates of the next combined meetingthat will feature tours of four of thefacilities at SRC in Springfield,Missouri. This will include thefollowingAPRADivisions: Electrical,Heavy Duty Transmission, HeavyDuty Brake andVolumeTransmis-

sion. We also hope toarrange the meeting at a timewhen Jack Stackwill beavailable to speak to thegroup.

TimRoth of SRCsMegavoltCompany spoke about howthe industry needs to mountan effective lobbyingcampaign to encourageremanufacturingwith taxcredits and grants for studiesabout the industry so thatour countrys leaders have areal appreciation for thevaluable contributions wemake to protecting theenvironment and creatingjobs. The time has come toposition our industry todouble over the next tenyears. Everyone is talkingabout sustainability, andremanufacturing is theanswer to most of ourcountry's needs.Remanufacturing canincrease employment andeconomic activity as well asconserve energy and reducewasteall of which arebetter for the environmentand can lead to a moreprosperous economy.Readers will be able to seemore of this in future issuesof the Global Connection.

HDRG Summitcontinued from page 1

ArvinMeritor was awarded the Heavy DutyRemanufacturer of the Year Award. (l-r) ChipMcClure, CEO; Joe Mejaly, VP MarketingGlobal CVS; Doug Wolma, General MgrRemanufacturing; Jim Morrow, Consultant;Todd Kindem, Sales Mgr Aftermarket, andChristy Daenert, ARM HR.

(l-r) Omar Cueto, DIESELOGIC.COM; SandraStandley, HDRG Chairman; Dr. Lein Lein Chen, UNLV;Dr. Chen's guest economist from NYU, and Joe Kripli,Remaco.

(l-r) Dr. Michael Readey, Aeris Analytics; PatrickCarpenter, SRC; Sandra Standley,HDRG Chairman and Tim Roth, SRC.

Authorized Distributors for REGITAR-USA: ACE Mideastern Warehouse NC, Alternator & Starter Parts Distribution TN, Barsanco Inc. MI, Colson-EBS Auto Electric, Clearwater FL,D&L Auto and Marine FL, Holcombe Armature Co. GA, Magna System PA, R and R Regulator IN, RCP Inc CN, Superior Distribution Centers CA,

Wagner Alternators and Supplies CA, Zorko’s PA.

www.regitar.com • 334-244-1885 • Toll Free: 877-734-4827 • Fax: 334-244-1901 • Email: [email protected]

New ItemsManufactured by More Group

GR786HC, 14.6-V Set PointFor 3G “Short Circuit Protection”

Replaces VP4L2U-10316AAAftermarket F794HD

As Lester Sales 7749, 7750, 7751, 7752,7753, 7755, 7756, 7760, 7764, 7765, 7768,7769, 7771, 7776, 7778, 7785, 7790, 7791,

8258, 8267, 8429, 8446

D715, 14.6-V Set PointFor GM Aveo, Suzuki Swift

Aftermarket D2206As Lester Sales 8483 and 8484

GR822 PCM, 14.0-V Set PointFor Upper 4G Alternators on Trucks

Late “High Cycle Speed”Replaces VP6LU-10C359-AA

As Lester Sales Sales 8404, 8405, 8441,8442, 8474, 8511, 8512, 8522

GR910M PCM, 14.4-V Set PointFor 6G, White, Grey CoverReplaces 7L4E-10C359AA,

Can Replace Blue Cover VP4L3U-10C359AA,4L3U-10C359AA,

Black Cover XW4U-10C359ABAs Lester Sales 8318, 8406, 8408, 8437,

8443, 8444, 8447, 8472, 8516, 8521

GR821, 14.6-V Set PointFor Lower 4G Alternators on Trucks

Replaces VP4L2U-10C359AAAs Lester Sales 8477

RD-37, 6-60A Avalanche DiodesFor GM Aveo, Suzuki Swift

Aftermarket DR2910As Lester Sales 8483 and 8484

R7208-7336, 100% NewFor Valeo 110A and 120A Alternators,

On KIA 2003-2008, KIA, Hyundai, NissanAs Lester Sales 11012, 11013, 11014, 11015,

11016, 11017, 11020, 11188, 11189, 11227

VRH5-3240, RVC, 13.8-V Set PointReplaces 126600-3240, 126600-3440

Aftermarket IN6306, IN6324For Denso on General Motors

As Lester Sales 11110. 11140, 11178,11179, 11180, 11181, 11248, 11252


If you have company news that you'd like to share with the industry, please send it to: APRA, Kirsten Kase, 4215 Lafayette Center Drive, Suite 3, Chantilly VA 20151-1243; Fax: 703-968-2878; E-Mail: [email protected].

AFTERMARKET UPFRONT

Angulo Named CortecoSales Manager forMexicoAngel Angulo was recently appointed toSales Manager of Mexico for Corteco, theaftermarket business of Freudenberg-NOK.

In his new position, Angulo will managesales and support for TransTec® brandautomotive replacement kits and compo-nents throughout Mexico, with theobjective of growing sales while increas-ing TransTec® brand equity. TransTec®automotive replacement parts include theworlds largest selection of transmissionand power steering kits for domestic andimport vehicles.

Angulo brings to his position over 20years of sales experience in both theautomotive aftermarket and OEM, includ-ing heavy-duty applications. He earnedhis Bachelors of Business Administrationdegree from Universidad Iberoamericana.

Fred Jones EnterprisesAcquires SouthlandDealer ServicesFred Jones Enterprises (FJE), an Okla-homa-based distributor of automotiveparts, announced that it has expanded itsnational footprint with the acquisition of athree-state automotive distributor,Southland Dealer Services, a powertrainand accessory Ford Authorized Distributor(FAD) headquartered in Charlotte, NC.

This acquisition gives us a larger nationalfootprint to serve our customers through ahighly respected and quality-run com-pany, said Fred Jones Hall, Chairman andCEO of FJEs parent company Hall Capital,which specializes in creating partnershipswith family-owned business, managementteams and entrepreneurs to facilitategrowth in private equity, real estate, andoil and gas.

Southland Dealer Services is a family-owned FAD proudly serving over 230 Fordand Lincoln-Mercury Dealerships in NorthCarolina, South Carolina and Virginia.Founded as Southland Rebuilders in 1953,the company was formerly a Ford Autho-rized Remanufacturer (FAR) servingdealers in the Carolinas.

We are very happy for our company andour employees to now be associated witha company and a name like Fred Jones.Their highly respected ownership, broadgeographical base and long term relation-ship with our family made them the rightpartner for us, said Chuck Fonville,former Vice President and now GeneralManager of the new Southland DealerServices.

Southland will now be known asSouthland Dealer Services, a Division ofFred Jones Enterprises, LLC. Fonville willcontinue in his capacity of day-to-daymanagement with the new title of GeneralManager.

Haldex to ConsolidateManufacturing at TwoProduction Units in theU.S.Source: aftermarketNews staff, 1/19/10

As it continues to optimize its productionstructure, Haldex has said it will consoli-date two of its Hydraulics Divisionsproduction units in the U.S. into one plant.In the coming months, Haldexs plant inStatesville, N.C., will be closed followingthe transfer of manufacturing to thecompany's plant in Rockford, Ill.

Following the merger and investments, theplant in Rockford will be a state-of-the-artoperation with world-class processes inline with lean manufacturing principles forproduction, development, quality, logisticsand customer support.

A number of employees in Statesville willbe given the opportunity to relocate toRockford.

The merger will be implemented in mid-2010. Restructuring costs will totalapproximately $1.8 million, and will beposted in the first quarter of 2010. Annualsavings to the company as a result of theconsolidation is estimated to be approxi-mately $3.2 million.

The consolidation is part of an effort tocreate a more efficient organization andreduce costs within the Haldex Group, thecompany said.

The merger is logical because the plantsmanufacture similar products," said JoakimOlsson, president and CEO of Haldex."This measure will enable us to takeanother step toward an optimized andcost-efficient group structure, enabling usto focus on areas where we can achieve asustainable market position with innova-tive and leading products.

Haldex (www.haldex.com), headquarteredin Stockholm, Sweden, is a provider ofproprietary and innovative solutions tothe global vehicle industry, with focus onproducts in vehicles that enhance safety,environment and vehicle dynamics.

Owner Resource GroupMakes PlatformInvestment inAutomotive AftermarketOwner Resource Group announced thatthey have partnered with managementto acquire Global Parts Distributors(GPD or the Company) from its formerparent, Fred Jones Enterprises, LLC. Thetransaction closed December 31, 2009.Terms of the transaction were not dis-closed.

Jonathan Gormin, a Partner at OwnerResource Group, commented, The GPDmanagement team has built a leadingcompany in the air conditioning automo-tive aftermarket, providing outstandingcustomer service and excellent products totheir customers. We look forward toworking closely with the management ofGPD to capitalize on their success andsupport GPDs continued growth.

Founded in 1974 as an automotive airconditioning (AC) installation and repairshop, GPD developed into a regionaldistributor of automotive aftermarket ACparts and radiators. The Company hasexpanded nationally and currentlydistributes aftermarket automotive

components primarily for AC and radiatorunits to discount parts warehouses, retailchains, mass-market retailers, independentgarages and repair shops. The manage-ment team of GPD has more than 100 yearsof experience in the AC automotiveaftermarket, and the Company providesoutstanding service and products to itscustomers domestically and internation-ally. GPD is headquartered in Macon, GA,and has additional locations in Atlanta,Fresno, Louisville, Oklahoma City andOrlando. To learn more about the Com-pany, please visitwww.globalpartsdist.com.

Scott Shriber NamedPublisher of Counter-man MagazineBodyShop Business Publisher ScottShriber has been named publisher ofCounterman magazine, a Babcox publica-tion serving the automotive parts distribu-tion market. He also has been givenadditional responsibilities as publisher ofaftermarketNews, Babcoxs daily onlinenews publication for top-level executivesand managers working within the automo-tive aftermarket and truck fleet markets.

continued on page 12


Shriber joined Babcox in August 2008 aspublisher of BodyShop Business magazine.He will continue in this role, in addition tohis new responsibilities with Countermanand aftermarketNews.

Prior to joining Babcox, Shriber wasnational sales manager for OEConnection,a provider of online buying, selling andanalysis of original equipment parts.Before that he spent 28 years with FordMotor Co. in a number of positions ofincreasing responsibility. Much ofShribers time at Ford centered around theMotorcraft brand, where he started out infield sales and eventually moved on tosuch positions as technical servicemanager, independent channel managerand parts and service marketing manager.His Ford career culminated with his mostrecent position of marketing communica-tions manager for Blue Diamond PartsLLC, a joint venture between Ford andInternational Truck and Engine Co.

Babcox Promotes TwoTop Executives to VicePresident PositionsBabcox, a business-to-business mediacompany serving the automotive aftermar-

ket and truck fleet markets, is pleased toannounce that Chief Financial Officer GregCira and Group Publisher Jeff Stankardhave been promoted to vice presidentpositions within the company. Bill Babcoxremains chairman, president and CEO.Greg Cira has served as CFO of Babcoxsince 1992 and is responsible for allcorporate operational needs includingfinancial reporting, human resource issuesand legal matters. Prior to joining Babcox,he spent eight years with Ernst & Young.

Cira has a Bachelor of Science degree inBusiness Administration with a major inaccounting from Bowling Green StateUniversity and is also a CPA.

Jeff Stankard has been with Babcox sinceJune 1999 and is now responsible forBrake & Front End, ImportCar,Underhood Service, TechShop,Tomorrows Technician and ServicioAutomotriz magazines as well as theautocarepro:news e-newsletter. Prior tojoining Babcox, Stankard spent 15 yearswith The Goodyear Tire & Rubber Co.

Stankard received his Bachelor of Sciencedegree from Miami University in Oxford,Ohio, and his Master of Business Admin-istration degree from The University ofAkron.

Both Cira and Stankard will continue intheir current roles in addition to serving asvice presidents of Babcox.

Vehicle/Drivetrain Elec-tronics Concentration atShowpower 2010Showpower 10 packs a lot of opportunityinto three short days. The event (Nash-ville, TN, March 18-20) features a series ofeight transmission technical seminars,three of which are coordinated to deliver athorough understanding of transmission,dirvetrain and vehicle electronics.

The Emerging Electronics sessionsfeature: Bernie Thompson, AutomotiveTest Solutions, Understanding ControllerArea Networks (CAN); John Thornton,AutoTrain, Domestic BUS Diagnostics;and G Jerry Truglia from AutomotiveTechnician Training Service, on advancedelectronic diagnostic skills specific to workon hybrid vehicles.

Additional seminar sessions featureWayne Colonna and Jim Dial from ATSGcovering Toyota U150/U250 and NissansRE5R05A, respectively. Bob Nuttalexplains Mitsubishi units: John Parmenter,Precision International Technical AdvisoryGroup, covers an extensive set of realworld fixes; and Mike Steen, CertifiedTransmissions, delves into commoninstallation problems and solutions.On Thursday morning the group will tourthe DACCO main torque converterremanufacturing facility in Cookeville, TN.A local Nashville ATSG/Transtar Indus-tries seminar will be held on Saturday,March 20th, in conjunction withShowpower as well. The Exhibition floorwill be open on Friday and Saturday withhourly $500 cash prize drawings and a finaldrawing for $5,000 cash. For more informa-tion, visit www.showpowerexpo.com.

In Remembrance ofGuy PlourdeGuy N. Plourde, 71, of South Windsor, CTand loving husband of Carline Plourde,passed away suddenly on Thursday,December 31, 2009 at his winter home inCape Coral, FL. He passed away followinga courageous 12-year battle with pulmo-nary fibrosis, including a successful lungtransplant in May 2003. He was born in St.Quentin, New Brunswick, Canada onSeptember 23, 1938, and emigrated to theU.S. in 1958. The couple celebrated theirGolden Wedding Anniversary this pastOctober.

Guy was the founder and owner of Guy'sElectric Service, a family-owned andoperated automotive electrical repairbusiness located in South Windsor, CTthat was established in 1968. Prior tostarting his own business, Guy perfectedhis trade beginning at Belangers AutoElectric in Caribou, ME and, once he hadsettled in Connecticut, by working atMcCallum Motors in Hartford. Guy was amember since 1984 of APRA, and actively

shared his wealth of knowledge of over 50-plus years in the business with otherrebuilders in his lifelong trade.

Memorial donations may be made to theGuy N. Plourde Memorial Fund, c/oPulmonary Fibrosis Foundation, 1332 N.Halsted Street, Suite 201, Chicago, IL60642.

In Loving Memory ofStephen C. SandlerFinding words to describe StephenSandler is almost impossible as he wastruly one of a kind. He enriched the livesof those who were lucky enough to knowhim with his kindness, generosity,honesty, charisma, strength and his senseof humor.

Stephen loved life, and he didnt waste aminute of his waking hour, living eachmoment to its fullest. He worked hard hiswhole life and was an extremely successfulentrepreneur, building a company,American Pacific Core, Inc., from theground up with his brother Alan, though,success never swelled his head and henever forgot where he came from.

Stephens greatest reward was to be ableto build a beautiful home to share and tobe able to provide for family and friends.His idea of the perfect day was to bringloved ones together at his home for a BBQwhere he could grill, show off his Harley,enjoy the view, and watch movies.

Stephen taught by example and thegreatest lesson that he leaves behind isloyalty to family, never give up on family,work hard and ALWAYS help those inneed. Family will always be our greatestasset in life.

Stephen, beloved husband, father, son,friend and hero for many has passed. Heloved and cherished his whole family. Hiswife Susan was his best friend and heloved her unconditionally, the same for hissons Ian and Matt. His story will be toldfor generations to come.

In lieu of flowers, donations may be madein memory of Stephen Sandler to the JoeyMasella Scholarship Foundation, 425Holly Street, Laguna Beach, CA 92651.!

Aftermarket Upfrontcontinued from page 11

Contact Morris Spector for detailsEmail: [email protected]

Phone: 203-288-1234

Why advertise in theGlobal Connection?

Targeted AudienceTargeted Audience


NEW PRODUCTS & SERVICESPlease send new product announcements to: [email protected] or mail/fax it to Kirsten Kase,APRA, 4215 Lafayette Center Drive, Suite 3, Chantilly, VA 20151-1243; Fax: 540-341-7682

International Automotive Core Supplier

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New Bosch Commercial StarterProvides Lightweight DurabilityRated for over 50,000 starts, the newBosch SR5065LH Long Haul CommercialStarter offers twice the life of olderstarters, along with lighter weight for easeof installation, said Fred Padgett, GroupProduct Manager for Starters and Alterna-tors for Bosch.

The new Bosch commercial starterfeatures:

Six-pole field windings for increasedpower with less sensitivity to lowbattery charge for more reliable starts

A planetary gear reduction system toincrease torque and provide fasterstarts

O-rings to increase resistance to dust,dirt, and moisture, thereby increasinglife

A weight of only 21 lbs. -- 38 percentlighter than comparable units foreasier installation in tight enginecompartments

A two-stage solenoid that preventsdamage to the engine ring gear andextends the life of the starter piniongear

Conical solenoid contacts, dual-composite long-life brushes, and anintegral magnetic switch that providequicker starts and increased durability

Exclusive Bosch armature windingtechnology that provides more copperand increases thermal conductivity, aswell as increased resistance to heatfor extended life

Bosch Long Haul Commercial Starters arebuilt to stringent precision and perfor-mance standards, and are 100 percentfactory tested for superior reliability andperformance, said Padgett. Our newcommercial starter shows how Boschcontinuously works to advance itsstandards of excellence.

For more information on the company, visitwww.boschusa.com. For information onBosch Aftermarket Automotive Products,visit www.boschautoparts.com. Forinformation on Bosch Diagnostic andWheel Service Equipment, visitwww.boschdiagnostics.com.

New Regulators from REGITAR-USAfor Prestolite

R105-151A, 12-V Adjustable, Re-places, 105-29, 105-43, 105-51, 105-63,105-101, 105-151. On Allis C., Minne-apolis M., Transicold, For Prestolite,110-38, 110-54, 110-55, 110-56, 110-69,110-75, 110-91, 110, 110 -100, 110-112,110-147, 110-155, 110-157, 110-161,110-175, 110-192, 110-214.

R105-153A, 12-V Adjustable, Re-places, 105-92, 105-153. On JohnDeere, For Prestolite 110-38, 110-39,110-146, 110-194, 110-240, 110-241.

R105-181A, 12-V Adjustable, Replaces

105-181, On John Deere, For Prestolite110-114, 110-115, 110-186, 110-216,110-217, 110-239, 110-266.

VRP393, 27.5-V Set Point, Static,Replaces 8-393, 8-426, Caterpillar6N3821, For Prestolite on Caterpillar,Case, OE 51-178, 51-212.

See www.regitar.com or, contact CustomerService in Alabama USA, phone (334) 244-1885, FAX (334) 244-1901 or [email protected].

New from J&N Electric J&N - 151-24021 - Brush Holder

Assembly for Bosch Starters, Ref.#6033AD1255

J&N - 151-52018 - Brush HolderAssembly for Denso Starters, Ref.#028510-5190

J&N - 303-41000 - New 24V, 45-75ARotor for Magneti Marelli Alternatorson Caterpillar & Perkins Applications.Used on Marelli # MAN7466, Lester #12426

JanNco - 410-12324 - Reman 12V, CW,12T DD Delco 41MT Starter for FordHD Truck Appl. with Caterpillar 3126Diesel Engines, 46mmOD Pinion, Ref.#10479307, 6673, 141-398

Visit them on the web atwww.jnelectric.com or call (513) 771-8000.

Your First Choice For ElectronicThrottle BodiesThere is no need to pay high O.E. Dealerprices -- make A1 CARDONE your firstchoice for Electronic Throttle Bodies.CARDONE offers the best coverage,quality and value in the industry, andcontinually strives to keep it that way.CARDONEs Electronic Throttle BodySKU's cover over 10 million vehicles! Fastmoving applications include:

Nissan Altima/Sentra, 2002-2005; Part#670002

Chevrolet/GMC Trucks, 2003-2006;Part #673000

Quality Features: Meticulous cleaning process ensures

the throttle bore surface is notdeformed.

New mounting gaskets ensure properseal.

100% Electronic testing of motor andthrottle plate ensures reliable perfor-mance.

For more information and applicationinformation on CARDONE throttle bodiesvisit the CARDONE WebCat atwww.cardone.com.

New from WAIglobal IM498 Regulator for Mitsubishi on

Citroen, PeugeotReplaces: 498, A866X49872Units: A5TA6291D, E, F; A5TA6292;Peugeot 9638275880

A-Circuit, Volt Set 14.5V L-FR Terminals

0210_BAE_apra_.indd 1 1/22/2010 12:17:01 PM

continued on page 14


New, used and rebuilt starters,alternators and distributors. We alsocarry an assortment of distributor partsnew. Please email us for a list or parts orfor your needs at [email protected]

NYC rebuilder has a small, genuineWheelabrator rubber belt blastermachine for sale. Purchased in auction,never installed (too tall to fit in my shop).It's about 11'6" tall. Machine sufferedsome sheet metal damage in shipping.Easily repaired. Original owner kept it innice repair. The machine has been pro-tected outside our shop under a custommade canvas cover (which is included insale). My loss, your gain. Fire sale price of$3,000 firm. Note, it is heavy and will needa machinery mover to lift (about 8,000 lbs.)I also have other auction acquired itemsfor sale too numerous to list. If interestedcall Chet at (718) 739-8202.

Alternator and starter business forsale. 30' x 40' shop with air and heat plus 2bays. Over $100,000 in stock. Will sell all orpart. North Louisiana. great hunting andfishing. Call 318-259-6344. Ask for Randy.

Remanufacturing ManagerMidwest based remanufacturer is seekinga professional with experience in

remanufacturing. We are looking for amotivated, hands-on individual to improvePlant efficiency, remanufacturing proce-dures, quality processes, experienced withcellular remanufacturing, correctiveactions and true leadership skills arerequired. Must also be a leader, anexcellent communicator verbally andwritten and must have 10 years+ experi-ence in remanufacturing. ISO, leanmanufacturing, etc. is a plus. Excellentsalary and benefits to the right candidate.All resumes will be held in the strictestconfidence. Please contact APRA [email protected] or fax 540-341-7682.

Electrical ForemanLarge New York City Alternator and StarterRemanufacturer, Eastern Exchange Unit, islooking for a top Rebuilder able to do it alland train others as necessary. You will bethe top man, the Foreman of the shop. If amachine breaks you would know how tofix it. Salary $1,000 per week plus vacationand medical insurance benefits. The owneris also offering you the additional optionin the future of becoming an owner of thecompany. If you have the qualifications,the work ethic and are interested, pleasecontact Chet Brown at 718-739-8202.Mention the advertisement.

MAIL TO: APRA, Global Connection, 4215 Lafayette Center Drive, Suite 3, Chantilly, VA 20151-1243(703) 968-2772, ext. 108 FAX (703) 968-2878 e-mail [email protected]

(First 50 words FREE for all APRA members ) $1 per word for each additional word over 50. $3 per word for all non-members

Write down your classified ad as you want it to appear in the space provided below and mail, fax or email it withpayment to APRA. We must receive payment BEFORE your ad is published. You may advertise equipment,parts, cores, businesses for sale, help wanted, etc. Please be sure to check off which issue(s) you would like yourad to appear. ADDED BONUS: Your ad will appear on APRA's website (www.apra.org) at no additionalcharge.

Please check ad type you are submitting:

For Sale !!!!! / Business For Sale !!!!! / Wanted !!!!! / Help Wanted !!!!! / Services !!!!! / Misc. !!!!!

Please print or type:

!!!!!March 2010 ! ! ! ! !April 2010 !!!!!May 2010 !!!!! June 2010 !!!!! July 2010 !!!!! August 2010NAME E-MAIL

COMPANY E-MAIL

ADDRESS

CITY STATE ZIP

PHONE FAX

Classified Advertisement

FOR SALE HELP WANTED

With Soft Start, LRC Active Lamp Function With

Output IM582 Regulator for Mitsubishi on

HondaReplaces: MI VR 582Units: A5TB1391; Honda AHGA69,31100-RSH-004Lester 11177; PIC 203-5125

A-Circuit, Volt Set 14.6V G-C-L-FR Terminals (G=IG) With Soft Start, LRC Standard Lamp Function No

Output IN373Regulator for Denso on

KomatsuReplaces: 126000-3730Units: 102211-2820, 102211-9060;Komatsu 600-861-3411

63mm Mounting A-Circuit, Volt Set 28.4V D-IG-L Terminals (D=No Func-

tion) Ignition Activated Active Lamp Function - With

Output Shorted Circuit Protection -

Lamp, Field, Choke CircuitsContact WAIglobal toll free at (800) 877-3340; phone (484) 875-6600; fax (800) 948-6121, or visit them on the web atwww.waiglobal.com. !

What's Newcontinued from page 13

HELP WANTED

BUSINESS FOR SALE

Near-Term Future ofE-mail MarketingAs we move into economic recovery,marketers are optimisticoptimisticenough to maintain or increase their onlinemarketing spending. Based on a recentsurvey of 1,057 business executives,online marketing spending will be up in thecoming year.

According to the StrongMail 2010Marketing Trends report, 89 percent ofrespondents answered they will eithermaintain or increase the amount of theirmarketing spending in 2010. Fifty percentof the executives said they will allocateadditional dollars to their marketingefforts.

The top two areas that will benefit fromthis increased spending are social mediaand e-mail marketing, with 69 percentresponding they will increase e-mailspending; 59 percent saying they willincrease social media efforts, and 69percent reporting they will integrate bothareas.

Moreover, 68 percent of marketers will alsowork to make better use of the data that isalready available to them.

StrongMail's director of corporatemarketing Kristin Hersant points outmarketers are becoming more sophisti-cated and leveraging the viral aspect ofthe Web. For example, using targetedsegmentation to create a referral programwith their top influencers, ...[those] mostactive with their brand, says Hersant.

Better tools are becoming available to helpmarketers identify their most activecustomers by examining engagementmetrics. (Engagement metrics measure thedegree of customer involvement.) Thesecompanies can also scan lists to determinewhich people are involved in socialnetworks, including the networks in whichthey participate.

Not surprisingly, 46 percent of marketersreported a desire to increase efficiency byadopting segmentation and targeting.Marketers will also increase relevancy isby using video in e-mail, added Hersant.Marketers will use video more often topromote opportunities like webinars,training, and product education. There'salso a developing technology that turnsvideo into animated GIFs that look like aplaying video. A new technology (Rel-evance Engines) that makes it easier totest alternative versions of artwork andcopy will become more important in 2010.Our forecast, wise marketers will begin bylooking at their current missed opportuni-ties to better target current customersegments. More sophisticated marketerswill embrace the new technologies to maketheir marketing investments go farther. !

From The Herman Trend Alert, byRoger Herman and Joyce Gioia, StrategicBusiness Futurists. (800) 227-3566 orwww.hermangroup.com.


Accumax Auto Parts (www.accumaxparts.com) .................. 12BPS Cores (www.bpsparts.com) .............................................. 6Boston Auto Electric (www.bostonautoelectric.com) .......... 13C.C. Battery (www.ccbattery.com) ............................................ 9Crank-N-Charge ...................................................................... 12GAAS (www.automotivescholarships.com) ................................ 7J & N Auto Electric, Inc. (www.jnelectric.com) ...................... 5MultiView (www.buyreman.com) .............................................. 1Phoenix Automotive Core (www.phxautocores.com) ........ 13RCP, Inc. (www.rcpcanada.com) .............................................. 3Regitar U.S.A., Inc. (www.regitar.com) ................................. 10Romaine Electric (www.romaineelectric.com) ......................... 4Showpower (www.showpowerexpo.com) ............................. 15TransTec (www.transtec.com) .................................................. 15Westport Machine Works (www.westportproducts.com) ... 15Zen North America Corp (www.zensa.com.br) ................... 16

ADVERTISERSDRIVESHAFT FABRICATION MACHINERY

WESTPORTMACHINEWORKS, INC.700 Houston St., West Sacramento, CA 95691

1-800-237-1444 Fax 916-371-1720www.westportproducts.com

ASSEMBLE -WELD-STRAIGHTEN-BALANCEDRIVELINESQUICKLY&ACCURATELY

• Product Exhibits• Transmission Technical Seminars

cover issues on bench andon vehicle

• Tour the Dacco, Inc. torqueconverter remanufacturing plant

For sign-up and additional information call:800-274-7890showpowerexpo.com

Displays & Demonstrations•Management Seminars•Technical Seminars

Automotive PartsRemanufacturers Association

Join APRA Today!

TRANSTEC® POWERSTEERING KITS

www.transtec.com

Freudenberg-NOK

When you rebuild with TransTec® power steering kitsyou get a lot more than O.E. design and quality. Youget the substantial resources of our parent company,Freudenberg-NOK, the American partnership betweenFreudenberg & Co. in Germany and NOK Corp. in Japan.Together the companies make up the world’s largestproducers of sealing products.

We offer the world’s most expansive applicationcoverage, immediate parts availability and impressiveproduct support, with a global supply of products from85 automotive operations in 27 countries. Our partsare installed by every major automobile manufacturerbecause they are the finest quality money can buy.

TransTec® power steering kits include the qualitycomponents that rebuilders have come to know andtrust for over 30 years. Every 12.7 seconds someone,somewhere rebuilds with our power steering ortransmission kits.

Better parts, better performance, better coverageand better support. That’s a hard combination tobeat. For power steering kits with value added, insiston TransTec®.

T: 419.499.2502 • F: 419.499.2804Milan, OH 44846


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