apresentação do v lite - hi-tec

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In excess of 40 million trail runners world wide !

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Apresentação feita pela Hi-Tec sobre a construção V Lite.

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Page 1: Apresentação do V Lite - Hi-Tec

In excess of 40million trail runners

world wide !

Page 2: Apresentação do V Lite - Hi-Tec

2 years in development to achieve the ultimate Adventure Sports shoe

V-Lite InfinityImprovement possibilities

New Factory Partner

Completely New Last

Improved Upper

Improved Outsole/Midsole

Page 3: Apresentação do V Lite - Hi-Tec

TestingField Testing

Lab Testing

Page 4: Apresentação do V Lite - Hi-Tec

V-Lite InfinityField Test Data

In excess of 200 hours/1400 miles on trails, roads and fells

‘Superb fitting size 8 with good hold on mixed terrain’

‘They dry faster than many lightweight trail/fell shoes’

‘Grip on steep grass/fell ascents and overall comfort is good, no complaint on road sections of any impact jarring’

‘Heel hold better than some established fell shoes from other brands’

‘Outsole composition to be durable and well suited to end use’

KLETS – Globally respected field testing facility.

Page 5: Apresentação do V Lite - Hi-Tec

V-Lite InfinityTest Data – Pronation reduction

Over Pronation prevention

Average

Std Deviation +/-

Rank

1) Slows down lateral-to-medial forces during heel strike

2) Lower variance between subjects allowing Infinity to benefit a broader set of athletes

BrooksCascadia

Hi-Tec Single

Density

MontrailSabino

Salomon XA Pro

TNF Alkaline

Hi-Tec Infinity

22.78

14.07

6

21.85

13.50

5

19.65

24.90

4

16.92

8.14

3

16.40

5.26

2

14.70

3.42

1

Page 6: Apresentação do V Lite - Hi-Tec

V-Lite InfinityTest Data

Brooks CascadiaHi-Tec SingleHi-Tec InfinityMontrail SabinoTNF AlkalineSalomon XA Pro

Page 7: Apresentação do V Lite - Hi-Tec

V-Lite InfinityTest Data – Centre Of Pressure

Subject 1: Pressure profiles, illustrating the COP pathway, pressure hot spots

The North Face Montrail Hi-Tec Infinity

Page 8: Apresentação do V Lite - Hi-Tec

V-Lite InfinityTest Data – Centre Of Pressure

Subject 1: Pressure profiles, illustrating the COP pathway, pressure hot spots

The North Face Brooks Hi-Tec Infinity1) Smoother, straighter Centre Of Pressure2) More efficient gait cycle 3) Less likelihood of injury

Page 9: Apresentação do V Lite - Hi-Tec

Martin Dreyer – Hi-Tec brand ambassador

• South Africa’s most highly respected adventure athlete

• Won 7 Dusi Canoe Marathons (SA’s most famous canoe marathon & Martin is known as the Dusi King)

• Land Rover G4 World Champion

• Raid finals

• Adventure Racing World Championships

Martin also runs a hugely successful charity scheme called ‘Change a Life’ which involves taking cattle herders from ‘The Valley of a Thousand Hills’ in Kwa-Zulu Natal and turning them into champion Adventure Racers with results such as:

V-Lite InfinityBrand Ambassador

Page 10: Apresentação do V Lite - Hi-Tec

V-Lite InfinitySUZE

Page 11: Apresentação do V Lite - Hi-Tec

V-Lite Infinity HpiIon-Mask

Page 12: Apresentação do V Lite - Hi-Tec

V-Lite InfinityVibram

Page 13: Apresentação do V Lite - Hi-Tec

V-Lite InfinityBottom unit

Page 14: Apresentação do V Lite - Hi-Tec

V-Lite InfinityStyle possibilities

Page 15: Apresentação do V Lite - Hi-Tec

V-Lite Infinity HPiColour possibilities

Page 16: Apresentação do V Lite - Hi-Tec

Marketingsupport

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