aprica testimonials

8/4/2019 Aprica Testimonials

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Testimonial

Survey 1: Heres your stroller. Lets have some fun.

We asked our participants to fill out a survey about theirstroller and the early experiences they had with it. We wantedto get some insight into their first impressions out of the box,on the sidewalk, and their first trips into busy streets.

We reminded them to be honest and candid with us, and they

certainly were. There were some great compliments andpositive feedback, along with some helpful constructivecriticism.

Were happy already, and this is only 1 of 4 surveys. It seemsthat we will have good content for the website, and wereexcited to see what else will come as the month goes on thatwe can use at McKinney to help build the brand.

TheOctober 2009


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Handling:How do you handle uneven surfaces when you're out and about? Howabout loading/unloading your little one?Are you carrying a lot of stuff,or do the storage and accessories take care of it all?

Positive:


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Handling (continued):How do you handle uneven surfaces when you're out and about?How about loading/unloading your little one?Are you carrying alot of stuff, or do the storage and accessories take care of it all?

Negative:


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Portability:How easy or difficult are stairs? Escalators? Car trunks? Airplanes?How's the weight? How is folding it? Does it turn you into an elevatormom or keep you moving just fine?

Positive:


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Portability (continued):How easy or difficult are stairs? Escalators? Car trunks?

Airplanes? How's the weight? How is folding it? Does it turn youinto an elevator mom or keep you moving just fine?

Negative:


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Style:How do you look? How do you feel strolling around in it? Are youcontrolling the stroller or is it controlling you? How are the colors? Getany looks or comments from others?

Positive:


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Style (continued):How do you look? How do you feel strolling around in it? Are youcontrolling the stroller or is it controlling you? How are thecolors? Get any looks or comments from others?

Negative:


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Performance:How do you handle crowds with it? Busy streets? Tight spaces? Canyou take the same routes you would have without it there? Does thestanding fold design do anything for you?Positive:


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Negative:

Performance (continued):How do you handle crowds with it? Busy streets? Tight spaces? Canyou take the same routes you would have without it there? Does thestanding fold design do anything for you?


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Acclimation:How was it figuring out all of the features? Tell about the learningprocess and getting used to the stroller and all of its features.

Positive:


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Negative:

Acclimation (continued):How was it figuring out all of the features? Tell about the learningprocess and getting used to the stroller and all of its features.


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Compare:If you've used another stroller before, how does Aprica compare?When/where do you prefer Aprica over other brands?

Positive:


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Compare (continued):If you've used another stroller before, how does Aprica compare?When/where do you prefer Aprica over other brands?

Negative:


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Compare (continued):If you've used another stroller before, how does Aprica compare?When/where do you prefer Aprica over other brands?


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Positive:

Preference:Does your little one seem to have a preference for Aprica or particularlyenjoy any features?


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Positive:

Story:Tell us a fun personal Aprica story - a day in your life, an hour in yourday - heck, a moment on the subway.Anything that illuminates anexperience with the stroller in your life.

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