April 2008April 2008

Yasuo Yasuo SAKAMOTOSAKAMOTODirector-General of Policy Director-General of Policy Planning DivisionPlanning Division

Ministry of Internal Ministry of Internal Affairs and Affairs and CommunicationsCommunications

For an ICT society in the 21st century- Ubiquitous Net Society -

For an ICT society in the 21st century- Ubiquitous Net Society -

The World Bank Videoconferencing Seminar

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TrendsTrends

Key TaskKey Task

Practical ApproachPractical Approach

・ Digitalization・ To be broadband and seamless environment （ TCP ／ IP etc. ）

・ Enhanced data processing and information storage

①Response to borderless　　 coordination with international legal system － shared basic philosophy②Alliance of “real society” and “cyber society”

① ICT contribution to the common task of mankind (global environmental issues, natural disasters etc.)②Shared new ICT tasks③ ＩＣＴ and social system

Increased speed

・ The task is how to improve user interfaces.

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Recognize ICT revolution

※WHITE PAPER Information and Communications in Japan 2007

Industrial Era

Agricultural Era-Agricultural Revolution-Cultivation (Enclosure)-Source: Fertile and Vast Land

Light Industrial Era-The First Industrial Revolution-Caused by Coal and Steam Engine-Source: Capital and Plants

Heavy Industrial Era-The Second Industrial Revolution-Caused by Electricity and Oil-Source: Capital and Plants

Before 17c. 18c. 20c. After 21c. Time

De

gree o

f Ec

on

om

ic A

ctivity

19c.

The Era of Information and Knowledge-Information/Knowledge Revolution-Caused by ICT (+Ubiquitous)-Source: Information/Knowledge

Industrial Era

Agricultural Era-Agricultural Revolution-Cultivation (Enclosure)-Source: Fertile and Vast Land

Light Industrial Era-The First Industrial Revolution-Caused by Coal and Steam Engine-Source: Capital and Plants

Heavy Industrial Era-The Second Industrial Revolution-Caused by Electricity and Oil-Source: Capital and Plants

Before 17c. 18c. 20c. After 21c. Time

De

gree o

f Ec

on

om

ic A

ctivity

19c.

The Era of Information and Knowledge-Information/Knowledge Revolution-Caused by ICT (+Ubiquitous)-Source: Information/Knowledge

S-curve growth

S-curve growth

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Ubiquitous Net Society

An easy-to-use network anytime, anywhere, with anything and for anyoneAn easy-to-use network anytime, anywhere, with anything and for anyone

User-oriented From the user’s point of view

○Close to the user　・ For a society that is user-

orientated than a society where objects are given by the supplier

　・ Developing technologies and services that are connected to our needs

Unique Be something special

○Create individual energy　・ A new society where your

dreams come true ○Vitalize the society 　・ Create new social systems

and business services　・ Get out from the norm and

realize local revitalization with creativity

UbiquitousConnects everyone and everything

○An easy-to-use network anytime, anywhere, with anything and for anyone.

　 ・ ICT will be everywhere in daily life for a user-friendly society

○Person2Person plus Person2Goods, and Goods2Goods　 ・ From every aspect, communication will play a more

important role in society

ｕ－Ｊａｐａｎ　（ Ubiquitous Net Japan ）

UniversalUser-friendly ○Gentle with people　・ Can be used by anyone

without thinking of the equipment or network　・ The aged and disabled will be

able to participate in society with ICT○Interaction　・ A heart to heart interaction

overcoming barriers between generations and localities to create togetherness

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Ubiquitous Economy

Advancement of ICT across a wide variety of common users’ life domains Users actively enjoy benefits of new ICT　　 Change of lifestyle

Repercussions created by lifestyle changes over the socio-economic system · Creation of new markets and employment opportunities · Shrinkage and transformation of conventional markets · Reviewing of business activities, restructuring etc.

Company

Company

Company

[Socio-economy]

LAN, WANB2B 　　　　etc.

Regional expansion of broadband services, promotion of mobile broadband services, IC tags etc.

- Diverse information distribution- Market efficiency improvement-Social productivity improvement

Use

r

Company

Use

r

Use

r

Use

rUse

r

Use

r

Use

r

Use

r

Use

r

Use

r

Use

r

Use

r

Use

r Use

r

Use

r

B2C, C2C（ long tail phenomenon, consumer transmission etc. ）

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Services in the Ubiquitous Network Society

※WHITE PAPER Information and Communications in Japan 2007

Open- oriented / dispersion / two- way / dynamic

Close- oriented / concentration / one- way / static

Co

mp

any-

cen

tred In

divid

ual-cen

tred•Affiliate

•Mash up

•Pay-per-click advertising

•Podcasting

•Portal sites

•News sites

•Company sites

•Internet radio

•E-commerce

•Banner advertising

•Online games

•Internet auctions

•Home Pages

•Bulletin Boards

•Blogs

•SNS

•Sound / video sharing

•Virtual world

•WIKI

Prevalence of CGMFacilitating the sending information

Active communication①

Increase of collaborative business

・Collaboration between companies and individuals

・Use of collective intelligence

②

　　　③ Flat 　Information

flowOpen

Dispersion

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Promotion of the “u-Japan Policy”

Development of ubiquitous networksDevelopment of ubiquitous networks

Promotion of policies not only for domestic society but also for international markets and networks

To strategically promote R&D and standardization in priority areas, and to strengthen international competitiveness through innovations

Advanced usage of ICTAdvanced usage of ICT Upgrading enabling environmentUpgrading enabling environment

Preparation of infrastructures for network collaboration

Preparation of broadband infrastructures on a nationwide basis

Preparation of an environment having seamless access to wire and wireless networks

Establishment of networks among products that have been embedded with various types of ICT equipment

Promotion of content creation, distribution and use

Social system reform to advance through ICT

Employment of ICT human resources

Promotion of introduction of universal designs

Promotion of “21 strategies for ICT’s Safety and Security”

Identification and clarification of "negative" problems to be resolved

Formulation of the "Charter for Ubiquitous Network Societies"

Response to important issues becoming obvious

International International strategystrategy ：

Technology Technology strategystrategy ：

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Upgrading enabling environment

１　 Protect privacy

Protecting personal information held by public institutions and companies

Privacy protection in medical care, financial case etc.

Rules for IC tags

２　 Secure information security

Information network vulnerabilities

Response to computer viruses

Awareness of information security among general users

３　 Establish an e-commerce infrastructure

Malicious business practices using the Net

Safety in e-paymentInternational issues of e-commerce

４　 Cope with illegal and harmful content and mischievous transmissions

Response to Spam mailIncreased harmful Web pages

International issues of contents provisions

５　 Secure intellectual property rights

Whole concept of Intellectual property strategies

Protecting copyrights for digital property

Lack of reuse for contents

６　 Establish a new social code of conduct

Science and technology ethics in information technology R&D

Rules for use of robots

７　 Penetrateinformation literacy

Interface anyone can use easily

Response to information overflow

Use of ICT in education

８　 Alleviate the geographic divide

Regional divide in basic and advanced services

North-South Divide in use of ICT

Priority of ICT in establishingsocial capital

９　 Respect the global environment and mental and physical health

Response to global environment problem

Impact on youth development

１０　 Establish systems and practices with Internet support

Promoted use of ICT in various areas

Convenience of e-governments

※ Cultural diversity and uniquity

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The Global Information Infrastructure: Agenda for Cooperation (March

1994)

The Global Information Infrastructure: Agenda for Cooperation (March

1994)

１ The role of governments and all stakeholders in the promotion of ICTs for development

２ Information and communication infrastructure: an essential foundation for an inclusive information society

３ Access to information and knowledge

４ Capacity building

５ Building confidence and security in the use of ICTs

６ Enabling environment

７ ICT applications: benefits in all aspects of life

８ Cultural diversity and identity, linguistic diversity and local content

９ Media

10 Ethical dimensions of the Information Society

11 International and regional cooperation

Declaration of Principles Building the Information Society: a global challenge in the

new Millennium （ Dec 2003 ）

Declaration of Principles Building the Information Society: a global challenge in the

new Millennium （ Dec 2003 ）

1 Encouraging private sector investment

2 Promoting competition

3 Providing open access to the network for all information providers and users

4 Creating a flexible regulatory environment that can keep pace with rapid technological and market changes

5 Ensuring universal service.

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Overview of the Ubiquitous Network Society Charter

■ Latent potential of ICT and its role in future society ■ Ubiquitous network society — definitions, objectives and significance ■ Balance between free and diverse information distribution, and safe and secure information distribution■ Positioning of the Charter

Preamble

■ Information access and dissemination rights Access to networks and to information in the public domain, dissemination of information over networks, the digital divide in geographical terms

■ Information diversity Securing the diversity of contents and the interoperability of means of access, enhancing freely available content, promoting information disclosure by public institutions

■ Promotion of information technology in business and societyPromoting the use of ICT, safe development of e-commerce, promotion of computerization in the public sector, developing infrastructure that increases the convenience for the user

■ Information literacy Balancing the distribution of benefits from ICT, nurturing specialists, securing universal design, using easy-to-understand terms and expressions

Free and diverse information distribution

■ Privacy Independence from networks, protection of personal information, securing privacy, securing appropriateness in shooting videos and photographs

■ Information security Securing network safety, prevention of improper usage, development of security technology

■ Intellectual property rights Protection of copyrights, etc., protection of rights through technology

■ Information ethics Establishment of information ethics, prevention of illegal and harmful contents, etc., ethics in science and technology, ethics of contents producers

Safe and secure information distribution

Balance

Support

Ubiquitous Network Society Charter

Construction of new social infrastructure

Establish a charter summarizing the basic principles and shared understandings for the ubiquitous network society　→　 Propose a framework for maximizing the advantages and minimizing the disadvantages. Use as a guideline for developing domestic regulations.

■ Balance between the real society and the cyber societyDeveloping systems supporting the cyber-society, establishing a new social code of conduct, consideration for the recycling-based society, timely and appropriate realization of policies

■ Systems for local and international coordination and cooperation Inclusion of diverse viewpoints in policy formulation, development of structures for coordination and cooperation with local communities and with the international community

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(Reference) The regulation of “Spam” in other countries 　

Japan2002/7

Introduction of opt-out regulation(World first)

2005/11Amended law

No amendment of opt-out regulation

Korea2005/3

Australia

2004/1(enforced in 2004/8)

UK2003/12

Germany2004/7

Netherlands2004/5

USA

2004/4

introduction of opt-in regulation

China2006/3

France2004/6

2008/2Amended law (draft)

introduction of opt-in regulation

introduction of opt-in regulation for mobile calls

introduction of opt-in regulation based on EU Directives

introduction of opt-in regulation based on EU Directives

introduction of opt-in regulation based on EU Directives

introduction of opt-in regulation

introduction of opt-in regulation for calls

introduction of opt-in regulation based on EU Directives