april 21st, 2016 @ rockstart, amsterdam ladies that ux ... · "guerilla usability...

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Ladies that UX | Amsterdam April 21st, 2016 @ Rockstart, Amsterdam

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Page 1: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Ladies that UX | AmsterdamApril 21st, 2016 @ Rockstart, Amsterdam

Page 2: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Integrating UX in agile development @ debijenkorf.nl

Page 3: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Wouter Brackel

Twitter @brackel79

Page 4: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Kamil van Buuren

Twitter @kamilvanbuuren

Page 5: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Overview

2. What are we doing now?

1. Where were we?

3. Where are we heading?

Page 6: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Q&A?

Yes please!

But at the end...

Page 7: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Until a about year ago...1

Page 8: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

This new feature is very important.

We, as a business, know it is.

Page 9: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

User research is very important.

But we need to first finish this project.

Page 10: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Do we have a design for this?

Page 11: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

No differentFrom most organisations

Page 12: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

And now...2

Page 13: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Big challenges

Page 14: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Current mobile website

◉ Feels old◉ Not responsive◉ Difficult wayfinding◉ Slow process◉ Not presenting look & feel

of stores◉ Little inspiration

Page 15: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Hello Scrum

UX?!!Product Owners

Stand ups

Sprints

retrospectives

Story Points

Burndown & velocity

Scrum Masters

Refinement sessions

Sprint Reviews

JIRA

BacklogCommitment

Time reports

Impediments

Page 16: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

How do we combine UX with Scrum?

◉ Work in squads / teams◉ 1 UX designer in each team◉ Involve everyone

Page 17: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Get out of the office

Page 18: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Placeholder foto van ons voor filiaal

Utrecht

Page 19: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

users

"Guerilla usability testing"

Page 20: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Jakob Nielsen

Zero users give zero insights.

Page 21: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Zero users give zero insights.

Page 22: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

How do we combine UX with Scrum?

◉ Work in squads / teams◉ 1 UX designer in each team◉ Involve everyone◉ Get out of the office◉ Work 1-2 sprints ahead of the rest

Page 23: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Our UX process

Page 24: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

How do we combine UX with Scrum?

◉ Work in squads / teams◉ 1 UX designer in each team◉ Involve everyone◉ Get out of the office◉ Work 1-2 sprints ahead of the rest◉ Use the right tools for your process

Page 25: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools = candy

Page 26: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: research

Page 27: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: sketch & design

Page 28: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: sketch & design

Page 29: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: prototype

Page 30: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: prototype

Page 31: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: user testing

Page 32: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: user testing

Page 33: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: user testing

Page 34: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Tools: stakeholders & developers

Page 35: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Progress after 9 months

◉ 200+ usability testing hours◉ Beta launched this week ◉ User centred development

approach◉ Important role in the

organization

Page 36: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

What's in the future?3

Page 37: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Kick out the U and bring in the C.

Page 38: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Placeholder foto van ons voor filiaal

Utrecht

Page 39: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Customer Experience

A customer is a 'user' of

◉ Your products, both on- and offline

◉ Your services, both on- and offline

◉ Your whole organization, really

Page 40: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

You don't fix the digital.

You fix the organization.

uxpodcast.com

Page 41: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

I want us to stop talking about digital and physical retail as if they’re two separate things.

The customer doesn’t think of it that way, and we can’t either.

Doug McMillan, CEO Walmart

Page 42: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Some great sources

uxpodcast.com

Per Axbom & James Royal-Lawson

Communicating the UX Vision

Martina Schell & James O'Brien

Outside In: The Power of Putting

Customers at the Center of Your Business

Harley Manning & Kerry Bodine & Josh Bernoff

baymard.com

E-commerce benchmarking

Page 43: April 21st, 2016 @ Rockstart, Amsterdam Ladies that UX ... · "Guerilla usability testing" ... Tools: user testing. Tools: stakeholders & developers. Progress after 9 months 200+

Any questions?

You can find us at

[email protected]

Thanks!