april 22, 2016 ubj

ChartSpan

G R O W T HC H A R T S

BOTTOMS UPThe Upstate taps

into the craft beer movement

Health care startup ChartSpan

plans to stake a claim in downtown

Greenville with a 100,000-square-foot

space and 300 new jobs


BOTTOMS UP

APRIL 22, 2016 | VOL. 5 ISSUE 17

ChartSpan


The Upstate taps into the craft beer movement

Health care Health care startup startup ChartSpan ChartSpan ChartSpan ChartSpan

plans to stake a plans to stake a claim in downtown claim in downtown

Greenville with Greenville with a 100,000-square-foot a 100,000-square-foot

space and 300 new jobsspace and 300 new jobs

G R O W T HG R O W T HG R O W T HG R O W T HC H A R T SC H A R T SC H A R T SC H A R T S

BOTTOMS UPBOTTOMS UPBOTTOMS UPBOTTOMS UPBOTTOMS UPBOTTOMS UPBOTTOMS UPBOTTOMS UP

APRIL 22, 2016 APRIL 22, 2016 APRIL 22, 2016 APRIL 22, 2016 | VOL. 5 ISSUE 17 VOL. 5 ISSUE 17 VOL. 5 ISSUE 17 VOL. 5 ISSUE 17

04.22.2016 | upstatebusinessjournal.com

One of the hottest restaurants in Charleston, consistently named on “best of” lists, is coming to Greenville’s West End.

Husk Restaurant will open its third location (the second is in Nashville) at 722 S. Main St.

James Beard award-winning celeb-rity chef Sean Brock and David Howard, president of the Neighbor-hood Dining Group, which includes Husk, are bringing the ingredient-driv-en Southern cuisine restaurant to Greenville with plans to open this fall.

The designs and plans are still in the early stages, said Howard, but he envisions hand-painted murals on the walls, a main bar and dining room with an open kitchen on the first floor and a large dining space on the second floor. Howard said they “fell in love with the architectural details” of the 4,500-square-foot space, which has been vacant for a few years.

The location and building are perfect for Husk, Howard said. Its two other restaurants are housed in old buildings in thriving down-town locations. Plans for at least two other restaurants/bars in the building near American Grocery have fallen through in recent years. One was to be called the Whiskey Hotel, which would have featured a large neon sign, and another would have been a bar and restaurant with a small music venue.

Brock and Howard said they were attracted to Greenville’s emerging culinary scene. “It’s not quite as mature as Charleston but it’s heading that way and we’d like to be part of that,” said Brock. Howard added that the foot traffic and business climate is “spec-tacular” and he has visited many times and finds the city “very unique.”

Brock said he consistently has people in Charleston stop and ask him when Husk is coming to Greenville. “People are hungry for it,” he said. “We’re excited that people want us to be there.”

The menu in Greenville will be “similar but different.” Menus change daily, depending upon what’s in season. “We’ll maintain classic dishes, but it will be its own restaurant,” said Brock. “What’s cool about the concept and theory of Husk is that it’s a celebration of the diversity and uniqueness of the South, and different regions have their own voice based on the traditions, history and flavors of the region.”

For more information, visit huskrestaurant.com.

INFORMATION YOU WANT TO KNOW | RESTAURANTS | 3

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Award-winning restaurant Husk coming to GreenvilleSHERRY JACKSON | [email protected]

Brock Howard

UBJ | 04.22.2016

TBA

4 | THE RUNDOWN | TOP-OF-MIND AND IN THE MIX THIS WEEK

WORTH REPEATING

“The message is clear: Your products suck.” Page 6

“Five years ago I wouldn’t have even taken a phone call to

invest in a gym.” Page 10

“The best time to plant a tree was 20 years ago. The second-best

time is now.” Page 12

VERBATIM

It’s been more than a year since Bass Pro Shops announced plans

for a new store near Greer and Spartanburg County. UBJ recently reached out to the company, which

said “this store is currently in development planning. We do not

yet have a specific timeframe. Please stay tuned for updates.”

Last week, Ronald McDonald House Charities of the Carolinas broke ground for its 7,500-square-foot expansion of the facility on Grove Road in Greenville, adding 12 more guest bedrooms to its existing campus.

VOLUME 5, ISSUE 17

Featured this issue:Charleston’s Husk restaurant headed to West End ..... 3Lessons in branding from The Donald ........................ 14Clemson’s Inn at Patrick Square breaks ground ........ 23

On beer as a leadership tool

“Give my people plenty of beer, good beer, and cheap beer, and you will have no revolution among them.”

Queen Victoria

04.22.2016 | upstatebusinessjournal.com INFORMATION YOU WANT TO KNOW | REDEVELOPMENT | 5

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New events and venue coming to Taylors Mill

Taylors Mill boasts an eclectic combination of artisan coffee roasters, quaint boutiques and hole-in-the-wall art studios scattered among docks and warehouses, and the old factory will soon be hosting the Made South Market, Taylors Farmers Market and the Southern Bleachery venue.

The Made South Market will be held at Taylors Mill May 27-28, featuring more than 100 makers, artisans, musicians, food trucks and demonstrators hailing from across the South. Made South owner and creator Christopher Thomas said that the company “celebrates creativity and the culture of the South.”

The first market, hosted last year, took place in Tennessee, but his search for a venue for this year led Thomas to discover Taylors. “We really fell in love with the group of people,” he said. “They have a crazy amount of passion for this building and this community.”

Some of the proceeds from the event will be returned to Taylors Town-Square, a nonprofit devoted to com-munity development. The proceeds will help the organization continue its plans to revitalize the Taylors Mill.

Through the Made South subscrip-tion box service, which sends custom-ers a curated box of Southern goods made by artisan vendors every quarter, Thomas has partnered with 30-40 independent small Southern business-es and makers, and almost all of them will be vendors at the market, in ad-ditional to many local businesses. Thomas hopes the event will help entrepreneurs and customers connect and build relationships.

The event offers vendors the oppor-tunity to get exposure and sell their product, while also meeting and en-gaging with their customers.

TAYLORS FARMERS’ MARKETAlso coming to Taylors Mill this

spring is the Taylors Farmers Market, which will be held every Thursday from 4 to 8 p.m. May 5 through Aug. 15. Greer State Bank will sponsor the market, which will offer authentic, quality local produce and goods. Vendors already on the books include Blaine Owens Photography, the Bossy Baker, Bully Bites, Farm in the Wild-wood, Gifts from Goats, Creative Wiring Crafts, Great Harvest Bread Co., iVAVA, Naked Pasta, Pallet + Crate and Palmetto Wax Works. Vendor applications are still open. Other market sponsors include Taylors Rec Center, Due South and the Pelham Medical Center.

SOUTHERN BLEACHERYThe Taylors Mill expansion will

continue with a new major renovation of the Southern Bleachery. The Bleachery will accommodate up to 500 people for weddings, concerts and other events, beginning in May. Local wedding planner Angela Culpepper, the coordinator and project manager, is waiting for the final green light on the building permits for the resto-ration.

The Taylors Mill property was originally a textile plant called the Taylors Southern Bleachery and Print Works. The mill treated and dyed cotton from 1924 to its closing in 1965. It has recently come back to life as artists have set up studios in its old halls and Due South Coffee has taken up residence.

The venue boasts rustic, high ceil-ings and exposed brick walls, giving off a distinct industrial vibe. Culpepper plans to restore as much of the space as possible while preserving the weathered warehouse look.

FAITH AUSLUND | [email protected]

Alex Reynolds/Contributing

Taylor Mill 50 Years Party

UBJ | 04.22.2016

‘We can’t wait to give back’

6 | STARTUP | INFORMATION YOU WANT TO KNOW

They could have left, but they didn’t. Instead, 4-year-old Greenville-based health care

startup ChartSpan plans to create more than 300 jobs with its latest funding round, $3.2 million from a central Texas venture capital firm. That, and showcase Greenville’s startup success with a 100,000-square-foot office in the heart of downtown.

And that’s a huge, huge deal, according to its founders.

“We had an opportunity [to relocate] from a land and infrastructure opportunity, but … South Caro-lina said, ‘You’re not leaving,’ ” according to ChartSpan co-founder Jon-Michial Carter. Venture capital investments can come with strings, including moving toward the source of funding. When South Carolina got wind of it, “they said, ‘What would it take for ChartSpan to stay here?’”

Six months and $5 million in economic develop-ment incentives later, the two say 300 jobs is just the beginning, both for ChartSpan and Greenville’s growing technology and startup scene.

“It was a love affair between ChartSpan and the leaders of Greenville,” he says. “And we can’t wait to give back to them.”

THE IDEAFounded in 2012, ChartSpan gives patients control

of their own medical records through secure smart-phone applications. It’s a dramatic shift from the stranglehold on patient records people have gotten used to, says co-founder and chief medical officer – and Jon-Michial Carter’s brother – Patrick Carter. Not only is it difficult for patients to access their records in electronic formats on clunky online portals, but doctors use different systems that don’t share data.

“Even in the same town, even with the same electronic health records company, one emergency room could not talk to another emergency room, and one hospital could not talk to another hospital … let alone if they were [using] different electronic health records companies,” he says. “We quickly realized that the only person who really cares is the patient. They have the most skin in the game … and they purchased those records, they own them. They should have those.”

ChartSpan was the most downloaded iPhone and iPad medical application in the iTunes store at the end of 2014. The company clocks in at 200,000 mobile device downloads and 50,000 active users. Around 54 percent of everyone who has created a ChartSpan account overall is engaging with at least one record or structured data upload, he says.

For comparison, more than 90 percent of provid-ers last year couldn’t get even 5 percent of their

The founders of health care startup ChartSpan are in ‘a love affair’ with Greenville – and they plan to prove it with a move to 100,000 square feet downtown and creating 300 jobs

‘We can’t wait to give back’

“We had an opportunity [to relocate] from a land and infrastructure opportunity, but South Carolina said, ‘You’re not leaving.’”

ChartSpan co-founder Jon-Michial Carter

ASHLEY BONCIMINO | [email protected]

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04.22.2016 | upstatebusinessjournal.com INFORMATION YOU WANT TO KNOW | STARTUP | 7

patients to view, download or transmit a single record on existing portals.

“You’re building terrible products for doctors that do not accommodate patients. We build our products for patients,” says Jon-Michial Carter. “The message is clear: Your products suck.”

THE PIVOT: QUANTITY TO QUALITYBut there’s a bigger play, the Carters say. For its

first phase, they attacked the problem from the consumer side, getting patients to download the app with online and word-of-mouth marketing. Changes to health care laws and reimbursement models for behemoth programs such as Medicare mean ChartSpan can have more impact, boost patient outcomes and even help providers build their businesses.

“Instead of paying you [as a doctor] for how many patients you can see a day, we’re going to move to a value-based system. Now, we’re going to pay you for how healthy patients are,” says Jon-Michial Carter. “Over the next 36 months, 90 percent of all medical care will go from quantity to quality, and doctors have no idea how to adhere to this new business model.”

The key is boosting patient engagement, and proving that engagement in a way that Medicare will pay more for. With the focus shifting to out-comes, Medicare will pay $41 per month per patient if providers can prove they’ve engaged chronically ill patients for 20 minutes a month, he says.

With $500,000 in “stealth funding,” they built a platform to do just that, and are already running a

call center staffed with medical personnel. Since its launch in early March, ChartSpan has signed $10 million in deals for the new product, he says.

“What we’re quickly realizing from this program is that patients are ecstatic. They are overwhelm-ingly happy,” says Patrick Carter.

KEEPING THEM LOCAL Stakeholders from the city, county and state

converged on ChartSpan as soon as they heard the company might relocate, says Jon-Michial Carter. The final project includes more than $5 million in economic development aid, including tax credits and a plan to train the medical workforce the company will need in the coming years.

“What we were trying to do was get ahead of the conversation where other states, other locations that were also in the mix could uproot them,” said City of Greenville Business Development Manager Mike Panasko, who worked on the project. “There was always the possibility that they could depart … and with the explosion of their company, we wanted to do everything we could keep them here.”

On the city side, Panasko said ChartSpan needed to identify and ensure enough parking for an addi-tional 300 employees, many of whom won’t work from just 9 a.m. to 5 p.m. on weekdays, he says.

Many of the new 300 jobs will be medical assis-tants, nursing assistants and registered nurse posi-tions, of which South Carolina simply doesn’t have sufficient supply.

“The greatest resources that come into play are the workforce training and the collaboration with Greenville Tech,” said Tony Smith, who worked on the project on the Greenville Area Development Corp. side. “That is going to be a huge plus. … I think it’s going to increase the vibrancy downtown, and make it more of an attractive business environment.”

ChartSpan initially came to the Upstate through The Iron Yard’s Spartanburg accelerator, but decided to relocate to Greenville and into the NEXT Inno-vation Center after the program ended. After that, they occupied a small office in NEXT On Main, which illustrates the possibilities startups have of finding resources as they grow, says John Moore, president and CEO of NEXT.

“It’s one more example, and a recent example, that an innovation-based venture can launch and scale here,” says Moore, who said the $3.2 million deal is likely one of the Upstate’s larger single early-stage investments. “It proves that this doesn’t just happen in one or two places across the country, it can happen here … and we’ll hit the radar screen with this one.”

“[Patients] have the most skin in the game, and they purchased those records, they own them. They should have those.”

ChartSpan co-founder Patrick Carter

>>

Clemson Eye, which will showcase its new 18,500-square-foot facility on Pelham Road in a grand opening on May 4, is the first and only Upstate eye surgery center to offer a surgical implant that corrects farsightedness.

“This procedure is for someone over 40, general-ly when their reading vision goes,” says Mary Lou Parisi, CEO of Clemson Eye.

People who have had surgery to correct nearsight-edness, but now cannot read books, magazines or menus without glasses, are good candidates, as are people who have had cataract surgery, or anyone who experiences “frustration with reading glasses,” Parisi says.

The Kamra implant is a 6.8 mm ring that works like a camera aperture, increasing the depth of focus by only allowing focused light into the eye. The surgeon inserts the implant into a small pocket created by the laser on one side of the cornea of one eye. The implant fits in front of the pupil and inside the cornea, and the inlay is so small that no one will see it in the eye. It’s implanted in the non-dominant eye, Parisi says.

The inlay received FDA approval for use in the U.S. in April 2015.

The surgery is somewhat similar to Lasik, which corrects nearsightedness and has been around for decades, Parisi says.

The new Kamra corneal inlay surgery takes about 15-20 minutes, but its recovery time is longer than Lasik because it takes longer for patients’ brains to adapt to the new vision. After Lasik surgery, a patient can instantly look outside the new eye center’s window and view a mountain vista with perfect eyesight. But after the Kamra procedure, it might be a few weeks before they can read books without glasses, she says.

“Kamra corneal inlay is a revolutionary new treatment,” she says. “The procedure costs $4,500.”

Worldwide there have been more than 35,000 implants, including more than 1,500 in the United States. Dr. Joseph Parisi, a Clemson Eye ophthal-mologist and eye surgeon, has done about a dozen Kamra corneal inlay surgeries in the past month, but has years of experience with LASIK, says Mary Lou Parisi, who is his wife.

“He was the first ophthalmologist to do advanced lens implants on cataract patients in the Greenville area,” she says.

UBJ | 04.22.20168 | HEALTH CARE | INFORMATION YOU WANT TO KNOW

Clemson Eye will be first to offer implant to correct farsightednessMELINDA YOUNG | [email protected]

Patrick Rawlins, Tom Bates, Michael Herlong, and Curtis Taylor

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Nose Dive is back open after undergoing a “total transformation.” The downtown Greenville gastropub closed on March 28 for renovations.

Updates include all new furniture, décor and Crafted at Nose Dive, a new craft cocktail lounge located on the second-fl oor mezzanine level of the restaurant. The branded concept lounge will be open during regular Nose Dive hours and will feature handcrafted cocktails, specialty juice libations and more.

The space received several recycled furniture items from Devereaux’s that had been in storage since the restau-rant closed in 2013. An atten-tion-grabbing marquee letter sign behind a set of sliding windows at the front of the building was also added.

The restaurant will offer guests an updated menu, but will keep some signature items from the previous one.

INFORMATION YOU WANT TO KNOW | FIRST LOOK | 9

Nose Dive reopens with new look, Crafted cocktail loungeLETY GOOD | [email protected]

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A new hair salon built for kids is coming to Greenville with the opening of Pigtails & Crewcuts scheduled to open in early May.

The salon will be located at 2222 Augusta St., next to the Elephant’s Trunk. Kids get to pick out a cool vehicle chair and a video and settle in for a trim.

The salon’s website describes a visit: “The kids love looking at our whimsical art, playing with our wooden train table and, when the trim is done, paying a visit to our packed-with-adventure treasure chest.”

For more information, visit pigtailsandcrewcuts.com.

FYI

UBJ | 04.22.2016

Greenville-based Sandlapper Capital Investments has extended its portfolio from student housing and in-dustrial infrastructure to local health and wellness with a “strategic investment” in local fitness facility 4Balance Fitness.

Sandlapper Capital Investment founder and CEO Trevor Gordon chose not to disclose the amount of the investment, but said he hopes the capital will support the opening of a second location by the third quarter, followed by additional locations.

“Five years ago I wouldn’t have even taken a phone call to invest in a gym,” said Gordon. “But having worked with the companies that we have … this was the right chance for us to combine our collective knowledge to be part of this.”

4Balance Fitness owner Michael Cole – a personal trainer and former

professional wrestler – said the gym’s location in a key suburban area primes the company for growth. “When we describe 4Balance, we identify more as a school than a gym,” Cole stated. “Our commitment to all our members is when you come in to work out with us you leave with the knowledge to improve your overall health and the tools to maintain your results.”

The facility is near the Butler Road area with access to downtown Mauldin, Woodruff Road and Simp-sonville. The company was founded in 2005 as Sonz Exercise, and Cole acquired the assets and rights to 4Balance in 2011.

“It’s not about what you make, it’s what you keep, and if you take that as an investment philosophy, there’s something there,” said Gordon. “Five, 10 years from now, when you have franchises all over the place, that core philosophy will be there.”

10 | INVESTING / EMPLOYMENT | INFORMATION YOU WANT TO KNOW

Sandlapper moves into health and wellness with stake in 4Balance FitnessASHLEY BONCIMINO | [email protected]

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More enter job market; push up state’s unemployment rateJobless rate rises for nearly every Upstate county

Nearly every county in the Upstate had its unemployment rate rise in March, something state officials said was due to more people entering the job market.

In March, Greenville County’s un-employment rate went up 0.1 percent to 4.7 percent.

Spartanburg and Anderson coun-ties’ unemployment rates each jumped 0.1 percent in March to 5.3 percent and 5.1 percent, respectively. Pickens County’s jobless rate jumped 0.2 percent to 5.6 percent, while Oconee County’s remained at 5.8 percent.

The Greenville-Anderson-Mauldin Metropolitan Statistical Area also saw an increase of 0.1 percent to 5.0.

The Upstate’s unemployment rate jump mirrors what’s happening in South Carolina and nationwide. South

Carolina’s unemployment rate climbed to 5.7 percent in March, up from 5.5 percent for the first rise in the unem-ployment rate since September 2014. Nationwide, the unemployment rate is 5.0 percent.

Nearly 18,000 more people had a job or started looking for one in March in South Carolina, the largest one-month increase in the state’s labor force ever, according to the South Carolina Department of Employment and Workforce.

For the detailed report, go to bit.ly/March-SC-DEW.

CINDY LANDRUM | [email protected] 68,757

jobs added in S.C. in the last year


The imported Brazilian rotisserie grills are getting fi red up, the bar is stocked and the huge, three-sided salad bar is getting the fi nal touches as Tucanos Brazilian Grill, a churras-co-style eatery, gets ready to open its fi rst South Carolina location.

Tucanos is located at Magnolia Park on Woodruff Road in Greenville, next to Regal Cinemas, and is currently training staff for its offi cial opening day April 28. This is the restaurant chain’s 10th location.

Steve Oldham, founder and presi-dent of Tucanos, was on site Monday to give UBJ a sneak peek at the new restaurant.

Oldham lived in Brazil on two separate occasions and formerly worked for Yum Brands. He loved the food and culture in Brazil so much that he wanted to bring it to the U.S. He also wanted a fun, lively environment instead of a formal one that is seen in other U.S. Brazilian restaurants.

“Tucanos is southern Brazil with the fun and festiveness of Rio,” said Oldham. “The experience itself is unique.”

Artwork on the walls is from a street artist he met in Rio de Janeiro, and the pattern on the grill bar mimics sidewalks in Copa Cabana.

Churrasco is a Brazilian barbecue style where servers bring a parade of fl ame-grilled, seasoned meats, vege-tables and fresh pineapple to the table, slicing sizzling portions off of skewers directly onto the guest’s plate.

Popular dishes include lobster bisque, grilled pineapple, Picanha (a top sirloin), mashed potatoes and a cheesy bread that is gluten-free. Desserts are made in-house, as is the Brazilian lemonade.

Full churrasco for adults is $22.95 for dinner (that’s all you can eat) and $15.95 for lunch. Tucanos has two large outdoor patios, a full bar and a private event space with seating for 49 people.

For more information, visit tucanos.com/greenville or facebook.com/Tu-canosGreenville.

INFORMATION YOU WANT TO KNOW | FIRST LOOK | 11

Tucanos brings Brazilian taste and style to Woodruff Road

1052 North Church St. | Greenville, SC | 864.349.2600 | RoeCassidy.com

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Steve Oldham, founder and president of Tucanos.

UBJ | 04.22.2016

ward-looking step to reduce Main Street traffi c lanes from four to two and to plant trees – literally plant trees – laying the foundation of what is now an ongoing, 40-year effort to create the most beautiful and thriving down-town in America. Today, communities from across the globe trek to Greenville to study the “overnight success” of our amazing downtown. But it took a vi-sionary mayor who shook off the shackles of urgency in his day to look out over the horizon and to set the community on a bold course for a brighter future.

Other leaders began decades ago to strategically diversify the area’s indus-trial base beyond textiles. They created Greenville Technical College to train the most productive workforce in the country. They launched new efforts to recruit and incentivize industry relo-cations and expansions to the area. And they built the infrastructure and political support that transformed this region into the advanced manufactur-ing powerhouse that it is today. As a result, the likes of Michelin, GE, BMW and Lockheed call this area home. Thank goodness men and women rose above short-term concerns to begin our region’s marathon-like race to reposition itself for economic growth.

More recently, the Greenville Chamber convened the leadership of the area’s public and private sectors

about a decade ago to objectively assess our collective economic health and to address various weaknesses, particularly our area’s declining income competitiveness relative to our Southeastern peer communities and the rest of the nation. From this analysis, a “new tree” was planted in our economic development commu-nity that would require commitment and patience to produce the long-term gains envisioned – NEXT, our area’s attempt to attract and support high-impact entrepreneurs.

Though it generated little fanfare at its outset in 2006, the Chamber started a movement that now gener-ates hundreds of new, high-quality headquarter jobs, attracts tens of millions of dollars in new capital in-vestment, and occupies over a half-million square feet of real estate in our region each year. Just this week, ChartSpan, a company heavily in-volved in NEXT and located at NEXT on Main, announced the news of $3.2 million in new venture capital investment and the creation of 300 new jobs over the next 12 months. This dramatic news is the direct result of decisions made over a decade ago to begin supporting innovative new startups as economic development targets and to build NEXT for long-term impact instead of short-term publicity and gain.

Repositioning Main Street is a long-term proposition. Retooling a region’s talent base and industrial infrastruc-ture takes decades. And supporting entrepreneurs as an economic devel-opment strategy requires patience to say the least. Fortunately, we have been blessed with leaders who have looked beyond the urgencies of today to plant trees for the future benefi t of our people and our community.

There’s no denying the need to address the issues of today, to tackle the challenges and opportunities that are right in front of us. The real magic happens, however, when we can carve out an appropriate share of our time and attention to also address the foundational matters driving the world around us, to think big and to start a long, sustained effort toward a bright-er tomorrow.

After all, there’s no better time than today to plant that tree. Well, except maybe 20 years ago.

The best time to plant a tree was 20 years ago.

The second-best time is now.” – Chinese proverb

Some of the best things in life – like trees – take time. We suffer from an insatiable appetite for immediate gratifi cation and thus we want every-thing today, or at worst overnight. But some things just take time.

As we go about our daily lives, it’s diffi cult to focus on the things that take time, the items that require a long-term perspective in order to acquire them. Instead, we’re ruled by near-term matters that dominate our thinking and thus dominate our actions. Today’s concerns are by their very nature here and now and they scream for our attention in the form of a full inbox, continuous cellphone calls, and breaking news broadcasts

that pull us back into crisis du jour mode.

But some of the best things in life take time and they require skills often lost at the expense of urgency

– skills like planning, patience and commitment. Without pausing the urgencies of today to refl ect on what’s really important, we never fi nd the time or the courage to plant the trees of the future to begin what will be critically important 20 years hence.

At the community level, the force of inertia is very strong and there is often very little public support for bold new thinking, especially in ways that will require many years to be success-ful. Fortunately, leaders in our region have paused at key times in our history to assess the situation from the long-term perspective and to act on things requiring years, decades and even generations of effort with little hoopla at their outset.

One need look no further than to the leadership of Greenville Mayor Max Heller, who took the for-

Leaders: Plant trees now for rewards in 20 years and beyond12 | INNOVATE | MOVERS, SHAKERS AND DISRUPTORS SHAPING OUR FUTURE

By JOHN MOOREPresident, NEXT

Some things just get better with age.

RollingGreenVillage.comFor information, call 987-4612

We have been blessed with leaders who have looked beyond the urgencies of today to plant trees for the future benefi t of our people and our community.

BERT WILKINS AND BILL BOUTON, law partners at Wilkins & Bouton LLC, have been friends their entire lives, but never planned to open a law firm together. Six years ago, the two University of South Carolina School of Law graduates realized that combining their skills and expertise made perfect sense.

“We both wanted a smaller firm that can serve a lot of different needs and can have a lot of accessibility to clients,” Wilkins said. “We pride ourselves on client relations, responding quickly and being attentive.”

The firm’s specialties include family court cases, criminal defense, business litigation, and civil litigation such as personal injury. The two partners had extensive legal experience at other practices but appreciate the autonomy of running their own firm, making decisions and getting to know each client.

Recently posted five-star reviews from clients refer to the firm and its attorneys as compassionate, concise, knowledgeable and forthright. “He dealt with the matter in a professional and timely manner,” one said of Bouton. “He kept in contact with us… at every step of the negotiations. My husband and I could not be happier with the outcome.”

“We can offer most individuals and businesses what they need,” Wilkins said. “People ask me what we specialize is, and the answer is, we try to help anyone who walks in the door.”

Wilkins & Bouton is a true homegrown business. The two attorneys went to school together at Augusta Circle Elementary, Hughes Academy and Greenville High, where they were teammates on the football team.

Fact 1

S P ON S ORE D C ON T E N T

Bert Wilkins and Bill Bouton

UBJ COMPANY SPOTLIGHT

Fact 2

Wilkins attended Wofford before law school but is a lifelong Clemson fan, while Bouton is a lifelong Gamecock who went to USC for his undergrad and law degrees.

Fact 3

Both attorneys love all sports and like to play golf, “but the primary hobby right now is watching our kids play sports,” Wilkins said. Bouton and his wife Margaret have four children, while Wilkins and his wife Stephanie have twins. The kids are friends who play YMCA soccer and Little League baseball together.

Fact 4

Wilkins is a JAG attorney, handling a variety of military issues within the S.C. Army National Guard. He worked for Sen. Lindsay Graham and a large law firm before starting his practice. Bouton was an assistant solicitor before Wilkins & Bouton was formed six years ago.

1 McDaniel Greene, Greenville 864.312.3901wilkinsbouton.com

BERT WILKINS AND BILL BOUTON, law partners at Wilkins & Bouton LLC, have been friends their entire lives, but never planned to open a law firm together. Six years ago, the two University of South Carolina School of Law graduates realized that combining their skills and expertise made perfect sense.

“We both wanted a smaller firm that can serve a lot of different needs and can have a lot of accessibility to clients,” Wilkins said. “We pride ourselves on client relations, responding quickly and being attentive.”

The firm’s specialties include family court cases, criminal defense, business litigation, and civil litigation such as personal injury. The two partners had extensive legal experience at other practices but appreciate the autonomy of running their own firm, making decisions and getting to know each client.

Recently posted five-star reviews from clients refer to the firm and its attorneys as compassionate, concise, knowledgeable and forthright. “He dealt with the matter in a professional and timely manner,” one said of Bouton. “He kept in contact with us… at every step of the negotiations. My husband and I could not be happier with the outcome.”

“We can offer most individuals and businesses what they need,” Wilkins said. “People ask me what we specialize is, and the answer is, we try to help anyone who walks in the door.”

Fact 1

S P ON S ORE D C ON T E N T

Bert Wilkins and Bill Bouton

UBJ COMPANY SPOTLIGHT

Fact 2

Fact 3

Fact 4

1 McDaniel Greene, Greenville 864.312.3901wilkinsbouton.com

UBJ | 04.22.2016

This has been the most unusual national primary season of my life. I’ve watched every single debate, attended live rallies, met many of the can-didates face-to-face, and observed more of the presidential political process than ever before. In my work I help companies build their brands and market directly to consumers, so I haven’t been able to resist viewing the selection process for presiden-tial nominees through that fi lter. The remaining candidates have been trying to sell their brand di-rectly to “the consumers” for many months. Watch-ing this play out through that marketing lens has helped bring some order to the campaigns.

Perhaps the greatest success so far at brand marketing has been the rise of “The Blue-Collar Billionaire” Donald Trump. He appears to be on the verge of winning the Republican nomination. We’ve had populist “non-political” candidates before – Ross Perot comes to mind. And perhaps the past failures of those candidates is a part of why the political class didn’t take Mr. Trump seriously this time last year. Things have changed.

Without commenting on his style, substance or politics, it’s obvious that Trump is doing some things right from a branding perspective. I think we can learn some things about the basics of building a corporate brand from his success over the past year. Below are two of the six marketing principles that are working for Mr. Trump and that work for businesses and brands everywhere.

1: When an industry fails, and when consumers are weary of a set of products or services, the “revolutionary” product or service just might win the day.

Of course, this is a matter of timing, isn’t it? Offer a “revolutionary” product when an industry is stable and comfortable – when consumers are sat-isfi ed – and the revolutionary is often ignored. But when consumers are deeply dissatisfi ed with an

industry and with the products and customer service being offered by that industry, the timing is ripe for the revolutionary.

In the late 1970s it was the auto industry that was ready for the revolutionary. Today it’s health care, among others – consumers are deeply dissatisfi ed, and feel trapped and underserved.

The point is: Many see Trump as a revolutionary whose time has come. I suspect that the political industry will be changed, from top to bottom, even down to the county/city level, as a result of Trump’s campaign.

2: Earned media carries farther than purchased media.

It’s wonderful to have the budget to air ads, and targeted advertising can be helpful in reaching a market. But our culture greatly values non-paid media attention, “earned media.” This has something to do with credibility and authenticity, both valued perceptions in the 21st century. The idea is that if the media are discovering and publishing positive or even neutral stories about your brand, then you’re offering something of value; consumers pay far more attention to those stories then to purchased media.

I think most observant Americans have noticed that Trump has owned the media and news cycle. But how has he done this?

I think several factors have been in Trump’s favor. First, prior to running for offi ce, Trump hosted

the television reality show “The Apprentice” for more than a decade, which further established him not only as a household name, but a business expert. Relationships were already in place with the media when he began his campaign, which has only helped his air time.

Second, the Trump brand is diffi cult for the media to ignore. Trump makes news, and for news outlets to ignore the things he says or does leaves them open to the charge that they are ignoring news. A part of that ability of Trump’s is his “brand tone,” which is frank, blunt and assertive. Further, everything he does and says – from his dramatic arrivals at rallies in a plane or helicopter (nicely calculated for both TV and live audiences) to his Twitter misspellings,

which end up being shared and retweeted far and wide – is calculated to earn media attention. He’s been incredibly accessible and open to interviews and media appearances – he is unafraid of the media. The contrast between this attitude and other can-didates’ is striking and gets us back to the market’s interest in a “revolutionary.”

Finally, Trump has rightly recognized that the media needs “eyeballs” in order to garner ad revenue. A show or debate that nobody watches cannot charge a premium for the ads aired during that show. High audience scores mean signifi cantly greater ad revenue. Since Trump brings viewership – and thus ad revenue – to any show on which he appears, both he and the media share a symbiotic partnership. As long as Trump brings “news” through what he says or does, the media will air it, if only for their own revenue and for the markets who are watching with avid interest.

As business leaders observe the brand manage-ment of the major candidates this season, consider these questions:

• In what ways are my industry’s customers deeply dissatisfi ed, and how might a revolutionary product or service attract them?

• What natural stories do I have to share about the business or brand that I lead? How might these stories be of interest to readers, media and customers?

• What truthful things am I afraid of saying out loud to my customers, vendors or peers within my industry? How might I or my business be more honest and authentic in our communication?

Huge branding lessons from Donald Trump14 | COMMUNICATE | STAYING ON MESSAGE WITH YOUR CLIENTS AND YOUR COLLEAGUES

By TINA ZWOLINSKICEO and Founder,ZWO Branding & Marketing

NAI Earle Furman was founded by an entrepreneur, and we work with successful and aspiring entrepreneurs every day. They’re wired to be creative, nimble, savvy, flexible, hardworking and relationship driven, and so are we. NAI Earle Furman has the experience, connections, and expertise to work alongside the big businesses who think like entrepreneurs and the smaller companies who live it every day. Our clients work tirelessly toward success, and so do we.

our business is doing what’s best for yours.That’s what you get when you choose NAI Earle Furman.

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the experience, connections, and expertise to work alongside the big businesses the experience, connections, and expertise to work alongside the big businesses who think like entrepreneurs and the smaller companies who live it every day. who think like entrepreneurs and the smaller companies who live it every day.

and so do we.and so do we.

our business is doing whatour business is doing what’’s best for yours.s best for yours.That’s what you get when you choose NAI Earle Furman.That’s what you get when you choose NAI Earle Furman.

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s best for yours.s best for yours.That’s what you get when you choose NAI Earle Furman.That’s what you get when you choose NAI Earle Furman.

NAI Earle Furman has NAI Earle Furman has the experience, connections, and expertise to work alongside the big businesses the experience, connections, and expertise to work alongside the big businesses who think like entrepreneurs and the smaller companies who live it every day. who think like entrepreneurs and the smaller companies who live it every day.

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The Five Common Foods To Remove From Your Diet. By Iron Tribe Fitness

1< DAIRY. Dairy is a staple in our American diet. After all, milk builds strong bones, right? Actually, eating dairy products has never been shown to reduce fracture risk and some studies have shown it could even increase your risk by 50 percent! In fact, approximately 75 percent of the world’s population is genetically unable to properly digest milk and other dairy products. This disturbance of the digestive system is linked to IBS, heart disease, sinus issues and overall lack of energy. Instead of dairy, look into the numerous alternatives such as: Almond and Coconut milk!

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2. SUGAR. Want to know the fastest way to change your body composition and eliminate those energy lows from your the day? Eliminate sugar and artificial sweeteners from your diet! These ingredients put your body on a blood sugar rollercoaster which leads to increased fat cell storage and drastic energy variability. Some alternatives to sugar that can be used in moderation are raw, organic stevia and organic honey!

3. BEANS (EVEN PEANUTS!). We all know that feeling after eating a plate full of beans. That is more than just a feeling! That is your body saying it doesn’t like what it’s been fed. Aside from stomach irritation, beans provide few nutrients because of the body’s difficulty with absorption. Instead of getting your protein from beans, consume lean, wild caught animal protein sources. This protein provides more energy. And, they serve to increase hormone production and thereby promote the development of lean muscle!

4. GRAINS. Whole grains are good for you, right? Despite their recent prominence on labels, generally, no. They have been found to rob your body of nutrients from other foods, cause weight gain and wreak havoc on your digestive system. But don’t they still have nutrients? Unfortunately, grains do not have the nutritional profile that marketing campaigns would have us believe. Alternatively, plan to get your nutrients from foods like vegetables, fruits, proteins and healthy fats that offer a much higher nutrient profile, without the drawbacks.

5. SOY. Soy is a legume and has the same drawbacks as other beans. But there is more. Soybeans contain phytoestrogens which mimic the body’s natural estrogen hormones. For men, this can lead to a testosterone imbalance, infertility, low sperm count and increased risk of cancers. For women, it can cause estrogen dominance, which has been linked to infertility, menstrual troubles and cancer. Almost all processed foods contain some form of soy, so check your labels! Chances are you are consuming more soy than you might think..

Whether you are looking to lose weight, increase performance or merely improve your energy and quality of life, what you’re putting into your body is fundamental.

UBJ | 04.22.2016

13 Stripes uncaps a revolutionary move {page 18}

How the Stone Law was a win for S.C. brewers {page 19}

What’s behind the craft beer boom? {page 20}

Craft beer taps into Upstate commercial real estate {page 22}

UBJ | 04.22.2016

13 Stripes Brewery is hoping to open July 4 at the historic Taylors Mill in Greenville County. UBJ sat down with co-founder Kenworth Reeves to chat about the craft brewery industry, the space and opening plans.

What spaces did you look at before deciding on Taylors Mill?

We looked at Greer, The Village of West Greenville and West End Coffee’s former building in downtown Greenville. We had looked at Taylors Mill previous-ly but it didn’t click until we got an email from the new owner. The space is 8,000 square feet, which is double what we initially thought we needed, but the proximity of loading docks and parking spaces is great. We’ll be able to do both retail and distribu-tion from this location, and Taylors Mill is starting to resonate in the community.

Did you ever have any doubts?

Sure. There were times I doubted that we could get this company off the ground. But we’ve learned not to make decisions in those valleys and have seen the dividends that resilience pays.

How will 13 Stripes be financed?

We’ve financed our company by self-funding, raising money from family and friends, and by secur-ing an SBA (Small Business Administration) loan.

So how much does it cost to open a craft brewery?

This is a tough question as it depends on what size and quality your equipment is as well as the real estate and build-out costs. For a similar system like ours and a typical build-out, you’d be looking at somewhere around $750,000. We’ll be able to save quite a bit as we’re doing much of the build-out ourselves, but will still be significantly over $500,000.

13 Stripes is already making a name for itself, even though it’s not open yet. How is that?

We decided to start showing up and doing events about 14 months ago. We love getting out and sharing our passion with our community.

Is there a particular brewery you are trying to emulate?

One brand that we often refer to is Olde Meck-lenburg in Charlotte. We really like how they’ve grown from a 10-barrel system – similar to the one we’re starting with – and scaled into the latest multimillion brewery. They’ve been able to capture the hearts – and taste buds – of the community there. We hope to do the same.

How do you plan to position 13 Stripes in the Upstate craft brewery market?

The beer market in the Upstate is still emerging. We’re thrilled to be a part of the growth here. We tell folks we’re more of a relationship company, and that builds community – our medium for which we do that is beer.

Where did 13 Stripes come from?

We’re all big history buffs and it’s a Revolutionary War reference to the original American flag. We’re embracing our legacy, and the brand is built around American heritage. Michael Robinson, co-founder and brewer, is a veteran. It’s America. Each beer we produce will be named after a Revolutionary War hero with their history on our cans.

What’s been the most difficult challenge so far?

Finding a space and getting through the process – architecture, engineering and permitting – can be quite challenging.

What will the space look like?

It’ll be an open space with the tanks as a backdrop, an iconic bar in the middle, lots of reclaimed metals and woods, and a large outdoor seating deck for hanging with friends and family. We’re all family men who want to create a warm and welcoming space for other families – and dogs – to come relax over good beer, food and music.


13 Stripes Brewery gets inspiration from American heroes

Brewing up a revolution

The 13 Stripes team• Michael Robinson,

co-founder and brewer

• Kenworth Reeves (right), co-founder, sales and marketing

• Jason O’Neil, partner

• Robbie Andrews, partner and project manager

• Brandon Andrews, CFO

• Jeremy Bailey (left), head brewer

• Aaron Robinson, director of operations

18 | BEER IN THE UPSTATE


Craft beer is big business. According to the national Brewers Association, it’s a $22.3 billion business here in the United States. Craft brew makes up 12.2 percent of na-tional beer sales, with 3.9 million barrels coming from microbreweries and 1.2 million barrels from brewpubs reported in 2015.

This national trend is mirrored here in the Upstate with the growth largely due to House Bill 3512, aka the “Stone Bill,” signed into law in June 2014. The bill allows for breweries to sell food on the premises and brewpubs to enter into dis-tribution.

The bill was named after California-based Stone Brewing Co. which had been looking at opening an East Coast operations facility that would “feature a full-production brewery, packaging and distribution operations with various administrative support which will serve to produce beer to be distributed in the Midwest to East Coast Boundaries as well as for export,” the company had said.

South Carolina offi cials heard the news and wanted to attract the brewing company, but Prohibition-era laws in the state would have prevented the company from serving food or patrons from consuming more than three pints of beer on site in a day. State offi cials fast-tracked the new Stone Bill through legislation in a quick few months. While Stone Brewing Co. changed its plans and decided to back off of an East Coast facility for now, the new law paved the way for other breweries.

Heady growthStone Bill paves the way for craft beer industry to rise up in SC


Defined • Microbrewery: A brewery that

produces fewer than 15,000 barrels (17,600 hectoliters) of beer per year with 75 percent or more of its beer sold off-site.

• Brewpub: A restaurant-brewery that sells 25 percent or more of its beer on site. The beer is brewed primarily for sale in the restaurant and bar.

Source: Brewers Association

4 new area breweries join a growing fi eld

Here’s a look at some of the new and soon-to-be-open craft breweries in the Upstate. They’ll join veterans such as Thomas Creek Brewery, Brewery 85 and Quest Brewing Company in Greenville, RJ Rockers in Spartanburg, the Swamp Rabbit Brewery and Taproom in Trav-elers Rest and Blue Ridge Brewing Company set to open soon in its new digs in Greer.

• The Casual PintAugusta Street. (Augusta Village Shopping Center), Greenville. Opening mid-2016.

• Upstate Beer Garden Restau-rant & Social HausSpartanburg

• Pour Taproomdowntown Greenville

• 13 Stripes BreweryTaylors Mill, Taylors. Opening summer 2016

• Loose Reed Brewing CompanyAugusta Street, Greenville. Opening late spring/early summer 2016

• Carolina Bauerhaus AlesFederal Street, Anderson

• The Community Tap TrailsideWelborn Street, Greenville. Opening summer/fall 2016

• The Growler HausFountain Inn

• Upstate Craft Beer Co.Augusta Street (formerly the Claussen Bakery), Greenville

• BREWS on the AlleySeneca

• Good Times BrewingMaxwell Avenue., Greenwood

BEER IN THE UPSTATE | 19

UBJ | 04.22.201620 | BEER IN THE UPSTATE

There has never been a better time to be a brewer – or craft beer drinker – in South Carolina than right now. Perhaps you’ve known this as you visit a local brewery, or look at the beer shelf at the supermarket, or even read the pages of this newspaper. But why is that? Will it continue? And if so, why?

Let’s start at where we are at and where we’ve come from. Craft beer accounts for about 12 percent of the national beer market, and is valued about $22.3 billion out of the entire $105.9 billion beer market. The most recent national numbers make clear that small and independent craft brewers contribute about $55.7 billion to the U.S. economy and provide about 425,000 jobs, with 115,000 of those coming directly from breweries in brewpubs.

Sales growth is up 12.8 percent over the past year, whereas growth in the overall sales of beer (which would include the bigger beer companies) is only about 0.2 percent. The number of breweries nation-ally is at an all-time high at the moment, even higher than before Prohibition – now over 4,269, with probably even more since breweries are opening at a rate of 2 per day across the country.

In South Carolina, we are seeing the exact same growth. In the last three years, the craft beer indus-try in the Palmetto State has almost doubled, rising from $255 million in 2012 to $455 million in 2015. Breweries and brewpubs employ nearly 3,500 people, and with 36 craft breweries and 13 brewpubs open for business, more are on the way, particularly in the Greenville area where the market is about to double with at least six to eight breweries in planning.

In total, the Upstate accounts for over 50 percent of the state’s beer production, which has also doubled in the last three years. And believe it or not, there is still plenty of room for more.

But the big question is: Why do we have this growth? The answer incorporates a variety of reasons.

Laws are changing

First, the laws – they are changing and will contin-ue to change. The very nature of the craft beer indus-try is to be innovative, and the laws on the books can go back as far as decades when the thought of what goes on today was not even a consideration. So, with some recent changes, local breweries are able to finally turn a profit.

If you’ve followed along in the last several years, you read about the Pint Law and the Stone

Law, which modernized taproom sales laws in South Carolina. The Pint Law allowed on-site sales at breweries up to 48 ounces per patron per day. The Stone Law went even further to do away with the on-site sales cap if food was served. It also allows breweries to sell wine and the beers of other producers.

Together, these changes have allowed more capital investment in breweries and have resulted in an increase of over 200 percent in the number of breweries opening. Further modernization will be needed to keep up, but for now, local brewers are seeing great benefit from recent reforms.

A collaborative industry

Second, the craft beer industry is unlike any other. Sure, the beers are great, but many are drawn to craft beer because of its collaborative attitude among brewers dedicated to advancing the art versus ad-vancing individual interests.

Many disputes over trademarks or other legal issues are most often disposed of over a beer, with both sides coming to simple terms and then agreeing to brew a beer together. It is a clear “rising tides lifts all boats” philosophy. And while this might affect the bank accounts of some, in the end most believe that standing together is a better business plan than hanging alone. This seems to be working as com-munities are getting much economic development from strings of breweries opening on their blocks.

The craft beer lifestyle

Third, support for locally produced brands and products is now more a lifestyle than it is a trend. At a basic level, buying local keeps money in the local community and creates jobs. Craft drinkers recognize this, most of whom are Gen X, Y, and millennials. They also realize that products such as craft beer are best when consumed fresh, which is why it is best to get it fresh from the source.

That also has something to do with the popular-ity of the India Pale Ale, a hoppy style of beer that is the top style sold by craft brewers. In fact, one out of every five craft beers sold is an IPA. Hops fade over time, so the style is best consumed as fresh as possible. And in the mind of a craft drinker, creating jobs while drinking fresh beer is the best possible outcome.

Opening a brewery is the new American dream, and the quintessential American success story. And even just as a beer drinker, you’re not just buying into a six-pack, you’re buying into an idea. And when you do make that purchase, you’re also buying into big economic growth, venues to share ideas, and community-building. Time to raise a pint.

Raise a pint – or two – to the economic growth and community- building recent legal changes have made possible

A toast to the Upstate’s beer industry

By BROOK BRISTOWFounder and owner, Bristow Beverage Law Executive director, South Carolina Brewers Guild 12.2%

amount of the national beer market craft beer accounts for

$22.3 billionvalue of craft beer market

$105.9 billionoverall beer market

$55.7 billioncontributed to the U.S. economy by craft beer

425,000 jobscreated by craft beer market

12.8%sales growth of craft beer over last year

0.2%sales growth of beer overall over last year

$455 millionS.C. craft beer industry in 2015, from $255 million in 2012

3,500employed by breweries and brewpubs in S.C.

50%S.C. beer production from the Upstate

Source: Brewers Association; Bristow Beverage Law

What’ll you have?


South Carolina’s brewery scene is growingand isn’t likely to lose momentum any time soon. Approximately 36.6 percent of the total square footage currently occupied by breweries and brewpubs has opened since 2013. Today’s total inventory is estimated to be over 200,000 square feet with 40 locations open throughout the state of South Carolina. Traditionally, breweries look for industrial space, and brewpubs typically occupy retail space.

On average, microbreweries in South Carolina each occupy approximately 7,500 square feet of industrial space. Given the size of South Carolina’s industrial market of roughly 334 million square feet, brewers have a nominal effect on the industrial market’s vacancy rate. More than three million square feet of industrial space must be absorbed to result in a one-percentage point drop in vacancy. That is equiv-alent to 427 breweries, more than 10 times the number currently open throughout the state.

Industrial space

The industrial space that breweries are interested in is normally smaller, older space that offers lower rental rates. Such space is typically vacant as it is less desirable to traditional warehouse users. Al-though the overall health of the market is not de-pendent on brewers, they will play a role in absorb-ing smaller blocks of space that would otherwise remain vacant.

Retail space

Similar to the impact on industrial real estate, the effect of breweries on the retail market is minimal. Like restaurants and retailers, brewpubs are attract-ed to visibility and traffi c counts, occupying shop space in both downtown and suburban locations. While the presence of brewpubs may not affect vacancy at the statewide level, it may positively in-fl uence vacancy rates within a submarket. On average, brewpubs occupy 8,000 square feet, slightly larger than the average footprint of micro-breweries in South Carolina.

With the rise of craft beer, craft beer retail markets are springing up throughout South Carolina. The retailers occupy retail space and sell draft craft beer as well as bottled and canned beer. Some markets even allow consumption on site. The markets usually offer a wide variety of beer including locally brewed beer. The Casual Pint, based in Knoxville, Tenn., is opening at 1818 Augusta Road in Greenville early summer 2016.

While the impact on the retail real estate market remains limited, as more locations open, the positive effect on commercial real estate markets is expected to increase.

Brewery scene keeps commercial real estate hoppingBy COLLIERS INTERNATIONAL

South Carolina’s brewery scene is growingSouth Carolina’s brewery scene is growingand isn’t likely to lose momentum any time soon. Approximately 36.6 percent of the total square footage currently occupied by breweries and brewpubs has opened since 2013. Today’s

open throughout the state of South Carolina. Traditionally, breweries look for industrial space, and brewpubs typically occupy retail space.

On average, microbreweries in South Carolina each occupy approximately 7,500 square feet of industrial space. Given the size of South Carolina’s industrial market of roughly 334 million square feet, brewers have a nominal effect on the industrial market’s vacancy rate. More than three million square feet of industrial space must be absorbed to result in a one-percentage point drop in vacancy. That is equiv-alent to 427 breweries, more than 10 times the number

The industrial space that breweries are interested in is normally smaller, older space that offers lower

Upstate

Midlands

Low Country

SC Breweries & Brewpubs Unique space

Breweries are repurposing the space and creating unique experiences for their consumers. As brewer-ies continue to gain popularity, their ambiance will be just as important in attracting consumers as their

beer taste and quality. The Hunter-Gatherer Brewery and Ale

House is one of such breweries looking for creative space. The brewery

plans to open its second Colum-bia location at the Curtiss-Wright Hangar at Owens Field. The new

brewery will feature a taproom, a 527-gallon brewhouse, a bottling and

kegging line and an observation deck overlooking the airport. Charleston’s breweries are thriving off

both a strong tourism industry and growing residential population. Palmetto Brewing

Company, located along the Upper Peninsula, is a favorite among locals and tourists alike. The brewery features an open fl oor plan and hosts live bands outside on its loading dock.

Another local favorite is Holy City Brewing. The brewery offers food and sits in a former warehouse. Holy City has an open fl oor plan with exposed brewing equipment allowing customers to view the brewing process while enjoying their craft beer.

The Upstate is home to various breweries. Brewery 85, Quest Brewing Co., Swamp Rabbit Brewery and RJ Rockers Brewing Company are among the popular brewers. Swamp Rabbit Brewery is located on Main Street in Travelers Rest. RJ Rockers Brewing Company has been open in Spartanburg since 1997. Initially opened as brewpub, RJ Rockers now anchors the West End of downtown Spartanburg.

The future of craft beer in South Carolina

The craft beer craze is here to stay. Softening legislation is helping entrepreneurs venture into the growing sector. Brewpubs, which currently cannot distribute beer for sale off-site, are reporting that they would benefi t from a change to the law. Addi-tional sales are needed to help smaller startups and brewpubs grow by generating increased revenue. As the brewing sector grows, there will be a greater impact on commercial real estate markets, which will be refl ected in declining vacancy rates for smaller, older industrial properties as well as declines in retail vacancy rates at the submarket level.

Colliers International is a leading global commercial real estate company offering comprehensive services to investors, property owners, tenants and developers

BEER IN THE UPSTATE | 21

Many businesses miss out on available tax credits and incentives related to their existing business operations. Working with hundreds of companies in greater Greenville, the CPAs at Cherry Bekaert know how to help you, by making sure you don’t miss any overlooked benefits.

Tax Credits Every Business Should Know About

Aiken | Atlanta | Charlotte | Greenville | Hampton Roads | Miami | Raleigh-Durham | Richmond | Tampa | Washington D.C.

Mark H. Cooter

Managing Partner, Greenville

864.233.3981 | [email protected]

Greenville Office

201 West McBee Ave., Suite 200

Greenville, SC 29601

cbh.com

Cherry Bekaert is a proud team member to growing companies throughout South Carolina

CPAs & Advisors with Your Growth in Mind No matter where you want to take your business, you need a resourceful and innovative partner to steer you in the right direction. Let Cherry Bekaert guide you forward to your growth destination.

Assurance

Tax Planning & Compliance

State & Local Tax Consulting

International Tax

Credits & Incentives

Personal Property Tax

Transaction Advisory

Business Valuations

Expense Reduction Services

Cost Segregation Studies

Risk Advisory

Transfer Pricing Studies


SHERRY JACKSON | STAFF [email protected] | @SJackson_CJ

REAL ESTATE DEALS AND DEVELOPMENTS ACROSS THE REGION | SQUARE FEET | 23

A 45-room boutique hotel broke ground last week at Patrick Square in Clemson.

Patrick Square is a 173-acre traditional neighbor-hood development that includes single-family homes, townhomes and a Town Center featuring restaurants, retail and offi ce space off Issaqueena Trail and I-85.

J. Michael Cheezem, developer and Patrick Square founder, unveiled plans for the new Inn at Patrick Square, which will feature 36 rooms and nine luxury suites. An on-site café, named Stumphouse

Café after the nearby tunnel, will also be open to the public.

Cheezem is hoping to attract families for game weekends, family occasions, weddings and other special events. The inn includes a 150-person capacity ballroom. The Rick Erwin Dining Group will be the food and beverage provider for weddings and events.

Clemson history will be incorporated into the fi nal design, and the inn hopes to provide a shuttle service

to Clemson home games for guests. “The Inn at Patrick Square will serve as a center-

piece of the Patrick Square Town Center and a place to welcome the Clemson family,” said Cheezem. “This is a special addition to Patrick Square and a place where memories will be created for years to come.”

Construction has begun and the inn is expected to open spring 2017.

For more information, visit patricksquare.com.

Boutique hotel going up at Clemson’s Patrick Square

CBRE launches new team to provide services for occupiersCommercial real estate firm CBRE announced it is creating a new team exclusively focused on occupiers.

It’s a fi rst of its kind in the Greenville-Spartan-burg market, said CBRE. Dedicated teams for occupiers are usually relegated to primary markets like Charlotte and Atlanta. Ryan Clark, senior associate, and Joe Cummings, associate, will head up the new Occupier Services team advising oc-cupiers on real estate needs whether the assignment is a relocation, expansion, consolidation, sublease, acquisition or disposition.

“We are excited to bring this specialty to the Upstate to explore strategies that create fi rst-class workplace environments that attract and retain talent, improve employee productivity and satisfac-tion, and will increase operational effi ciencies,” said

Clark. “For many tenants and organizations, the op-erating costs associated with fi xed assets are often second only to labor cost. Similar to investors, it’s important for tenants to have a partner and advocate when navigating the chal-lenging issues associated with occupancy require-ments and negotiations.”

According to CBRE, more than 250,000 square feet of space was leased by tenants new to the market last year and the company anticipates greater op-portunity in the future. With vacancy at a record low, it has never been more challenging to secure

space for tenants, said CBRE. While this can present an economic challenge for the region, Clark and Cummings hope to leverage their market intelligence to ensure that tenants, both active in the market and those new-to-market, are able to fi nd the space they need.

“Real estate decisions are expen-sive and will always impact an organization’s bottom line,” said

Cummings. “Many organizations only evaluate their immediate needs when it comes time to make real estate decisions in a single transaction. While our team will assist in creating opportunities that meet the client’s needs of today, we will also drive long-term exceptional outcomes for the future.”

Cummings Ryan

UBJ | 04.22.2016

sccareersearch.com • 864-242-3491

Godshall Professional Recruiting and Staffing specializes in executive recruiting, career placement and consulting for businesses and job seekers in South Carolina. Our � nancial services team has more than 45 years of combined experience in Banking, Finance, and Accounting. We have placed candidates in positions such as Personal Bankers, Mortgage Professionals, Credit Analysts,and Financial Executives. Let us � nd the perfect � t for your employment needs.

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StaffingConsulting

Koren RobinsonJoins Coldwell Banker Caine as an experience coordinator at its Spartanburg offi ce. Robinson previously worked in companion nursing at Spartanburg Regional Healthcare System and served as a bridal consultant at Carolina Traditions. She is a graduate of USC Upstate in Spartanburg with a degree in business administration.

Michelle ThompsonNamed as digital marketing strategist with Crawford Strategy. Thompson has more than seven years of experience in online marketing. She most recently served as an inbound marketing manager at Net Site Marketing in Arden, N.C., and previously worked with Miravista in Columbia as a senior communications specialist.

Tod HycheNamed South Carolina State Chair for The American College of Trust and Estate Counsel (ACTEC) by Smith Moore Leatherwood LLP. Hyche is a partner in charge of the fi rm’s Greenville offi ce. ACTEC is an organization of lawyers elected to membership by demonstrating integrity, commitment, competence and experience as trust and estate counselors.

Erin ColmanJoins NorthMain Realty LLC as a realtor specializing in residential and commercial real estate. Colman previously served as marketing coordinator for Delta Power Equipment Corporation in Anderson and is a graduate of Brevard College with a bachelor’s degree in theatrical design and production.

John DillonNamed a member of the Ad Council’s board of directors. Dillon is senior vice president and chief marketing offi cer for Denny’s Corporation in Spartanburg and has been with Denny’s for nine years. The Ad Council is a nonprofi t organization and producer of national public service campaigns.

HIRED HIRED APPOINTED HIRED APPOINTED

Koren Robinson

HIRED HIRED APPOINTED HIRED APPOINTED

COMMUNITY

The City of Fountain Inn named Russell Haltiwanger as director of Fountain Inn Parks and Recreation. Haltiwanger has worked at the Foun-tain Inn parks and recreation depart-

ment for seven years. He is a graduate of Newberry College with a degree in sports management.

DEVELOPMENT

O’Neal Inc. hired Jeff Jennings as project controller and Gena Oddo as

design specialist. Jennings has over 25 years of experience as a project controller and previously worked with Wood Group Mustang, as well as Day & Zimmerman. Oddo has over 20 years of experience in the piping and mechanical design industry, and

previously worked with Audubon Engineering.

REAL ESTATE

John Hewett joined the asset ser-vices group of CBRE Group Inc. as a real estate accountant. Hewett has

24 | ON THE MOVE | PLAY-BY-PLAY OF UPSTATE CAREERS

>>


What if there was a vibrant, new living experience in Greenville’s coveted West End District? A place at once steeped in the history and charm of old Greenville, and yet thoroughly forward-thinking in its conception and vision for the future. A place that celebrates all that has come before in this storied downtown setting, and also points the way to a dynamic, one-of-kind-lifestyle that’s altogether unique. This is the best of both worlds: a rich heritage and a modern living experience, all bound together by a collection of 24 thoughtfully designed, original townhomes.

A new living experience in old Greenville.

www.parkplaceonhudson.com

104 S. Hudson Street | Greenville, SC | 29601 | 864.561.4031 | [email protected]

What if there was a vibrant, new living experience in Greenville’s coveted West End District? A place at once steeped in the history and charm of old Greenville, and yet thoroughly forward-thinking its conception and vision for the future. A place that celebrates all that has come before in this storied downtown setting, and also points the way to a dynamic, one-of-a-kind-lifestyle that’s altogether unique. This is the best of both worlds: a rich heritage and a modern living experience, all bound together by a collection of 24 thoughtfully designed, original townhomes.

A new living experience in old Greenville.GRANITE COUNTERTOPS | HARDWOOD FLOORS | GARAGE PARKING

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Renderings and Plans presented are illustrative and shall be used for general information purposes only. Actual layout, room dimensions, window sizes and locations and steps to grade vary per plan and are subject to modification without notice.

www.parkplaceonhudson.com104 S. Hudson Street | Greenville, SC | 29601 864.561.4031 | [email protected]

making the healthy choice the easy choice

greenville

Join Greenville for the 4TH ANNUAL HEALTHY WORKPLACE SEMINART.D. Convention Center, GreenvilleWednesday, May 4 • 1:30-6 pm

LiveWell Greenville’s Healthy Workplace Seminar provides educational opportunities for employers and HR directors to establish and maintain a healthy work environment.

1:00-1:30pm: Registration Check-In1:30-4:30pm: Educational Breakout Sessions4:30-6:00pm: Networking Reception & Awards Presentation

Light hors d’oeuvres and adult beverages provided.

To register, go to:2016healthyworkplaceseminar.eventbrite.com. For more information: Call Catherine Puckett at 864-238-5304.



Join Join Join Join Join Join Join greenville

Join Join Join Join

Greenville Health System Brand Signature: Basic Guidelines

Signature Colors

CMYK:c69 m0 y100 k0

RGB: r84, g185, b72

www.marketing.ghs.org/branding

GHSsig1: 2 color on white

GHSsig2: Black

GHSsig3: White on dark background

GHSsig4: 2 color on dark background

PMS 361

CMYK:c0 m0 y0 k100

RGB: r35, g31, b32

BLACK

GREENVILLEHEALTH SYSTEM

3. Do not squeeze

1. Do not add graphic elements

7. Do not use color on incompatible color

8. Do not change signature configuration

5. Do not change the typestyle

6. Do not place over a pattern or photo

2. Do not add unauthorized words

4. Do not add borders or drop shadows

NOTE: Background colors other than whiteor black must be approved by marketing

Signature SystemThe GHS brand signature combines the symbol and name, set in customized type, in a special configuration that never changes. Reproduce signatures only from authorized files available from GHS marketing.

Signature Clear ZoneMaintain an open space around the signature. This zone is defined by the height of the letter H in the name. No graphic element, type or image should appear inside this space.

Incorrect UsesConsistent use of the signature builds credibility and recognition for the brand.

Entity SignaturesImportant entities may have a signature. Contact marketing for more information about when and how these signatures can be used.

NOTE: Use of entity signatures must be approved by GHS marketing

Presented by

PLAY-BY-PLAY OF UPSTATE CAREERS | ON THE MOVE | 25

CONTRIBUTE: New hires, promotions & award winners may be featured in On the Move. Send information and photos to [email protected].

VIP

John Andrae

Named director of the Simpson Research and Education Center at Clemson University. Andrae has been a professor of forage crops and livestock grazing systems at Clemson University for 10 years. He previously worked in the Oklahoma State University animal science department and University of Georgia crop and soil sciences department, among others.

more than nine years of experience in property accounting working with Michelin North America, TIC Prop-erties Management and CapHarbor Property Management.

SUPPLIES

ProSource Plumbing Supply hired Will Thomason as an outside sales representative. Thomason has almost 25 years of plumbing and sales expe-rience. He previously worked in

outside sales for James M. Pleasants and Bradford Sales. He is a licensed master plumber and real estate agent.

TECHNOLOGY

Bill Mahoney joined Ellipsis Tech-nologies as a senior advisor to the board of directors. Mahoney is the former CEO of SCRA and current CEO of WTM Development. He will assist the Ellipsis board and team with capital structure and strategic partner relationships.

>>

UBJ | 04.22.2016

864-233-5925 • www.cfgreenville.org

Devotion to their city spurred

Millie and Wilson Wearn

to establish a simple plan

to benefi t their most cherished

personal interests.

Personal Interests Drive Family's Philanthropic Support

The $26.9 million project includes the school’s fi rst formal library, a renovat-ed kitchen and dining facility, new classrooms, a double-court gymnasium and handicap accessibility for the property. Once complete, Legacy will have the capacity to grow its student body to 1,430 students, while continuing to prepare students to get to and through college graduation. The school’s new library fa-cilities will also be available for use by community residents who currently do not have access to a public library, according to a release.

“Changing the trajectory for underserved kids won’t be simple or fast, and it will take a coordinated community effort like the funding from GNMO II,” said William Brown, Legacy’s founder and chairman. “The opportunity to build our school’s fi rst library is tremendous, not only for our students but the entire neighborhood.”

ScanSource POS and Barcode partners with Bluebird

Greenville-based ScanSource POS and Barcode, a business unit of ScanSource Inc. and global provider of automatic identifi cation and data capture and point-of-sale solutions, recently partnered with Korean-based Bluebird Inc., a global manufacturer of enter-prise mobility, payment technology and rugged tablets.

Bluebird offers an enterprise-level product line that provides a feature-rich experience for the end user, enhancing workforce automation, customer engagement and mobile payment processes, according to a release.

ScanSource resellers can deliver these products to their end users in vertical markets including retail, hospitality, transportation and the public sector. By obtaining these products through ScanSource, resellers will have access to ScanSource’s logistics, technical support, education and training, marketing and payment-processing services

“We are committed to delivering innovative solutions to our reseller partners and are excited to be able to introduce them to Bluebird’s product set,” said Brenda McCurry, VP of merchandising for ScanSource POS and Barcode, U.S. and Canada. “Bluebird’s focused effort is a great complement to ScanSource and will bring added value to resellers in the channel looking to grow their enterprise business.”

Applications open for Leadership Greenville Class 43

Leadership Greenville, one of the premier local leadership programs, is taking applications for Class 43. The program has graduated almost 2,000 of Greenville’s most influential leaders. Applications for Class 43, which starts in August, will be accepted until 5 p.m. on April 25. All applicants must either live or work in the greater Greenville area and must have full support of the organization rep-resented. Apply online: bit.ly/leadership-43.

Spartanburg Area Chamber to launch Political Leadership Institute

The Spartanburg Area Chamber of Commerce is launching a new program, the Spartanburg Political Leadership Institute (SPLI), designed to educate current and potential elected offi cials about the election process and what it means to be a public servant.

“Serving the community by holding an elected office is a tremendous responsibility and sacrifice, and we applaud those that currently hold

26 | THE FINE PRINT | BUSINESS BRIEFS YOU CAN’T MISS

MSI-Forks Inc. expanding York County operations

British-based fork-arms manufacturer MSI-Forks Inc. is expanding existing operations in York County. The company is investing $3.5 million to build a larger fa-cility and create 33 new jobs over the next fi ve years.

The company is constructing a new 40,000-square-foot facility in the Antrim Business Park in Rock Hill, S.C. The new facility will also serve both as the company’s North American headquarters and the York County manufacturing operations. It is expected to be fully operational by the second quarter of 2016.

“MSI-Forks has been present in the U.S. since 1994 and the new South Caro-lina manufacturing plant will help us to consolidate and expand our position in North America,” said CEO Caio Lima. “It shows our long-term commitment to the material-handling industry in the United States.”

Legacy Charter School receives $13.7M GNMO II Allocation

Greenville New Markets Opportu-nity II (GNMO II), a Community Development program managed by Tax Advantage Group and Greenville Local Development Corporation in Greenville, allocated $13.7 million in New Markets Tax Credits to Legacy Charter School for the construction and renovation of facilities in Green-ville.

>>

04.22.2016 | upstatebusinessjournal.com BUSINESS BRIEFS YOU CAN’T MISS | THE FINE PRINT | 27

elected positions and those that may be pondering a cam-paign,” said Allen Smith, president and CEO of the Spartanburg Area Chamber of Commerce. “This process can be intimidating, and the issues are often complex. We hope that SPLI will sharpen the saw for elected officials and assist others in their decision to seek public office.”

The SPLI will assist in an individual’s decision-making process, as this four-hour workshop prepares aspiring public leaders on what to expect and how to approach a campaign. Participants will hear from experts on what is necessary to organize and execute a successful political campaign, including: The Real Scoop On Public Service; Defi ning a Viable Candidate; Business Issues; Election Process and Offi ces; Raising Money; and Media and Public Relations.

The 2016 Spartanburg Political Leadership Institute is scheduled for Wednes-day, May 25, 4-8:30 p.m. at the Spartanburg Area Chamber of Commerce. The cost to attend is $25 per person. Registration is now open at spartanburgcham-ber.com.

Relus Technologies expands in Greenville

Georgia-based Relus Technologies recently opened a new location in Green-ville. The company specializes in information technology solutions that include products and services designed to help IT organizations maxi-mize the life of their current-state IT envi-ronment. The expansion will assist in the growth of Relus Technologies’ cloud consulting and professional services business. The Greenville offi ce will be covering both Carolinas.

“There are countless benefits of expanding to the Carolinas,” said Blair Zeimetz, Relus Technologies executive account manager. “Greenville’s growth as a city, positioning it as one of the 10 fastest growing U.S. cities, was certainly appealing. Also, South Carolina’s growth in the tech industry is at 4 percent, which exceeds that of the United States at 3 percent. Greenville’s convenient location within South Carolina and its close prox-imity to North Carolina as well as Atlanta, where Relus is headquartered, was also a consideration.”

Kemet Corporation addsnew capacitor products

Greenville-based Kemet Corporation, a global supplier of electronic compo-nents, enhanced its high-temperature and high-voltage capabilities by adding pulse discharge multilayer ceramic capacitors. The 200-degree Celsius series delivers reliable short-duration pulse generation in harsh envi-ronments typically associated with munitions and down-hole detonation circuitry, according to a news release from the company .

“Kemet’s world-class C0G Pulse Discharge capacitors provide unparalleled energy delivery to support the growing needs for accuracy and effi ciency in tools for the gas and oil industry as well as other extreme applications that require rapid energy discharge,” said John Bultitude, Kemet VP and technical fellow of ceramic technology.

>>

The talented team at the Greenville Journal and Upstate Business Journal is currently seeking a full-time Publication Designer to lead the editorial design department of the Upstate’s leading, award-winning weekly community and business publications.

Work closely with our editors to create and oversee the overall look of the publications, making them vibrant, fresh, and engaging for our readers.

Job Requirements: Qualifi cations: BFA or BA in graphic design, art or similar fi eld of study. At least 3 years of experience and desire to create great-looking covers that inspire readers to pick up our publications.

Knowledge of Mac-based system, Adobe Creative Suitewith heavy emphasis on InDesign. Digital design experience preferred.

Send resume and portfolio to: [email protected]

Do you have a strong

CREATIVE VISION? Is your work

HIGH-ENERGY, HIGH-IMPACT?

FEBRUARY 19, 2016 | VOL. 5 ISSUE 8

Job Requirements:

®

The Trivial Pursuit®: A 50-State Adventure exhibit was created by the Betty Brinn Children’s Museum in collaboration with Hasbro, Inc. Trivial Pursuit®, the associated logo, the distinctive design of the game board, trivia cards, game tokens, and scoring wedges are all trademarks of Hasbro and are used with permission. 1981, 2015 Hasbro, Pawtucket, RI 02861-1059 USA. All Rights Reserved.

NEW EXHIBIT! JANUARY 16-MAY 15, 2016

TCMUpstate.org

NEW EXHIBIT! JANUARY 16-MAY 15, 2016NEW EXHIBIT!

JANUARY 16-MAY 15, 2016

®

Come see popular U.S. attractions, play trivia, explore geography, and discover America

together as a family.

GREENVILLEJOURNAL.COMFriday, February 5, 2016Vol.18, No.6

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Greenville gets one

last look at the big

guys under the big topsee page 32

PHOTO BY CAROL STEWART

WHO’S WHOCelebratory

HONORING SEVEN

noisemakers gamechangers sparkstarters

OF THE UPSTATE'SReveal

3rdOurAnnual

ThursdayApril 28, 2016 at 5:30pm

United Community Bank306 East North Street, Greenville

2016 Class of Who’s Who:

The Legend Minor Shaw

The Entrepreneur Peter Barth

The Boss Pamela Evette

The Young Gun Robert Hughes, III

The Company Scansource

The Closer John Warren

The Wild Card TODD HORNE

The panel has spoken...

Limited bLock of tickets avaiLabLe. contact kate madden for information. 864.679.1254 or [email protected]

attire: business best


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Conversationswith Upstate Professionals 55 Beatie Place

Downtown Greenville

Wednesday, May 4from 5:30pm to 7:00pm

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Network

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Upstate Business Journal

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first drink is on us.

THE FRESHEST FACES ON THE BUSINESS LANDSCAPE | NEW TO THE STREET | 29

Photos provided

1. Boyd Cycling, a high-performance bicycle wheel manufacturer, recently opened at 115 Welborn St., Greenville. For more information, visit boydcycling.com.

Open for business

CONTRIBUTE: Know of a business opening soon? Email information to [email protected].

UBJ | 04.22.201630 | #TRENDING | INFORMATION YOU WANT TO KNOW

RE: HUB CITY CO-OP OPENS DOORS> Duc Nguyen “Congrat. Beautiful and so clean. Huge job done successfully.”

> Kelly Callahan Hardy “So exciting!”

> Suzi King “Looks amazing!!!”

> Sharon Lednum Purvis “Woo-hoo!”

> Chris Jennings “Here. #oneSpartanburg”

> Jess Barrett “Friday, Friday, Friiiiiiiiidayyyyyyyyyyyyy!!!!!”

RE: EVERYTHING ABOUT THE KITCHEN SYNC IS GREEN, RESPONSIBLE, SUSTAINABLE> Shelby Carolina “This is it – yay to having new restaurants near us! J”

> Melanie McMahan Albers “It looks great! And it has a patio”

RE: FIRST LOOK: NOSE DIVE REOPENS> Amy O’Rourke “Just ate there and it was fabulous! Decor awesome and new bar upstairs too cool”

> Michael Badeaux’s Engineering Upstate Real Estate > Michael Badeaux’s Engineering Upstate Real

“Greenville are you ready for Nose Dive 2.0?”

> Katie Reid “So excited to see the new Nose Dive!! Let’s check it out!”

> Shelley Reid “Never eaten there. Will try!”

RE: GERMANY-BASED SUPERMARKET COMING TO THE UPSTATE> Stacey Simmons Dotson “No way!!!”

> Jennifer Webb Kis “OMG love it”

BIZ BUZZ The top 5 stories from the past week ranked by shareability score

1. Hub City Co-op opens doors

2. Everything about the Kitchen Sync is green, responsible, sustainable

3. Germany-based supermarket coming to the Upstate

4. First Look: Nose Dive reopens

5. ‘The jewelry business is a people business’

OVERHEARD @ THE WATERCOOLERDistilled commentary from UBJ readers

>> 1,587

>> 273

>> 650

>> 385

>> 354

UPSTATEBUSINESSJOURNAL.COM

>> WEIGH IN @ THE UBJ EXCHANGEGot something to o� er? Get it o� your chest.We’re looking for expert guest bloggers from all industries to contribute to the UBJ Exchange. Send posts or blog ideas to [email protected].

DIGITAL FLIPBOOK ARCHIVE >>

The layout of print meets the convenience of the web: fl ip through the digital edition of any of our print issues at >> upstatebusinessjournal.com/past-issues

APRIL 15, 2016 | VOL. 5 ISSUE 16APRIL 15, 2016 | VOL. 5 ISSUE 16

SUBSCRIBE TO OUR EMAILSFollow up on the Upstate’s workweek in minutes.

Subscribe to our emails & receive The Inbox – our weekly rundown of the top 10 local biz stories you need to know – as well as breaking news alerts. It’s the best way to stay informed on the go.>> upstatebusinessjournal.com/email

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Our print issues look great in waiting rooms, lobbies and on co� ee tables (where they age well, too). Order a year of UBJ in no time, and we’ll deliver every week.>> upstatebusinessjournal.com/subscribe

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PRESIDENT/CEOMark B. [email protected]

UBJ PUBLISHERRyan L. [email protected]

MANAGING EDITORJerry [email protected]

STAFF WRITERSAshley Boncimino, Lety Good,Sherry Jackson, Cindy Landrum

CONTRIBUTING WRITERMelinda Young

DIGITAL TEAM Emily Price, Danielle Car

MARKETING & ADVERTISING

SALES REPRESENTATIVESNicole Greer, Donna Johnston, Annie Langston, Lindsay Oehmen, Emily Yepes

DIRECTOR OF EVENTS & ACCOUNT STRATEGY Kate Madden

ART & PRODUCTION

ART DIRECTORWhitney Fincannon

PHOTO COORDINATOR/LAYOUTTammy Smith

OPERATIONS Holly Hardin

ADVERTISING DESIGNKristy Adair, Michael Allen

CLIENT SERVICES Anita Harley, Jane Rogers

EXECUTIVE ASSISTANTKristi Fortner

HOW TO CONTRIBUTE

STORY IDEAS: [email protected]

EVENTS: [email protected]

NEW HIRES, PROMOTIONS, AND AWARDS:[email protected]

UBJ welcomes expert commentary from business leaders on timely news topics related to their specialties. Guest columns run 700-800 words. Contact Managing Editor Jerry Salley at [email protected] to submit an article for consideration.

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Copyright ©2016 BY COMMUNITY JOURNALS LLC. All rights reserved. Upstate Business Journal is published weekly by Community Journals LLC. 581 Perry Ave., Greenville, South Carolina, 29611. Upstate Business Journal is a free publication. Annual subscriptions (52 issues) can be purchased for $50. Postmaster: Send address changes to Upstate Business, P581 Perry Ave., Greenville, South Carolina, 29611. Printed in the USA.

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IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

Order a reprint today, PDFs available for $25. For more information, contact Anita Harley 864.679.1205 or

[email protected]

20 Upstate bUsiness joUrnal November 1, 2013

UBJ milestone

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and ac-cording to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit. After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Mar-keting Communications, a company specializing in dealer training and product launches for the auto indus-try in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Green-ville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back up-stairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

Jackson Marketing Group celebrates 25 yearsBy sherry Jackson | staff | [email protected]

>>

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

November 1, 2013 Upstate bUsiness joUrnal 21

UBJ milestone

with a majority of them utilizing the general aviation airport as a

“corporate gateway to the city.”In 1997, Jackson and his son,

Darrell, launched Jackson Motor-sports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate plan-ning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an audi-torium Jackson makes available for non-profit use. The Motor-sports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expand-ed into other verticals such as financial, healthcare, manufac-turing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

also one of the few marketing com-panies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile appli-cation for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof-its. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its com-mitment to serving the community last week by celebrating its 25th an-niversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retire-ment, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son,

Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

jackson Marketing Group’s 25 Years1988 Jackson Dawson opens in Greenville at Downtown Airport

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 Jackson Dawson moves to task industrial Court

1997 Jackson Dawson launches

motorsports Division

2009-2012 Jackson marketing Group named a top BtoB agency by

BtoB magazine 4 years running

2012 Jackson marketing Group recognized by Community Foundation

with Creative spirit Award

2009 Jackson Dawson changes name to Jackson

marketing Group when larry sells his partnership

in Detroit and lA

1988 19981993 2003 2008

1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont

office Center on Villa.

2011 Jackson marketing Group/Jackson motorsports

Group employee base reaches 100 people

pro-bono/non-proFit Clients

American Red Cross of Western Carolinas

Metropolitan Arts CouncilArtisphere

Big League World SeriesThe Wilds

Advance SCSouth Carolina Charities, Inc.

Aloft

Hidden Treasure Christian School

CoMMUnitY inVolVeMent & boarD positions

lArry JACkson (ChAirmAn): Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member, Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman

mike Zeller (Vice President, Brand marketing): Artisphere Board, Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist): Salvation Army Boys & Girls Club Advisory Board

>>

AS SEEN IN NOVEMBER 1, 2013

IN THIS WEEK’S ISSUE OF UBJ? WANT A COPY FOR YOUR LOBBY?

Order a reprint today, PDFs available for $25. For more information, contact Anita Harley 864.679.1205 or

20 Upstate bUsiness joUrnal November 1, 2013

UBJ milestone

Solve. Serve. Grow. Those three words summarize Jackson Marketing Group’s guiding principles, and ac-cording to owner Larry Jackson, form the motivation that has kept the firm thriving for the past 25 years.

Jackson graduated from Bob Jones University with a degree in video and film production and started his 41-year career in the communications industry with the U.S. Army’s Public Information Office. He served during

Vietnam, where he said he was “luckily” stationed in the middle of Texas at Fort Hood.

He left the service and went to work in public affairs and motorsports at Ford Motor Company in Detroit. After a stint at Bell and Howell, where he was responsible for managing Ford’s dealer marketing and training, the entrepreneurial bug hit and he co-founded Jackson-Dawson Mar-keting Communications, a company specializing in dealer training and product launches for the auto indus-try in 1980.

In 1987, Jackson wanted to move back south and thought Greenville would be a good fit. An avid pilot, he

learned of an opportunity to purchase Cornerstone Aviation, a fixed base operation (FBO) that served as a service station for the Greenville Downtown Airport, providing fuel, maintenance and storage.

In fact, when he started the Green-ville office of what is now Jackson Marketing Group (JMG) in 1988, the offices were housed on the second floor in an airport hangar.

“Clients would get distracted by the airplanes in the hangars and we’d have to corral them to get back up-stairs to the meeting,” Jackson said.

Jackson sold the FBO in 1993, but says it was a great way to get to know Greenville’s fathers and leaders

Jackson Marketing Group celebrates Jackson Marketing Group celebrates Jackson Marketing

25 yearsBy sherry Jackson | staff | [email protected]

>>

Chairman larry Jackson, Jackson marketing Group. Photos by Greg Beckner / Staff

November 1, 2013 Upstate bUsiness joUrnal 21

UBJ milestone

with a majority of them utilizing the general aviation airport as a

“corporate gateway to the city.”In 1997, Jackson and his son,

Darrell, launched Jackson Motor-sports Group. The new division was designed to sell race tires and go to racetracks to sell and mount the tires. Darrell Jackson now serves as president of the motorsports group and Larry Jackson has two other children and a son-in-law who work there. Jackson said all his children started at the bottom and “earned their way up.”

Jackson kept the Jackson-Dawson branches in Detroit and others in Los Angeles and New York until he sold his portion of that partnership in 2009 as part of his estate plan-ning.

The company now operates a small office in Charlotte, but its main headquarters are in Greenville in a large office space off Woodruff Road, complete with a vision gallery that displays local artwork and an audi-torium Jackson makes available for non-profit use. The Motor-sports Group is housed in an additional 26,000 square feet building just down the street, and the agency is currently looking for another 20,000 square feet.

Jackson said JMG has expand-ed into other verticals such as financial, healthcare, manufac-turing and pro-bono work, but still has a strong focus on the auto industry and transportation. It’s

also one of the few marketing com-panies in South Carolina to handle all aspects of a project in-house, with four suites handling video production, copywriting, media and research and web design.

Clients include heavyweights such as BMW, Bob Jones University, the Peace Center, Michelin and Sage Automotive. Recent projects have included an interactive mobile appli-cation for Milliken’s arboretum and 600-acre Spartanburg campus and a marketing campaign for the 2013 Big League World Series.

“In my opinion, our greatest single achievement is the longevity of our client relationships,” said Darrell Jackson. “Our first client from back in 1988 is still a client today. I can count on one hand the number of clients who have gone elsewhere in the past decade.”

Larry Jackson says his Christian faith and belief in service to others, coupled with business values rooted in solving clients’ problems, have kept

him going and growing his business over the years. He is passionate about giving back and outreach to non-prof-giving back and outreach to non-prof-giving back and outreach to non-profits. The company was recently awarded the Community Foundation Spirit Award.

The company reaffirmed its com-mitment to serving the community last week by celebrating its 25th an-niversary with a birthday party and a 25-hour Serve-A-Thon partnership with Hands on Greenville and Habitat for Humanity. JMG’s 103 full-time employees worked in shifts around the clock on October 22 and 23 to help construct a house for a deserving family.

As Jackson inches towards retire-ment, he says he hasn’t quite figured out his succession plan yet, but sees the companies staying under the same umbrella. He wants to continue to strategically grow the business.

“From the beginning, my father has taught me that this business is all about our people – both our clients and our associates,” said his son,

Darrell. “We have created a focus and a culture that strives to solve problems, serve people and grow careers.”

Darrell Jackson said he wants to “continue helping lead a culture where we solve, serve and grow. If we are successful, we will continue to grow towards our ultimate goal of becoming the leading integrated marketing communications brand in the Southeast.”

jackson Marketing Group’s 25 Years1988 Jackson Dawson opensin Greenville at Downtown Airport

2003 motorsports Division acquires an additional 26,000 sq. ft. of warehouse space

1998 Jackson Dawson moves to task industrial Court

1997 Jackson Dawson launches

motorsports Division

2009-2012 Jackson marketing Group named a top BtoB agency by

BtoB magazine 4 years running

2012 Jackson marketing Group recognized by Community Foundation

with Creative spirit Award

2009 Jackson Dawson changes name to Jackson

marketing Group when larry sells his partnership

in Detroit and lA

1988 19981993 2003 2008

1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011

1990 Jackson Dawson acquires therapon marketing Group and moves to Piedmont

office Center on Villa.

2011 Jackson marketing Group/Jackson motorsports

Group employee base reaches 100 people

pro-bono/non-proFitClients

/lients

/

American Red Cross of Western Carolinas

Metropolitan Arts CouncilArtisphere

Big League World SeriesThe Wilds

Advance SCSouth Carolina Charities, Inc.

Aloft

Hidden Treasure Christian School

CoMMUnitY nitY nit inVinVin olVolVol eVeV Ment& boarD positions

lArry JACkson (ChAirmAn):Bob Jones University Board chairman, The Wilds Christian Camp and Conference Center board member, Gospel Fellowship Association board member, Past Greenville Area Development Corporation board member,Past Chamber of Commerce Headquarters Recruiting Committee member, Past Greenville Tech Foundation board member

David Jones (Vice President Client services, Chief marketing officer): Hands on Greenville board chairman

mike Zeller (Vice President, Brand marketing): Artisphere Board, Metropolitan Arts Council Board, American Red Cross Board, Greenville Tech Foundation Board, South Carolina Chamber Board

eric Jackson (Jackson motorsports Group sales specialist):Salvation Army Boys &Girls Club Advisory Board

>>

AS SEEN IN NOVEMBER 1, 2013

APRIL 29WHO’S WHOMeet the latest class of game-changers in the Upstate.

MAY 6QUARTERLY CRE ISSUEThe state of commercial real estate in the Upstate.

MAY 20R&DAcademia and research helping develop innovations.

Got any thoughts? Care to contribute? Let us know at [email protected].

UP NEXT

CONTRIBUTE: Got a hot date? Submit event information for consideration to [email protected].

EVENTS YOU SHOULD HAVE ON YOUR CALENDAR | PLANNER | 31

DATE EVENT INFO WHERE DO I GO? HOW DO I GO?

Tuesday

4/26Our Upstate Vision Forum: The Upstate’s Untapped Workforce Keynote speaker: Randy Lewis, former Walgreens VP

Greenville Marriott1 Parkway E., Greenville3-5 p.m.

Cost: $10Register: bit.ly/tatt-april2016

Thursday

4/28UWIT Women Leadership Series Part 1monthly meetingSpeaker: Michele Branch

City Range615 Haywood Road, Greenville12 p.m.

Cost: $17.50 in advance $20 at the doorRegister: uwitsc.org

Tuesday

5/3CSCMP and Clemson MBA Successful Strategiesfor Growing Supply Chain Talent panel discussion

Clemson One Building1 N. Main St., Greenville8 a.m.

Cost: $20 CSCMP members $35 nonmembers $10 CSCMP student members $15 nonstudent memberRegister: cscmp.org

Wednesday

5/4

Ten at the Top Upstate Professional Planners Meeting Discuss crossjurisdictional growth areas in transportation

Bon Secours St. Francis Millennium Campus2 Innovation Drive, Greenville1-3 p.m.

Cost: Free Register: bit.ly/tatt-may2016

Piedmont SCORE Human Resources for the Small Business workshop

NEXT Innovation Center411 University Ridge, Greenville6-8 p.m.

Cost: $19Register: bit.ly/hrsb-may2016

april 22, 2016 ubj

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