april 25 anzac day - places of pride · places of pride anzac day social media toolkit how you can...

Places of Pride Anzac Day Social Media Toolkit

Social Media Toolkit

placesofpride.awm.gov.au

A P R I L 2 5

A N Z A C D A Y

Every town, every memorial

Ph

oto

by

Mar

k -

Ow

n w

ork

, GF

DL

, htt

ps:

//b

it.ly

/2D

pTc

Xp

https://bit.ly/2DpTcXp


Places of Pride is the National Register of War Memorials.

It is an online initiative produced by the Australian War Memorial; however its

strength is built upon the contributions from individuals, towns and

cities from across the country.

This social media toolkit is a guide for you to use leading up and on Anzac Day 2019.


BackgroundPlaces of Pride, the National Register of War Memorials is an interactive map and photographic record of war memorials across Australia. It allows users to explore memorials across the country and add photos through a simple and easy to use platform.

The website reminds us that the history on display at the Memorial heralds from small towns, communities, and cities from every corner of the country and in doing so, demonstrates the connection between national commemoration and local commemoration.

We have created this social media toolkit for our supporters to help spread the word about Places of Pride, the National Register of War Memorials across your organisation’s platforms. This toolkit provides guidelines to ensure the campaign messaging is consistent across networks and channels.

This toolkit contains:

1. How you can get involved

2. Call to actions

3. How to add memorials to the map

4. Example post


http://placesofpride.awm.gov.au



How you can get involved

What you can expect this Anzac DayAustralians recognise 25 April as a day of national remembrance, which takes two forms. Commemorative services are held across the nation at dawn – the time of the original landing in Gallipoli, while later in the day, former servicemen and servicewomen meet to take part in marches through the country’s major cities and in many smaller centres.

Commemorative ceremonies are held at local war memorials around the country.

In these ways, Anzac Day is a time at which Australians reflect on the many different meanings of war.

This Anzac Day we need your help to build the nation’s record and collect photos of every war memorial by joining our campaign encouraging your local community to share photos of their local war memorials to the Places of Pride website.

You can support Places of Pride, the National Register of War Memorials, by joining our Anzac Day social media campaign. You can promote the website and encourage your community to contribute photos of local war memorials.

You can help by:

1. Visiting placesofpride.awm.gov.au/resources to download images for your social media and communication channels

2. Sharing Places of Pride (placesofpride.awm.gov.au) using some examples provided.

3. Sharing Australian War Memorial social media posts about Places of Pride.

4. Take a photos of your local war memorial and share using the hashtag #PlacesofPride

5. Encourage your local community to visit placesofpride.awm.gov.au and upload their photo



http://placesofpride.awm.gov.au/resources




“WE LIVED, FELT DAWN, SAW SUNSET GLOW...”- IN FLANDERS FIELD, LCOL JOHN McCRAE

Call to action A key component of this campaign is referring traffic to the website by linking to Places of Pride. When posting, you can include the campaign hashtag #PlacesofPride and link to our website placesofpride.awm.gov.au.

Some call to actions to consider:

• Share your photos this Anzac Day on Places of Pride

• Help to build the national register of war memorials by uploading your photos to placesofpride.awm.gov.au

Adding your local war memorial to the map You can create an account to add memorials to the map on behalf of your local community and upload photos to help us build the National Register of War Memorials. Follow these simple steps to get started:

1. Create an account for your organisation on placesofpride.awm.gov.au

• Put our memorials on the map by visiting placesofpride.awm.gov.au

• Put <insert town name> on the map by visiting placesofpride.awm.gov.au

You can also use;

• #MyMemorial

• #AnzacDay2019

• #AnzacDay

• #LestWeForget

And you can also mention us via @AWMemorial

2. Explore the map to find war memorials in your local area

3. If your local war memorial is not on the map, submit it to the website.

4. Add your photos of the war memorial.

Visit the Help and User Guides to get started.






https://placesofpride.awm.gov.au/help


Examples of content you can use

Platform Suggested post

Twitter Help to build the Australia’s archive of war memorials by sharing your photos this Anzac Day. Visit placesofpride.awm.gov.au to get started.

#PlacesOfPride #AnzacDay

Newsletter, Facebook, Instagram, and LinkedIn

This Anzac Day, thousands of Australians will gather at their local war memorial to honour those who have served and are still serving in the Australian Defence Force.

‘Places of Pride’, the National Register of War Memorials, is an Australian War Memorial initiative to record the location and gather images of every publicly accessible memorial in Australia.

Help to build the national register by sharing photos of your local war memorial this Anzac Day to http://placesofpride.awm.gov.au





Platform Suggested post

Newsletter, Facebook, Instagram, and LinkedIn

Described as “the war to end all wars”, the First World War took a toll on communities around the country, leaving behind a legacy that would ripple through the generations.

From a population of less than five million, more than 400,000 Australians enlisted and more than 330,000 served overseas. Of those, 62,000 wouldn’t make it home.

Barely a family or community was left untouched, and when the war finally ended after the signing of the Armistice on 11 November 1918, communities in nearly every Australian city and town erected memorials to honour their dead and recognise the service and sacrifice of those who had served their country.

These memorials now feature on the ‘Places of Pride’ aims to record the locations and images of every publicly accessible memorial in Australia, from cenotaphs, honour boards, and church shrines to memorial halls, pools, bowling clubs and tree-lined remembrance ways.

Help to build Australia’s archive of war memorials by sharing photos this Anzac Day to http://placesofpride.awm.gov.au


Newsletter, Facebook, Instagram, Twitter, and LinkedIn

The @AWMemorial is building a National Register of War Memorials website of memorials across Australia: This Anzac Day show the nation how <insert your local community> commemorates. Visit http://placesofpride.awm.gov.au

Examples of content you can use continued...




Example Post

Help to build the Australia’s archive of war memorials by sharing your photos this #Anzac Day. Visit placesofpride.awm.gov.au to get started. #PlacesofPride #AnzacDay

Visit placesofpride.awm.gov.au/resources to download


http://placesofpride.awm.gov.au/resources


Every town, every memorial

placesofpride.awm.gov.au

april 25 anzac day - places of pride · places of pride anzac day social media toolkit how you can...

Documents