april 28-29, 2020 where xr goes mainstream · these informal peer-to-peer discussions are the...

REGISTER TO CONNECT WITH 300+ XR LEADERS

XR Europe 202028-29 April, 2020 | London, UK

WORLD CLASS SPEAKERS FROM THE MOST POWERFUL COMPANIES ACROSS INDUSTRY, TECH & ENTERTAINMENT

A SOLUTION DRIVEN AGENDA DEDICATED TO ENHANCING CONSUMER EXPERIENCE TO DRIVE VR & AR ADOPTION• WHO is leading the charge that you should be

partnering with? And what are the secrets of their success?

• WHAT are the primary platforms, hardware, software and solutions options that will take immersive tech and content to the next level? And where are the tech gaps?

• WHERE are the real consumer and enterprise market opportunities right now? And what’s coming round the corner?

• WHEN will VR & AR go mainstream? What major successes are we seeing already? And what are the barriers holding back adoption?

• HOW are businesses across industry reacting to the shift to immersive tech? What impacts are VR & AR having on day-to-day operations and productivity?

• WHY should you be investing? Will early movement pay-off, and what levels of ROI can you expect?

300+Attendees

70+Speakers

8 hours+Networking

15+Industry verticals

30+Sessions

VIEW THE FULL AGENDA HERE


CHECK OUT THE FULL SPEAKER LINE-UP

Global Gold Sponsor

Bronze Sponsor

Conference & ExpoApril 28-29, 2020 London, UK

Where XR goes mainstreamDeliver real value across enterprise and consumer entertainment with virtual and augmented reality

REGISTER NOW AT WWW.VR-INTELLIGENCE.COM/EUROPE

Mark PooleE-Learning Design ConsultantLloyds Banking Group

Craig PiperLearning Delivery ManagerLloyds Banking Group

Paras ShahHead of Health, Safety & SustainabilityVodafone

Mark SageExecutive DirectorAR for Enterprise Alliance

Jill SpaehGlobal Virtual Design & Construction Management: BIM Integration & Training BASF

Brian WaterfieldDigital Manufacturing ManagerJaguar Land Rover

Florian CouretHead of Digital InnovationBNP Paribas Real Estate



WHY XR MATTERS TO YOUR BUSINESS…

THE ATTENDEES

XR Europe 2020 (28-29 April, London) is the continent’s premier B2B immersive tech event. We’re gathering 300+ senior business executives across enterprise, consumer entertainment, gaming, technology and investment to discuss how XR can bring ROI and propel businesses forward.Putting customers at the heart of innovation, speakers and attendees will join forces to cut the noise and reveal the best applications of VR & AR/MR.Discover the types of content proving most popular and relevant in the consumer and enterprise markets and where XR can provide the biggest value. XR Europe provides a forum for debating the crucial hardware and software requirements for seamless user experience, helping businesses to look ahead, build project pipelines and ultimately drive innovation.I look forward to meeting you in London!

Our missionWe are in the dawn of a new immersive tech era. A wave of new headsets, a budding consumer market and more and more businesses profiting from improved processes and productivity thanks to XR, there is much progress to be celebrated.Yet major challenges remain. The future of VR, AR and MR hangs on believable storytelling, profitability and seamless experiences. This will take time, innovation and collaboration.Whether you seek market forecasts, new partnerships or advice on common problems, our mission is to bring together real people with real problems and provide collective solutions for the benefit of the industry. Take advantage of live demos, speaker keynotes, exclusive product releases and practical case studies. XR Europe is here to unite large-scale enterprises, entertainment powerhouses and investors with the tech and content leaders at the cutting-edge of this new industry.

Join this tech evolution as we all join forces to propel XR into a new age.

Our agenda is representative of over 15 XR industry verticals – and so is our delegationXR Europe has always stood out as an event that attracts decision makers, end users, investors and vendors from across the entire XR ecosystem. But as VR & AR diverge (and in some cases converge!) into a multitude of different applications, we knew there was a need to segment our agenda to make it more relevant to different parts of the community. Whether you work in enterprise or consumer XR– you’ll find the case studies, solution providers and networking insights you are looking for. With over 70% decision makers and 50% end users in the room, you’ll be going back to the office with the high-quality connections and leads you were looking for.

THESE ORGANISATIONS ATTENDED

FIND OUT MORE ABOUT WHO IS COMING

Automotive Entertainment Retail Gaming Telecoms Pharma

Healthcare FMCG Finance Aerospace Oil & Gas LBE

Speakers were AAA quality and we appreciated the enterprise agenda very much.Jason Welsh, Managing Director, Accenture Extended RealityAccenture

Stefan Mullan Conference Organiser XR Europe 2020 +44 (0)207 375 4321 [email protected]



Mark PooleE-Learning Design ConsultantLloyds Banking Group

Craig PiperLearning Delivery ManagerLloyds Banking Group

Paras ShahHead of Health, Safety & SustainabilityVodafone

David JacksonResearch Associate in Narrative & AI Manchester Metropolitan University

Roger McKinleyResearch AssociateManchester Metropolitan University

Mark SageExecutive DirectorAR for Enterprise Alliance

Jill SpaehGlobal Virtual Design & Construction Management: BIM Integration & Training BASF

Florian CouretHead of Digital InnovationBNP Paribas Real Estate

Asha EastonKnowledge Transfer Network Manager Immerse UK

Brian WaterfieldDigital Manufacturing ManagerJaguar Land Rover

Joe WilliamsImmersive LeadLADbible Group

Rawand Sirwan NawrolyeXtended Reality (XR) Technology Product Owner Centrica

Bob FineExecutive Director IVRHA (International Virtual Reality and Healthcare Association)

Michael RingSenior Contract ManagerBayer

Gregory HoughDigital Projects ManagerGSK

Muadh Al KalbaniAR Technical SpecialistBirmingham City University

Miguel PauloGlobal Digital Enablement IT LeadSiemens

BUSINESS CRITICAL SESSIONS FROM THE REAL VISIONARIES BREAKING NEW GROUND IN IMMERSIVE TECH

MAXIMISING YOUR TIMEIMMERSIVE SESSIONS

AND SEMINARSLIVE DEMOS & PITCHES

IN THE EXPO 1-2-1 MEETINGS ON THE

NETWORKING APP

XR Europe 2020 features world leading experts in VR and AR covering many different industries, applications and parts of the immersive landscape. Everyone speaking at XR Europe 2020 has been carefully vetted to ensure that they are able to provide practical learnings and solutions for our audience.



DAY TWO, APRIL 29: CONFERENCECONSUMER XR ENTERPRISE XR

Make your venture pay its way• Demonstrate ROI – which business model will make your consumer XR

venture the most money?• User experience: what, how much and for how long? • Streamline your consumer game, distribution and monetisation

strategies• Spread the word: optimise your profit from a small addressable market

XR business transformation• Show how XR will bring your organisation huge benefits – demonstrate

what can be done and why it’s beneficial • Applications of XR to product design• Training transformation: implementation, hurdles and growth areas• Integrate XR into your organisation for increased productivity and

efficiency

LBVR, entertainment and beyond• LBVR venues - kitted out and ready to go? • The transformative potential of XR for the entertainment industry• Beyond your basic LBVR offering – generating additional revenue streams

from a customer base we don’t quite understand • Stay innovative to stay afloat

Don’t you get it yet?• Find the ‘XR champion’ in your business to win over stubborn hearts and

minds• Demonstrate ROI – quantify the benefits of XR in your business• Tracking your implementation’s benefit: how to convince with a

combination of qualitative and quantitative results• Beyond the VR package license cost

Interactive roundtable discussionsThese informal peer-to-peer discussions are the perfect opportunity for you to gain practical insights and discuss some of the most pressing issues affecting your role. The audience will vote on hot topics to be discussed in groups around tables. The appointed table leaders will facilitate discussions which will run concurrently for 30 minutes. After the lively discussions the table leaders will share the top five takeaways with the entire audience.

A BRAND NEW AGENDA FOCUSED ON EXCITING GROWTH AREAS FOR XR

DAY ONE, APRIL 28: CONFERENCE

This year’s focus is putting customers first to drive consumer and enterprise adoption. Key XR stakeholders have shared their challenges, solutions and visions, and collectively they thought that user and customer experience should drive innovation in the VR and AR industries. With new deep dive seminars into core market growth areas, attendees will get the chance to hear from leading end users in each of these segments and debate with peers. This is in addition to our usual thought-leading topics around the latest hardware, software, content and market disruptors, as well as the enterprise and consumer tracks on Day 2… phew!

AGENDA AT A GLANCE

XR in 2020 - where are we at and where are we heading?

• The state of the XR Industry and look to the future• Understand how to plan for upcoming improvements from hardware

manufacturers• Done is better than perfect – get started with XR in your business • Significant growth opportunities for enterprise• Overcoming investors’ content discontentment for your next cash

injection

People problems• Optimum UX• Focus on language: talking the talk to get yourself understood and your

projects implemented• Build your XR capability: hiring, outsourcing and upskilling

Technical environments and challenges• How 5g and cloud computing will bring XR to the next level• Determine solutions for your alterable environment, programming and

data challenges for business benefit• Multimodality – benefit from accessing your XR content across multiple

mediums

Cutting edge XR technology• Identify and implement next generation metrics for XR• Integrating AI with VR for ultra-realistic immersive experiences

VIEW THE FULL AGENDA HERE



XR EUROPE 2020: FOCUS ON CONTENTWe promise to equip you with practical takeaways through concrete case studies because we know that while theory is interesting, what delivers YOU real value are lessons learnt from real life implementations.

Take a sneak peek at these 3 case studies featuring at Europe’s premier immersive event…

Immersive soft skills training with Lloyds Banking Group (VR Enterprise Solution of the Year finalist!)• Mark Poole, E-learning Design Consultant and Craig Piper, Learning Delivery Manager implemented an immersive

solution to develop their employees’ personal vitality and resilience to better equip them to deal with the demands of the modern work environment.

• With the backdrop of a company restructure, live-captured human facial expressions and professional voice artists were recorded using an iPhone X to create ultra-realistic content in a cost-effective way.

• The effectiveness of the experience was rated 4.1 out of 5 by Lloyds Banking Group employees and saved the organisation £127,200 on training expenditure in the first year.

So what can you learn? Understand the role immersive technology can play in training staffLearn how to create ultra-realistic human characters in VR Save serious money on your training with VR

Working at height with Vodafone (VR Education and Training of the Year WINNER 2019!)• Paras Shah, Head of Health, Safety & Sustainability helped reduce health and safety incidents and improve the

overall wellbeing of the workforce through an immersive solution which raised awareness of the real-world demands of working at heights in a safe environment.

• Vodafone ensured the accessibility of the experience for globally dispersed audience by making it available on mobiles, as well as VR devices.

• Vodafone also ensured seamless integration with the rest of their learning content, by creating a desktop version that could be uploaded onto their Learning Management System! Feedback from the implementation has been overwhelmingly positive.

So what can you learn? Get your senior management to really understand the variety of employee experienceCrack multimodality by creating content for multiple devicesIntegrate your VR solution with existing training materials

Reducing factory downtime at Bayer • Michael has created a virtual environment to enable training on packaging lines in VR which will allow Bayer to

efficiently deal with existing production issues to prevent bigger mistakes or even production downtime. • The range of training scenarios is incredibly wide: from the operation of new packaging machines to handling of

dangerous materials and situations in a safe environment.• As a result, trainees don't have to enter production areas (clean rooms), can make mistakes without any impact

on production, and are never at risk. Huge savings are anticipated as one weekend of downtime costs between €100,000 and €200,000!

So what can you learn? Prevent problems before they arise with VRUnderstand and leverage the versatility of immersive training solutionsSave serious money on your training with VR



EXCITING NEW FEATURES FOR 2020

Investor zoneHear the key aspects leading investment organisations such as the World Business Angels Investment Forum and HTC Vive X look for when investing in immersive startups.

Help deskFeeling a bit overwhelmed or left behind? Convinced that XR can benefit your business but don’t know where to start? Once registered, book a slot at our help desk through Stefan for practical advice on where to begin.



DELEGATE SNAPSHOTWho comes to XR Europe? Organisations

CEO

Head of VR Development

Executive Director

Director, Immersive Technology

Business Dev. Director

Senior Software Engineer

Head of Product Design - Social VR

Technical Director

Interaction Director

Business Developer

Vice President Virtual Reality B2B and Business Development

Head of Unit - Virtual Reality

EVP Global Sales & Marketing

Business Development Director

Managing Director

Manager CAD/CAE & Global Licensing

Vice President Customer Experience & Innovation

Principal Analyst

Head of AR/VR/Lens Partnerships (EMEA)

Virtual Reality Generalist

Executive Digital Producer

VP of Strategy & Head of XR

Head of Digital

Senior Product Manager VR/AR

Head of VR / AR & Partner

XR Content Creator

Founder/CEO

CEO & Co-Founder

Senior Director Client Engagement

Product Architect

Creative Interaction Director

Business Development Manager

Managing Associate

Owner, 3D artist, VR programmer

Visualisation Specialist

VP of Development



POSITION YOUR COMPANY AS A LEADER IN IMMERSIVE TECH…Whether you’re looking for increased brand awareness, lead generation or thought leadership, XR Europe gives you the targeted access you need.

Showcase your products and services to end users from 15+ verticals on our buzzing expo floor

Position yourself as a thought leader with our keynote, panel and roundtable moderator opportunities

Establish your brand as market leader with high-level visibility branding, networking and workshop opportunities

Startups get preferential rates on booths and networking, as well as pitching opportunities

Get face-time while the whole industry is in town to showcase your cutting-edge tech, services and solutions

DONT MISS OUT! CONTACT DANIEL:Daniel Baker Commercial Director The XR Series +44 (0)207 375 7591 [email protected]

• Get in front of over 300 senior business leads from the biggest brands, tech juggernauts and media powerhouses

• Become the go to solution provider for major companies looking to implement XR content & solutions

• Network with business leaders: We will work with you to engage your key targets in meaningful ways and help you network with the senior leaders that can push your business forward

• Generate new leads: You will have conversations and build the connections you need to help you achieve your business goals in 2020 and beyond

• Influence the industry: You can position yourselves as thought leaders among some of the biggest, most influential brands across the globe today

WHY SPONSOR XR EUROPE 2020?

MEET 300+ SENIOR IMMERSIVE TECH TRAILBLAZERSBy attending you’ll mingle with Chiefs, SVPs, VPs, Directors and XR Heads from backgrounds in:• Manufacturing• AEC• Healthcare• Automotive• Aerospace & Defense• Training & Simulation• Education• Gaming & Music• Entertainment & Sports• Digital / Immersive

content• Product / Product

Management• E-Commerce• UX

• Marketing• Engagement & Growth• Analytics• Strategy & Innovation• Retail• Hotels, Airlines & Travel• Food & Beverage• Transport• Telecommunication• Device Manufacturers• Solution & Tech Providers• Social Media• Platforms & Aggregators• Banks, Insurance &

Financial Services

CONTACT DANIEL BAKER ON [email protected] FOR COMMERCIAL OPPORTUNITIES INFO

WANT MORE VISIBILITY FOR YOUR COMPANY?XR brings together 300+ senior enterprise, entertainment, investment and tech leaders from across the XR ecosystem. If you supply hardware,software, solutions or content, you can leverage this platform to position your business as a front runner in this rapidly developing market.

• Demonstrate thought leadership: Lead decision makers through some of their toughest technology and business model challenges and become their go-to solution provider

• Showcase your products and services: Get in front of those making the real business and buying decisions from every major segment of the immersive tech space

• Generate new leads: Have the conversations and build the connections you need to help you achieve your business goals in 2020 and beyond

• Build an ecosystem: Build key strategic partnerships to put your solution at the center of tech and service ecosystem

LEARN MORE ABOUT SPONSORSHIP OPPORTUNITIES

I thought the event was really high value - the breadth and depth of content covered was excellent, and the industry representation was impressive.Dina Consolino, Business Development ManagerMICROSOFT



CANCELLATION POLICYIt is possible to transfer your place to a colleague / client who is not already registered if you are unable to attend. You must inform us in writing of this change prior to the event. You will incur a 25% cancellation if cancelled over 30 calendar days from the published event start date. For all cancellations received 30 calendar days or less from the published event start date, we will be obliged to charge the full fee. The organisers reserve the right to make changes to conference agenda without notice.

BUY YOUR TICKET TODAYCLICK HERE TO REGISTER ONLINE

If you’d like to attend with your colleague(s), contact the event director Stefan to get your unique discount code!

Group of 2: 5% offGroup of 3: 10% offGroup of 4: 17% offGroup of 5+: 25% off

[email protected] | +44 (0) 207 422 4321

GROUP BOOKINGS = BIG SAVINGS

PARK PLAZA VICTORIA HOTEL239 Vauxhall Bridge Road, London SW1V 1EQ, UKIdeally located for exploring the captivating city of London, Park Plaza Victoria puts you just two minutes from the London Victoria mainline rail and the Underground station. Not only will you be within easy reach of Hyde Park and other city-centre attractions, but you will also enjoy access to a trove of sports and recreational facilities, perfect for keeping up your health-conscious routine.Couples and families on a London getaway enjoy our proximity to the capital’s primary tourist sites, such as Buckingham Palace, the Houses of Parliament, Theatreland and Big Ben, as well as shopping hot spots like Oxford Street and Harrods. Business travellers can take advantage of on-site meeting facilities and an Executive Lounge.Our sauna and steam room are ideal for a peaceful retreat after a hard-driving day of business or a long afternoon of sightseeing. Afterward, guests can savour a delicious dinner at our vibrant Italian restaurant TOZI, which specialises in Venetian cicchetti (small plates to share).**Please note a discounted rate for this hotel will be available once your registration for the event is confirmed. VR Intelligence do not use any 3rd parties to secure or book accommodation on your behalf. Please only book directly with the hotel and not with anyone claiming to be from XR Intelligence.

Conference pass

Standard pass

£1399

Startup / NGO pass

£999 For startup companies (fewer than 10 employees AND less than £1M revenue). Not for profit organizations, government and academia.

This pass type includes:

Access to conference sessions on both days

Access to exhibition and demo area on both days

Access to networking drinks reception

Access to networking and meetings app

Access to post event audio and slides from the conference

BUY NOW

BUY NOW

BIGGEST SAVINGS

Group rates The best way to attend XR Europe

Applicable to groups of 2 or more - save up to £350 on each pass!

Enquire if you are 2 or more people registering together to guarantee a discount

Benefit from up to £350 off each pass, depending on the group size

Attend as a team or connect with other internal functions to benefit from the best rates

GET INFO NOW



5 REASONS YOU CANNOT MISS XR EUROPE 2020

1 300+ industry peers to build your network. Benchmark, debate and learn from the best minds in XR.

2 2 focused tracks providing exclusive insights, demonstrations and success stories for startups, consumer and enterprise XR enthusiasts. Zoom in on one industry segment or customize your experience with sessions from each stream.

3 70+ expert speakers sharing insights: You simply will not find a stronger collection of decision makers across spanning immersive tech, entertainment, business and XR investment.

4 30+ hours of thought-provoking debate. Case studies, keynotes and discussions to equip you with the skills and insights to flourish in the year ahead.

5 Save weeks of work: Get more clarity in two days than weeks of market research and benchmarking.

300+ XR DECISION MAKERS UNDER ONE ROOF! CEOs, VPs and Directors VR / AR / MR Pioneers Enterprise Strategists / Technologists / R&D Business Leaders Entertainment Studios / Content Creators /

Artists / Creative Directors Gaming Visionaries Immersive Hardware Suppliers Software / Engine / Technology Developers Consultants / Analysts / Research Institutions Investors / VCs XR Tech & Content Startups Platforms and Web-Based XR Stakeholders

Conference & ExpoApril 28-29, 2020 London, UK

Where XR goes mainstreamDeliver real value across enterprise and consumer entertainment with virtual and augmented reality

REGISTER NOW AT WWW.VR-INTELLIGENCE.COM/EUROPE

300+Attendees

70+Speakers

8 hours+Networking

15+Industry verticals

30+Sessions

MEET THE GLOBAL BRANDS THAT ATTEND XR

Add Stefan on LinkedIn for the latest updates!

Stefan Mullan Conference Organiser XR Europe 2020

april 28-29, 2020 where xr goes mainstream · these informal peer-to-peer discussions are the...

Documents