april 3, 2007 public relations planning. the largest locally controlled financial institution...
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• The largest locally controlled financial institution headquartered in the northern Indiana – southwestern Michigan area
• $3.81 billion in deposits
• 67 banking centers in 16 counties
• 24 locations nationwide for the Specialty Finance Group
• A public company, locally controlled, trading on NASDAQ under symbol “SRCE”
Who is 1st Source?
1st Source
• #1 deposit market share in our traditional 15-county market
• #1 provider of loans for home improvement
• #1 provider of SBA loans in northwest Indiana and southwest Michigan
• #3 equity income fund performance in the USA over a 10-year period
• #2 market share in mortgage loans
1st Source
• Selected a “Best Place to Work in Indiana” by the Indiana Chamber of Commerce
• Voted Readers’ Choice Bank by the South Bend Tribune, Niles Daily Star, and Plymouth Pilot-News
• Voted Favorite Bank by the viewers of WNDU
• Will acquire First National Bank, Valparaiso• $600 million in assets• 26 banking facilities in Porter, LaPorte and
Starke Counties, Indiana
Bank Performance Scorecard
#65 2006 Top 150 Performers
Banker Directors Magazinebased on profitability, capital adequacy and asset quality(up from #88 in 2005)
Safety and Soundness
2006 Blue Ribbon Bank Commendation of Excellence
• Veribanc, Inc. 2006
• The country’s oldest recognition of banks which have met exceptionally high standards
• Awardees must demonstrate exceptional attention to safety, soundness and financial strength
• To qualify for the Blue Ribbon designation, banks must meet the highest green, three-star rating in an eight-level rating service, plus additional safety criteria
Safety and Soundness
Five-star rating from Bauer’s Star Rating
Based on capital ratio, profitability/loss trend, evaluating the level of delinquent loans and repossessed assets, the market versus book value of the investment portfolio, regulatory supervisory agreements, the community reinvestment rating (CRA), and liquidity. Potential losses on available-for-sale securities, delinquent loans and repossessed assets are forecasted in assigning the star rating.
Retail Consumer Banking
• Competitive product lineup• Checking, savings, and certificate of deposit
products• Consumer loans• Mortgages• Investments• Private banking• Small business, micro-business
A Full-Service Bank
Commercial Banking
• Commercial loans• Business checking and savings accounts• Cash management services• Retirement plan services• Business leasing• Funds management (municipalities)• Ag banking• SBA Preferred Lender
A Full-Service Bank
Personal Asset Management
• 1st Source Investment Advisors− Close to $3.0 billion under management
• Estate planning• Tax planning• Trust administration• College savings plans• Asset Advisors – retail
A Full-Service Bank
Specialty Finance Group – nationwide
• New and used private and cargo aircraft• Automobiles and light trucks for leasing and
rental agencies• Medium and heavy duty trucks• Construction equipment• Environmental equipment
A Full-Service Bank
2006 Market DataBusinesses: 63,531 Clients: 11,053Penetration: 17.4%
Households: 607,056Client HHs: 92,906Penetration: 15.3%
2006 FDIC Deposits (000)
Market: $24,004,5891st Source: $ 2,668,056Share: 11.1%
15 Counties
1st Source Bank Market
2006 Market DataBusinesses: 44,641Clients: 10,550Penetration: 18.8%
Households: 433,594Client HHs: 81,406Penetration: 23.6%
2006 FDIC Deposits (000)
Market: $17,182,0101st Source: $ 2,419,619Share: 14.1%
Michiana
1st Source Bank Market
2006 Market DataBusinesses: 18,810Clients: 503Penetration: 2.7%
Households: 176,345Client HHs: 11,500 Penetration: 6.5%
2006 FDIC Deposits (000)
Market: $ 6,740,4881st Source: $ 248,437Share: 3.7%
Fort Wayne
1st Source Bank Market
All Markets (including FW)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
3,500,000
1999 2000 2001 2002 2003 2004 2005 2006
1st Source Bank
No Broke re d De p
JPM Chase
National City
Fifth Third
Lake City
TCU
$(000)
11.1%
8.6%
5.3%
6.8%
6.5%
5.2%
Data as of 6/2006 – Highline BranchSource
Deposit Market Share
Michiana Market (all except FW)
0
500,000
1,000,000
1,500,000
2,000,000
2,500,000
3,000,000
1999 2000 2001 2002 2003 2004 2005 2006
1st Source Bank
No Broke re d De p
Fifth Third
JPM Chase
TCU
Lake City Bk
Ke y Bank
$(000)
14.1%
7.9%
7.0%
7.2%
6.6%
5.9%
Data as of 6/2006 – Highline BranchSource
Deposit Market Share
Fort Wayne Region
0
200,000
400,000
600,000
800,000
1,000,000
1,200,000
1999 2000 2001 2002 2003 2004 2005 2006
JPM Chase
National City
Wells Fargo
Tower Bank
1st Source ( 9th )
Fifth Third ( 10th )
$(000)
3.2%
3.7%
7.6%
10.1%
13.7%
13.0%
Data as of 6/2006 – Highline BranchSource
Deposit Market Share
The 1st Source mission is to help individuals, institutions, businesses and communities achieve security, build wealth and realize their dreams.
Our clients have individual goals. Living our mission requires that we listen, then use our creativity and resources to help them reach these goals.
1st Source Mission
1st Source Image Platform
You’ll want to bank with 1st Source Bank because we’re convenient to do business with, and we take the time to listen to and understand your needs. This allows 1st Source Bank to be the best in offering you sound advice, straight talk, and products to build your financial wealth.
Incorporate IDEO
• Advertising is clean, simple, tangible, personal, local and straightforward
• Products / product lines are simple, local, personal and straightforward
Image Strategy
• Demonstrate image position rather than just saying it. Bring image to life.
• Stability of 1st Source Bank in a changing market.
• Benefits of being local.
• Keep our overall message focused.
• Prioritize target markets. Stay focused on the needs of our targets.
• Match all PR events, sponsorships and donations to our image platform and target markets in order of priority.
Image Strategy
Build upon 1st Source strengths
• 1st Source as advisor
• 1st Source as business partner
• 1st Source as proactive relationship manager
• 1st Source as a personal relationship– We’re real people you know and trust
• 1st Source as a part of the community– Our growth comes from the strength and
development of each community in the region
Points of Differentiation
Use real 1st Source people
• Connects to audience• Gives staff greater affinity• Person does not become message but enhances it
Know it is us right away
Compelling reason to pay attention
• Not leave room• Not “same old”
Creative Direction
Humor with empathy
Be able to respond to emerging opportunity• Turn on a dime
Call to action. Commercials must lead to action.
Product advertising that shows we have your best interest in mind.
Creative Direction
Public Relations Specialist
Has responsibility for developing and maintaining a favorable public relations climate with the community, the press and the stockholders.
Qualifications
Extraordinary communications skills, both written and verbal; flexible, highly organized, self-starter, independent worker, strategic thinker, opportunistic attitude. College degree preferred in Journalism, English, Communications or applicable field. Two years related experience required, banking experience not necessary.
Public Relations
Responsibilities
• Planning, developing and administering the company’s public relations program against target segments.
• Analyzing, evaluating and interpreting public opinion for management as it relates to assigned areas of the organization. Recommending the position the company should take on sensitive issues.
• Developing and maintaining contacts within the community. Developing strategic plan for community involvement by bank employees.
Public Relations
Responsibilities (continued)
• Developing and maintaining contacts with the press. Drafting releases and pursuing other media communications including pro-active development of positive story ideas. Developing contacts within the bank to act as informed spokespersons in their discipline.
• Planning and organizing special promotions and events.
• Managing business development program. Overseeing baseball suite, ticket distribution, merchandise, etc.
• Other duties as assigned.
Public Relations