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Burda Media Company Pursuit of happiness

APRIL’2017

02Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-1 (September 2016 – February 2017) *Google Analytics, February 2017

Burda in Russia

in cumulative half-yearaudience of magazines

28 471 000 (47.8% of Russianpopulation 16+ y.o.)

Groups in socialmedia — 3 837 550

№1

Digital assetsaudience coverage:8 028 100*

in distributionin Russia

№1

periodical magazinesand 41 special issues

84 Big events andspecial projects

Burda Media Companyyears

in Russia

03Burda Media Company Pursuit of happiness Source: Publisher’s data

Burda magazine — 30 years in Russia!

We celebrate our anniversary the whole year!Special topics: fashion, interview with designers, history of famous brands and cosmetics companiesCross-media: competitions and special projects in all media outlets of Burda brand


Russia 360°

Customized publishing(corporate publishing, printingbroshures, coffee table books)

Magazines & special editions

(Normal issues, supplements,stand alone editions)

Digital(mobile tablets, apps,video content)

Events(Parties, awards, promotions,

stand alone events)

Retail(selling products in our retailstores, media for wholesalers)

E-commerce(selling via internet)

Internet(website, social media,newsletters)

Total audience:

35 192 700*monthly

Burda Academy(courses of professional sewing,

design and clothes’ modeling, interior design, workshops, style tips)


Audience of Burda Media Company(press, events, digital, including social media, e-commerce)

of Russian population1/3more than

peoplemonthly

35 mln.

Burda in Russia


Segmentation of Burda Media Company

BurdaDrive BurdaHome Burda EntertainmentBurdaStyleBurdaLife

Burda Media Company Pursuit of happiness Source: Publisher’s data 07Burda Media Company Pursuit of happiness

Experts in life segments

We have:Full portfolioin different segments

We are expertsin all life fields

Burda Entertain-

ment

Burda HomeBurda

StyleBurda Life

Burda Drive


From mass-market to luxury

Luxury

Premium

Mass-segment

4%16–19 y.o.

46%45+ y.o.

50%20+44 y.o.

50%of Burda International Russia editions cover the audience of the age of20–44

the most interesting target audience for advertisers

45

30

16

09Burda Media Company Pursuit of happiness Source: Mediascope, NRS-Russia 2017-1 (September 2016 – February 2017)

From mass-market to luxury

10Burda Media Company Pursuit of happiness

TOP–10 publishing houses in Russia*

* —Only magazines

Half-year audienceRussia % of Russian population

Burda Media Company 28 417 000 46,60

Hearst Shkulev Publishing 24 941 500 40,90

Bauer Media 23 055 900 37,80

Independent Media 18 378 400 30,20

7 Dney 15 775 800 25,90

Za rulem 12 354 200 20,30

Toloka 12 057 700 19,80

Vokrug Sveta 10 018 400 16,40

ACMG 8 991 800 14,80

News Media 8 872 100 14,60

Source: Mediascope, NRS-Russia 2017-1 (September 2016 – February 2017)


TOP–10 publishing houses in Moscow*

* —Only magazines

Half-year audienceMoscow % of Moscow population


Burda Media Company 5 386 900 51,70

7 Dney 4 612 400 44,30

Bauer Media 4 172 900 40,00

Hearst Shkulev Publishing 3 752 400 36,00

Independent Media 3 469 900 33,30

ACMG 2 362 900 22,70

Vokrug Sveta 2 181 500 20,90

Za rulem 1 868 900 17,90

Popular Press 1 854 400 17,80

Toloka 1 768 300 17,00

Readership survey of women’s magazines in Russia


3 brands from Burda Media Compаny are in top-10


Carrier Cover Cover %1 Antenna/Telesem 4 864,2 14,32 Cosmopolitan 2 986,1 8,83 Karavan Istory 2 251,6 6,64 Lyublyu Gotovit! 2 151,0 6,35 7 Dney 1 950,9 5,86 Burda 1 882,3 5,57 Telenedelya 1 656,8 4,98 Vokrug Sveta 1 564,9 4,69 Liza 1 308,0 3,910 Moya Prekrasnaya dacha 1 198,3 3,5

* — TG - women


Special editions


Cover wrapper ads Client advertising on the front cover of a magazine!Information on the cover immediately catches readers’ attention. This gives a distinct advantage to media clients in the competitive struggle for the consumer.

New

launch

Ad specials

French-door, zip-door The awakening of interest for the advertised product by hiding pieces of information.

Gate folderThe possibility of using more advertising space in a magazine.


Creative InsertsExcite reader’s interest and increase brand awareness and brand memory retention.

Ad specials

Extended insertBooklet on the center spread with extended part with space for logo or announcement. Client advertising on the front cover of a magazine!

Insert / roll-folder bookletUsage of more advertising space in a magazine.


1 443 162followers

4 894followers

842 351followers

33 000followers

149 989followers

1 179 704followers

101 242views

22 836 518views

184 439followers

followus!

Total:3 837 550*followers

22 937 760views on YouTube & G+

Social media reach

*March 2017


BURDA DIGITAL NETWORK IS AN EXPERT OF NATIVE ADVERTISINGWe connect brands with the right audience; in blogs and sites of our partners we create materials and interactive projects special for each of our clients. All publications are released in accordance with individual stylistics of every media outlet and involving social media and banner advertising support. Our network comprises over 300 partners who write for various topics, the network includes famous bloggers and video bloggers in the field of fashion, beauty, food, travelling, celebrities having popular social media pages, outlets for male audience, young mothers and for those who are into technologies.

Sites + blogsover

35 000 000unique visitors

более

90 000 000views

Social networksover

90 000 000followers

Digital Projects


923 872unique visitors

15 443 663views

Social media:

280 122 442 646 8 113 2 623 037

views


731 328views

Social media:

31 222 25 062 10 339 312


4 265 610views

Social media:

146 991 139 000

Burdastyle.ru unique DIY women’s community who want to dress fashionably and beautiful. High loyalty and quality of the audience allow constantly receiving high KPI of the advertising projects.

Time on site: more than 8 minDepth of views: more than 6 pages

Lisa.ru Joint internet project of most popular women’s magazines PH Burda. The variety of interesting topics for female audience (fashion, beauty, health, psychology, family, home , cooking, entertainment, travel , astrology)

Verena.ru This is the first web-site in Russia where legallyposted content from the magazines aboutknitting, such as «Burda», «Verena», «Diana».Every month on the site appear more than ahundred new schemes to crochet and knittingillustrated workshops and video tutorials.

Digital Projects

Source: Google Analytics, February 2017; Social media, March 2017


1 501 328unique visitors

6 837 541views

Social media:

174 853 121 965 90 292 683 118

Views


141 816views

Social media:

2 919 8 347 1 813


924 430views

Social media:

5 280 11 138 1 992

7dach.ru is a club of dacha lovers, for everyone who like tospend time out of town, look after the garden anddecor their houses and land plots. The site represents a community where every user can create his own account, publish articles, make notes, receive e-mails from other users and participate in topics discussions on site.

Salon.ru is the latest tendencies and mostprominent events in architecture and design;collections of interiors; portfolios of Russian and foreign decorators.

Ivd.ru is one of the biggest and daily updated web site about repair, construction and house arrangement.

New

launch New

launch

Digital Projects




746 290views

Social media:

29 677 3 705 1 089


1 509 925views

Social media:

31 734 1 224 709 20 200

iChip.ru iChip.ru publishes latest IT news, own texts and equipment reviews, practical advice on how to work with all kind of modern digital equipment. One of the most important competitive advantages of the resource is direct access to testing of different devices carried out by CHIP test laboratory in Germany.

PlayboyRussia.com PlayboyRussia.com is an official website of Playboy magazine in Russia. As the legendary male magazine, the website provides users with exclusive photoshoots of the most beautiful women in the world, spectacular photographic reports, interviews with celebrities, car reviews, men’s fashion trends, and in addition, with exciting videos, the latest and most fascinating news every day, tests and competitions.


192 466views

Social media:

180 769 16 900 1 678 310

views

101 242 views

18 600 ОOPS.ru The resource was formed as a blog which covers the most important topics for young girls: Beauty, Lifestyle, celebrity and famous people news. The website gives the opportunity to get in touch with celebrities, experts and any other character you are interested in, at OOPS.ru people discuss all currently important issues from new mascara and movie premiere to the search of new photo editing application and choosing a university in London.

Digital Projects


Parties, events, conferences


Special projects calendar 2017

Q1(January-March)

Burda, 30 years in Russia

Q3(July-September)

Burda FestSummer city festival (Moscow) August 26

Happiness exists Gastronomy festival September 9 or 16

Lisa. Colours of lifeRegional Festival July-September

Q2(April-June)

PlayboyFormula 1 party (Sochi)

Lisa. My ChildFestival for children and parents (Moscow)

Q4(October-November )

BURDA Fashion Day30th anniversary of the magazine in Russia October 28

Architectural New Year’s Day December 7

PLAYBOY Playmate of the Year December 14


Events: projects

Burda FestBurda Fest is a big summer festival held by Burda Media for the 3rd time. The festival represents all range of interests for different audience: families, young women, kids, mothers etc. Live music by popular performers adds a special gloss to the event.

30 000 visitors

Media campaign reach:

10 000 000 people

40entertainment zones

Lisa family festivals «Colors of Live»Lisa one of the most polar women magazines throughout Russia. The concept of these event is giving «Lisa» family lifestyle fest to every city of Russia. We already visited more than 6 cities and plan to come to another 3 by the end of the year.

6 festivals in different Russian

cities in 2016

42 000 visitors total in 2016

Media campaign reach:

5 000 000 people (for each event)


Events: projects

‘Lisa. My Child’The first festival of “Lisa. My Child” Magazine was held in 2015 and was dedicated to the 15th anniversary of the magazine. Nowadays we call this event an annual festival for mothers and children, for future parents and for the whole family. For the third time the festival will take place at Sokolniki Park (fountain square).

Over

30 000guests

NEW PROJECTExpected audience

over

30 000guests

Happiness exists“Happiness exists” is the first gastronomy festival of Burda Media Company which will be held in the middle of harvest season, on September 16, in Moscow Hermitage Garden.

2017MOSCOW HERMITAGE GARDEN

16.09.17

The most cultural gastronomy festival in the world!


Our dear clients

Burda Publishing House CJSC Polkovaya str. 3, bld. 4 Moscow, 127018, Russia +7(495) [email protected]

www.burda.ru

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