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    CommunicationSkills(HU101)

    COURSESOBJECTIVES

    1.Toincreasethestudentsabilitytoimproveandutilizetheskillsnecessarytobeacompetent

    Interpersonalcommunicator.

    2.Toincreasesthestudentsunderstandsofhisorherowncommunicationbehavior.

    3.Toincreasethestudentunderstandsofotherscommunicationbehaviors.

    4. Toimprovethestudentscommunicationskillsinbothsocialandprofessionalcontexts.

    5.Toimprovethestudentsabilitytodemonstrateeffectiveconflictresolutionskills.

    ESSENTIALOFCOMMUNICATION

    Theprocessofcommunication,communicationcompetence,communicationandtheself

    concept,personalSWOTAnalysis,Roleofemotionincommunication,Interpersonalcommunication,

    Nonverbalcommunication.

    WRITTENCOMMUNICATION

    Enrichingvocabulary,

    Using

    Vocabulary

    in

    different

    context,

    Essentials

    of

    strong

    writing

    skills,

    languageandstyle,Logicalreasoning,ParagraphWriting,Developingperspective.

    SPEAKING

    Publicspeaking,Fearofpublicspeakingandremedies,Elocution,ExtemporeSpeeches,Group

    discussion,multiperspectivedebates,Howtowriteandpresentpapers.

    READINGCOMPREHENSION

    PrcisWriting,Comprehension,Discussiononthebasisofreadingofnovel/story

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    TECHNICALCOMMUNICATION

    Analyzingaudience,Reportwriting,Importance,Structure,styleanddraftingofreports

    ASSIGNMENTS

    1.Questionnaires/Surveys:

    Youwillbeaskedtocompletequestionnaires,Questionnairesaredesignedtoassessyou

    communicationskills,Youwillbeaskedtowriteareviewoneachquestionnaireassignment.

    2.SelfConceptPaper

    Apaper

    to

    assess

    your

    self

    concept(approximate

    lenth5

    pages).

    3.Classseminar

    Extempore/Predecide.

    TextBooks

    1.AnApproachtocommunicationskills:byIndrajitBhattacharya.

    2.Business

    correspondence

    and

    Report

    Writing:

    by

    R.C

    Sharma&

    Krishna

    Mohan.

    3.TechnicalCommunication:byMeenakshiRamanandSangeetaSharma,Oxford

    REFERENCEBOOKS

    1. Developingcommunicationskills:byKrishnaMohan&MeeraBannerji.

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    ENGINEERINGECONOMICS

    BasicECONOMICCONCEPTS

    StockandFlow,Static&Dynamiceconomics,Microeconomics&Macroeconomics,National

    Incomeconcept.

    MARKETDEMAND

    Demand

    ,

    meaning

    and

    types,

    Law

    of

    demand,

    exceptions

    to

    the

    law

    of

    demand,

    Elasticity

    of

    Demand,MethodofMeasuringelasticityofdemand,MarginalutilityAnalysis.

    PRODUCTIONANALYSIS

    Productionfunction,lawofreturns,Leastcostcombination,Costandcostcurves,Choiceof

    plantsizeinthelongrun,Lawofsupply,elasticityofsupply.

    COSTCONCEPTSANDESTIMATION

    Costelement,economicVsaccountingconceptofcost&Revenues,Standardcost,Actual

    cost,overheadcost,costcontrol,Break EvenAnalysis.

    ECONOMICAPPRAISALTECHNIQUES

    Long rangandShortrangeBudgeting,Industrialsecurities,CriteriaforProjectAppraisal,

    Socialbenefitcostanalysis,Depreciationconceptandtechniques.

    MonetarySYSTEM

    Moneyanditsfunctions,FunctionofthecommercialBank&CentralBank,MonetaryPolicy.

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    INFLATIONANDBUSINESSCYCLES

    Causes,EffectsandMethodofcontrolInflation,ConceptofBusinesscycles.

    ACCOUNTING

    Bookingkeepingsingleanddoubleentrysystem,Journalandledger,Tradingaccount,Profit

    andlossaccount,Balancesheet.

    INTRODUCTIONTOENTERNATIONALECONOMICS

    Classicaltheory&moderntheoryofinternationaltrade,meaningofforeignexchange,

    equilibrium

    rate

    of

    exchange,

    purchasing

    power

    parity

    theory,

    Impact

    of

    globalization

    on

    Indian

    economy,

    TEXTBOOK

    1.ATextBookofEconomicTheory:byStonier&Hauge

    2.ModernEconomicTheory:byK.K.Dewett.

    3.EngineeringEconomic:byDegramo.

    4.InternationalEconomics:byBOSodersten

    REFERENCEBOOKS

    1.AtextBOOKOFeconomictheory:BYSammuelson.

    2.PrinciplesofMacroeconomics:byRangarajanandDholakia.

    3.MonetaryEconomics:bySurajB.Gupta

    4.ProjectPlanningAnalysis,SelectionImplementationandReview:byPrasannaChandra.

    5.CostAccounting:byJawaharLal.

    6.FinancialManagement:byI.M.Pandey.

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    DYNAMICSOFBEHAVIOURALSCIENCESININDUSTRY(HU304)

    OBJECTIVE

    Toimpartknowledgetostudentsabouthumanbehavior,themanagerialandLaboursocial

    systemandculturewithspecialreferencetoIndianScenario.

    BEHAVOURALSCIENCE

    Anoverview:definitions,Manthecriticalfactor,behaviouralscienceanditshistorical

    development.

    INDUSTRIALSOCIOLOGY

    Conceptanddefinition,importanceforengineers;growth;criticismoftheHawthornestudies;

    natureandscope[eofindustrialsociology,industryandcommunity,industryandtraditioninIndia.

    SOCIETYANDENVIRONMENT

    Conceptofsocialrangemeaninganddefinitionofsocialchange,natureofsocialchange.Factor

    suchasnatural,Cultural,economic,planning,technological,Indianinformationtechnologyscenario,

    effectoftechnologyonsocialinstitutions.

    HUMANREALATIONS

    Historicaloverview,definitions,earlyandlaterapproachestohumanrelations,strategiesfor

    establishinghealthyhumanrelation.

    GROUPS

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    Meaninganddefinitions,typesofgroups,characteristics,functionsofformalandinformal

    groups,meritsanddemeritsofinformalgroups.

    MOTIVATION

    Natureofdrives,needsandmotives,workmotives,need hierarchytheoryandtwofactortheory

    ofmotivation,howtomotivatetheworkersatwork,factorseffectingthemoraleofworkers.

    LABOURMANAGEMENTRALATIONS

    Industrialrelation;objectivesanddefinitions,Dunlopstheoryofindustrialrelations,Psychological

    andGandhianapproachtoindustrialrelations,industrialrelationsinJapanandIndia,industrialrelation

    in

    coming

    years,

    challenges

    of

    coming

    years,

    new

    dimensions

    of

    industrial

    relation

    the

    ways

    of

    industrial

    peace.Tradeunions;meaninganddefinition,functionsofIndiantradeUnion,recentemergingtrendin

    Indiantradeunions.

    TextBooks

    1. DynamicsofBehaviouralScienceinIndustry:byP.C.Rihar,H.G.Publication,NewDelhi(2001)

    REFERENCEBOOKS

    1. FundamentalofIndustrialSociology:byPGisbert,OxfordPres,1971.2. AGenesisofBehaviouralSciences:byNKumar,PrashantPrakashanLucknow,1965.3. IndustrialRelations;byA.Monapa,TataMcgrawHill18ed,20004. Innovationandchangeinorganization:byN.KindandAnderson,OxfordUniversityPress,1995.5. HumanRelationsandorganizationBehaviour,Aglobalperspective:byR.S.Dwivedi,Macmillan

    IndianLtd,Delhi(1995)

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    PRINICIPLESOFMANAGEMENT

    BASISOFMANAGEMENT:Classification,characteristics,andobjectivesofmanagement,

    Managementand

    Society,

    Social

    Responsibility

    and

    Ethics,

    Development

    of

    Management

    thought,

    NatureandFunctionsofManagement,Managementbyobjectives,RoleofManagers,Principlesof

    ScientificManagement,Essenceofmanagement.

    ORGANIZATION:TheNatureandPurpose,BasicDepartmentation,Line/staffAuthorityand

    Decentralization,OrganizationCulture.

    MANAGINGAND

    THE

    HUMAN

    FACTOR:HumanResourceManagementandselection,

    TrainingandDevelopment,PerformanceAppraisalandcareerstrategy,Identifyingtheability,Team

    work,TeamBuildingforEnhancedEfficiencyandProductivity,LeadershipProcessesandframework,

    BehaviorsofEmployees,TheoryandImportanceofMotivation,MotivationandRewardsystem.

    MANAGERIALCONTROL:Thesystemandprocessofcontrolling,controltechniqueand

    informationTechnology,ProductivityandOperationsManagement,OverallandPreventiveControl.

    PROJECTPLANNING:PoliciesandProceduresofManagementplans,ProductionPlanningand

    control,TechniqueforOperationplanning,Ganttcharts,ProgramEvaluationandReviewTechnique,

    CriticalPathMethod,DifferencebetweenPERTandCPM.

    PLANNING,FORECASTING,ANDDECISIONMAKING: thenatureandpurposeofPlanning,

    Objectives,Strategies,Policies,andPlanningpremises,importanceofPlanning,ConceptandTechnique

    ofForecasting,StrategicandTacticalDecisions,DecisionMakingProcess,Rationalityandcreativityin

    DecisionMaking.

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    SOCIALRESPONSIBILITIES:EthicsinBusiness,GuidelinesforMANAGINGEthicsinworkPlace,

    BenefitsofEthicsinBusiness,Conceptforenvironment,ImpactofindustriesonEnvironment.

    INTERNATIONALMANAGEMENT

    AND

    THE

    FUTURE:InternationalManagement:Towarda

    Unified,GlobalManagementTheory.

    RECOMMENDEDBOOKS

    1.FundamentalofManagement S.P.Robbins&D.A.Decenzo

    2.PrinciplesofManagement Koontz&Donnel

    3.

    Handbook

    of

    Management

    skills

    Jaico

    Publishing

    House

    4.PrinciplesofManagement K.C.Sahu

    5.PrinciplesofManagement Tripathy&Reddy

    6.EssentialsofManagement J.L.Massie

    7.PrinciplesofManagement George&Frankline

    8.BusinessEthics W.H.Shaw

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    MANAGINGINTERNATIONALANDGROUPPROCESSES

    OBJECTIVES

    Thepurposeofthisistoadvanceunderstandingregardinginterpersonalgroupprocessesand

    helpthestudentstoexamineanddevelopprocessfacilitateskillsthroughlaboratoryandother

    experiencebasedmethodsoflearning.

    COURSECONTENTS

    Groups

    as

    a

    Medium

    of

    Learning:

    Developing

    and

    change;

    Group

    Cohesiveness;

    Influence

    Processes:InternationalCommunication:interpersonalAwarenessandFeedbackProcesses:

    InterpersonalTrust;GroupDecisionMaking:groupSynergy;TeamBuilding.

    References:

    1. Bennis,W.G.EssayinInterpersonalDynamics. U.S.A.,DorseyPress,1979.2. Kolb,D.etc,OrganizationalBehaviour:AnExperientialApproach.5thed. EnglewoodCliffs.NewJerseyPrenticeHallInc.,1991.3. Kolb, D. etc. Organizational Behaviour: Practical Readings of Management 5th ed.

    EnglewoodChifs. NewJersey,PrenticehallInc.1991.

    4. Mainiero,LA&TromleyCLDevelopmentMangerialSkills inOB.NewDelhiPrenticehalfofIndia. 1985.

    5. Moore,MDetc. InsideOrganizations:understanding theHumanDimensionLondon.Sage.1988.

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    HUMANRESOURCEMANAGEMENT

    HUMANRESURCEMANAGEMENT:

    Introduction to human ResourceManagement,Growin: Importance ofHuman Resource. Important

    Environmental Influences on HRM. Function of personnel Management, Challenges to Personnel

    Management, Appr4oaches to Personnel Management, Importance of Human Relations in Modern

    Organizations,RecdentChangesandDevelopmentofPersonnelManagement,Organizingthepersonnel

    andHumanResourceDepartment,ResponsibilitiesofaPersonnelManagers. PersonnelManagement

    andProfessionalisation.

    HUMANRESOURCEPLANNING:

    ImportanceofHumanResourceplanning,ContemporarychallengesinHumanResourcesPlanning. HRP

    Process.ApproachestoHBP,EvaluatingEffectivenessofHRP,MethodsofHRP,Recruitment,Selection

    andplacement,InterviewandPromotionSocializingthenewemployees.

    TRAININGANDDEVELOPMENT:

    Training,Methods of Training, Evaluation Training Effectiveness,Organization ofHuman Programme

    Management Development Process, Methods for developing: managers, Performance Appraisal

    Approaches.

    References:

    1. EdwinB.Flippo:PrinciplesofPersonnelManagement.2. KeithDavis,HumanRelationsatwork.

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    3. RobertL.MathisandJohnH.Javeson,PersonnelHumanResourceManagement(4thed.).4. S.Schuler,PersonnelandHumanResourceManagement(2nded.)5. DavidA.DeCenzoandStephenP.Robbins,PersonnelHumanResourceManagement (3rd

    ed.)

    6. P.P.AryaandB.B.Tandon(edited),HumanResourceDevelopment.7. LoonC.Megginson,PersonnelandHumanResourcesAdministration.8. DaleYoder,PersonnelManagementandIndustrialRelationa.9. DouglasMeGregor,TheHumansideofEnterprise.10. JuclusM.J.PersonnelManagement.

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    PRINICIPLESOFINDUSTRIALRELATIONS

    OBJECTIVE

    Toimpartknowledgetostudentsabouthumanbehavior,themanagerialandLaboursocial

    systemand

    culture

    with

    special

    reference

    to

    Indian

    Scenario.

    BEHAVOURALSCIENCE

    Anoverview:definitions,Manthecriticalfactor,behaviouralscienceanditshistorical

    development.

    INDUSTRIALSOCIOLOGY

    Conceptanddefinition,importanceforengineers;growth;criticismoftheHawthornestudies;

    natureandscope[eofindustrialsociology,industryandcommunity,industryandtraditioninIndia.

    SOCIETYANDENVIRONMENT

    Conceptofsocialrangemeaninganddefinitionofsocialchange,natureofsocialchange.Factor

    suchasnatural,Cultural,economic,planning,technological,Indianinformationtechnologyscenario,

    effectof

    technology

    on

    social

    institutions.

    HUMANREALATIONS

    Historicaloverview,definitions,earlyandlaterapproachestohumanrelations,strategiesfor

    establishinghealthyhumanrelation.

    GROUPS

    Meaninganddefinitions,typesofgroups,characteristics,functionsofformalandinformal

    groups,meritsanddemeritsofinformalgroups.

    MOTIVATION

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    Natureofdrives,needsandmotives,workmotives,need hierarchytheoryandtwofactortheory

    ofmotivation,howtomotivatetheworkersatwork,factorseffectingthemoraleofworkers.

    LABOUR

    MANAGEMENT

    RALATIONS

    Industrialrelation;objectivesanddefinitions,Dunlopstheoryofindustrialrelations,Psychological

    andGandhianapproachtoindustrialrelations,industrialrelationsinJapanandIndia,industrialrelation

    incomingyears,challengesofcomingyears,newdimensionsofindustrialrelationthewaysofindustrial

    peace.Tradeunions;meaninganddefinition,functionsofIndiantradeUnion,recentemergingtrendin

    Indiantradeunions.

    TextBooks

    2. DynamicsofBehaviouralScienceinIndustry:byP.C.Rihar,H.G.Publication,NewDelhi(2001)

    REFERENCEBOOKS

    6. FundamentalofIndustrialSociology:byPGisbert,OxfordPres,1971.7. AGenesisofBehaviouralSciences:byNKumar,PrashantPrakashanLucknow,1965.8. IndustrialRelations;byA.Monapa,TataMcgrawHill18ed,20009. Innovationandchangeinorganization:byN.KindandAnderson,OxfordUniversityPress,1995.10.HumanRelationsandorganizationBehaviour,Aglobalperspective:byR.S.Dwivedi,Macmillan

    Indian

    Ltd,

    Delhi(1995)

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    FINANCIALMANAGEMENT

    SECTIONA

    Introduction,meaninganddefinitionoffinancialmanagement,functionsoffinancialmanagerobjective

    ofthefirm.

    SECTIONB

    CapitalBudgeting: Adefinitionandconceptofcapitalbudgeting,importanceofcapitalbudgeting

    methodsofappraisalPayback,averager5ateofreturn,IRRandNPVmethods. Acomparison in IRR

    andNPV. Cost of capital importance, definition and concept,measurementof costof capitalof a

    specificsourceandoverallcostof capital.

    SECTIONC

    Working CapitalDecisionsWorking capital Policy Sizeof current assetsand financingof

    currentassets. Managementofcashandnearcashassets. Managementofreceivables.

    Management of inventory. Short term Finances, Financing Decisions: Capitalization and capital

    structure. Longtermfinancesharesanddebentures,Loan. DividendPolicyRelevanceofDividend

    paymentStabilityofDividendPayment,FormsofDividendPaymentDividendPolicyinIndianCorporate

    Sector.

    References:

    1. Gunman&Dougle,CorporateFinancialPolicy2. JamesC.VanForns,FinancialManagementandPolicy3. KuchhalS.E.,FinancialManagement.4. I.M.Pandey,FinancialManagement

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    5. Walker&Banghan,FinancialManagement.6. EsraColoman,TheoryofFinancialManagement.

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    MARKETINGMANAGEMENT

    SECTIONA

    Nature and scope of marketing, Corporate orientations towards the marketplace. The marketing

    environmentandenvironmentscanning.MarketingInformationSystemandMarketingResearch.

    SECTIONB

    UnderstandingConsumerandIndustrialMarkets,Marketsegmentation,TargetingLandPositioning.

    SECTIONC

    ProductdecisionProductmix,product lifecycle,newproductdevelopment,brandingandpackaging

    decisions.Pricingmethodsandstrategies.

    SECTIOND

    Promotion decisions promotion mix advertising, sales promotion, publicity and personal setting

    Channel management selection. Cooperation and conflict management, vertical marketing

    implementationandsystems.

    SECTION E

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    Organizing and implementing marketing in the organization. Evaluation and control of marketing

    efforts. NewissuesinmarketingGlobalizationConsumerism.

    REFERENCES:

    1. Enis,B.M.marketingClassics:A Selectionof InfluentialArticles,New York,MegrawHill,1991.

    2. Kotler,PhilipandArmstrong,G.PrinciplesMarketingNewDelhiPrenticeHallofIndia.3. Kotler,PhilipMarketingManagement:Analysis,Planning,ImplementationandControl.New

    DelhiPrenticeHallofIndia1994.

    4. Ramaswamy,V.S.andManakumari,S.MarketingManagementPlanningControl,NewDelhiPrentice

    Hall

    of

    India

    1994.

    5. Ramaswamy, V. S. and Namakumari, S.MarketingManagement: Planning Control, NewDelhiMacmillan1990

    6. Station,WilliamJ.FundamentalsofMarketing,NewYorkMcGrawHill,1994.7. Neelamegham,S.MarketinginIndia,:CasesandReadingNewDelhi,Vikas,1998.

    MANAGERIALCOMMUNICATION

    CourseDescription:

    This course builds on managerial communication skills developed in Management

    CommunicationforundergraduatesorcommunicationofManagers. It introduces interactiveoraland

    interpersonalcommunicationskillsimportanttomanagers. Including;presentingtoahostileaudience.;

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    runningmeetings listening.Andcontributingtogroupdecisionmaking. Working inteams,students

    presentacommunicationtopicoftheirchoosingtotheclass. Anindividualprojectchallengesstudents

    toaddressabusinessaudienceinwrittenandoralforms.