aqua-fina
DESCRIPTION
Aqua-Fina Water packaging in relation to its market segmentationTRANSCRIPT
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Analyzing Aqua-Fina Water packaging in relation to its market segmentation
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LAYOUTMarket segmentationTypes of market segmentationPackagingTypes of packagingBlue colorSizeLabelingConclusion
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Market SegmentationDividing a market into a smaller
groups of buyers.
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Types of Market SegmentationDemographic segmentation
Geographic segmentation
Behavioral Segmentation
Psychographic segmentation
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Types of Market SegmentationDemographic Segmentation
Demographic segmentationAge
Gender
Income
Life cycle
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Types of Market SegmentationGeographic Segmentation
Geographic segmentatio
n
NationsStates
Regions
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Types of Market SegmentationBehavioral Segmentation
Attitude
Beliefs
Norms
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Types of Market SegmentationPsychographic Segmentation
Lifestyle
Social
Class
Personalit
y
Psychographic segmentation
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Packaging“Packaging involves designing & producing
the container or wrapper for a product”.
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Types of PackagingPrimary Package - The Bottle holding Aqua-Fina Water.
• Protect the Water from dust, water, germs, etc.
• Increase shelf life.
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Types of PackagingSecondary Package - The Cardboard box containing the
Bottle of Aqua-Fina.
• Protect the product from shock, vibration, compression, temperature, etc.
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Types of PackagingShipping Package - A corrugated box carrying 20-21 dozen
Bottles of Aqua-Fina.
• Easy for shipping and whole selling.
• Efficiency
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Choosing the Brand
Consumer in mind.Purpose of product.Message of the product.Grab the attention.Culture preferences of color.
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Traits of Blue colorPositive traits - Calm and cool, the nature.
Negative traits - Self-Indulgent, Lazy, Stubborn, Prejudiced,
Limited
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Size710 mL1.5 Ltr12 Ltr19 Ltr - Depends on the usage of customer.
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Labeling
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Conclusion