aquent/ama webcast: serious games for designing strategy, products, and messaging
DESCRIPTION
How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.TRANSCRIPT
Serious Games for Designing Strategy, Products and Messaging
How can you use gaming techniques to gain valuable customer insights? In this webcast, Sumi Shohara and Linda Stegeman will share how HP Software uses interactive games to engage its customers in everything from strategy and product development to marketing messaging.
Serious games for designing strategy, products and messaging
Linda Stegeman, Artafact ResearchSumi Shohara, Customer Advocacy, HP Software
Check in PollsQuestions
in person online
few
many
Buy A FeatureThoughtBubbles
Movie Titles
in person online
few
many
Buy A FeatureThoughtBubbles
Movie Titles
Using chat, what games are you using?
1. Show up
1. Show up
2. Reward
1. Show up
2. Reward
3. Collaborate
4. Track participation
1. Show up
2. Reward
3. Collaborate
1. Show up
Chief Information Officer
Chief Security Officer
Chief Technology Officer
SVPs and VPs
Chief Data Scientist
2. Reward
3. Collaborate
Brief my team
Add to agenda
Add me to email
Sign me up
4. Track participation
Running the Business of ITPrioritize R&D
Running the Business of ITPrioritize R&D
Buy A Feature
Buy A Feature
Buy A Feature
Lifecycle Use Cases
Lifecycle Use Cases
Message Testing
Message Testing
in person online
few
many
Buy A FeatureThoughtBubbles
Movie Titles
Linda Stegeman, President Artafact Researchwww.linkedin.com/in/artafact/
Sumi Shohara, Director of Customer Advocacy HP Software [email protected]