Get in the Habit
of Protecting your BRAIN

A case Study in Habit Formation:Bicycle Helmet Adherence(2 hours)

Benjamin Olmsted

habits.stanford.edu

Steps to Protecting
your Brain

There are a few steps on the path to brain protection whilst riding a bike:

Ride Recklessly

Acquire Protection

Use protection

Win

According to the Fogg Behavior model (behaviorModel.org) completing these steps will require Motivation, Ability, and a Trigger to perform the behavior.

Riding a Bike
(with or without handle bars)

Riding a bike is the first step to riding a bike with a helmet. Yes.

I want to ride my bicycle, I want to ride my bike...

I wanna be green, just like you!

Fast is FUN!

I'm late! I'm late!

Who can do this?

Anyone with a bikeWho is not too tiredAnd has the time

Will be reminded of riding, and facilitated in riding, by their bike

Having a Helmet on Hand
To put on a Head

Without the helmet on hand, how could we wear a helmet?

May I be safe and Free from Injury:Hope to facilitate later habit.

These factors will make it hard to get a helmet on hand:No money to buy.I don't normally buy a helmet.Plus, nobody else is doing it.

Triggering this one time behavior might require serendipitous advertising,Or a nagging mother.

Wearing that Helmet
To protect that head

Now that we have a helmet in the way of our bike...

We can wear it whenever we ride:easy.

It feels good to take care of oneself.The fear of brain damage: alleviated.

Taking bike keys out of the helmet, or having it dangling from a bag screams: Put this ON!

The Path to the Path

Riding recklessly: Blue Path

Acquiring a helmet:Green dot

Wearing a helmet:Green path

Riding to Win:Blue Path

Click to edit the title text format