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2016 Media Kit Targeting People Going Places AR James Media

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Page 1: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

2016Media Kit

Targeting People Going Places

AR JamesMedia

Page 2: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

Who We AreAR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior posters, bulletins and parking garage advertising in the NY/NJ Metro. Media displays are located in the most densely populated areas of New York and New Jersey targeting a variety of demographic groups.

With over 1,000 advertising displays, AR James Media offers advertisers the opportunity to reach consumers where they work, live and play.

Page 3: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

Why Choose Out-of-Home?

Create Awareness! Increase Reach! Move Consumers to Action!

It’s where people are! OOH reaches consumers no matter what their media habits are. It goes where most other media can’t go to surround and immerse consumers out-of-home, where they spend 70% of their waking hours.

Research studies have repeatedly shown that OOH significantly lowers the cost of advertising. To reach 1,000 people online can cost up to $17.50, and magazines can cost up to $21.00 per thousand. At $3.38-$8.65 per

thousand impressions, OOH delivers the same audience at significantly lower costs.Only radio comes anywhere close.*

*Source: OAAA.org 2013

Page 4: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

Why Choose NEW JERSEY Out-of Home?New Jersey is crowded! With over 1,125 people per square mile, 14x the national average, NJ boasts the

highest population density in the United States. NJ brings in tourists from different parts of the country to its

never-ending shore lines, premium shopping centers, multitude of colleges and universities, and other major

points of interest such as Atlantic City.

This market is especially desired because it’ssandwiched by Philadelphia and New York City.

Capitalize on this unique driving market by reaching audiences from trafficked highways, primary and

secondary roads, to specific neighborhoodpenetration with AR James Media.

New Jersey Demographic Overview

• CBSA Population (A18+): 15,542,241

• HHI $100K+: 31.5%

• Race & Ethnicity: White: 47.8% Asian: 10.1%

• AA/B: 15.7% Other: 2.5%

• Hispanic: 23.9%

• Average 7 day impressions per display: 35,972

Source: 2010 U.S. Census Bureau

Page 5: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

Why Choose AR JAMES MEDIA?We know out-of-home! With over 1,000 Transit Shelter & Jr. Poster locations strategically positioned for high visibility combined with knowledgeable, personal service, AR James Media delivers insightful site specific solutions that best fit advertiser objectives in the most impactful ways possible.

AR James Media has consistently grown to expand its footprint with thousands of sites that deliver high traffic counts, strong demographics and optimum visibility.

When it comes to service, AR James Media pays attention. Whether you’re Verizon or Scott’s Subs, ARJ advertisers know their copy will be installed on well-maintained space. We also provide high-caliber creative services, and our clients always receive completion photos on a timely basis.

So whether you’re making a buy of one unit or several, one month or twelve, AR James Media will deliver the biggest bang for your outdoor buck.

Stay tuned as we continue to expand.

Middlesex

Somerset

Essex

Bergen

Hudso n

Westchester

Ocean

Blue: AR James Media Coverage Areas

Page 6: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

AR James Media Coverage at a Glance New York DMA Coverage/Northern New Jersey

The #1 New York DMA is made up of 19 counties throughout New York, New Jersey

and Connecticut, all feeding into Manhattan. The New York metropolitan area remains by a significant margin, the most populous in the

United States, encompassing an ethnically and geographically diverse region. Nearly 4,000,000 people that make up the New York market live in

the Northern New Jersey metro.

AR James Media is the leading NY DMA. Our extensive coverage includes Bergen, Hudson,

Essex, Passaic & Westchester counties that comprise the DMA. Our inventory reaches an affluent, booming marketplace in Hoboken to

the Mall Mecca of NJ in Paramus.

Average 7 Day Impressions - 63,571

Page 7: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

AR James Media Coverage at a Glance Central & Southern New Jersey

New Jersey is bordered on the north by New York, on the east by the Atlantic Ocean, and on the west by Pennsylvania. Parts of New Jersey lie within the sprawling New York and Philadelphia metros — which in advertiser vocabulary — ¾ of the state is part of the #1 NY DMA and the other ¼, part of the #4 Philadelphia DMA. AR James Media has the corner on outdoor advertising in Central & Southern New Jersey. Our coverage in Monmouth, Middlesex, Ocean, Somerset, Union & Camden counties has the ability to reach the masses especially along the Jersey Shore. Drawing the majority of its visitors from New York, Philadelphia and Northern NJ the shores population increases significantly in the summer months.

Average 7 Day Impressions - 46,579

Page 8: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

AR James Media Coverage at a Glance Multicultural Coverage

AR James Media has prime coverage in the top multicultural areas of New Jersey including Newark, Union City, Jersey City and West New

York. We can provide information that can help you target African Americans, Hispanic, Asian and

others demographic profiles within our markets.

OOH has a greater influence on Hispanic consumers than general market consumers when

it comes to making purchase decisions. Results indicate 76% of Hispanics polled said they would

probably or definitely be influenced to make a purchase based on outdoor ads compared to just

41% of non-Hispanics*.

AR James Media has concentrated Hispanic coverage. Our Hudson County coverage ranks

#1 in New Jersey with the highest percentage of Hispanics - over 74%!

Average 7 Day Impressions - 64,996

* Source: OAAA Research 2013

Page 9: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

OOH...That’s Good Creative!Think outside the shelter box. Create an unforgettable experience by adding modest 3-D extensions or wrap the entire bus shelter with your ad or interactive codes, such as QR codes, beacons for mobile connectivity, embellishments and more to keep consumers engaged as they wait for the bus. Challenge us to come up with new ideas that give you a greater opportunity to astound your audience!

Page 10: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

OOH• Cost Effective, Low CPM

• Mass Media, Zip Code Targeted and Niche Market Programs Available

• Flexible Flight Dates

• Copy/Creative Change-outs

Transit Shelter / Jr. Poster Advantage

Page 11: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

AR James works with a variety of advertisers including local, regional and national to create awareness. Increase reach and move consumers to action with Out-of-Home advertising.

Page 12: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

NEW JERSEY Shelters 4 Week Net Rate - $525 per unit

HOBOKEN, NJ Shelters 4 Week Net Rate - $1,150 per unit

NEW JERSEY & NEW YORK Jr. Posters 4 Week Net Rate - $295 per unit

AR James Media offers General Market, African American and Hispanic showing levels. Ask your sales representative for details and rates.

AR James Media Planning Rates

Page 13: AR James Media › otherFiles › sc953 › mediakit2016.pdf · Who We Are AR James Media is a leading New Jersey Out-of-Home operator delivering coverage with transit shelters, junior

AR JAMES MEDIA609-259-0004

[email protected]

We are media people with creative drive. AR James Media can connect consumers to your brand to deliver maximum impact at minimal cost.

We look forward to working with you!

- Targeting People Going PlacesAR James Media