ar vr deck - sitsl.io › docs › arvr_case_study.pdf · • one of the best ar applications for...

AUGMENTEDREALITY

USE CASES

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AUGMENTEDREALITY

A technology that superimposes a computer-generated image on a user's view of the real world, thus providing a composite view.


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USE CASES

With AR in almost every arena, it won’t be wrong to say that information has become more and more omnipresent and the AR technology promises to create

a screen-less future.

Overseeing the stride with which AR technology is entering from gaming to real estate to healthcare to marketing and hospitality fraternity, the technology promises a staunch development and improvement with the addition of pristine features like gesture interfaces, sensory feedbacks and much more to interblend

physical space with digital information.


USE CASESSITSL

Video Games

Real Estate

Education

Print Media

Industrial Utility

Training

Entertainment

Brand AdvertisingAR SOLUTIONS

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• One of the best AR applications for real estate should allow a person (whether a buyer or an agent) to have a virtual walk through the house/flat/office and surroundings.

• Additionally, it should enable a user to have a look at the floor plans in a 3D manner to let them have a feel of the house they are looking to buy.

• The user should be able to virtually place & see furniture, paintings, artifacts on selected spots to have a better understanding of how the space would look like after the actual placements of those objects.

• REFERENCE VIDEOS : https://vimeo.com/258187763 https://youtu.be/vDNzTasuYEw

REAL ESTATE


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• In AR Apps, artifacts can come alive (appearing in a 3D form on the device screen) by just directing your camera towards them. • We can create visual tour guides that are adaptable, updatable and viewable without special devices (using everyday mobile devices). • AR apps allow visitors to immerse themselves in virtual worlds and experiment with recreating the entire building interiors and exteriors on the app.

• Reference Video :https://www.youtube.com/watch?v=rqWBe3FSvhYhttps://www.youtube.com/watch?v=gkLD5XkOlng

MUSEUM


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Shoppers would stand in front of a camera and see a virtual version of themselves on a large screen. They could then choose different products to try on without even having to step in the store, let alone search for their size and go through the fitting room experience.

Cosmetics brand Charlotte Tilbury took AR out of customers’ hands to the “magic mirror” on the wall. Customers would visit the store and sit in front of the mirror. The mirror would then use AR to scan the image of their faces. Shoppers would then see their virtual images putting on multiple products of that brand in under a minute.

Reference Video :https://youtu.be/5TZmQPdhpakhttps://youtu.be/L_cYKFdP1_0

SHOPPING


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• AR restaurant menu apps allow customers to point their smartphone devices at any menu item to view additional interactive content such as the nutritional value and calories of the specific recipes. • Assume if customers are visiting your restaurant, and holding the menu card and suddenly they come to know that they can see live demos of the preparation of certain dishes, then it will definitely ignite curiosity in customers’ minds.

• Restaurants can also integrate prices and nutrition information into the menu items using info boxes that are paired with the 3D model.

• Reference Video :https://www.youtube.com/watch?v=Aiyd3xm7KI8https://youtu.be/kO-GodvY0OU

FOOD


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• Home Decoration AR app gives you an experience of visual realism when it comes to decorating your home/office, interior/exterior space. This app allows you to place virtual 3D objects in order for you to decide your space decor. • The horizontal surface area detection feature lets you visually place your furniture as desired and see how the space will actually look like after placing the furniture in real.

• Roomle’s AR space planner is a great example for home planning and decor with Augmented reality.

• Reference Video :https://youtu.be/n_HdmyPZBaM

DECOR


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• Students can access models on their own devices via AR apps. By viewing augmented models, the students can gain a better understanding of the concepts they are studying.

• With an AR app, you do not have to invest in physical materials. Students can access models from any device at anytime. Whether they are at home or in the classroom, your students can study and interact with the course materials on the apps.

• With a simple scan, students can view augmented models representing anything from a part of the human anatomy, a famous monument to a molecule. Students can access websites directly from the AR app.

• Reference Video :https://youtu.be/kg3CcaAgnUMhttps://youtu.be/z0hOcbdXqDw

EDUCATION


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MEDICAL

• Augmented reality can be beneficial for healthcare professionals in two ways – in the aspect of education and training, and in the aspect of diagnostics and treatment providing access to real-time patient data. • Medical students are using anatomically correct AR 3D models for study purposes and AR simulations for surgical procedure training. • Doctors are providing better explanations about diagnosis and treatments through enriched AR content and Pharma companies are providing drug info in a 3D AR setting for a better understanding of medicament working mechanisms and dosage instructions.

• Reference Video :https://youtu.be/xZBIPVHxzZ0https://www.youtube.com/watch?v=B8XnOVPqW9Y


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• Static mediums are being innovated and brought to life through AR enhanced catalogs, flyers, brochures, billboards, posters, packaging, t-shirts, print-ads, bus shelters, storefronts to include videos, 3D animations, extra info, targeted experiences and user engagement.

• There are specific areas within newspapers and magazines that can be targeted for customers. These content areas can be used to trigger Augmented Reality feature on smartphones. Once the end-user opens the AR app in the camera-mode and projects it towards the print ad, he/she will be able to see a layer of digital information merged with the real-world.

• Reference Video :https://youtu.be/1Mjmm09bMF8https://www.youtube.com/watch?v=ZR4eSmmPCxg

PRINT MEDIA


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• Travel guides and maps, both printed and digital, are being enhanced with augmented reality content to provide extra information for tourism.

• With AR, tourists can easily find valuable information by scanning their surroundings to get pinpoint props of restaurant and accommodation tips, historical facts, interactive maps, customizable itineraries and more.

• Augmented reality converts your mobile into your personal virtual guide. And, this Augmented reality tour guide provides you useful information in a very interactive manner.

• Reference Video :https://www.youtube.com/watch?v=MSN-WYFx6eAhttps://youtu.be/ai416fGUJOg

TRAVEL & TOURISM


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Copyright SITSL 2019cPlease note that this is not a legal document. This document with all the information provided, is intended solely for marketing and branding purpose. It has no legal standing.

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ar vr deck - sitsl.io › docs › arvr_case_study.pdf · • one of the best ar applications for...

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