ARAVADVERTISING PROSPECTUS

2018–2019

ARAV has over

900 MEMBERS including veterinarians, veterinary students, veterinary technicians/nurses, herpetologists, and biologists from over

30 COUNTRIESThe Association of Reptilian and Amphibian Veterinarians (ARAV) is a globally recognized leader promoting scientifically based responsible

reptile and amphibian medicine and surgery, research, conservation, and pet ownership.

Surveys of our membership reveal that many of our members work in small animal or exotics exclusive practices and that a large portion make purchase and inventory decisions for their practices. ARAV’s many advertising opportunities allow premier access to an elite group of practice owners and industry influencers. These reptile and amphibian veterinarians are uniquely placed to utilize new products and services that improve the welfare, captivity requirements, medical care, and human-animal bond with the growing herpetological pet population. Advertising with the ARAV through the Journal of Herpetological Medicine and Surgery (JHMS) and our monthly newsletter, The Herp Blerp will insure that key veterinarians in the field are exposed to your newest innovations.

Journal of Herpetological Medicine and Surgery (JHMS)

JHMS is the official publication of the ARAV and is considered a major source of peer-reviewed information regarding herpetological medicine, surgery, and conservation for veterinarians in private practice, zoo and wildlife practice, and research, as well as biologists, veterinary technicians, veterinary and graduate students, and professional and amateur herpetologists.

The journal reaches at least 2,000 individuals on the forefront of reptile and amphibian veterinary care, captive care, breeding, research and conservation. JHMS is published biannually in double issues in June and December. The journal is available on-line at jherpmedsurg.com and in print to our members and subscribers. Any cover advertisements and 3–4 issue contracts will be granted gratis advertisement placement on the journal website for the duration of their contract on a first come, first serve basis.

Rates1 time 2 times 3–4 times

FULL PAGE Black/White $500 $425 $375

Color $1050 $975 $925

HALF PAGE Black/White $375 $300 $250 Color $925 $850 $800

QUARTER PAGE (DHC) Black/White $350 $280 $225 Color $900 $830 $775

INSIDE FRONT COVER Black/White $650 Color $1200

BACK COVER Black/White $550 Color $1100

Production Requirements• Journal trim size is 8.5×11 inches. • Print-ready PDF, TIFF, PSD, JPEG,

EPS, and AI files are accepted.• Ads that bleed must have the image

extend 0.125 inch past trim. For example, in a journal with a trim size of 8.5×11 inches, the image that bleeds must be 8.75×11.25 inches to bleed. on all four sides. Keep live matter 0.25 inch inside trim.

• For more details please visit: arav.org/wp-content/ uploads/2018/01/Guide_to_Ad_Preparation.pdf.

• Journal website ads should be PNG, GIF, or JPG files with a maximum file size of 50 KB.

Full PageNon-bleed7.5"×10"

Full PageBleed

8.5"×11"plus .125" Bleed

Half PageHorizontal7.5"×5"

QuarterPage

Vertical 3.75"×5"

The Herp Blerp

ARAV also produces a monthly e-newsletter, The Herp Blerp. With our technician liaison serving as editor, the goal of The Herp Blerp is to reach out to our membership, including students and technicians with an easy access e-mail format. It is also available

to the public on-line on our webpage at arav.org/newsletter/. The Herp Blerp contains association news announcements, updates from our board members, articles from our technician liaison, veterinary technicians, and veterinary students, clinical

tips and tricks, conference and other continuing education information, and articles featuring our members’ work in the field of conservation. Our members are encouraged to download and print the newsletter to circulate to their clinical staff. Our newsletter is sent directly via e-mail to over 900 ARAV members and has an average open rate of 40% and a 10.7% click rate. A link is embedded in all these advertisements.

Advertising in the newsletter is a great way to not only reach our members but their staff too. All advertising in the newsletter is through electronic means and full color is

used throughout the newsletter.

Rates1 time 2 times 3 or more times

LARGE AD $100 $75 $65

SQUARE AD $50 $45 $35

PREMIUM* Additional $25 per occurrence. Top placement in the issue.

*Premium Placement incurs an extra $25 fee per occurrence. These ads will appear directly under the first article in each issue. Premium placement will be rotated among interested advertisers and will be detailed in your contract.

Production Requirements• LARGE AD: 600 px width by up to 200 px (max) height

(JPG or PNG)—(goes across entire width)• SQUARE AD: 150×150 px• Newsletter ads are recommended to be web resolution PNG,

GIF, or JPG files at 72 dpi.

Contracts

ARAV reserves the right to determine the suitability of any advertisement. Advertisers will be required to sign a contract for any advertisements occurring more than once in

either the journal or the newsletter. The first advertisement will need to be paid in full no later than the material deadline; additional fees will be due at the time of subsequent material deadlines. One-time advertisements must be paid in full prior to the material submission deadline. The advertiser agrees to assume all liability for the content of advertisements printed and must be fully authorized for the use of any copyrighted or trademarked materials used in the advertisement. In consideration of the publication of advertisements, the advertiser will indemnify and hold the publisher harmless from any loss or expense arising out of an advertisement.

Advertisers are responsible for the resolution and quality of the file submitted.

For More Information

Please contact Dana Varble, DVM, Executive Director of the Association of Reptilian and Amphibian Veterinarians and Managing Editor of the Journal of Herpetological Medicine and Surgery at dvarble@navc.com or 480-703-4941 to submit advertising materials or request information.

We look forward to working with you.

5003 SW 41st BlvdGainesville, FL 32608-4930