arba holiday open house 2010

only onAugusta.com

Holiday Open House

WE INVITE YOU TO BEGIN THE HOLIDAY SEASON ON AUGUSTA ROAD!

ARBAAUGUSTA ROAD BUSINESS ASSOCIATION

Sunday, November 21 from 1-5 pm

2 A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N OnlyOnAugusta.com

By now we’ve got this holiday-during-

a-recession thing figured out.

The tough economy might have

slimmed our past few Christmases,

but it sure didn’t steal ‘em – not even

the Grinch could do that. What’s

changed is our buying philosophy;

seems the tighter our budget, the

more we realize the benefits of

shopping local.

That’s right: after many a yuletide

spent pointing and clicking our way

through gift lists, we’ve decided

to leave that virtual shopping cart

empty. And our presents won’t be in

big boxes, either. Instead, we’re going

unique – that means boutique – so

that our purchases not only delight

the recipients but also give support to

the homegrown merchants who bring

special products, services and variety

to town.

Gift-giving can actually get better

during lean times. Less money requires

more thought. And more thought is all

about paying attention to how – and

where – we shop as well as what we

actually buy. Time spent browsing

turns out to be time well spent, and

we’ve decided it’s best to spend it with

the locally-owned businesses along

Augusta Road. This vibrant corridor

offers most anything, and everything,

you might want: gifts, jewelry, antiques,

home décor, fashion, fine arts, toys,

music, flowers, candy, cupcakes … the

list goes on. It’s all here, it’s all local,

and it all matters.

That’s no cliché. Shopping local

truly does matter – and not just to the

merchants who ring up your sales.

Keeping our dollars right here at home

creates local jobs and funds city/county

services via sales tax.

Money’s tight, it’s true. Too true.

But the past few Christmas shopping

seasons have taught us that, instead

of wringing out every last cent of

perceived savings, we should focus on

being intentional about how and where

we spend our disposable income.

A dollar spent at a locally-owned

business has three times the impact

on our community as a dollar spent

at a national chain; a dollar clicked

to an online store based elsewhere

Wrap up your best holiday by shopping Augusta Road

(big) boxThink outside the

Capers Placeon Augusta Road

SUNDAY, NOVEMBER 211-5 PM

Get your Holiday Christmas card photos takenby Pat Rawlins.

Call 864-354-0099 to makeyour appointment.

Friends, family, and pets are welcome!

SPECIAL DISCOUNTS

FREE GIFT WRAPPING

HOMEMADE SWEETS

TROLLEY RIDES

Capers Place Holiday Open House

on Augusta Roadon Augusta Road

SUNDAY, NOVEMBER 21

Get your Holiday Christmas card photos takenGet your Holiday Christmas card photos taken

to make to make

Friends, family, and pets are welcome!Friends, family, and pets are welcome!

SPECIAL DISCOUNTS

FREE GIFT WRAPPING

HOMEMADE SWEETS

Capers PlaceCapers Place Holiday Open House Holiday Open House

Capers PlaceCapers Placeon Augusta Roadon Augusta Road

Capers PlaceCapers PlaceCapers PlaceCapers Placeon Augusta Roadon Augusta Road



SEMI-ANNUALWAREHOUSE SALE

H O L I D AY O P E N H O U S E 2 0 1 0 3OnlyOnAugusta.com

has no impact at all. Buying local

has a rippling effect, too, sustaining

jobs not only where the purchase

was made but also at other

establishments where that merchant

buys supplies or services.

One-of-a-kind businesses give

Greenville its unique character, a

flavor somewhat in danger of being

overpowered by cookie-cutter

corridors filled only with national and

big-box retailers. Greenville-centric

boutiques create diversity while

fostering competition by offering

goods based on the needs of local

clientele, rather than on a national

sales plan, so we enjoy a much

broader range of the products we

actually want to buy.

What’s more, customer service is

inherently more personal when the

owner is behind the counter – and it’s

these local owners who invest in our

community. They live here and, thus,

are more committed to Greenville’s

well-being. Statistics suggest non-profit

organizations receive an average 350%

more support from local companies

than they do from non-locally owned

businesses.

So instead of venturing over to the

big-box districts or logging onto the

web, take a drive down Augusta Road

where it’s delightfully easy to discover

the best buys of the season amongst

the diversity, originality and – did we

mention? – convenience of in-and-out

boutique shopping.

Interaction matters. Online

sites might sell product a little

cheaper … but in-person expertise

is priceless. Give yourself over to

the sales staff, making the most of

their insights and opinions. Indulge

their encouragement to consider

something different.

So shop local. It matters. Make

the local economy click this holiday

shopping season and we’ll all be a

whole lot merrier.

And most of all, enjoy the season and

happy holidays. &

, depending on where you live,

68 cents5 to 8 cents

If of every dollar spent in a local

store stays here, sales tax represents just

so most of that money goes for other goods and services.

Greenville County does not have local option sales tax. Zero sales tax money comes

back to the city and county.

• Greenville generates just over 1/3 of all state revenue from sales tax money.

• Greenville County generates $15.2 billion in total sales and $908 million in sales tax revenue to the state.

• City of Greenville generates $3.9 billion total and $231 million in sales tax money in 07-08.

• $248 million comes back to the school system from state general funds and a portion of that is sales tax revenue.

864-232-077515 Conestee Ave.

www.ilovecupcakecouture.comMon.-Sat. 7am - 9pm

www.ilovecupcakecouture.com

Sweet Holidays

BUY ONE, GET ONE 1/2 OFF

lunch ordinner entree

With this ad.

Sweet HolidaysSweet HolidaysSweet HolidaysSweet Holidays

wine bar & café

Vaughn Russell Candy KitchenServing Greenville Since 1950 with handmade chocolates

1624 AUGUSTA ST. • 864-271-7786 • www.vaughnrussell.com

Vaughn Russell Serving Greenville Since 1950 with handmade chocolates

1624 AUGUSTA ST. • 864-271-7786 •

A BRING IN THIS AD FOR A FREE GIFT A GOOD NOV. 21, 2010 ONLY

Holiday Open House

2125 Augusta St., Greenville, SC864-679-9480

Happy Holidaysfrom your Hometown Banker


Forget Black Friday. The true start

of Christmas shopping – at least here

in the heart of Greenville – is the

Sunday before Thanksgiving.

That’s November 21 this year, the

date set aside for the annual Augusta

Road Holiday Open House.

A long-treasured local tradition,

Holiday Open House runs from

1-5PM at stores and shopping centers

throughout the Augusta Road

business district. It’s an afternoon

filled with family fun for all ages,

attracting shoppers eager to get a

jump on their Christmas lists as well

as children even more eager to get

this year’s first glimpse of Santa.

“It’s like a big party,” says Jim Voss

of Specialty Retail Consultants. “This

Open House has taken place for years,

and people have really come to look

forward to it.”

Presented by the Augusta Road

Business Association, this annual

event features in-store specials

and refreshments at more than 40

participating businesses – and often

the best one-day deals of the season.

But shopping’s only half the fun.

Lewis Plaza, for example, is hosting

free carriage rides along with face

painting, a balloon artist and an

Oompah band as well as Santa Claus

and a couple of elves. Over at Augusta

Commons, activities include gourmet

samples for foodies at Foxfire, a book-

signing with local author Melinda

Long at Elephant’s Trunk, and pastel

portraits at Grey Goose (reservations

required for sittings); Santa plans to

be there, too.

A free city trolley will run all

along Augusta Road during the

festivities, taking riders from

one shopping center to the next.

Expect the route to repeat every 30

minutes or so, according to Mike

Horne, Fleet Services Manager for

the City of Greenville. “It’s pretty

informal,” he explains. “We’ll pick

HOLIDAYOpen House

Festivities mark traditional start to shopping season

THE NEXT GENERATION OF DOES.INTRODUCING DROID X.INTRODUCING DROID X.

4.3” WVGA screen

8-megapixel camera

HDMIoutput

C4825-0710

$19999DROID X by Motorola: $299.99 2-yr price - $100.00mail-in rebate debit card with new 2-yr activation &$29.99 data pak.

2007 Augusta St • 2007 Augusta St Greenville, SC 29605 • 864-282-8050

3935-G Pelham Road • 3935-G Pelham RoadGreenville, SC 29615 • 864-284-1000


4.3” WVGA screen

8-megapixel camera

HDMIoutput

C4825-0710





4.3” WVGA screen

8-megapixel camera

HDMIoutput

C4825-0710

Activation fee/line: $35 ($25 for secondary Family SharePlan® lines w/ 2-yr. Agmts). IMPORTANT CONSUMER INFORMATION: Subject to Cust Agmt, Calling Plan, rebate form & credit approval. Up to $350 early termination fee & other charges. Device capabilities: Add’l charges & conditions apply. Offers & coverage, varying by svc, not available everywhere. Network details & coverage maps at vzw.com. Rebate debit card takes up to 6 wks & expires in 12 months. While supplies last. Shipping charges may apply. In CA: Sales tax based on full retail price of phone. [In those areas in which Verizon Wireless is eligible to receive support from the federal universal service fund, Verizon Wireless must meet all reasonable requests for service. Unresolved questions concerning service availability can be directed to the Kansas Corporation Commission Office of Public Affairs and Consumer Protection at 800-662-0027.] All company names, trademarks, logos and copyrights not the property of Verizon Wireless are the property of their respective owners. DROID is a trademark of Lucasfilm Ltd. and its related companies. Used under license. Google and the Google logo are trademarks of Google, Inc. © 2010 Verizon Wireless.




25% offaccessory purchase*

We look forward to celebrating the holidays with our neighbors in the Augusta Road Communities. Let us help you with the perfect phone for your special someone.

Augusta Road2007 Augusta St. | 282-8050

Pelham3935-G Pelham Rd.

284-1000

Powdersville3445 Highway 153

991-8868

Greenville103 N. Main St., Suite 102

236-7090

Five Forks2531 Woodruff Rd., Unit 106

631-1240

*Valid Sunday, November 21 and Black Friday, November 26, 2010 only

864-233-5252Augusta Road, Greenvillewww.sassyonaugusta.com

40% OFFALL MERCHANDISE& FREE GIFT WRAP

Augusta Road, Greenvillewww.sassyonaugusta.com

ALL MERCHANDISE& FREE GIFT WRAP

LEWISHISTORIC

PLAZA


up anybody who wants to ride – just

wave to the driver!”

The Augusta Road Business

Association is a proud sponsor of

their neighbor Meals On Wheels

– an organization that enhances

the quality of life of homebound

individuals by providing nutritious

meals, personal contact and related

services – and therefore this worthy

nonprofit will be promoted during the

Holiday Open House. '

qqqq

9

q

;v

,

9

r9

r9

rzzzz

2

1 43

3yzyzyzyzy8

v ,

vv

23 1yyyz9z9z

v19

19

zzz,y

zy

z4y

4

2y

2z2zy

z2z

zyz,y,z,zyz,zzyz

1

3

1

r1

rrv

r1

rv

r v3

3

;v ,y8

y8 v

yv

vyvv

vv

yv

vv

y8

y8 vyv

zrzr2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-692227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6992227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6

9

r2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6

r9

r9

2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-69

r9 z2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6z


3z

3z2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6z

3z


89892227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6989v2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6v

rv


rv

r,2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6,

3,


3,


3 z1z2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6z1zy2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6yz2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6z9z92227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-69z98z


8z

8989z9892227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6989z989

3z3

2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-63z3 v

2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6v

zv

z2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6zv

z1


19



r1


r1

rv1v2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6v1v

rv

r1

rv


rv

r1

rv

r v2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6

vy

vy2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6y

vyz

vz2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6zv

zv

vv

2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6v

vv

zv

zv

zv

z2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6zv

zv

zv

z939


;2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6

;,

;,2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6,

;,y

;y2227 Augusta Rd. • 864-232-9935 • Mon.-Sat. 10-6y;y

Membership Advantages without the CLUB Fees!3Membership Advantages without the CLUB Fees!3vMembership Advantages without the CLUB Fees!v;Membership Advantages without the CLUB Fees!;Membership Advantages without the CLUB Fees!

rMembership Advantages without the CLUB Fees!

r8Membership Advantages without the CLUB Fees!81Membership Advantages without the CLUB Fees!1 3

,3Membership Advantages without the CLUB Fees!3

,3

yMembership Advantages without the CLUB Fees!

y8

y8Membership Advantages without the CLUB Fees!8

y8 vyvMembership Advantages without the CLUB Fees!vyv

COSTLESS OUTLET

If you qIf you q;If you ;vIf you vqvqIf you qvq;2;If you ;2;

3If you 3q3qIf you q3q;3;If you ;3;v3v

If you v

3vqvq3qvqIf you qvq3qvqLOVE wholesale club shopping...1 wholesale club shopping...1 4 wholesale club shopping...4v wholesale club shopping...v y

wholesale club shopping...

y4y

4 wholesale club shopping...4y

4zyz wholesale club shopping...zyz,y, wholesale club shopping...,y,zyz3zyz wholesale club shopping...zyz3zyz

you’ll LOVE

r v;v ,

;,

;yvyvvyv y

vyv

zrzrz

The neighborhood’s newest best kept secret.

2221 Augusta St, Greenville SC

288-2617

Premium provider of in-home care.

Join Us for our Holiday

Open House Sunday, Nov.21

1-5 pm

Premium provider of

Join Us for our Holiday

Open House

1619 Augusta Road, Greenville, SC • 864.232.4280 • www.blockhouse.net

• Private dining• Full service catering• 1/2 price bottles of wine on Thursdays

Mon - Thurs 11 - 10:30Fri - Sat 11 - 11 • Sun 11 - 10

Bar open ‘til 2 am

Holiday Cheers!

cocktails, cupcakes, & holiday specials to get you in the mood.a few surprises to give away too!

1818 augusta st(next to augusta grill)

mon-fri 10-5 | saturday 10-2

864.451.6378www.nestforbabies.com

Holiday Open HouseSunday, November 21, 1-5

OnlyOnAugusta.com OnlyOnAugusta.com H O L I D AY O P E N H O U S E 2 0 1 0 76 A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

1

2

34

5678910111213

14

15

25

20

21

2223

24

26

27

28 29 30

32

31

1617

18

19

37

Augusta Street

Augusta Street

Augusta Street

Capers St.

Or

ego

n S

t.

Cu

ret

on

St.

E. F

aris

Rd

.

W. F

aris

Rd

.Sevie

r S

t.

Au

gu

sta

Dr

.

McPh

erso

n L

n.

Mel

vil

le A

ve.

Mc

Dan

iel Ave.

S. L

ewis

Pla

za

W. Lewis Plaza

Abe

rd

een

Dr

.

Jon

es Ave.

Co

nes

tee

Ave.

Mill

s Ave.

Ch

urc

h S

t. MAP IT OUT!

T

T

T

T

MAP IT OUT!MAP IT OUT!MAP IT OUT!

33 34 35 36

only onAugusta.comAugustaAugustaAugusta Street

Au

gu

sta

Dr

.

Capers St.

Jon

es Ave.

22

McPh

erso

n L

n.

Mc

Dan

iel Ave.

Augusta Street

Or

ego

n S

t.

Cu

ret

on

St.

Abe

rd

een

Dr

.

Welcome to Augusta Road! Whether you’re an Upstate resident looking to spend a day relaxing, or as a fi rst-time visitor to Greenville, you’ll fi nd an unparalleled blend of history, Southern charm, vibrant retail & business districts and shopping & dining opportunities around every corner.

On Augusta, the upscale culture, commitment

to heritage, and rare blend of locally-owned businesses side-by-side with nationally acclaimed franchises, make life on the road for generationsof families a truly unique experience.

So take the time to discover — or rediscover— all the things, places and faces. Remember…You’ll fi nd it Only on Augusta.

The City will extend the free Trolley route to the Augusta Road Shopping District from 1pm until 5pm and

each shopping center has events throughout the day. Designated trolley stops are marked on map.

T

Sevie

r S

t.

SHOP.DINE.1. L’s On Augusta

2. Cupcake Couture

3. Blockhouse

4. Second Time Around

5. Vaughn Russell Candy Company

6. Fleet Feet Sports

7. Ten Thousand Villages

8. Harrison Lighting

9. Plaza Jewelers

10. Mary

11. Gage’s

12. Moppets

13. Sassy on Augusta

14. Antiques on Augusta

15. Let’s Face It

16. Pickles & Ice Cream

17. Savvy

18. beija fl or

19. Paws & Claws

20. nest

21. Embassy Flowers

22. Davani’s

23. Labels Designer Consignments

24. Kate Carlyle

25. The Bakery Off Augusta

26. Wireless Communications

27. Greenville First Bank

28. The Elephant’s Trunk

29. The Perfect Gift

30. Muse Shoe Studio

31. The Grey Goose

32. Foxfi re Gallery & Kitchen Shops

33. Ponthieux’s Jewelry Design

34. Heavenly Hands Home Care Services

35. Costless Outlet

36. Roots of Greenville

37. Sprague & Sprague Consulting Engineers

Holiday Open HouseSunday, November 21 from 1-5 pm

Co

nes

tee

Ave.

only ononly on

E. F

aris

Rd

.

McPh

erso

n L

n.

McPh

erso

n L

n.

ToHistoricWest End

OnlyOnAugusta.com OnlyOnAugusta.com H O L I D AY O P E N H O U S E 2 0 1 0 76 A U G U S TA R O A D B U S I N E S S A S S O C I AT I O N

1

2

34

5678910111213

14

15

25

20

21

2223

24

26

27

28 29 30

32

31

1617

18

19

37

Augusta Street

Augusta Street

Augusta Street

Capers St.

Or

ego

n S

t.

Cu

ret

on

St.

E. F

aris

Rd

.

W. F

aris

Rd

.Sevie

r S

t.

Au

gu

sta

Dr

.

McPh

erso

n L

n.

Mel

vil

le A

ve.

Mc

Dan

iel Ave.

S. L

ewis

Pla

za

W. Lewis Plaza

Abe

rd

een

Dr

.

Jon

es Ave.

Co

nes

tee

Ave.

Mill

s Ave.

Ch

urc

h S

t. MAP IT OUT!

T

T

T

T

MAP IT OUT!MAP IT OUT!MAP IT OUT!

33 34 35 36

only onAugusta.comAugustaAugustaAugusta Street

Au

gu

sta

Dr

.

Capers St.

Jon

es Ave.

22

McPh

erso

n L

n.

Mc

Dan

iel Ave.

Augusta Street

Or

ego

n S

t.

Cu

ret

on

St.

Abe

rd

een

Dr

.

Welcome to Augusta Road! Whether you’re an Upstate resident looking to spend a day relaxing, or as a fi rst-time visitor to Greenville, you’ll fi nd an unparalleled blend of history, Southern charm, vibrant retail & business districts and shopping & dining opportunities around every corner.

On Augusta, the upscale culture, commitment

to heritage, and rare blend of locally-owned businesses side-by-side with nationally acclaimed franchises, make life on the road for generationsof families a truly unique experience.

So take the time to discover — or rediscover— all the things, places and faces. Remember…You’ll fi nd it Only on Augusta.

The City will extend the free Trolley route to the Augusta Road Shopping District from 1pm until 5pm and

each shopping center has events throughout the day. Designated trolley stops are marked on map.

TSe

vie

r S

t.

SHOP.DINE.1. L’s On Augusta

2. Cupcake Couture

3. Blockhouse

4. Second Time Around

5. Vaughn Russell Candy Company

6. Fleet Feet Sports

7. Ten Thousand Villages

8. Harrison Lighting

9. Plaza Jewelers

10. Mary

11. Gage’s

12. Moppets

13. Sassy on Augusta

14. Antiques on Augusta

15. Let’s Face It

16. Pickles & Ice Cream

17. Savvy

18. beija fl or

19. Paws & Claws

20. nest

21. Embassy Flowers

22. Davani’s

23. Labels Designer Consignments

24. Kate Carlyle

25. The Bakery Off Augusta

26. Wireless Communications

27. Greenville First Bank

28. The Elephant’s Trunk

29. The Perfect Gift

30. Muse Shoe Studio

31. The Grey Goose

32. Foxfi re Gallery & Kitchen Shops

33. Ponthieux’s Jewelry Design

34. Heavenly Hands Home Care Services

35. Costless Outlet

36. Roots of Greenville

37. Sprague & Sprague Consulting Engineers

Holiday Open HouseSunday, November 21 from 1-5 pm

Co

nes

tee

Ave.

only ononly on

E. F

aris

Rd

.

McPh

erso

n L

n.

McPh

erso

n L

n.

ToHistoricWest End


NEW AUTHENTIC BAKERY WITH EUROPEAN FLAIRCOME AND TASTE OUR HOLDIAY SPECIALS!

OFF AUGUSTA

864.282.8580

11 Sevier StreetGreenville, SC 29605

Helpful Holiday Shopping TipsIt is holiday time again and in order to ensure a great time is had by all, here are some easy safety tips to put into place while you are doing one of the most popular past times of the season, shopping. Holiday shopping can be chaotic, tiring and frustrating. Jostling through crowded areas while carrying your jacket and/or purse, juggling countless bags and keeping up with your child makes you an attractive target to criminals. In addition, as parking areas fill, shoppers are often forced to park further from their destinations, sometimes in poorly lighted areas. Now that there is less daylight, you’re likely to find yourself entering stores while the sun is up and returning to their car as it’s getting dark, so make sure there are lights nearby before parking. Here are some simple safety tips to remember this season, these can easily keep you from having a holiday nightmare on your hands.

PREPARATION & PERSONAL SAFETYThe holiday season is a time when busy people can become careless and vulnerable to theft and other holiday crime. The following tips can help you be more careful, prepared and aware during the holiday season.

• Shop during daylight hours whenever possible. Shop with a friend or family member. There IS safety in numbers.

• Dress casually and comfortably.

• Visit ATM’s only at well-lighted and populated locations (only visit ATM’s during daylight hours, if possible).

• Carry only the charge cards you will need. Using debit or credit cards is much safer than carrying a lot of cash.

• A woman should carry her purse next to her body, with the opening (or flap) facing toward her; when walking with another person, the purse should be held between the two.

• Men should carry their wallets in front or inside pockets, rather than in back pockets or his jacket.

• Be aware of your surroundings. Beware of strangers approaching you for any reason. At this time of year, “con-artists” may try various methods of distracting you.

IN YOUR CAR & PARKING

Because of the busy time of year and increased traffic everywhere, parking will be even more of an issue. As a

convenience to visitors and shoppers to the Augusta Road Holiday Open House, the downtown trolley route will be extended down Augusta during this event. Trolley stops are designated on the map in the center of this publication. Here are a few safety tips for parking in general:

• Take notice of lighting. Try to choose a spot in the brightest or best lit section.

• Always lock your car and make sure the windows are closed, no matter how long you’ll be gone.

• Once your car is parked, familiarize yourself with its location so you can find it without delay.

• Have your keys in your hand before you leave the safety of your store.

• Look around your vehicle for any suspicious activity. If someone

is loitering around your vehicle, do not go to your car. Change your direction or return to the store until the person leaves.

• Do a quick scan inside the passenger compartment of your car, including the backseat.

• Be alert and suspicious of anyone approaching your vehicle while you are still inside (as if handing out leaflets or asking for donations). Always leave the car window up.

• Consider using your vehicle alarm system in case you are confronted.

• Keep valuables out of sight. So that people won’t know where you’re storing your valuables, put them away before entering any parking areas.

• Drive slowly and follow the designated routes in and out of parking lots and garages.

• Although it’s cold, never leave your vehicle running while you run inside your home or a store – even if for only a minute or two.

AT ThE STORE & ShOPPINGShopping during the holiday season can be stressful. Taking a few prevention measures can help keep your holiday season joyous, productive, and safe.

• Make sure you’ve been given back your card once you’ve paid for what you bought.

• Walk in the driveways of parking lots rather than between cars. If you are pulled down between cars and cry for help it will be difficult for anyone to tell where the cries are coming from.

• Don’t allow your attention to become distracted from your purse or packages.

• Don’t overload yourself with packages. Consolidate purchases into one or two large shopping bags so you can keep track of everything. Never leave your purchases unattended, even for a few minutes.

• Lock packages in the trunk out of sight if you have to leave packages in your car unattended. Avoid leaving any packages or shopping bags visible in your car.

• Leave your most expensive purchases until the end of the day when you can quickly hop in your car and go directly home.

Second Time Around1621 Augusta Street, Greenville, SC 29605

Store Hours: Mon.-Fri. 10am-5:30pm Saturdays 11am-4pm

10% OFFHoliday Open House Special

Saturdays 11am-4pm


McDaniel Village Shopping CenterChicora Voices, The Children’s Choir of Greenville will have their Boys and Girls Choirs singing holiday carols for our shoppers beginning at 3 pm on Nov. 21.

McDaniel Village | 1922 Augusta St., Ste. 112 864.631.1919 | labelsonaugusta.com

Gift Certifi cates Available

SERVING GREENVILLE SINCE 1985 SINCE 1985

864-282-8600 FIND US ON

1922 Augusta St. @ McDaniel Villagewww.embassy-fl owers.com

20% off all Vance Kitira candles

New selection of eco-friendly recycled glass vases

864.373.90131922 Augusta Street

McDaniel Village

Triple Crown Winner of 2010 Taste of the Nation

Best Cold Food Best Hot Food Best Dessert

Holiday Gift Certifi cates Available

Kate Carlyle“A Gift Boutique”

1922 Augusta St., Ste 114864-421-0440

KateCarlyle.com

5 Reasons to Visit During Our Holiday

Open House…Monogrammed Gifts,

Fashionable Handbags,

Trendy Jewelry,

Traditional & FunkyBaby Items,

and… Festive Holiday Finds

and Treats!

Kate CarlyleKate Carlyle

Get your Holiday Shopping Wrapped Up All In One Place… ONLY ON AUGUSTA!FOR WHO STORE WHAT DESCRIPTION


Online shopping is a siren song of

24-hour access – surf at work! in the

carpool line! in your pajamas in the

middle of the night! – while brick-

and-mortar merchants dance to a

different tune.

Virtual stores make it possible to

point, click, checkout, pay, all without

having to see, much less talk to,

another soul. But is that a feature …

or a bug? Shopping was never meant

to be a solitary experience, Augusta

Road business owners say, and they’re

counteracting the online allure

with enhanced emphasis on expert

customer service.

“I believe in building one-on-

one relationships with customers,”

says Wesley Turner of Roots, An

Urban Gardner’s Oasis. He and his

brethren all along Augusta Road have

made it their business to provide a

personalized shopping experience

that far exceeds anything possible

on the ‘net. “This is one main

aspect that’s lost with big-box and

Web stores. … Shoppers want the

benefit of having their questions and

concerns answered by a real, live

person. They want to see and touch

the actual product.”

Local merchants aren’t merely

about moving a product – they also

offer services and talents that simply

can’t be provided via the Web. “You

can order plants online but what you

can’t get is a custom-designed potted

arrangement that was created just for

you, just as you requested,” Turner

points out. “You can order clothes

online but you can’t get someone to

help you pick out a complete outfit that

fits your body type.”

Phil Watson of Harrison Lighting

concurs. “Shading a lamp is an art,” he

says, and therefore his shop specializes

in certified expertise and personalized

advice regarding shape, fabric,

placement and more to ensure lighting

that pleases any preference. “It’s just

not possible to provide this over the

Internet,” Watson says.

A TAxing issueOnline shopping sites impact far

more than their brick-and-mortar competitors – indeed, most any sale lost by a local business to the Web equals lost tax revenue as well.

According to a study by the University of Tennessee, South Carolina lost $94 million in uncollected Internet sales taxes last year and can expect to lose another $110 million in 2010. Projections are that between 2007 and 2012, the total sales tax revenue lost will be somewhere in the neighborhood of $569 million – all this in a state that’s struggling mightily with massive budget cuts amidst a struggling economy.

Such issues are moot when people shop local. This matters – and not just to the merchants – because local businesses recirculate far more money in the Upstate economy than national chains. Statistics show that for every $100 spent in

Join us for our

Nov. 20 from 11am-5pm & Nov. 21 from 1pm-5pm

Purchase a $30 gift certificate for only $20 during our Open House.

Promo gift cards will be valid 12/20/10 – 12/20/11.

ALSO, bring in this ad to receive $5 OFF your purchase of $25 or more.

Two days of holiday excitement, door prizes, specials, & treats.

your purchase of $25 or more.your purchase of $25 or more.

2247 Augusta Street, Greenville (Located across the street from Foxfire)864-241-0100 • www.RootsofGreenville.com

Join us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for ourJoin us for our

COME SEE THE NEWEST HOME & GARDEN STORE IN TOWN!

AugustAOnly On

Business district boasts unrivaled shopping experience

proudly supports

Mission Statement: Meals on Wheels

enhances the quality of life of homebound

individuals by providing nutritious meals,

personal contact and related services.


an independently-owned store, $68

returns to the community through

taxes, payroll and other expenditures;

by contrast, when $100 is spent in a

national chain only $43 stays here.

Spend that same hundred online and

exactly NOTHING comes back.

A Rippling EffEctLocal businesses provide local jobs,

according to Karen Abrams of Foxfire

Gallery & Kitchen Shop, not only

by hiring their own employees but

also sustaining employment at other

homegrown establishments where they purchase goods and services.

“We do business with other Greenville businesses – local suppliers, local service providers, local professionals like accountants and attorneys,” she says, and this ripple effect supports the entire Upstate economy.

What’s more, nobody supports Greenville’s charities like Greenville’s businesses. Not just monetary contributions to the big campaigns but also a constant stream of donations for everything from PTA fundraisers to silent auction galas. In fact, statistics show non-profit organizations receive an average 350% greater support from local business owners than they do from non-locally owned businesses.

“We live here,” Abrams explains. “So we are more committed to supporting this community.”

Turner agrees, noting that over the past year Roots has given back a little over $10,000 in donations through products, gift certificates, services, and floral designs to schools and other non-profits.

it’s All Right hEREBesides, shopping local – especially

on Augusta Road – is convenient in its own right.

“You can find anything – and everything – up and down Augusta,” Watson says, comparing this vibrant shopping district to Atlanta’s trendy Buckhead. “It’s not all high-end; there are shops that suit almost every budget.”

Turner believes this variety is key. “Only on Augusta can you find such a diverse collection of locally-owned

businesses: boutiques, children’s stores, clothing shops for both men

and women, home stores, great restaurants and more,” he says. “In a

short distance we offer everything a

mall does – and it’s almost all local so

that’s an extra perk.”

“This is boutique shopping rather

than big-box shopping,” says Watson.

“You get the uniqueness, but you

also get easy in-and-out convenience;

there’s close, ample parking for every

store and you’re able to get up and

down the street without getting stuck

in traffic.” d

3101 Augusta St.| 864-242-3106

Happy Holidays from our family to yours

2222 Augusta Street, Greenville

Children’s Clothing

Everything You Need, Anything But Common

2222 Augusta Street, Greenville

Augusta CommonsShopping Center

Carriage Rides

Refreshments • Santa Claus

Oompah Band • Face Painting

Register to win one of ten $100 gift certifi cates

AUGUSTA ROAD • GREENVILLE, SCLEWISPLAZA.COM

LEWISHISTORIC

PLAZA

LIKE US ON

Register to win one of ten $100 gift certifi cates

ANTIQUES ON AUGUSTA

FLEET FEET SPORTS

GAGE’S

HARRISON LIGHTING

LET’S FACE IT

MARY

MOPPETS

PLAZA JEWELERS

SASSY ON AUGUSTA

TEN THOUSAND VILLAGES

Start your holiday shopping with us!

Sunday, Nov. 211-5 pm

Come preview greatholiday items& gift ideas!

arba holiday open house 2010

Documents

best holiday

s s o c i

holiday season

d b u s i n e s s

o p e n h o u s e

i o n onlyonaugusta

u g u s ta r o

christmas shopping seasons