Arcane & CAO

Campaign #3ReportingAug 15, 2019 - Oct 15, 2019

Arcane | 2Arcane | 2Arcane | 2

With a total of $19,999.02 media spend, we received

2,948,833 impressions, 37,138 link clicks, and

2,609 completed actions on the landing

page. 🎉

Results

Arcane + CAO

Arcane | 4Arcane | 4Arcane | 4

● The Aug/Sept/Oct CAO campaign achieved the most leads in a single campaign EVER with 2,609 leads ○ By comparison, our May/June 2019 campaign garnered 1,224 leads

■ This is an increase of 133%!● Our OD Helped Me - Baby 15 sec video proved to be a winner - achieving 41% of total leads! ● Our Cat Food creative as a whole also performed well - (static images and videos) achieving 41% of total leads ● We achieved our lowest Cost Per Lead ever - being $7.67 🎉

○ The Cost Per Lead in our previous campaign was $10.11● The quality of our ads in this campaign were deemed average or above average by Facebook - meaning they didn’t lose their

relevance, impact, or experience ad fatigue in our 2 month campaign ● We also achieved our lowest Cost Per Engagement (CPE) ever of $0.02

○ The CPE in our previous campaign was $0.04● Less engagements this campaign by way of comments - more engagements by way of views, link clicks, and leads 👍

KEY HIGHLIGHTS● This campaign proved the importance of variation in creative, ad type, and messaging● Humour as a tried and true concept worked really well - sometimes all we need is to make a small tweak to create

something new (from dog meds to cat food)● We have used several of Facebook’s best practices (including Campaign Budget Optimization and Automatic Placements) to

garner more leads, and improve campaign performance year-over-year ● This campaign showed us that we get great results on legacy concepts, but can also test out new ideas and get favourable

results too 😄

Summary of Campaign | What’s Going On

Arcane | 7Arcane | 7

Campaign Performance | Facebook & Instagram Placements

TOTAL SPEND

$19,999.02

REACH

552,530

LINK CLICKS

37,138

CPA

$7.67

IMP

2,948,833

CPE

$0.02

2,609 TOTAL LEADS 🎉

Aug 15 - Oct 15, 2019

Arcane | 8Arcane | 8

Campaign Creative | Top Performers

Total Reach: 106,322Total Link Clicks: 12,409Total Leads: 1,062

Total Reach: 208,571Total Link Clicks: 5,355Total Leads: 305

Arcane | 9Arcane | 9

Campaign Performance | By Province

MANITOBAEngagement: 216,224Reach: 143,510Link Clicks: 8,771Click-Through Rate: 1.24%Leads: 581

PRINCE EDWARD ISLANDEngagement: 26,052Reach: 17,768Link Clicks: 964Click-Through Rate: 1.08%Leads: 51

SASKATCHEWANEngagement: 191,447Reach: 126,331Link Clicks: 7,488Click-Through Rate: 1.18%Leads: 518

NEWFOUNDLANDEngagement: 113,354Reach: 64,041Link Clicks: 4,543Click-Through Rate: 1.24%Leads: 233

NOVA SCOTIA Engagement: 182,446Reach: 105,292Link Clicks: 7,216Click-Through Rate: 1.25%Leads: 471

FRENCHEngagement: 90,561Reach: 41,469Link Clicks: 2,953Click-Through Rate: 1.30%Leads: 250

NEW BRUNSWICKEngagement: 130,818Reach: 66,538Link Clicks: 5,203Click-Through Rate: 1.51%Leads: 505