arch meetup at imi university, lucerne

HOPPALA - Dipl.-Math. Marc René Gardeya - www.hoppala-agency.com

Mobile Augmented RealityTourism Best Practices

Marc René Gardeya, CEO


What isMobile Augmented Reality?


Geocoded Data


Rhônes-Alpes Tourism


Virtual Public Art Project„Key element of our application is that the objects are site-specific. This is different than most other digital media that can be easily transfered and shared. This requires the users presence and interaction with the site itself.“

Chris Manzione, Artist


Social Is Mobile

Happy easter!Looking forward to see you again!


A New MediumIn Everybody‘s Pocket


Different To Any Other Medium


Real WorldSpatial

3D


Technologie


Content


In Everybody‘s Pocket


AR Smartphone Market

0

300

600

900

1200

2009 2010 2011 2012 2013

AR Smartphone Market (Mio.)

(Gartner)


Augmented RealitySells Smartphones


Preinstallation


Samsung Galaxy S

Bus Stop Advertising in London


Verizon

No.1 Carrier in the US


Augmented RealitySells Smartphones


New Media Experience


Berlin Wall 3D


Berlin Wall


Marketing


Quiznos Campaign


Advertising


Content, Content, Content


Content Management


A New Medium

Mass Distribution

It‘s About Content


THANK Y UO

arch meetup at imi university, lucerne

Technology

marc ren gardeya

london hoppala

gartner hoppala

artist hoppala

content management hoppala

geocoded data hoppala

berlin wallhoppala

ismobile augmented reality