Archetypal Branding!Miami Ad School !February 3, 2016!

https://youtu.be/IPYeCltXpxw!

How do you get !to your "Why"?!

THE COLLECTIVE!UNCONSCIOUS!

LEADS TO ARCHETYPES!

Innocent!

Explorer!

Sage!

Hero!

Outlaw!

Magician!

Regular Guy/Gal!

Lover!

Caregiver!

Creator!

Ruler!

ARCHETYPES!

Innocent! Free to be you and me !

Explorer! Don't fence me in!

Sage! The truth will set you free!

Hero! Where there's a will, there's a way!

Outlaw! Rules are made to be broken!

Magician! I make things happen!

Regular Guy/Girl! All men and women are created equal!

Lover! You're the only one!!

Caregiver! Love your neighbor as yourself!

Creator! If you can imagine it, it can be done!

Ruler! Power isn't everything, it's the only thing.!

Jester! You only live once!!

ARCHETYPES!

Hero / Everyman!

Sage / Jester!

Hero / Lover!Ruler!

Ruler / Lover?!

Caregiver / Innocent!

Innocent!

Sage!

Hero!

Caregiver / Outlaw!

Everyman! Hero /!Everyman!

Explorer / Lover!

Innocent!

Outlaw!

Regular Guy/Girl!

Lover!

Jester!

Caregiver!

Creator!

Ruler!

E V E R Y M A N!

EXPLORER!

RULER!

LOVER!

HERO / EVERYMAN!

CREATOR!

OUTLAW!

H E R O / O U T L A W!

I N N O C E N T!

MAGICIAN!

LOVER!CREATOR!

EVERYMAN / EXPLORER!

EVERYMAN / EXPLORER!

SAGE!