architecting human behaviour 2.0
Post on 17-Oct-2014
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DESCRIPTION
Web design as a profession is still in its infancy and and we\'re only just started to scratch the surface. Rather than trying to re-invent the wheel, we\'d be wise to look around us and draw inspiration from more established industries. There are obvious correlations between what we do and the built environment, so the field of architecture is a natural target. In fact, we already use terms such as information architect to describe a portion of what we do and techniques like design patterns which have their roots in the architectural world. During this talk, Andy will guide you through some of the core architectural concepts that relate to the web. He\'ll look at how architects attempt to guide human behaviour through the physical spaces they create and how we can bring some of these practices into our own daily lives. By the end of this talk you should have a new found appreciation for the field of architecture and never look at buildings quite the same way again.TRANSCRIPT
Architecting human behaviour
Amsterdam Library
www.flickr.com/photos/shifted/2355408671/
Beautiful Atrium
www.flickr.com/photos/mollyali/2569273306/
Signposting everywhere
www.flickr.com/photos/shifted/2356242256/
Downstairs cafe
www.flickr.com/photos/moosterbroek/1711605223
Big, shopping mall like escalators
www.flickr.com/photos/studies_and_observations/2612828427/
Intimate spaces
www.flickr.com/photos/piet_musterd/2731778912/
Full of people in contemplative reading
www.flickr.com/photos/funtik/1636716387/
Upstairs restaurant
www.flickr.com/photos/shifted/2355420535/
Juice bar, pizza bar and stir-fry bar
www.flickr.com/photos/shifted/2355422525/
An amazing public space
www.flickr.com/photos/shifted/2356242922/
Architecture isn’t just about the physical building
www.flickr.com/photos/shifted/2356242922/
It’s about the space in between...
"Architecture is the thoughtful making of space" - Louis Kahn
And how people use that space
http://flickr.com/photos/monkeyone/239220380/
Brighton Library
http://www.flickr.com/photos/blahflowers/2892115490/
Lewin’s equation
B=ƒ(P,E)
Context of use
http://flickr.com/photos/squeakymarmot/2293398178/
Otherwise your projects will fail
www.flickr.com/photos/nualabugeye/2037697106/
Where does a building fit into the ecosystem?
Where does your site fit into the web?
Architects create scale models...
http://flickr.com/photos/sarflondondunc/2667304390/
and blueprints...
www.flickr.com/photos/cardoso/2197507288/
Shops use planograms and customer flows
Some even create prototypes to test layouts
http://www.flickr.com/photos/chanc/1393398173/
and obviously we create wireframes and prototypes
Winchester Mystery House
www.flickr.com/photos/roxsm/1210487743/
Shearing layers
Navigation
http://flickr.com/photos/philgyford/466328637/
www.flickr.com/photos/bunny/2540431589/
Some navigation is implicit
http://flickr.com/photos/shenghunglin/379202336/
Airport navigation is contextual
www.flickr.com/photos/joannaforever/116669029/
Some navigation is built into the fabric of the building
Navigation is about flow
http://www.flickr.com/photos/sea-turtle/2369726343/
Pave the cow paths
http://www.flickr.com/photos/larskflem/2472709843/
Casinos are designed to maximise duration
www.flickr.com/photos/schlaus/2617561443/
Subversive navigation
www.flickr.com/photos/jolevine/475818444/
Discovery and revelation
http://www.flickr.com/photos/travisnobles/1800251951/
Moo
www.flickr.com/photos/superciliousness/58444598/
Architects have the idea of patterns
Gateways
http://flickr.com/photos/fatboyke/2924188735/
Promenades
http://flickr.com/photos/fatboyke/2924188735/
Small public squares
http://flickr.com/photos/driek/395683458
Market of many small shops
http://www.flickr.com/photos/jasmic/1472319885/
Whole Food Market is designed for exploration
www.flickr.com/photos/shankbone/2800620360/
The map is not the territory
http://www.flickr.com/photos/davegoodman/22229755/
www.andybudd.com www.clearleft.com [email protected]