architecting your ux career: interview and presentation techniques to land your dream job (amanda...

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Architecting your UX Career Amanda Stockwell, UX Consultant @MandaLaceyS Heather Young, UX Community Manager @Heathery321 July 24, 2014 #UXCareer Presentation tips to land your next UX gig

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Approaching a job search can be a daunting task for any professional, but the UX world has a unique set of challenges. Our field is still relatively new, job titles and responsibilities are fuzzy, and there are varying understandings of what we can and should provide. There is no one clear path or set of experience that sets us up for success. Deliverables are often collaborative, covered by NDAs, and it can be hard to capture the many facets of UX expertise into a small set of documents. So how do we navigate the world of resume-writing, portfolio-creation, and interviewing to find a job that will be the best fit for the skills we currently have and allow us to grow into the practitioner we want to become? Get the inside scoop from a current UX consultant and former interactive designer, both of whom are experienced with vetting UX talent.

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Page 1: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Architecting your UX Career

Amanda Stockwell, UX Consultant @MandaLaceyS Heather Young, UX Community Manager @Heathery321

July 24, 2014

#UXCareer

Presentation tips to land your next UX gig

Page 2: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)
Page 3: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

About Us

@MandaLaceyS @Heathery321

#UXCareer

7 years in UX User research Usability analysis Competitive research UX Consultant

12 years in interactive User-centered design Marketing communications UX community manager UX talent agent

AMANDA STOCKWELL HEATHER YOUNG

Page 4: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

@MandaLaceyS @Heathery321

#UXCareer

3500 Candidates reviewed

20% Skills are adequately represented

Page 5: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Job Search Challenges

Fuzzy definitions

@MandaLaceyS @Heathery321

#UXCareer

Page 6: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Job Search Challenges

Ideal experience set

@MandaLaceyS @Heathery321

#UXCareer

Strategy Requirements Personas Site maps

Work flows Wireframes Prototypes Visual design

Research Testing Task Analysis Analytics

Page 7: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Artifacts don’t always demonstrate expertise

@MandaLaceyS @Heathery321

#UXCareer

How do you know which deliverables to share?

Job Search Challenges

Page 8: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

•  Fuzzy UX definitions •  No ideal experience set •  Artifacts don’t always

demonstrate expertise

@MandaLaceyS @Heathery321

#UXCareer

Job Search Challenges

Page 9: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

User Experience Tenets

@MandaLaceyS @Heathery321

#UXCareer

User Research Content Strategy

UI Design Usability Testing

Interaction Design

Page 10: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

@MandaLaceyS @Heathery321

#UXCareer

User Experience Process

Research Concept Design Evaluation Implement

Interview Ethnography Competitor Analysis Persona Task Analysis

Storyboarding Journey Maps

Sketches Wireframes Visual Design Prototyping

Testing Expert Review Performance Measurement

Page 11: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Know the interviewer

Research

They may not have a solid understanding of your niche

They are busy

Know your audience

 

@MandaLaceyS @Heathery321

#UXCareer

Page 12: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

   

@MandaLaceyS @Heathery321

#UXCareer

Big Idea Know your audience and position

yourself in a relatable way.

Page 13: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Which artifacts to share?

Content Strategy

Show your design process – not just the outcome

Demonstrate how your work impacted the business

Quantify its value (when possible)

@MandaLaceyS @Heathery321

#UXCareer

Page 14: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

PAR Content Strategy

Problem > Action > Result

@MandaLaceyS @Heathery321

#UXCareer

Problem Action Result

Customer calls to call center up due to a site map that’s not intuitive

Reviewed user activity through site analytics. Re configured naming conventions for navigation, realigned content

Calls to the call center reduced

Sales are down. Customers are not completing the check out process.

Recommended shorter form requiring less time. Enhanced microinteractions for a better experience.

Customer conversion rate increased and sales are up

Page 15: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Keep track of your work

Content Strategy

@MandaLaceyS @Heathery321

#UXCareer

Page 16: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Talent seekers care more about your process than your final product

@MandaLaceyS @Heathery321

#UXCareer

Big Idea

Page 17: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Highlight the most important pieces

UI Design

@MandaLaceyS @Heathery321

#UXCareer

Quality over quantity

Find a way to make it presentable

Page 18: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

It doesn’t have to be pretty, but it needs to be memorable

@MandaLaceyS @Heathery321

#UXCareer

Big Idea

Page 19: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Feedback is critical to anyone trying to improve

Usability Testing

@MandaLaceyS @Heathery321

#UXCareer

Rehearse walking through your portfolio pieces

Page 20: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Testing your delivery is just as important as testing a new feature or product

@MandaLaceyS @Heathery321

#UXCareer

Big Idea

Page 21: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Successful UX pros demonstrate more than their

artifacts and end results

(Personal) Interaction Design

@MandaLaceyS @Heathery321

#UXCareer

They establish personal connections.

Page 22: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

@MandaLaceyS @Heathery321

#UXCareer

Page 23: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

UX super stars have the communication skills of a pro negotiator and the

patience of a kindergarten teacher

@MandaLaceyS @Heathery321

#UXCareer

Big Idea

Page 24: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Recap

@MandaLaceyS @Heathery321

#UXCareer

User Research Content Strategy

UI Design Usability Testing

Interaction Design

Some examples ...

Page 25: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: PAR (Problem Action Result)

Page 26: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Design process

Page 27: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Test Reports

Page 28: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Persona creation

Page 29: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Skills snapshot

Page 30: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Design process

Page 31: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Sketches

Page 32: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Competitive Analysis

Page 33: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Skill snapshot

Page 34: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Artifact explanation

Page 35: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Task Analysis

Page 36: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

E X A M P L E: Concepting

Page 37: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

Biggest Idea These techniques can open the door

to opportunities you didn’t know existed

@MandaLaceyS @Heathery321

#UXCareer

Page 38: Architecting Your UX Career: Interview and Presentation Techniques to Land Your Dream Job (Amanda Stockwell, Heather Young)

@MandaLaceyS @Heathery321

#UXCareer

Questions