architectural structure for websites (part 1 of 2) kaplan university cm270 ~ writing for multimedia...
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Architectural StructureArchitectural Structurefor Websitesfor Websites
(Part 1 of 2)(Part 1 of 2)
Kaplan University
CM270 ~ Writing for Multimedia
Mark Lambertson, Instructor
www.MarkLambertson.com
Writing samples
Audio from radio commercials
Throw in a Throw in a couple couple storiesstories
Graphic design
samples
Need some way for potential clients to contact me
Brief bio about me
Videos would be nice
Link to Linkedin
Art & Creative Direction
www.MarkLambertson.com
Writing samples
Throw in a Throw in a couple couple storiesstories
Audio from radio commercials
Graphic design
samples
Need some way for potential clients to contact me
Brief bio about me
Videos would be nice
Link to Linkedin
Art & Creative Direction
www.MarkLambertson.com
Graphic design
samples
Videos would be nice
Art & Creative Direction
Writing samples
Audio from radio commercials
Throw in a Throw in a couple couple storiesstories
Need some way for potential clients to contact me
Brief bio about me
Link to Linkedin
www.MarkLambertson.com
Writing samples
Audio from radio commercials
Throw in a Throw in a couple couple storiesstories
Graphic design
samples
Need some way for potential clients to contact me
Brief bio about me
Videos would be nice
Link to Linkedin
Art & Creative Direction
www.MarkLambertson.com
WORDS:
•Writing samples
•Audio (radio commercials)
•Stories
PICTURES:
•Graphic design samples
•Art & Creative direction (mostly photos)
•Videos
ABOUT ME:
•Brief bio
•Linkedin link
•Contact request form
Two written pages: one down, one to go
During this course you will write just two pages for your site.
You did the first page in Unit 3: the “about us” (or “informative”) web page.
You’ll do the next one in Unit 6.
The Unit 6 web page and the Unit 3 web page are two different pages.
Unit 6’s Web Page
The Unit 6 web page is the “persuasive” page.
You’ll learn more about it in a couple weeks.
For now, just know that you have to identify one page that has a persuasive purpose.
But that page won’t be called the “persuasive” page.
Unit 6’s Web Page
It won’t be called the “persuasive” page because no website visitor will want to read a page called a “persuasive” page.
www.MarkLambertson.com
WORDS:
•Writing samples
•Audio (radio commercials)
•Stories
PICTURES:
•Graphic design samples
•Art & Creative direction (mostly photos)
•Videos
ABOUT ME:
•Brief bio
•Linkedin link
•Contact request form
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Mark (bio & contact info) a) Video(s)
a) Request formb) Linkedin (off-site link)
hierarchy ’hī(ə)r-ärkē
noun ( plural: hierarchies)
a system or organization in which people or groups are ranked one above the other according to status or authority.
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Mark (bio & a) Video(s)
a) Request formb) Linkedin (off-site link)
tier ti(ə)r
noun ( plural: tiers)
• a row or level of a structure, typically one of a series of rows placed one above the other and successively receding or diminishing in size: a tier of seats
• a level or grade within the hierarchy of an organization or system: companies have taken out a tier of management to save money.
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Marka) Video(s)
a) Request formb) Linkedin (off-site link)
www.MarkLambertson.com
The homepage (or “home page”) is also known as:
• the “start page”• the “front page”• the “landing page”
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Marka) Video(s)
a) Request formb) Linkedin (off-site link)
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Marka) Video(s)
a) Request formb) Linkedin (off-site link)
www.MarkLambertson.com
Homepage
1. Words2. Pictures
3. About Marka) Video(s)
a) Request formb) Linkedin (off-site link)
(persuasive web copy)(persuasive web copy)
copy ’käpē
1. a thing made to be similar or identical to another, a duplicate
2. a single specimen of a particular book, record, or other publication or issue: the record has sold more than a million copies.
3. text (or prose) to be printed: copy for the next issue must be submitted by the beginning of the month.• text for a newspaper or magazine article: it is an unfortunate truth of today's media that bad news makes good copy.• the text of an advertisement: “No more stubble—no more trouble,” trumpeted their ad copy.
Unit Four’s Discussion
Your Unit 4 discussion will present a draft of your site’s architecture.
I strongly suggest that you use a hierarchical structure. 99.9% of all sites use this type because it is simple and logical. It also allows for easy navigation for the user.
Unit Four’s Discussion
Your site’s architecture must be original.
Imitate the approach I took as I created my site, but do not copy my site’s architecture.
My site’s architecture is very simple. Yours might be more complicated. That’s probably okay too.
Simple is best.
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all rights reserved.all rights reserved.
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