www.archroma.com

ARCHROMA MANAGEMENT LLC Neuhofstrasse 114153 ReinachSwitzerland

newmarkets@archroma.com

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HOME CARE Color, performance & sustainability.It’s our nature

This information corresponds to the present state of our knowledge and is intended as a general description of our products and theirpossible applications. Archroma makes no warranties, express or implied, as to the information’s accuracy, adequacy, suff iciency or freedomfrom defect and assumes no liability in connection with any use of this information. Any user of this product is responsible for determining the suitability of Archroma’s products for its particular application. *Nothing included in this information waives any of Archroma’s General Terms and Conditions of Sale, which control unless it agrees otherwise in writing. Any existing intellectual / industrial property rights must be observed. Due to possible changes in our products and applicable national and international regulations and laws, the status of our products could change. Material Safety Data Sheets providing safety precautions, that should be observed when handling or storing Archroma products, are available upon request and are provided in compliance with applicable law. You should obtain and review the applicable Material Safety Data Sheet information before handling any of these products. For additional information, please contact Archroma.

*For sales to customers located within the United States and Canada the following applies in addition : NO EXPRESS OR IMPLIED WARRANTY IS MADE OF THE MERCHANTABILITY, SUITABILITY, FITNESS FOR A PARTICULAR PURPOSE OR OTHERWISE OF ANY PRODUCT OR SERVICE.

® Trademark of Archroma registered in many countries© 2017 Archroma

COLORATION

Special detergent dyes to intensify white and soft colored fabrics

Archroma off ers special dyes with excellent water solubility to avoid the greying of fabrics aft er multiple laundering cycles, as well as dyes, that provide an additional brilliance eff ect.

• Optilan® Dark Blue MF-2B p 300• Foron® Violet AS-BLN • Nylosan® Violett E2R 300 • Lanasyn® Brilliant Purple FBR 180• Lanasyn® Blue F-L 150

Archroma stands for innovation, world-class quality standards and safe production based on eco-advanced processes.We touch and color people’s lives every day, everywhere.

Product Color Index

Lanasyn® Blue F-L 150 Acid Blue 80Indosol® Turquoise Blue FBL Direct Blue 199Lanasyn® Turquoise M5G Direct Blue 86Lanasyn® Brilliant Green F-6GLN Acid Green 81Nylosan® Green N-GL Acid Green 25:1Optilan® Brilliant Red MF-BG 125 Acid Red 249Nylosan® Rhodamine E-B 300 Acid Red 52Nylosan® Violet E-2R 300 Acid Violet 126Lanasyn® Violet F-BL 180 Acid Violet 48Lanasyn® Red F-6B 140 Acid Violet 54Nylosan® Brilliant Flavine E-8GZ 125 Acid Yellow 184

Archroma provides a great color palette to design your detergent and cleaner in the color you want

Archroma, one of the leading global supplier of dyes, provides you with a one of its kind color palette designed to give

Color aff ects consumers on an emotional level, and these emotions influence buying decisions.

you the ultimate choice for captivating detergents and cleaners to drive your sales and consumer preference.

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OPTICAL BRIGHTENERS

Kieralon® SAN liq is an anionic surfactant with optimum application properties for the home and personal care industry as well in chemical-technical segments.

SURFACTANTS STAIN AND SOIL RELEASE AGENTS

• Achieve higher levels of whiteness and brightness

• Prevent greying of white and soft colored garments after multiple wash cycles

• Provide and maintain color brilliance• Improve the cleaning efficiency in the

laundry process

• Environmentally friendly surfactant with rapid biodegradation

• Good skin compatibility allowing formulation of mild dishwashing liquids for sensitive skin• Good drainage properties and rapid drying of dishes• Excellent grease- and soil-dispersing action• Easy formulation of flowable, highly concentrated detergents

and cleaners with low water content with no solvents and preservatives; saves transport and packaging

• Pronounced foaming power• Cost reduction by possibility of manufacturing highly concentrated liquid cleaners

without hydrotropes• Increases action of modern detergent additives, e.g. soil release polymers –

see Hydroperm® 3702.

Why to use? Why to use?

Optical brighteners for brilliant whites and soft shaded colors

Performance combined with rapid biodegradability

Based on secondary alkane sulphonate sodium salt Kieralon® SAN liq is applied in detergents, hand dishwashing liquids and a broad range of cleaners.

• Dishwashing liquids Standard dishwashing liquids Dishwashing liquid concentrates

• Laundry detergents Liquid detergents Detergent powders Detergent pastes Soaking agents

• Household cleaners All-purpose cleaners Liquid metal/ceramic cleaners Sanitary cleaners Toilet freshener blocks Floor cleaners Glass cleaners

• Cosmetics Shampoos Shower gels Foam baths Liquid soaps Toothpastes

• Industrial cleaners Automotive cleaners Metal degreasing agents Alkaline rust removers Hand cleaners

Application areas: Application areas:

• Improves the removal of oily or fatty stains from fabrics even without a first ‘pre-wash’ of the fabric

• Prevents the soil from adhering to the fibers

• Can be used in washing powders and liquid detergents

• Can be incorporated in all-purpose cleaners

• Washing powders

• Heavy-duty detergents• Detergents for fine fabrics• Detergents for curtains• Washing paste• Fabric softeners• All-purpose cleaners

Hydroperm®3702 liq is a nonionic soil release for polyester and blends for household and industrial cleaners.

Hydroperm®3702 liq (75% aqueous dispersion) shows a significant improvement in soil removal. Concentrations of 1 to 2% are recommended.

The following graphic shows the increase in the detergency of a commercial detergent by adding 1% Hydroperm® 3702 liq, the detergent without additive is shown for comparison solid polyester WFK 30 C, washed 1-4 times in a linitest, 40°C, 30. Min., 6 g/l detergent without and with 1% Hydroperm® 3702 liq.

Why to use? Hydroperm®3702 liq (75% aqueous dispersion)

26.9

32.9

41.3

47.1

26.3 27.3 28.3 28.9

60

50

40

30

20Detergent without Hydroperm® 3702 liq

1st wash 2nd wash 3rd wash 4th wash

Detergent with 1% Hydroperm® 3702 liq

Remission (%)

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Optical brightener Textiles Physical form E1/1 absorbance Characteristics Availability

Leucophor® DCL liq Highly effective on cotton and viscose at washing temperatures between 25°C - 95°C

Liquid 188±2.5% • Fluorescent Brightener 28• Disulphonated stilbene

brightener pre-formulated as a concentrated liquid

Americas

Leucophor® DLK liq

NEW brightener for the detergent market!

Highly effective on cotton and viscose at washing temperatures between 25°C - 95°C

Liquid 180±2.5% • Disulphonated stilbene OBA pre-formulated as a concentrated liquid

EMEA

Leucophor® FWD liq Highly effective on cotton and viscose at washing temperatures between 25°C - 95°C

Liquid 150±2.5% • Blend of fluorescent brighteners 71 and 351

• Anionic stilbene and Distryryl Biphenyl derivative

Americas

Leucophor® DBA pdr Highly effective on cotton and viscose at washing temperatures between 25°C - 95°C

Free-flowing granules

1120-1160 • Fluorescent Brightener 351• Well-established bistyryl

brightener for detergents

Americas

Leucophor® DBR pdr Highly effective on cotton and viscose at washing temperatures between 15°C - 95°C

Free-flowing powder

423-436 • Fluorescent Brightener 71• Well-established stilbene

brightener for detergents

AmericasEMEA

Ultraphor® Whitener TX 5202 hc

Exceptional whites on PES in standard household laundry at temperatures between 30°C-95°C

Greyish violet liquid

Boost CIE value from CIE 65 before laundering up to 159 (depending on temperature and dosage)

Anionic and non-ionic surfactants, organic esters in water/solvent styrylbenzol derivate, benzoxazol derivate

AmericasEMEA

Archroma has been the global leader for optical brighteners for the textile and paper industry for several decades.

Brighten your textile and eliminate greying of soft shaded colors

It now has decided to bring its expertise and innovation power in whiteness and brighteness to the detergents market as

well to ensure that laundry will stay and become even whiter and brighter in the future.

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