arctic monkeys
TRANSCRIPT
Arctic Monkeys
Within the last year when the Arctic Monkeys released their 5th album ‘AM’ they have strongly branded themselves
through their music videos and appearance.
Their genre of music is Alternative/Rock. Their style of music is also reflected through their appearance connoting a cool, rock image. Intersexuality can also be seen ,as the
lead singer’s (Alex Turner) hair style is similar to Elvis Presley's.
Their simplistic album cover creates a strong brand identity as it is easily recognised from other artists style.
Here are screen shots from the music video ‘Do I Wanna Know?’ from their latest album ‘AM’. This music video
illustrates a strong coherence as the graphics in the music video are very similar and matches to the albums
cover art.
In addition synaesthesia is used at 2:15 when the lyrics are “simmer
down and pucker up” which amplifies and illustrates the music, also
creating coherence.
In their music video for ‘Arabella’ many close ups are used during the
bands performance which is common for Alternative/Rock music videos, as well as using short takes to cut to the
beat of the song.