MODULE SPECIFICATION FORM

Module Title: Entrepreneurship Level: 6 Credit Value: 20

Module code:ARD605

Semester(s) in which to be offered: 2

With effect from:

January 2012

Existing/ New: Existing

Title of module being replaced (if any):

Originating Subject: Art, Science and Technology Institute

Module Leader: Marisse Mari

Module duration (contact hours/directed private study:

200 (60/80/60)

Status: core/option/elective (identify programme where appropriate):

Elective

Percentage taught by Subjects other than originating Subject (please name other Subjects):

Taught with support from the Centre for Entrepreneurial Learning

Programme(s) in which to be offered:

All undergraduate programmes

Module to be aligned with BA (Hons) Design for QA and assessment purposes only

Pre-requisites per programme (between levels):

Either

lvl 4 Enterprise Awarenesslvl 5 Business Venturing

Co-requisites per programme (within a level):

N/A

Rationale

In this module students will develop a viable entrepreneurial idea through a negotiated series of workshops and lectures. They will use this experience as a vehicle to better understand themselves as an enterprising person focusing on the skills they need to develop to start and manage their own enterprises. At the end of the semester they will the pitch this concept to a panel of local entrepreneurs who will provide expert guidance on their business idea and its market potential.

The course will link to various sources of business advice and support ranging from local Entrepreneurs to Venture Wales, Business Information, Prices Trust, UNTLD and other funding / investment bodies.

Module Aims

The module aims to:

Support students in the development of an entrepreneurial venture Use this experience as a vehicle to develop students skills and behaviours

Expected Learning Outcomes:

Knowledge and Understanding:

Students will (with reference to essential readings):

1. Create a range of entrepreneurial ideas supported by appropriate research.2. Evaluate these ideas against their market potential and select one to develop.

3. Design a viable entrepreneurial venture based on one of these ideas.

4. Critically reflect on their development as an entrepreneur in light of their experiences

Transferable/Key Skills

Creativity and problem solving Team working

Communication

Resource planning / management

Networking

Self reflection

Concept evaluation

Assessments

Assessment number(use as appropriate)

Learning Outcomes to be met

Type of assessmentWeighting

Word count

Assessment One:

1, 2, 4

Project Portfolio – In a format agreed with your tutor, produce a portfolio outlining the development of both yourself and your venture in line with the learning outcomes

70% Tutor Assessed

Notional2000

(+/-10%)

Assessment Two

3

Presentation – this presentation should formally promote your venture to external entrepreneurs this should be supported by no more than 9 sides of A4

30% Assessed by

Entrepreneurial Panel inc. Tutor

-

Learning and Teaching Strategies:

The learning and teaching strategy has at its heart the values and practices of Glyndŵr’s learning and teaching strategy where students are encouraged to take responsibility for their own learning. The key delivery will be structured around an action learning methodology centred on the development of an entrepreneurial project managed by the students across the year which will also form the evidence base for their assignments.

This module will be delivered using a range of teaching and learning methods. These include lectures, seminars, case studies, open learning programmes, project work, online work and simulations to create a diverse learning portfolio suited to a range of learning styles.

All relevant (practicable) steps will be taken to accommodate the learning needs of students if these are highlighted to the module leader.

Syllabus outline:

The syllabus for this unit would cover broad themes linked to the learning outcomes, as discussed earlier the syllabus will be negotiated between the lecturer and students using external input where appropriate, given this flexible design no outline syllabus week by week will be provided.

Core Content:

Business Planning Presentation Negotiation Advanced Communication Skills Opportunity Recognition

Marketing Business Law Self Reflection

Reading:

Essential Reading:

Barringer, B.R. (2009) Entrepreneurship: Successfully Launching New Ventures 3rd edition Boston: Pearson Education

Rae, D (2007) Entrepreneurship: From Opportunity to Action, USA: Palgrave Macmillan

Other Indicative Reading:

Semler, R (2001) Maverick!: The Success Story Behind the World's Most Unusual Workplace, Harlow, England: Random House Business Books

Mullins, J. (2006) The New Business Road Test: What Entrepreneurs and Executives Should Do Before Writing a Business Plan London, England: Financial Times

Godin, S. (2005) Purple Cow London: Penguin Books Ltd Barrow, P. (2005) The Best-Laid Business Plans: How to Write Them, How to Pitch Them

London, England: Virgin Books Weinber, T, (2009) The New Community Rules: Marketing on the Social Web, Farnham: O'Reilly

Media Robinson, K. (2005) The Element: How finding Passion Changes Everything,

Hoboken,N.J.:Allen Lane, Kirby, D (2002) Entrepreneurship Maidenhead: McGraw-Hill Higher Education West, C (2008) Think Like an Entrepreneur, Your Psychological Toolkit of Success, Harlow,

England: Prentice Hall Barrow, C. (2009) Business Plans Kit For Dummies, Hoboken, N.J.: John Wiley & Sons Vaynerchuck, G. (2009) Crush It!: Why Now is the Time to Cash in on Your Passion New York:

Harper Studio Alinsky, S. D. (1999) Rules for Radicals, Westminster: Random House Mawson, A. (2008) The Social Entrepreneur: Making Communities Work London:Atlantic Books Gladwell, M (2002) The Tipping Point: How Little Things Can Make a Big Difference England:

Back Bay Books Godin, S. (2008) Tribe,s London: Paitkus Books

Burgh, B. (2007) The Go-Giver New York: Portfolio Hardcover