arduino lessons learned
TRANSCRIPT
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Lessons Learned
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Don't make something you don't use yourself
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Know who you're making it for
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Know what you want out of it
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Make projects,not platforms
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Respect the intelligence of the beginner
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Experts are not the best advisors when you want to make tools for beginners
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Good hardware, good software, good explanation and generous users make a
great project
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Document what you make
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Change is painful
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Expect resistance
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...and conspiracy theories...
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Never ascribe to malice what can be explained
with stupidity.
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If nobody complains you’re doing something
wrong
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Including peopleis hard
(but necessary)
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If you are five people in three different countries, you are a multinational
company
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If you're not prepared for someone else to
adapt your work, don't share it online
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If you're not preparedfor someone else to improve your work, don't share it online
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If you're not prepared for someone else to
clone your work, don't share it online
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If you're not prepared for someone else to
trash your work, don't share it online
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Organizing a startup is a lot harder once the idea
has traction
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You can't run a startup part-time
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Mistakes will get institutionalized
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Pick your name carefully
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*duino is not creative
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Especially if your board is not even compatible
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Register every domain that you can
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Hire a lawyer, you don’t know why but she does
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Be careful when somebody is just too
eager to help you
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Even your friends might become a competitor
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It’s good to be friends, better if it’s in writing
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Open source software doesn't necessarily
translate into a business model...
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Open source hardware has to.
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If a defective board makes it through QA...
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...it will be delivered to the most vocal
customer...
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...who will publish electron microscope
pictures of it...
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...pointing at every atom that is out of place...
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...Twittering that every board you ever made is
seriously flawed...
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..whose follower will robotically RT and in 8
hours someone will declare your company doomed.
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Your most important customers are not the
most vocal ones
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You might need to travel the world to meet them
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but, most of all
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Don’t let the fact that you don’t know what you’re doing stop you