are indians less quality conscious
TRANSCRIPT
ARE INDIANS LESS QUALITY CONSCIOUS
BYRAHUL MYLAPALLY
RAHUL RAI SINGHANIARAJIV VEERRAGHAVAN
RAJU BHUYANRAKESH KUMAR
WHAT IS QUALITY? Perception of the degree to which product or
service meets the customer’s expectations.
History of IndiaIndian was a closed economy till 1991.Most of the market was closed economyNo competition-MonopolyNo choiceForced to accept low quality products
Less Quality consciousnessThe average Indian has
been conditioned to accept anything and not demand quality
Being a country witnessing low earnings of income, consumers are not much quality conscious
Monetary thoughtAlternative available at cheap
price.Purpose fulfillingShort term usage of the
productsSavings for future rather than
spending money
Reasons for Poor quality ConsciousnessInadequate technologyPoor AwarenessPoor regulations and governanceDue to unavailability of quality productsWide spread corruption
Reasons for Poor quality consciousnessNo innovationLethargic Attitudes of IndiansCompromise on everythingHuman psychology against costly and
branded products
Poor Quality areasPoor Products
Poor services provided by company
Poor education
Poor lifestyle
FACTORS-QUALITY CONSCIOUSNESS
EDUCATION
&
KNOWLEDGE
VALUES
&
THINKING
MONEY
Literacy rates increased to 74%
SHINING INDIA
Consistent growth rate of 7-9%.
More number of Rich Indian than poor.
World’s Third Largest Economy.
India’s Per capita Income Rs.50,000
QUALITY IN EDUCATION
Nalanda University: First Great University in recorded history
More than 5 lakhs Indian opt for higher education abroad
Globally known institutes: IITs, IIMs, AIMS.
36 % NASA scientist,12% scientist,38% doctors in US are Indians.
QUALITY IN PRODUCTS & SERVICES
Automobiles: Export to Developed Countries
E-commerce: Flipkart
Pharmaceuticals: FDA approved drugs
Software Industry: CMM Level 5
QUALITY IN LIFESTYLE
Foreign Food Chains: KFC, Mc-Donalds, Barista
Foreign Clothing Brand: Benetton, Reebok, Adidas
Electronic Goods: Apple, Samsung, LG
Luxury Brand: Armani, Gucci, Mercedes, BMW
Malls & Multiplexes: Rise of average quality of Lifestyle
SUMMARYProsIn EducationBetter facilitiesLifestyle
ConsMoney MindedLess Awareness
CONCLUSIONTo conclude we can say that India as a country now and few decades earlier had many changes, most of which are for our good.Increase in the number of HNI’s.Growth of Middle class. Improving Standard of living.Education and Job opportunities India as a country is onto the growth trajectory and it being recognized as a superpower in the near future, we will certainly be more “QUALITY” conscious.