are they worth the energy ? energy drinks. objectives recognize common drinks containing caffeine...
TRANSCRIPT
OBJECTIVES
• Recognize common drinks containing caffeine• Know the amount of caffeine vs coffee/soda• Understand physiologic effects of caffeine• Be able to explain potential dangers of
caffeine• Recognize caffeine product marketing
Julie’s Story
• 1st visit: Needs to cut weight– Extreme dieting ‘just not
hungry’– Food journal, restrictions
• 2nd visit ‘vitamin supplement’– ‘just vitamins &
minerals’
Julie’s Story
• A bucket of powder• 2 scoops into water bottle before competition– Does this w/3 bottles in a row
• Supplement contains vitamins, minerals and caffeine
• Supplement was recommended by coach
Caffeine Drinks
• Contain carbohydrates• Contain salts• Contain stimulants
– Potentially dehydrating
Sports Drinks
• Contain carbohydrates• Contain salts• Does not contain stimulants
– Potentially hydrating
What is caffeine
• Blocks adenosine receptors (usually adenosine slows cellular activity)– Release of epinephrine– Increased levels dopamine
• Fat soluble– easily crosses into the organs from the blood
Where does caffeine come from
Guarana2-3x
Kola nut
Yerbamate0.1-3x
Coffee beans1x
Cocoa beanTea leaves
CaffeineWhy do we like it?
• ‘Naturally’ occurring• Most commonly used stimulant worldwide• Enhance Cognitive Performance*• Enhance Physical Performance* • Marketing promotes feeling of wellness• Marketing promotes sense of strength &
rebellion • Enjoy the taste of the drink it comes in
How much is too much?
• Response to caffeine & rate of metabolism is individual
• Generally fatal doses considered to be• 150-200mg/kg body weight
Increase blood pressureIncrease heart rate
Disrupts sleepInduce reliance ‘addiction’
Aggravate psychiatric conditions ‘hallucinations’ & maniaMay cause dehydration
Bad for your teeth (sugar) Excess calories
Caffeine Intoxication• Fast heartbeat tachycardia/SVT• Nausea & Vomiting• Seizure• Diuresis Electrolyte abnormality• Increased intracranial pressure• Cerebral edema• Stroke• Death
CAFFEINE marketing
• Who- – Who does it? Coca cola, Sport drink companies– To who? adults, young adults, teens, children
• What-• Products: beverages, tablets, melts• How
This is what they claim or say:
• Firepower• Productivity• Unleash the beast• It takes BAWLS to be unstoppable
• gives wings to people who want to be mentally and physically active and have a zest for life
Red Bull Website• Red Bull Energy Drink is a functional beverage. Thanks
to a unique combination of high quality ingredients Red Bull Energy Drink vitalizes body and mind.
• Numerous scientific studies on the product and the individual ingredients prove that Red Bull Energy Drink:
• Increases performance• Red Bull Energy Drink has been developed for people
who want to have a clear and focused mind, perform physically, are dynamic and performance-oriented whilst also balancing this with a fun and active lifestyle.
• In short, Red Bull gives wings to people who want to be mentally and physically active and have a zest for life.
What they claim, what they do• Enhance Cognitive Performance-studies have shown that, when
compared against placebo (sugar-free lemonade), consuming energy drinks had no significant positive effect on concentration, reasoning, or aptitude. [6]
• Enhance Athletic Performance-Consumption of energy drinks by both recreational and competitive athletes has increased dramatically in recent years.– Department of Exercise Science at Creighton University sugar-free Red
Bull offered no improvement or enhancement of one repetition bench press performance. [7]
– Utah State University determined that a low-calorie caffeine-taurine energy drink did NOT enhance the sprint performance and anaerobic power of the 20 NCAA Division I football players who participated in the research. [8]
Not FDA regulated
• Caffeine content of soda is regulated because it is a ‘food’
• Caffeine content of energy drinks is not regulated because it is a ‘dietary supplement’
• Other ingredients in energy drinks also not regulated (guarana, taurine)
Cocktails with Caffeine?
• Apple Phucker (Cocktail) Apple Pucker, Cranberry Juice, Lime, Red Bull Energy Drink, White Rum
• Breakfast Shot (Shooter) Absolut Mandarin Vodka, Jagermeister, Red Bull Energy Drink
Cocktails with Caffeine
• upper (caffeine) with a downer (alcohol)= a lot more alcohol consumption with less fatigue or drowsiness