are we living in a fast-food world?

8/14/2019 Are We Living in a Fast-Food World?

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Are We Living In A

Fast-food World?


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Ooops!!!

What Is Fast Food?

Fast food is the term given to food that can beprepared and served very quickly.

While any meal with low preparation time can beconsidered to be fast food, typically the term refers tofood sold in a restaurant or store with low qualitypreparation and served to the customer in a packaged

form for take-out/take-away.


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The concept of ready-cooked food for sale is closelyconnected with urban development.

In Ancient Rome cities had street stands that sold

bread and wine. A fixture of East Asian cities is the noodle shop.

Popular Indian fast food dishes include vada pav,panipuri and dahi vada.

In the French-speaking nations of West Africa,

roadside stands in and around the larger citiescontinue to sellas they have done for generations

a range of ready-to-eat, chargrilled meat sticks known locally as brochettes.

We Are Not New?We Are Not New?


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Fast food outlets are take-away or take-outproviders, often with a "drive-through" servicewhich allows customers to order and pick up

food from their cars.

But most also have a seating area in whichcustomers can eat the food on the premises.Common fast food items are , sandwicheshamburgers, fried chicken, French fries,chicken nuggets, tacos, pizza, hot dogs, and icecream.


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Globalizat

In 2006, the global fast food market grew by 4.8% andreached a value of 102.4 billion and a volume of 80.3billion transactions.

In India alone the fast food industry is growing by 40% ayear. McDonald's is located in 120 countries and on 6continents and operates over 31,000 restaurantsworldwide.KFC is located in 25 countries. Subway has29,186 restaurants located in 86 countries, Pizza Hut is

located in 26 countries, Taco Bell has 278 restaurantslocated in 12 countries besides the United States.


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Fast Food Industry In India

Indias fast food industry is growing by 40% a year.The multinational segment of Indian fast foodindustry is up to Rs. 6 billion, a figure expected to

zoom to Rs.100 billion by 2010.Because of theavailability of raw material for fast food,Globalchains are flooding into the country.

I want Burger


7/23Market size

Dominated by McDonalds having more than 100outlets.

Dominos pizza is present in around 120 locations.

Pizza hut is also catching up and it has planned toestablish 200 outlets at the end of 2010.

Subways have established around 49 outlets.

Nirulas is established at Delhi and Noida only.

However, it claims to cater 50,000 guests every day.

u will find us everywh

ere


8/23Major Players


9/23Reason For Emergence

Gender roles

Customer sophistication and

confidence Paucity of time

Double income group

Working women

Large population Relaxation in rules and regulations

Menu diversification


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Challenges For The Industry

Social and cultural implicationsof Indians switching to western

breakfast food. Emphasis on the usage of bio-

degradable products

Retrenchment of employees Profit repatriation


11/23Tr n In In i n M rk

Marketing to children's

Low level customer commitment

Value added technology services

Attracting different segments ofthe market


12/23Kentucky Fried ChickenKentucky Fried Chicken

KFC Corporation, or KFC, founded and also knownas Kentucky Fried Chicken, is a chain of fast foodrestaurants based in Louisville, Kentucky.

KFC primarily sells chicken in form of pieces, wraps,salads and sandwiches. While its primary focus isfried chicken, KFC also offers a line of roasted

chicken products, side dishes and desserts


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14/23ProblemsProblems

No Defined TargetMarket.

Health ConsciousConsumers.

Increased Start UpCosts.


15/23DominosDominos

Domino's Pizza is one of the biggest and fastestgrowing international food joints in South Asia. Thevery first Domino's Pizza outlet in India opened in

Jan, 1996 at New Delhi. Today, Domino's PizzaIndia has become a wide network of Pizza deliveryand food chain. There are close to 220 outlets in 42cities of India and the brand is the top most among

the food delivery business.


16/23Market Strategies

Promotional and Advertisement Campaigns(Couponsand discounts)

The '30 Minutes' Promise

Use of Technology(Digital interactive Television,Internet on the PC, Mobile telephony)

Premium Pricing Strategy

Indian fast food industry and entry of multinational

players Distribution strategies of fast food chains in India


17/23MC DonaldsMC Donalds

McDonald's is the leading globalfoodservice retailer with morethan 31,000 local restaurants

serving more than 58 millionpeople in 118 countries each day.

More than 75% of McDonald'srestaurants worldwide are ownedand operated by independentlocal men and women

To date, McDonald's has used 23different slogans in United Statesadvertising, as well as a few other

slogans for select countries andregions


18/23Some Facts About

Each day, 1 in 4 Americans visits a fast food restaurant In 1972, 3 billion a year was spent on fast food - today more

than $110 billion is spent.

McDonald's feeds more than 46 million people a day - more thanthe entire population of Spain.

French fries are the most eaten vegetable in America.

You would have to walk for seven hours straight to burn off aSuper Sized Coke, fry and Big Mac.S

Only seven items on McDonald's entire menu contain no sugar.

Willard Scott was the first Ronald McDonald - he was fired for

being too fat. McDonald's distributes more toys per year than Toys-R-Us.

McDonald's operates more than 30,000 restaurants in more then100 countries on 6 continents.

Before most children can speak they can recognize McDonald's.

McDonald's represents 43% of total U.S. fast food market.

T f t hi h l f d i f t f d


19/23Health IssuesHealth Issues

Trans fats which are commonly found in fast foodhave been shown in many tests to have anegative health effect on the body.

The fast food consumption has been shown toincrease calorie intake, promote weight gain,and elevate risk for diabetes. TheCenters for Disease Control and Preventionranked obesity as the number one health threat

for Americans in 2004. It is the second leadingcause of preventable death in the United Statesand results in 400,000 deaths each year.

Si di t H lth P ti B d
http://en.wikipedia.org/wiki/Weight_gainhttp://en.wikipedia.org/wiki/Centers_for_Disease_Control_and_Preventionhttp://en.wikipedia.org/wiki/Centers_for_Disease_Control_and_Preventionhttp://en.wikipedia.org/wiki/Weight_gain


20/23Effects of unhealthy fast foodEffects of unhealthy fast food

Singapore: according to Health Promotion Boardstatistics, the obesity levels are increasing.

major cause of heart disease, diabetes and some cancers.Worldwide, about 22 million children under age fiveare estimated to be obese or overweight.

face an increase risk of developing insulin resistance; riskfactor for type 2 diabetes High sodium intake (FrenchFries) is associated with higher blood pressure.

Foods containing sugars and starches can promote toothdecay. These bacteria use sugars and starches toproduce the acid that causes tooth decay


21/23Healthy consumption of fast foodHealthy consumption of fast food

Keep portion sizes small

GO GREENorder a side salad with your sandwichinstead of fries

eat fruits and vegetables, in which they are rich inpotassium and may help decrease blood pressure.(eg. Coleslaw)

USE LESS DRESSINGAvoid using all the salad

dressing packet, this can cut calories & fat! Choose foods with less amount of salts.


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WE Conclude

fast food chains do offer healthy choices on theirmenus, though some are unhealthy (eg. Fries), andthe choice lies in the hand of consumers, hence wehave to choose wisely


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So What's your Choice ..

Any fast food

OR

Healthy Fast food

are we living in a fast-food world?

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