are you a white belt or black belt in personal branding ?
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Trends from the Battle Field
Belts of Close Contact Marketing
Trends from the Battle Field
The adoption of technologies has never been so quick 1
The New Consumer Era is coming
The New Marketing Era is booming
You control the information age
Do not interrupt your target audience
Trends from the Battle Field
Belts of Close Contact Marketing
1. Build your Brand • Know yourself (Be authentic) / Get feedback (360°)
• Focus on strengths
• Create your vision (target audience ?)
• Develop brand promise (Clarify my offer)
2. Develop Your Communication Plan • Identify the right Channel for the right your Target Audience
• Channel : Book, Conference, Blog /Siter, Newsletter Twitter, Linkedin
• Develop a communication Plan
3. Get noticed: Network and market yourself • Reinforce your brand thru any occasion
• “Bouche à Oreil” / Elevator Pitch
Tips on How to build YOU as your Brand ?
1. Get feedback: ask 10 people about you
2. Write down 3 strengths / core competencies
3. Become good at storytelling
4. Get a powerful 1-page bio
5. Get 5 testimonials about you
6. Use LinkedIN to connect with your colleagues
7. Network and create alliances (follow up)
8. Become an expert (area of your passion)
9. Write and speak about your expertise
10.Get a mentor / Create a mastermind group
David Merzel Country Manager
Retail Sales Marketing
Microsoft BeLux
Blog : davidmerzel.wordpress.com
Twitter : @davidmerzel