It’s no secret that business growth is powered by exceptional customer experiences that have people at their heart. HR has a unique opportunity to connect with the growth agenda to drive greater impact today.

A lot of HR people have been trained into ‘I’m in the service of the business, what can I do to make your life better’, not ‘you know what, here are the five levers you can pull in the business to make a difference.

Leena Nair Chief HR Officer, Unilever

THE NEW HR IMPERATIVE:LEADING FOR GROWTH

Sources:Growth Drivers Study – Brand Learning, 2015; Join-Up to Stand Apart Study – Brand Learning, 2016; The New HR Imperative Study – Brand Learning, 2017; in-depth interviews with Chief HR Officers and HR Directors from organisations including Unilever, GSK, Colgate, MetLife, Diageo, PepsiCo, EasyJet and BUPA

It’s about pushing boundaries on how we need to lead differently; how we motivate and engage employees and create an environment that inspires performance & growth.

Mairead Nayager Global HR Director, Diageo

CREATING A WINNING PEOPLE EXPERIENCE

01 02 03 04Do we have a winning

people experience that is good enough to

support our growth agenda?

Given the Purpose and Strategy of the business, what role

must HR play uniquely in our business going

forward?

To play this role, in what areas must HR excel and therefore

what is the capability set required to

deliver this role?

What priority capabilities do

we need to build now and in what

sequence?

ASK YOURSELF THESE FOUR QUESTIONS TO GET STARTED!

To deliver greater value, HR needs to build capabilities in key areas:

We identified 4 specific areas where HR can drive greater value:

Say the employee experience doesn’t match the brand experience

43%

Empowering brand & business

advocates

Energising & connecting people

Simplifying the business to stand for something coherent & distinct

Understanding our people & their external context

WINNING PEOPLE

EXPERIENCE

Believe employee communication needs to be improved

59%

Believe employee insight is the most important area to improve

41%

Ranked poor leadership as the worst thing about their company

1 in 5

IT’S TIME TO STEP OUT OF THE SHADOWS and reframe the role HR plays in your business to play a more influential role in driving the strategic agenda.

HR HAS A UNIQUE OPPORTUNITY TO CHANGE

Engagement & digital

Leadership & coaching.

Analytics, insight & segmentation

Purpose & branding

OVER 50% of leaders and employees say HR is not keeping up with the changing needs of their business

For help answering these questions and prioritising the implications, contact our HR experts at contactus@brandlearning.com