are you good enough for me? a different way to find your ideal donor
TRANSCRIPT
Are You Good Enough for Me? A Different Way to
Find Your Ideal Donor 5/4/16
1pm Eastern
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Before we get started »
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Our guest presenters »
Linda Lysakowski, ACFRE @LindaLysakowski
Ellen Bristol @EllenBristol
ARE YOU GOOD ENOUGH
FOR ME?
A Different Approach to Finding Your Ideal Donor
©2016 Bristol Strategy Group
Presented by Ellen Bristol and
Linda Lysakowski, ACFRE
THE ‘COUSIN JUDY’ PRINCIPLE
WHAT YOUR TIME IS REALLY WORTH
STATS ON IDEAL-DONOR PROFILE
The Difference You
Make in the World
Your Ability to Deliver
on Your Mission
Your Value-Added
Aspects Appealing to
Your BEST Funders
WHY YOUR NONPROFIT IS WORTH FUNDING
OUR CASE STUDY
DELTA’S VALUE-ADDED
We’re as Passionate as Our Members and
Funders about Waterfowling & Habitat
Conservation
Innovative Programs for Waterfowlers
Willingness To Advocate, Take On Tough Issues
We’ve Got the Most Comprehensive Science on
Wild Duck Populations, Behavior, Habitat
Even When We Find Our Science is Flawed, We
Take Our Lumps and Stand Up to It
DEFINING THE DONOR’S VALUE-SOUGHT
Three Simple Questions:
What Do You Want to ACHIEVE with Your
Charitable Giving?
What Do You Want to AVOID with Your
Charitable Giving?
How Do You Know You’ve CHOSEN THE
RIGHT CHARITY?
DELTA VALUE-SOUGHT: DONOR THEY’D LIKE TO CLONE
I Want My Kids, Grandkids to Get the Same Joy
from Waterfowling as I Do
Giving Back is a Family Tradition
I Have the Money, and Want to Make Sure My
Favorite Sport Continues into the Future
Supporting the Science Behind Conservation Is
Important to Me
If We Lost an Outfit Like Delta, Lots of
Waterfowlers Would Be Left High and Dry
without Advocates
EXCHANGE OF VALUE
The Right Funders Seek
the Value You Add
Compare Your Value-
Added
To Their Value-Sought
DELTA EXCHANGE OF VALUE ANALYSIS
VALUE-SOUGHT: MAJOR DONORS
Passion Or Conviction
About Philanthropy,
Cause, Social Benefit
Eliminate, Prevent Social
or Other Problems
Will I Be Able To Act,
Volunteer, Get
Recognition?
VALUE-SOUGHT: CORPORATE SPONSORS
What Business Opportunities
Might We Gain ?
Will This Investment Give Us
More Community Influence
and Leadership?
How Will Being Perceived As
Good Corporate Citizens
Benefit Us?
VALUE-SOUGHT: GRANT-MAKERS
How Do We Want Our
Grantees to Succeed?
What Do We Want Our
Grantees to Avoid?
How Do We Measure
Our Own Success?
IN OTHER WORDS…
Value Added (What You Offer)
+ Value Sought (What They Want)
= Engagement (Giving)
WHAT ABOUT CAPACITY?
If Engagement’s Not
There, Capacity for
Giving Means Nothing
AVOID LIKE THE PLAGUE
Begging
Pleading
“Do Me a Favor”
“Help Me Out, I’m In a Jam”
Tin-Cup Mentality
The “Usual Suspects”
ADDITIONAL HANDY TIPS & TRICKS
Avoid Arm-Twisting by Board Members - Unless
You Want Lousy Donor Retention
Prospect Research Services? Best When
Offering Insights into Past Giving
Ideal Donors Need Stewardship – Provide It!
Read Fundraising the SMART Way for More
Insights!
FUNDRAISING THE SMART WAY™: THE BOOK!
Includes Companion
Website with Templates,
Other Resources
Special Offer: Only $27 for
Bloomerang Clients and
Webinar Participants Until
July 15!
FUNDRAISING THE SMART WAY PROGRAMS
For Larger Agencies
Up to 25 Development People per Cohort
Project Includes 5 Training Sessions, Number of
Coaching Sessions Based on Need/Preference
For Smaller Agencies
Collaborative Program Model
Five Agencies Work Together, Share Cost
Six-Month Project Includes:
5 Weekly Training Sessions
6 Bi-Weekly Group Coaching Sessions
Agencies Each Receive One Private Consulting Session
Easy to Customize into Bloomerang!
SPECIAL OFFER FOR BLOOMERANG USERS
Bloomerang Users Get 20% Discount Off
Standard Price If You Commit by August 1.
First Cohort to Launch August 2016.
Single-Agency Program Launches Any Time.
All Participating Agencies get iCAT
Organizational Assessment at 50% Off; Leaky
Bucket Assessments Gratis!
FOR MORE INFORMATION…
Fundraising the SMART Way
Complete Your Leaky Bucket Assessment
Bristol Strategy Group:
www.bristolstrategygroup.com
Ellen Bristol, President, 305-935-6676
Linda Lysakowski, Director of Nonprofit Sales,
702-892-0955
Questions?
https://bloomerang.co/resources
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Turn ‘Em On — Build Your Mid-Level Giving Program
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Maeve Strathy
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