are you protecting your brand?
TRANSCRIPT
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PROTECTING YOUR BRAND?
are you
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13,000 retweets overnight
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WHAT ARE THE RISKS?
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WHAT ARE THE RISKS?
89% 81% 73% 67% 46%
Legal & Regulatory Risk
Brand & Reputational Risk
Privacy Risk Information Security
Risk
Operational Risk
Source: Forrester Research Ltd., Q2 2014 Social Risk And Compliance Solutions Wave Customer Reference Online Survey
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WHY SHOULD YOU CARE?
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WHY SHOULD YOU CARE?
You have more employees who need social
Legal and regulatory bodies are playing catch-up
Social media can-of-worms
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How Can We Manage Social Risk?
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IDENTIFY
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IDENTIFY
What are your potential risks externally?
What risks are posed with new activities?
Can we learn from others?
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ASSESS
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ASSESS Establish a risk assessment framework
Evaluate Likelihood vs Impact
Prioritise efforts to mitigate
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MITIGATE
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MITIGATE
Establish a decision framework and governance
Train and educate staff especially on policies
Deploy tools to faciliate
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MONITOR
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MONITOR Always on
Always on
Always on
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remember
You’re not immune
Social is always changing
Better, deeper customer relationships
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contact me
andy yeo
twitter: @yeoa
linkedin.com/in/andycpyeo