In partnership with

Information helps people make decisions.

Providing fresh information in innovative formats to new audiences

at different times drives new decisions.

Digital technologies are unparalleled in their ability to simplify and

optimise complex data into usable information.

So by changing how information flows, you can change how, when

and why people act, and help organisations operate better and

smarter.

Operations | Product tracking

Online-Offline | Dematerialisation

People are amazing. Each of us has a set of unique resources,

talents, creativity, skills and ideas.

We used to be limited to sharing these with those we came into

direct contact with – our families, friends and work-colleagues.

But modern communication technologies and tools are allowing us

to share more widely, in real time.

Digital technologies not only make it easier to have a global reach

– but also give us the tools share more useful, relevant and applied

information

Collaborative consumption | Collaborative creation

Open data | New connections, new communities

What does this mean for you? We think there are four

principles you could adopt to you embrace digital

technology for sustainable change

Encourage Agility

Given the speed of social, market and environmental changes,

businesses need to allow their operations, products, services and

revenue streams to evolve quickly.

Partner this with a culture that embraces this change, responding

quickly to market, environmental and customer shifts.

Do:

Allocate resource to develop disruptive concepts – otherwise you’ll only make incremental

improvements and competitors will grab the opportunity

Don’t:

Delay – sustainability issues will shape your business drivers for the coming decade, and

you need to start now

Embrace Ambiguity

Because of the pace of change, planning outcomes is increasingly difficult.

Build a culture that can create velocity and deal with a less clear business

case or tangible outcomes. Believe in hunches again, learn by doing and

learn from failure. It's also about moving in a direction quickly without figuring

out all of the risks and outcomes.

Do:

Understand that innovation sometimes means ‘good’ failure – fast, cheap, and

with new insights for next time

Don’t:

Assume you know everything already – you need to step out of your routine

assumptions, and that needs external stimulus, insights, and experience

Measure differently

As you move to be more sustainable you need to measure and reward people

differently based on the new direction. Spending more time emphasizing the

importance of different factors help push your culture in a new direction and

widen the notion of value to your stakeholders / clients / customers.

Do:

Protect disruptive ideas from the day-to day requirements of the core business

– nurture your ideas and give them a chance to succeed

Don’t:

Use the financial KPIs of a mature business to measure early-stage concept

progress

Collaborate

Open up your data, ideas, and resources. Make the walls of your organization

more porous. Get start-up DNA into your operations. Empower teams.

Prioritise collaborations over competition.

Do:

Ensure you have relevant sustainability expertise within the development team

Don’t:

Define your business so narrowly that you go out of business

This is a work in progress and the start of our discussion about how the powerful and fast-

moving digital sector can be used to create successful and sustainable change. We’d love to

work with you & make change happen.