area dollar sales percent change customer transactions percent change east$2.3b4.8%33.3m1.6%...
TRANSCRIPT
AreaArea Dollar Dollar SalesSales
Percent Percent ChangeChange
Customer Customer TransactionTransaction
ss
Percent Percent ChangeChange
EastEast $2.3B$2.3B 4.8%4.8% 33.3M33.3M 1.6%1.6%
EuropeEurope $403M$403M 1.4%1.4% 9.0M9.0M -2.2%-2.2%
WestWest $2.1B$2.1B 5.6%5.6% 34.9M34.9M 2.5%2.5%
TotalTotal $4.8B$4.8B 4.9%4.9% 77.2M77.2M 1.5%1.5%
• Customers linked to Customers linked to
Exchange Online Exchange Online Shopping Shopping
via via www.commissaries.cowww.commissaries.comm
• Customers linked to Customers linked to
Exchange Online Exchange Online Shopping Shopping
via via www.commissaries.cowww.commissaries.comm
• Mailers
• Ads
– Radio
– Catalogs
• Mailers
• Ads
– Radio
– Catalogs
• Cooperative ads build cross-format foot Cooperative ads build cross-format foot traffictraffic
• Joint sales build synergy Joint sales build synergy
• Complementary items fill basketsComplementary items fill baskets
• Benefit grows – Customer wins (and so Benefit grows – Customer wins (and so do we)do we)
• Cooperative ads build cross-format foot Cooperative ads build cross-format foot traffictraffic
• Joint sales build synergy Joint sales build synergy
• Complementary items fill basketsComplementary items fill baskets
• Benefit grows – Customer wins (and so Benefit grows – Customer wins (and so do we)do we)
• Held every May and SeptemberHeld every May and September
– May 2008 May 2008
• Sales increased 23% over May 2007 Sales increased 23% over May 2007
• Gigantic – Gigantic – AllAll stores participate stores participate
• Special case lot sale page onSpecial case lot sale page on
www.commissaries.comwww.commissaries.com
• Customer favoriteCustomer favorite
– Buy in bulkBuy in bulk
– Increases overall savings – well above Increases overall savings – well above
average 30%average 30%
• Held every May and SeptemberHeld every May and September
– May 2008 May 2008
• Sales increased 23% over May 2007 Sales increased 23% over May 2007
• Gigantic – Gigantic – AllAll stores participate stores participate
• Special case lot sale page onSpecial case lot sale page on
www.commissaries.comwww.commissaries.com
• Customer favoriteCustomer favorite
– Buy in bulkBuy in bulk
– Increases overall savings – well above Increases overall savings – well above
average 30%average 30%
• Expanding access to the Commissary BenefitExpanding access to the Commissary Benefit
– FY 2008 onsite sales – 125 scheduled events FY 2008 onsite sales – 125 scheduled events
• 74 held YTD; $3.59M sales 74 held YTD; $3.59M sales
• Military family member workforceMilitary family member workforce
• Communicate “Quality of Life” benefitsCommunicate “Quality of Life” benefits
– Guard/Reserve On-site Sales System Guard/Reserve On-site Sales System
– Virtual Commissary Virtual Commissary
(www.commissaries.com)(www.commissaries.com)
– Outreach activitiesOutreach activities
On-site Sales: Delivering the On-site Sales: Delivering the Benefit!Benefit!
On-site Sales: Delivering the On-site Sales: Delivering the Benefit!Benefit!
• Test phase Test phase
– Tested at four locations; final test location Tested at four locations; final test location completes Sep 7 completes Sep 7
• 42 customers have placed orders 42 customers have placed orders
• Nearly 600 cases ordered ($4,300 sales)Nearly 600 cases ordered ($4,300 sales)
• Deployment schedule Deployment schedule
– January 2009 – pre-order, delivery made to January 2009 – pre-order, delivery made to on-site sale location, pay on-site and on-site sale location, pay on-site and receive order receive order
– Summer 2009 – pre-order, pre-pay, and pick Summer 2009 – pre-order, pre-pay, and pick up order at on-site sale location (test in up order at on-site sale location (test in Europe)Europe)
– Fall 2009 – pre-order, pre-pay, and product Fall 2009 – pre-order, pre-pay, and product is delivered to your home is delivered to your home
• Test phase Test phase
– Tested at four locations; final test location Tested at four locations; final test location completes Sep 7 completes Sep 7
• 42 customers have placed orders 42 customers have placed orders
• Nearly 600 cases ordered ($4,300 sales)Nearly 600 cases ordered ($4,300 sales)
• Deployment schedule Deployment schedule
– January 2009 – pre-order, delivery made to January 2009 – pre-order, delivery made to on-site sale location, pay on-site and on-site sale location, pay on-site and receive order receive order
– Summer 2009 – pre-order, pre-pay, and pick Summer 2009 – pre-order, pre-pay, and pick up order at on-site sale location (test in up order at on-site sale location (test in Europe)Europe)
– Fall 2009 – pre-order, pre-pay, and product Fall 2009 – pre-order, pre-pay, and product is delivered to your home is delivered to your home
$5,862 in $5,862 in
SalesSales
$5,862 in $5,862 in
SalesSales
189 189 Customers Customers
ServedServed
$187,175 in $187,175 in
SalesSales
$187,175 in $187,175 in
SalesSales
900 900 Customers Customers
ServedServed
$47,405 in $47,405 in
SalesSales
$47,405 in $47,405 in
SalesSales
460 460 Customers Customers
ServedServed
$31,918 in $31,918 in
SalesSales
$31,918 in $31,918 in
SalesSales
463 463 Customers Customers
ServedServed
$250,222 in $250,222 in
SalesSales
$250,222 in $250,222 in
SalesSales
4,100 4,100
Customers Customers ServedServed
