area report 2010 - chile ppt
TRANSCRIPT
AREA REPORT
CHILE
Minery 8.243.100.000
Industry 7.050.900.000
Agriculture 1.637.000.000
Others
TOTAL
93.800.000
17.024.800.000
Chilean exports 2009 (US$)
Flower Bulb exports 2009: US$ 29.955.000.-
Flower seeds exports 2006: US$ 12.300.000.-
2004 2005 2006 2007 2008 2009
Lilium 1780 1659 809 815 558 277
Tulip 498 135 68 140 127 125
Peony 309 558 875 829 1285 830
Liatris 64 30 9
Carn. 13 13 11 28 14 13
Calla 838 889 550
Total exports (2009): US$ 2,511,000.-Leucadendron (2009): US$ 44,000.-
CUT FLOWER EXPORTS 2004-2009 (x1,000 USD)
Local demand in expansion16 million inhabitants
*Imports from Ecuador and Colombia*Local inspection for exports
Local market
Leucadendron and Protea are known productsLittle promotionNeed education on care and handling, correct names of productsCurrent protea growers will soon saturate the market
Main crops
Total surface reaches now about 40 ha (2010)
New planting North of Santiago
Ovalle
Ovalle
Present conditions don´t favor exports: Decreasing US$ exchange rate Increasing competition with countries that produce year round
Strategy: Diversity, specialty products, quality, innovation, mixed boxes