areas 1 & 3 meeting
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P. Areas 1 & 3 Meeting. Lifting the Cloak of Invisibility …on FUNDRAISING . Terri Sheahan 22 March 2014. xponential philanthropy. P. Traditional fundraisers still have their place. They: raise valuable funds for Zonta causes; - PowerPoint PPT PresentationTRANSCRIPT
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xponential philanthropy
Areas 1 & 3 Meeting
Lifting the Cloak of Invisibility…on FUNDRAISING
Terri Sheahan22 March 2014
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xponential philanthropy
Traditional fundraisers still have their place
They: raise valuable funds for Zonta causes;
provide members the opportunity to socialise and/or introduce new people to Zonta;
help to raise the profile of Zonta in the community
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xponential philanthropy
Is there a better way?
BUT event-based fundraising is resource intensive.
Is there a better way? Can we think outside the box?
First….let’s look at new fundraising trends.
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xponential philanthropy
Online fundraising
empowering people to fundraise online for the cause of their choice.
These online fundraising communities connect charities with events and fundraisers.
Technology meets fundraising.
Fundraisers have their own dedicated Cause Page.
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xponential philanthropy
Crowdfunding platform
…a crowdfunding platform for Australian not-for-profit, social enterprise and charitable projects.
How it works:
100% of the donation goes to the NFP Donors can contribute on top of this help fund Chip In Donor can reduce this down to a minimum of the credit
card fees (2.4% + 30c per transaction).
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xponential philanthropy
The power of…SOCIAL MEDIA
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xponential philanthropy
Social media Activism
Source: Waggener Edstrom
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xponential philanthropy
The power of…EMAIL SIGNATURE
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xponential philanthropy
Invigorating your fundraising reach
Key alternatives:
Grants/Foundation support
Event sponsorship (in-kind or cash)
Peer-to-peer fundraising (small enlistment events).
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xponential philanthropy
Limitations
DGR 1: a "doing" DGR public benevolent institutions Universities environmental organisations cultural organisations…and more.
DGR 2: a "giving" DGR exist only for the purposes of providing donations to "doing" DGRs Includes public or ancillary funds.
A DGR 2 may not fund another DGR 2.
As a Community Service Organisation, Zonta would need to apply via a charity that has DGR status. Consider grant writing as a community service.
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xponential philanthropy
Grant Seeking resources
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xponential philanthropy
Event sponsorship
EVENT COMMERCIAL FIT CAUSE COMERCIAL FIT
Art & Craft Festivalin aid of White Ribbon campaign
* Riot Art Supplies etc * Check sponsors of other key events: Stiches & Craft Show
Avon/Suzannegrae – others aligned with White Ribbon org, or corporates similar to these.
Zonta dinner in celebration of International Women’s Day
* Fernwood Fitness/female oriented businesses* Female products* Local business with female CEO/Board member
Commonwealth Bank; Esprit; Napolean Perdis (existing partners UN Women)
Can we leverage influence within membership to approach key local businesses?
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xponential philanthropy
The pitch: making the ask
Personal solicitation far better than letter of request.
Research the company/person prior to meeting (why this project is a good fit).
Know what you are asking for: build a solid case for support/fit.
Prepare a written sponsorship proposal. (Check website for terms of reference.)
Outline the benefits to the company
What can you offer in return?
o Logo placement on promotional materialo free seats at evento company rep to present prizes etc
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xponential philanthropy
The most effective way to solicit a BIG GIFT
Person-to-person
Person-to-group
Telephone conversation
Direct marketing
Via the internet
In person-to-person fundraising, the ASK must be carried out
by someone with a relationship with the prospect to maximise the gift size.
The ‘best’ person is the one the donor will find it hardest to say ‘no’ to.
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xponential philanthropy
Peer-to-peer fundraising
Zonta Club fundraising to support Anglicare’s new home-away-from-homelessness
Host one or more small cocktail parties for up to 25 guests.
Ideally, invitation comes from Patron/Chair who will be in attendance.
Best case scenario: sponsor/supporter pays for catering so no cover fee.
Handouts: brochure/pledge forms.
The power of personal testimony! Client presentation or field worker.
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xponential philanthropy
Emotional fundraising
Provide enough information to allow the
prospective donor to respond emotionally first
…then logically.