arf am 2015: monetizing your net audience in a multi-screen world
TRANSCRIPT
Monetizing Your Net Audience In A Multi-Screen World
Dr. Hannu VerkasaloCEO, Verto Analytics@hverkasalo
Big Questions For Publishers & Advertisers In 2015
• How do new platforms and digital devices affect your net reach and demographics?
• Are people using Internet on multiple devices actively?
• How do different publishers and properties benchmark against each other in today’s holistic digital market?
• How to quantify today’s multi-screen audience for media buying and monetization related decisions?
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