argyle executive forum - what we do
DESCRIPTION
Argyle's membership meetings convene C-Level, VP and Director level executives, as well as select direct reports, from companies with at least $1b in annual revenue, plus C-Level executives from companies with at least $100mm in annual revenue. Our meetings are invitation only. Contact me directly if you would like access to this audience - [email protected]TRANSCRIPT
ARGYLE EXECUTIVE FORUMsolution overview
Argyle Executive Forum has formed a thriving
community of more than 40,000 executives,
rich with shared knowledge and real-world
experience. Over 700 new members join
each month, giving our clients access to key
decision makers.
By focusing on disciplined, metrics-driven
sales and marketing solutions, Argyle offers
unparalleled access to the proven best
practices of our Members. Marketing and sales
leaders use Argyle to form strategic business
plans that result in dynamic marketing
campaigns and robust revenue opportunities,
accelerating the sales cycle of our clients.
ABOUT US
01
OppOrTUniTieStarget & effectively engage with the MostQualified executives at your accounts
strong alignMent with territories & targets
for acquiring new business, up-selling existing accounts, as
well as reducing the risk of client cancellations.
• Over 78% of F1000 and 2500 mid market organizations
($100M+) are members of Argyle
• 40K+executiveswhocouldbequalifiedtoinvestin,
recommend,and/orinfluenceyourofferings
• Target multiple lines of business at a single account
• Target by industry as well as geography to support
specificproductsand/orterritories
Note: while the Argyle membership is primarily VP+, we have
many services to target Director, Manager, or other titles and
functions that are close to the purchasing decision for
your solutions.
02
target & effectively engage with the MostQualified executives at your accounts
our MeMbers deMonstrate interest
in wanting / needing help with relevant pain points across
key Lines of Business (LOBs) in our membership:
• CFOs and related key functions
• CMOs and related key functions
• CHROs and related key functions
• CIOs and related key functions
• CISOs and related key functions
• General Counsels and related key functions
• Customer Care / Service and related key functions
• Many others
target industries well represented:
• Pharmaceuticals
• Financial Services
• Energy
• Retail/CPG
• Technology
• Manufacturing
• Professional Services
• Healthcare
• Many others
02 03
ClienT SUCCeSSargyle is the b2b sales and Marketing partner of choice for over 200 of the world’s leading organizations
04
ACCOUnTinTelligenCe
• Penetrateclearlydefinedfunctions(CMO,CFO
etc.) as well as key industries (pharmaceuticals,
financialservices,retail,hospitals,media,etc.)
• Focus on named / priority accounts
• Work on net new accounts as well as installed base
• Execute across North America
goals & objectives• Named Account Program leverages
a cross-section of Argyle products to identify
strong prospects and coordinate efforts with
selling and renewal strategies
• In person events allow your sales organization
tosecureface-to-faceinteractionswithqualified
excecutives. Formats include Full Day Events,
Think Tanks, Dinners, and Breakout Breakfasts
• Virtual events support demand generation and
pipeline building
• Informal Introductions deliver “high touch”
introductions via email or in person to key titles
within named accounts
• Member Calls allows your sales organization
to approach prospects with the appropriate pitch
• Argyle Conversations with Members generate
relationships with key prospects and gets
your highly differentiated thought leadership
content featured alongside other top prospects
and brands
how argyle helps
04 05
We Provide Support
for the Following:
• Pipeline Origination
• Pipeline Advancement
• Account Intelligence
• Executive Visibility
• Securing Sponsors
• Upsells
• Cross Sells
• Reducing Churn
• Reachhighlyqualifiedaudiences
• Highlight differentiation from competitors
• Map your message to client / prospect pain points
(at the account level, industry level, geography, etc.)
• Align efforts with sales to drive pipeline
• Executeatscaleandefficiently
• In person events that target key cities, key
audiences, etc. Formats include Full Day Events,
Think Tanks, Dinners, and Breakout Breakfasts
• Virtual events can reach segments that are
geographically dispersed, niche themes, “hand
raising” exercises, etc.
• Argyle Conversations create and showcase thought
leadership, demonstrations, etc.
• MemberCallsconfirmandcalibrateyourmessage
toaccounts,industries,andspecifictitles
goals & objectiveshow argyle helps
eXeCUTiVe ViSiBiliTY & THOUgHT leADerSHip
06
We Provide Support
for the Following:
• Pipeline Origination
• Pipeline Advancement
• Account Intelligence
• Executive Visibility
• Securing Sponsors
• Upsells
• Cross Sells
• Reducing Churn
ArgYleCApABiliTieSargyle has two core business units:
• Argyle Events
• Argyle Sales & Marketing Services
argyle events:
• Multi-Sponsor Events
(in person and virtual)
• Exclusive Single-Sponsor Events
(in person and virtual)
• Full Day Events
• Half Day Events
• Breakfasts
• Dinners
• Other formats available based
on your needs
argyle sales & Marketing services:
• Account Based Marketing
• Account Intelligence Programs
• Sales Enablement Tactics
• Content Creation
• Content Marketing
• Executive Visibility Programs
• Integrated Demand Generation Programs
• Retainer Programs
see additional details on our capabilities here.06 07
for naMed account prograMs:
Argyle’s account-based services deliver opportunities
that impact your sales efforts from a targeted group of
named accounts. We support our clients throughout
thelifecycleofaccountbasedmarketingtodefine
the best strategies to win, grow, and retain business.
Requires a minimum of 150 accounts.
to gather key data & insights on client /
prospect pain points:
Utilizing services such as Member Calls, Argyle
augments your team’s understanding of client /
prospect key challenges, ultimately enabling you
to calibrate your sales and marketing approach
and offer up the most relevant services.
as a targeted foruM for
thought leadership:
Showcaseyourthoughtleadershiptohighlyqualified
audiences and in a “high touch” format (private
in-person events, private breakfasts / dinners,
conference calls, etc).
as an accelerant:
Argyle can accelerate the sales process and
reinforceengagement.Wesignificantlyreduce
the time required to create initial access, as well
as provide opportunities for your sales organization
and leadership to continually educate clients and
prospects on your capabilities.
HOw ClienTS leVerAge ArgYle
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prOTeCT YOUr inVeSTmenTargyle supports our client’s roi
efforts through a range of data,
analytics, Modeling software, and
reporting capabilities:
• Event ROI Calculator: a real time view
into the demand generation and pipeline
contribution of any Argyle event (single
or multi sponsor, in-person or virtual).
• CustomizedClientSpecificDashboards
& KPIs: detailed views of results for each
element of your campaign with Argyle.
• EventBriefs:detailedfilesshow
registration and attendance
data, demographics, contact details,
summary of observed or facilitated
interactions between your team and
Argyle members, etc.
• Feedback from your stakeholders:
we document and database feedback
(positive and negative) for you from
each of your sales executives, marketing
professionals, executive leadership, etc.
so you have a 360 degree view on how
the experience has been for each of the
stakeholders inside your organization.
08 09
COnTACTContact your Argyle Relationship Manager or
Tim Skennion at [email protected] or
(646) 839 0103 to explore available opportunities.