arima comm bu3 profile & roadmap 3_2008

7/31/2019 Arima Comm BU3 Profile & Roadmap 3_2008

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Arima Communications

Company Profile

2008.3


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Outline

Arima Company Profile

Converged Mobile Device (BU3)

BU Milestones & RD status Technology Roadmap & Proven Record

Product Roadmap


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Company Profile Brief


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Administration

QualityAssurance

Finance

ChairmanStephen Lee

Creative Design Center

Stephen HungManufactureEngineering

InformationManagement

RTC

Radio Tech.Center

BU 2

Featurephone

Operation CenterBU 3

ConvergedMobileDevice

PresidentOwen Chen

Company Organization

Strategic Planning

BU 1

Featurephone

YK WJ


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ArimaOptoelectronics

LED / LD :

- Epiwafers

- Chip

- Device

Lighting

Edart

Tooling Plastic Injection Metal Stamping Painting Cable / Harness Connector Thermal Module

Arima Display

Color Filter Color LCD

Acme

Image Sensor

Camera Module Flash Memory

Card

Optical Lens :

- Class / Plastic- Spherical /A spherical

Prism / collimator

Avio Avalend

Digital TV tunercontroller

Camera Controller

ArimaCommunications

GSM / GPRS Handset

Wireless Module

Smart Phone

EDGE Handset

WCDMA Handset

HSDPA Handset

Arima Computer

Notebook PC

Server

LCD TV

DVD Player / Recorder

LCD Monitor

Digital Audio / Video

Digital Radio

Dynapack

Battery Pack for

NB & PDA phone

Arima Device

DVD OPU :

- H / H Player- Slim Combo

- Dual RW

DVD Traverse /

Drive for IT / CE

Arima Group and Subsidiaries

Axon

IPOin

2004

IPOin

2004

IPOin

2003

IPOin

1998


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Arima Communications Profile

Founded in Aug.1999

Capital USD 110 Millions

ChairmanStephen Lee

PresidentOwen Chen

Employee3700 persons

On Oct. 2007

Taiwanhin

RD

250K ft2 =23K meter2 828K ft2 =77K meter2 (New factory)

Arima YK Taiwan Arima WJ China


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Arima Communications Position

1

The first tier mobile phonecompanies certified factories

Leading edge inWCDMA/HSPA

The shipment top 3 in TaiwanODM company

2

3


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To be the first class mobile device OEM/ODMcompany to serve our worldwide partners.

Company Vision

ProductionCapability Best class in

QualityDelivery

CostService

R&DCompetence

Supply ChainManagement

CostManagement


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Location of Arima in Taiwan

Arima Group HQChungho RD

Taoyuan airport

Yingko Factory

Group factory:Da-Shi

Hsin-Chu RD


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Wujiang Map (China)

2hrs Driving Distance from Shanghai;

100 Universities/Colleges within 4hrs Drive.


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Unit: Million

2003 2004 2005 2006

10M 11M

12M13M

SoM2%

1.4%1.3%

1.4%

2007(e)

10M

0.9%

Shipment record

2008(f)

18M

1.5%Shipment


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ISO 9001

Appreciation Certificate(FROM NEC, 2003)

ISO 14001Certificated by

Sony Green Partner

Cellular Phone 2710G-Mark Good Design

Award 2005SEMC(T100)

10M units record

Achievement & Award

Excellent ODM partnershipfor LGE


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Technology & Product Proven Record - 1

B/W Phone GPRS+ SMS + EMS GPRS+ i-mode

GPRS+ DSC

Technology & Product Proven Record

SEMCs 1st ODM model T100 : Good result(12M shipment )SEMCs 1st Clamshell

OEM&ODM models for NEC 1st VGA camera phone for NEC

T-100

A-3618 GC-75

Z-200

J-200

DB-8000 2850 / 2860

N-710

Before2004


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Symbian OS EDGE Slider phone


1st Smartphone w/Symbian

1st 1.3 MPx camera phone w/EDGE for NEC

1st VGA camera phone for SEMC

J-220

J-210 J-230

K-300

N-411i

2716 3300

2890

20

05
http://www.phonedaily.com/mobile/phone/?prod_id=1956


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Z-300 3000 3600

KG-200

KG-300

200

6

Windows Mobile MP3 / MPEG4 1.3 MP/2MP CCM

3G / Smartphone


1st MM feature phone for LGE 1st 3G Smartphone w/WM 1st 3G feature phone
http://www.phonedaily.com/mobile/phone/?prod_id=1955


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HSDPA w/WM GPRS+WiFi phone

CDMA EVDO


1st HSDPA smartphone 1st metal housing 1st Dual Model Phone

1st ultra slim form factor 1st product for Japan market

K-220

K-200 T-250i

W-53S

7110

7510 UM-8150 / UM6150

KG-195/198

2007


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Time to Market Proven Record

1

Design for manufacture: Thesemodels FPYR get the record high

98%

All models for SEMC & LGE in2007 were launched on time

2


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RD & Product Roadmap

Converged Mobile Device

2008.3


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BU3 Milestone and OrganizationUpdate


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Arima Smartphone Milestone

2003 Jul. Arima Smart/Media R&D team set up in Taiwan

2004 Mar. Official licensed Symbian 7.0

2005 Apr. Integrate Smartphone team into Arima Communications

May 3G R&D team set up in Taiwan

Dec. Launch 1st Smartphone: U308

2006 Feb. Official license Window Mobile

2007 Apr. Launch 1st 3G WM PDA Phone to O2 Asia: Flame

Jun. BU3 Setup

Aug. Launch 3.5G WM6.0 PDA Phone Glofiish X800 & M800 that joined

design with strategic partner

Oct. Launch 3.5G WM6.0 PDA Phone to i-mate: Ultimate 8150/ 6150


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BU3 R&D Resources & Proven Records


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BU3 RD Resources

Headcounts Ratio

Software

Protocol/WM RIL 20 7%

48%WM BSP/Drivers 31 11%

Applications/MMI 84 30%

Hardware

Antenna 3 1%

37%RF 23 8%

HW BB 46 15%

Mech 35 13%

Validation PV 29 11% 11%

Management PjM & Support 12 4% 4%

Total 283 100% 100%


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BU3 RD Education Distribution


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Platform Roadmap

2009

EMP U250 / 3G

EMP U360 / 3.5G

EMP U365 / 3.75G

EMP U380 single chip / 3.75G

Marvell X270

Samsung 2442

TI OMAP II / III

OS WM 7.0WM 6.1WM 6.0WM 5.0

20082007

Application

Processor

Communication

Processor


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Application & Connectivity Roadmap

2009

WiFi

GPS

Finger Print

UWB

NFC

Mobile TV

Motion Sensor

Push Mail

20082007

WiMax

Application

Connectivity

Touch UI

XGA out

SXGA out


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Nov. / 07

Picture

Technology

WM 5WCDMADual- Core(CPU+GPU)3.6" VGA (640x480)2G MB FlashTV-outUSB2.0 OTGSRS

(3D surrounding sound)2M AF camera

O2Flame

Apr. / 07 Sep. / 07 Oct. / 07

Customer

ModelGlofiish

X800i-mate

6150 8150Glofiish

M800

Product Proven Records

Launch

WM6HSDPAXGA-outJAVA(J2ME)MIDP 2.0XT9

WM6HSDPA2.8" VGAEmbedded GPS

(SiRF III)

Finance informationvia Pager system

WM6HSDPASemi-auto sliderEmbedded GPS

(SiRF III)Finance information

via Pager system


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Arimacomm Strength Summary

1 The worldwide best class in qualitylevel and costmanagement.

2Well infrastructure for global logistic service; offers door to doordelivery service to 88 countriescovering 2000 locations by DDUterm.

3

4 Shipped more than 40Mmobile phones toworldwide market in the past four years.

Leading edge in WCDMA & HSPA5

Purely ODM policy , avoidingconflict with customer.


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Product profile & roadmap


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FashionConsumer

PE250 PE260 PE2253615/3605

3606 PE280

Mobile TV

Stylish

Personalization

Cool ID & UI

Multimedia

BusinessFunctionality

Arima PDA Product Category

PE2303617

PE221


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arima comm bu3 profile & roadmap 3_2008

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