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ARISTA PLACE ARISTA PLACE Project Brief Project Brief July 28, 2011 July 28, 2011

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Page 1: Arista place project brief   july 28 2011

ARISTA PLACEARISTA PLACEProject BriefProject Brief

July 28, 2011July 28, 2011

Page 2: Arista place project brief   july 28 2011

Project Type

:

Medium-rise residential development

Unit type / mix

:

All 2-bedroom units (42-58 sqm

unit floor area, 53-77sqm gross floor area)

No. of buildings:

Eleven (11) single-loaded, double-row configuration

No. of levels

:

Six (6) residential storey building with one (1) level parking

No. of Units

: One thousand two hundred ninety nine (1,299) residential units

Price segment

:

Php

2.08-3.47M range (net of cash & PDC discounts)Php

2.36-3.94M range (list price with VAT)

Project Overview

Page 3: Arista place project brief   july 28 2011

Location map

From Makati –

Take EDSA all the way to Pasay. Once you passed Magallanes

flyover, take the flyover that turns left to Tramo, also known as Aurora Boulevard, then turn right to Airport Road. Turn right to Sto. Niño St. Drive straight until you reach J.P. Rizal

St. On your right is Arista

Place.

From Manila –

Take Roxas

Boulevard, upon reaching intersection of Coastal

Mall, turn left to airport road. Turn right to Quirino Ave., then left to Sto. Niño St. Drive straight until you reach Arista

Place on your left.

Page 4: Arista place project brief   july 28 2011

BUSINESS CENTER

Makati Central Business District 8 kms.

Bonifacio Global City 10 kms.

Filinvest

Corporate City 13 kms.

COMMERCIAL

Duty Free Fiesta Mall 480 meters

Puregold 580 meters

SM Sucat 3.00 kms.

Mall of Asia 4.80 kms.

Newport City/Resorts World 6.00 kms.

HOSPITAL

Olivarez Hospital 3.60 kms.

San Juan de Dios

Hospital 4.30 kms.

Parañaque Doctors Hospital 5.30 kms.

SM Mall of Asia

Proposed PAGCOR Entertainment City

Bonifacio Global CityMakati City

Resorts World Manila

Duty Free

Casino FilipinoNAIA

Area Distances

Page 5: Arista place project brief   july 28 2011

SCHOOLS

St. Paul Parañaque 670 meters

Sacred Heart School 2.70 kms.

Airlink

Aviation School 2.70 kms.

Manila Doctors College 4.80 kms.

Southville

Int’l School 6.70 kms.

St. James School 8.30 kms.

CHURCH

Sta. Monica Church 150 meters

St. Andrews Cathedral 670 meters

St. Joseph Parish Church 1.40 kms.

Baclaran

Church 3.50 kms.

OTHERS

Casino Filipino/PAGCOR 780 meters

Parañaque Post Office 1.20 kms.

NAIA 1 1.20 kms.

NAIA 2 3.00 kms.

Future Nayong

Pilipino Domestic Airport 2.70 kms.

PAGCOR Entertainment City 2.70 kms.

Aseana

Business Park / Asiaworld 4.00 kms.

NAIA 3 5.50 kms.

Area Distances

Page 6: Arista place project brief   july 28 2011

UPGRADERSUPGRADERS

DEMOGRAPHICS

Decision makers, young start-up families between 30 to 45 years of age from Parañaque, Las Piñas

and Pasay

City, occupying from middle to top management positions in reputable companies, could also be entrepreneurs. They may already have a primary home, needing upgrade or are still renting.

Primary Target Market

Page 7: Arista place project brief   july 28 2011

UPGRADERSUPGRADERS

PSYCHOGRAPHICS

These are families looking for an ideal home in Parañaque, where they have been familiarized already, that is accessible to everything significant to their family’s needs. They aspire to achieve a balance between work and home life. They are looking for a new home where their kids can grow up comfortably and have the same enjoyable childhood as they have. They love to spend time with their kids and try their best to have an open relationship with them.

Primary Target Market

Page 8: Arista place project brief   july 28 2011

DEMOGRAPHICS

Start-up young families or a married couple between late 20’s to 40 years of age with 1-2 kids, from toddler to elementary. They are currently living in the nearby cities of Parañaque such as Las Piñas

and Pasay.

FIRST TIME HOMEOWNERS FIRST TIME HOMEOWNERS

and EARLY NESTERSand EARLY NESTERS

Primary Target Market

Page 9: Arista place project brief   july 28 2011

FIRST TIME HOMEOWNERS FIRST TIME HOMEOWNERS

and EARLY NESTERSand EARLY NESTERS

PSYCHOGRAPHICSThese are families aiming to have their first home; investing almost half of their hard earned savings in an effort to achieve their dreams. They are family oriented & low key individuals who value peaceful & simple living. They find happiness and contentment in the beauty of nature.

Primary Target Market

Page 10: Arista place project brief   july 28 2011

ARISTA PLACE isARISTA PLACE is

What: An Asian Tropical themed, medium density condominium villageWhere:

In Sto. Niño, Parañaque within proximity to places of interest (work, school, shopping malls and business centers) that offers true resort-living community

How:

Through lush landscapes and refreshing water features

Who:

For the upgraders

and young start-up families

Why:

Aspiring to live in a secure environment with abundant amenities

When:

In a time of increasing environment congestion in the city

Value Proposition Statement

Page 11: Arista place project brief   july 28 2011

Safe HavenArista

Place

is a gated and secured community development that has

an exclusive amenities and facilities for a more relaxed living to encourage residents to interrelate and blend harmoniously with the community.

Reasons To Believe

Page 12: Arista place project brief   july 28 2011

True resort living with complements of lush landscaping

Arista

Place

presents areas for socials,interactive and passive activities that willenhance the well-being of its residents.

1.

Multi-purpose function rooms2.

Entertainment3.

Game room 4.

Fitness gym5.

Swimming pools6.

Jogging trails7.

Basketball court8.

Indoor badminton court 9.

Thematic gardens with lush landscapes 10.

Play field areas

Reasons To Believe

Page 13: Arista place project brief   july 28 2011

Worry-free travel and real convenience

Arista

Place

is close to NAIA terminals giving efficient time management for frequent travelers; for individuals who frequently go to malls and other places of interest, Mall of Asia Complex, Newport City and

the reclamation area development of Aseana

Business Park and Asia World City, which will include government projects like PAGCOR Entertainment City and the Bagong

Nayong

Pilipino.

Arista

Place

is also accessible via major thoroughfares such as Sucat

Road, Lawton Ave., Andrews Ave., SLEX and C-5 extensions. Public transportation is not a problem as there is an easy access to public utility vehicles.

Reasons To Believe

Page 14: Arista place project brief   july 28 2011

Reliability and StabilityA smart investment decision avowed by DMCI Homes’

commitment to quality workmanship spanning over 50 years, intending only to deliver high standard products and first-class services, and true value-for-money deals that offer superior products at its best.

Reasons To Believe

Page 15: Arista place project brief   july 28 2011

ARISTA

is Greek word for “best”.

The logo, in horizontal orientation, features an illustration of

plants and waterplaced beside the project name. The plants and water represent the landscape andresort-like amenities found in the project.

Horizontal orientation Vertical orientation

Project Name & Logo

Page 16: Arista place project brief   july 28 2011

Building names

Superlative words were chosen as building names which have the same meaning or can be identified with the name Arista, which means best.

1.

Grande -

means "large" or "great“2.

Apex -

summit3.

Vincere

-

Italian word for “win”4.

Alta –

latin

origin which means “high”, elevated.5.

Magnus –

means great6.

Alpha –

first letter of the Greek alphabet. It has a value of 1.7.

Optima -

most favorable conditions or greatest degree or amount possible under given circumstances.

8.

Ultima

farthest point9.

Palmaris

excellent10.

Melhor

means “best”11.

Prima -

Latin word, meaning “first”

or “chief”

Page 17: Arista place project brief   july 28 2011

Site Development Plan

10. Melhor 11. Prima

9. Palmaris

8. U

ltim

a7.

Opt

ima

6.

6. A

lpha

5. Magnus4. Alta

3. Vincere

2. A

pex

1. G

rand

e

Project in Focus

No. of Buildings:

Eleven (11) Mid-rise BuildingNo. of Units:

1,299 residential unitsNo. of Parking Slots: 269 open parking slots

663 covered parking slotsNo. of Service Areas: 1,299 units

Land Area:

45,430 sqm

Total Saleable Area:

77,596 sqm

Unit Saleable Area Ratio: 1.32

Density: 285.93 units/ha

Outdoor Amenity Area: 11,539.95 sqm

Parking Ratio: 71.75%

N

Page 18: Arista place project brief   july 28 2011

Inspired by tropical and resort lifestyle concept, Arista

Place offers

• exclusivity and resort-type of living in the metro. • building façade characterized by earth-toned colors

to provide that soothing and relaxing feeling.• high pitched cable roofs, horizontal lines (trellises)• long overhung roofs not only meant for aesthetic appeal but moreover to provide shade during hot day lights.

Asian Tropical Themed Architecture

Page 19: Arista place project brief   july 28 2011

Outdoor Amenities

Page 20: Arista place project brief   july 28 2011

Lounge & Kiddie Pools

Page 21: Arista place project brief   july 28 2011

Palm Promenade

Garden Trails

Multi-purpose court

Page 22: Arista place project brief   july 28 2011

Play Space 1 : Toddler to pre schoolPlay Space 1 : Toddler to pre school

Play Space 2 : School age childrenPlay Space 2 : School age children

Play Space 3 : Exercise and trainingPlay Space 3 : Exercise and training

Play Space 4 : Open field and passive Play Space 4 : Open field and passive recreationrecreation

Integrated Multi-level Play System

Page 23: Arista place project brief   july 28 2011

6.

River Treatment

N

Page 24: Arista place project brief   july 28 2011

Clubhouse Amenities

Page 25: Arista place project brief   july 28 2011

Open Lounge Entertainment Room

Function Hall Game Room

Page 26: Arista place project brief   july 28 2011

Indoor Badminton Court

Fitness Gym

Page 27: Arista place project brief   july 28 2011

• Balconies in all units

• Garden Atriums

• Single-loaded Corridors

• Breezeways

• Scenic Elevators

Other Building Features

Page 28: Arista place project brief   july 28 2011

Assistance in payment

of basic utilities

Turnover Assistance 24-Hour Roving Security

Property Management Office Services

Page 29: Arista place project brief   july 28 2011

Facilities maintenance and general up keepof common areas and landscape

Oversee operations of commercial and other services such as water station & laundry in the community

Property Management Office Services

Page 30: Arista place project brief   july 28 2011
Page 31: Arista place project brief   july 28 2011

Floor Level Plan

Page 32: Arista place project brief   july 28 2011

No. of Units per Floor: 7List Price: 2.36-2.49Mn

Page 33: Arista place project brief   july 28 2011

No. of Units per Floor: 7List Price: 2.62-2.79M

Page 34: Arista place project brief   july 28 2011

No. of Units per Floor: 2List Price: 3.37-3.57M

Page 35: Arista place project brief   july 28 2011

No. of Units per Floor: 2List Price: 3.72-3.94M

Page 36: Arista place project brief   july 28 2011

Floor FinishesLiving, Dining & Kitchen Ceramic tiles with baseboardBedrooms Vinyl Planks with baseboardBalcony Ceramic tiles with pebble washout Toilet Unglazed ceramic tiles

Wall FinishesInterior Walls Painted finishToilet Painted plain cement finish above tile

Ceiling Finishes Living, Dining & Kitchen Painted plain cement finishBedrooms Painted plain cement finishToilet Painted ficem

board ceilingKitchen Area Granite finish countertop with cabinet system

As per Ref# DC-011-07-026

Turnover Finishes

Page 37: Arista place project brief   july 28 2011

Toilet & Kitchen Fixtures42 sqm. 48 sqm. 51.50 sqm. 58 sqm.

Water Closet Top flush, one-piece type

Lavatory Under counter type lavatoryUnder counter type for Toilet and Bath 1 and 2

Kitchen Sink Single Bowl Single Bowl with Drain BoardKitchen Faucet and Fittings Lever TypeShower Head & Fittings Exposed Bath and Shower MixerSoap Holder White, Recessed Type

As per Ref# DC-011-07-026

DoorEntrance Door Wooden panel door on metal jambBedroom Door Wooden door on metal jambToilet Door Wooden door with louver on metal jambBalcony Door Aluminum

framed glass panel (with insect screen)Windows Aluminum

framed glass panel with insect screen (except awning windows)

Finishing HardwareMain Door Lockset Lever type keyed locksetBedroom Lockset Lever type keyed locksetToilet Lockset Lever type privacy lockset

Turnover Finishes

Page 38: Arista place project brief   july 28 2011

2 . A p e x

Bldg Unit Type# of Units /

Slots

Unit Area (sqm, more or

less)

Gross Area (sqm, w/

Service Area & Balc)

LIST Price (As in Pricelist)

Low High

Grande

2BR Inner 42 42 53.00-54.50 2.37 Mn 2.49 Mn2BR Inner 41 48 59.50-62.50 2.62 Mn 2.80 Mn2BR End 12 51.5 68.4 3.37 Mn 3.57 Mn2BR End 12 58 77.0 3.72 Mn 3.94 Mn

107Parking 47 12.50 12.50 450 k

Bldg Unit Type# of Units /

Slots

Unit Area (sqm, more or

less)

Gross Area (sqm, w/

Service Area & Balc)

LIST Price (As in Pricelist)

Low High

Apex

2BR Inner 42 42 53.00-54.50 2.37 Mn 2.49 Mn2BR Inner 41 48 59.50-62.50 2.62 Mn 2.80 Mn2BR End 12 51.5 68.4 3.37 Mn 3.57 Mn2BR End 12 58 77.0 3.72 Mn 3.94 Mn

107Parking 47 12.50 12.50 450 k

Total No. of Units released: 214Total No. of Parking Slots released: 94

Pricelist Summary

Page 39: Arista place project brief   july 28 2011

B. Payment terms and Discounts for MRB Projects•Minimum down payment of 15 % of List Price with discounts and pay terms stated in the

Memo#FIN-09-09-002 dated September 11, 2009.

C. Implementing Guidelines•Acceptance of reservations by Documentation Group will commence on August 11, 2011•Checks issued be should be payable to “DMCI-PDI”.•Unit Reservation Fee is PESOS: Twenty Thousand (Php

20,000,00). Parking Reservation fee is

PESOS: Ten Thousand Only (Php

10, 000.00).•To manage the demand for Parking Slots, buyers may only purchase

one (1) PS per residential unit. Formal announcement/s will be made should guideline be revised.•Regarding documentation, a buyer may request for a copy of the Master Deed and Unit Plan, subject to company policy and delivery timetable.

Item Date

I. Effectivity

Date of Pricelist August 11, 2011 (Thursday)

II. RFO Date Grande & Apex –

March 2014

A. Selling Program

Selling Program, Payment Terms, Implementation Guidelines

Page 40: Arista place project brief   july 28 2011

DISCLAIMER:In its continuing desire to improve the project, DMCI Homes reserves the right to change produce features, prices and terms without prior notice and approval. Floor plans and perspectives depicted in this presentation are for demonstration purposes only and should not be relied upon as final project plans.

Page 41: Arista place project brief   july 28 2011

End of Presentation THANK YOU!